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Subject: Bob, Four starting points for stronger B2B campaigns
Date: Thu, 30 Jul 2026 09:16:43 +0100
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Choose a course that supports what you do - measurement, campaign setup,
reporting, or strategy �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �?
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�? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �? �?
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� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
� � � � � �
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a423c&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=haMDEaOlYpbd0JQI3hFX2riEA1hk-2jharXLTpdDANI>
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a423e&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=emO8O_RwhG5bQnuKi4ZHjjnWLwkFZ6RmFUhlWO09mIE>
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a423f&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=irfnozgLWm_o-KeXk_hEj83dTA6JEqbW-SakAdF63y8>
Four starting points for stronger B2B campaigns
Choose a course that supports what you do - measurement, brand, campaigns,
or reporting
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4240&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=AF_CcaEscu-ensHManG376JdjzbRJl4tNijKoMn-uFo> Find your next course
Hi Bob,
?
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4241&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=FKMQJf0jqcQk2soYX521I7SudllVkSLMKk7qApwmcTI> LinkedIn Marketing Academy
organises free, self-paced B2B marketing courses by topic and skill, so
you can go straight to what's relevant to your work.
?
If you weren't sure where to begin, start with what you're working on:
*
If you need to explain marketing impact in B2B terms: Start with
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4242&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=XlG1q29hz9fWxBGDM11VesqJoxYJW0lUBEdXM3rsyoQ> Measure What Matters in
B2B Marketing.
*
If brand-building is a priority: Explore
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4243&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=vp52jw-95yUFZ4ogGVvOGa4fmh1AUZUgeEvel_kVt80> Using LinkedIn for Brand
Awareness.
*
If you manage LinkedIn campaigns day to day: Try
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4244&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=CAiUiAGrg7_hmC4QK778IPWfnWQD5EpCP2V5z26e0VI> Getting Started with
LinkedIn Business Manager.
*
If you want stronger reporting: Explore
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4245&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=bYd9ybkolzMSiYWAUmfFxlTGdFZyuh4ytnwSBkhirFk> Reporting and Analytics
for LinkedIn Ads.
For something shorter, try a video:
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4246&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=gFj0zoQMG1tRHeoUb3--o6vJjWIG1isT2p2eaA9dPyk> Prove Marketing Impact
with CRM Sync or
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4247&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=R_LCWugQASVc63_ajVR_UkB6DkQ4K3j-5Ny4pe4oK-M> Boosting as Part of Your
Content Strategy.
?
Pick the one that fits your work right now. And if a teammate works in
B2B, forward this to them.
?
LinkedIn Marketing Academy
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4248&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=bTWVHUy-NDIGEAmpZXpIH0VH-hQ876-s111X_ZjlHSA> Choose your starting point
This email was intended for Bob Home (Director at Sarah Harvey limited)
<https://t1.em.linkedin.com/r/?id=h596b2902-debf-498f-ad17-a9ac67347545,9a
34a6,9a4249&e=bWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt0Zy1sbXMtYWNx
LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
&s=DW06Ly8vl5Z1TAIOFQxk3-mY_2ykETS_QV9WYuiY4BY> Learn why we
included?this.
This is an occasional email to help you get the most out?of?LinkedIn.
?
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LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbC
ZwMT1BUUVYbE9feUhGZVdDZ0FBQVo4cjk2QVdDNzV1SnVYVWJRYTdyWVJlMnVQTFBHMkdqMFlC
bEdBd01UWXpjdjNieDBoQWI4Q1c2Q3c3cjRZJnAyPTk3MDc1OTMmcDM9MTAxMDYwMjImcDQ9Mj
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LTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwzJnNyYz1lLWVtbA
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<div style=3D"font-size:0px; display:none; =
visibility:hidden; opacity:0; color:transparent; max-height:0px; =
height:0; width:0; mso-hide:all;">
Choose a course that supports what you do =
- measurement, campaign setup, reporting, or strategy
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cellpadding=3D"0" cellspacing=3D"0" border=3D"0" bgcolor=3D"#F3F2EF" =
class=3D"st-wrapper-table" style=3D"width: 100%;">
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<td width=3D"100%" valign=3D"top" align=3D"center">
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cellspacing=3D"0" align=3D"center" width=3D"512" class=3D"st-wrapper =
st-wrapper-background st-module-wrapper-table" style=3D"width: 512px;">
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<td width=3D"100%" valign=3D"top" style=3D"width: 100%;">
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cellspacing=3D"0" align=3D"center" width=3D"100%" style=3D"width: =
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bgcolor=3D"#004182">
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align=3D"center" style=3D"width: 100%;">
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style=3D"padding-right: 12px;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
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src=3D"https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/u=
rn:aaid:aem:d5f46aff-9af2-405e-885e-1d1f51a48358/as/LinkedIn_RGB_White_48=
px.avif" width=3D"100" alt=3D"LinkedIn" title=3D"LinkedIn" =
style=3D"width: 100%; max-width: 84px; display: block; border: 0; color: =
black; font-size: 20px; font-weight: bold; font-family: sans-serif;" =
/></a></td>
<!-- LOGO END -->
<!-- NAME/PROFILE START -->
<td class=3D"h3m" width=3D"150" =
valign=3D"top" align=3D"right" style=3D"padding-top:3px; font-size: =
14px; color: #ffffff; font-family: Helvetica Neue, Arial, sans-serif;">
=20
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href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
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isplayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/15165388=
54302?e=3D1786579200&v=3Dbeta&t=3D91BgI1n1CXE_DP6gkYqqtB7PC5yw5bitk9siYvB=
0n-Y" style=3D"display:block; border: 0;
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</td>
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</table>
<!-- HEADER END /// -->
</td>
</tr>
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</td>
</tr>
</table>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left" =
bgcolor=3D"#0E172E">
<table role=3D"presentation" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0" width=3D"512" class=3D"st-mso-full-width =
st-mobile-full-width" style=3D"width: 512px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"512">
<table width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"> </table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" align=3D"center">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"center" width=3D"512" class=3D"st-wrapper =
st-wrapper-background st-module-wrapper-table" style=3D"width: 512px;">
<tr>
<td width=3D"100%" bgcolor=3D"#004182" valign=3D"top" =
style=3D"width: 100%; padding: 16px 33px;">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"center" width=3D"100%" style=3D"width: =
100%;">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left">
<table role=3D"presentation" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0" width=3D"446" class=3D"st-mso-full-width =
st-mobile-full-width" style=3D"width: 446px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"446">
<table width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation">
<tr>
<td width=3D"100%" valign=3D"top" =
align=3D"center" class=3D"img-w-445 st-dynamic-y7uqewgvcp8it" =
style=3D"width: 100%;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a423f&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DirfnozgLWm_o-KeXk_hEj83dTA6JEqbW-SakAdF63y8" =
target=3D"_blank" style=3D"display: block;" _label=3D"CTA_Banner" =
_category=3D"CTA" ><img border=3D"0" valign=3D"top" width=3D"445" =
src=3D"https://delivery-p143253-e1476319.adobeaemcloud.com/adobe/assets/u=
rn:aaid:aem:b76cd60b-4b22-4de8-803f-29451ae16013/as/marketing_labs_rebran=
d_launch.avif?" alt=3D"Help your team turn LinkedIn marketing knowledge =
into better client guidance" title=3D"Help your team turn LinkedIn =
marketing knowledge into better client guidance" =
class=3D"st-mobile-width-constraint" style=3D"border: 0px; display: =
block; width: 445px; max-width: 100%;"> </a></td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" =
align=3D"left" style=3D"text-align: left; font-family: Helvetica, Arial, =
sans-serif; color: #ffffff; font-size: 24px; font-weight: 700; =
letter-spacing: normal; line-height: 29px; padding-top: 16px; width: =
100%;">
<p style=3D"margin: 0px;">Four starting =
points for stronger B2B campaigns</p>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" =
align=3D"left" style=3D"text-align: left; font-family: Helvetica, Arial, =
sans-serif; color: #ffffff; font-size: 16px; font-weight: 400; =
letter-spacing: normal; line-height: 24px; padding-top: 4px; width: =
100%;">
<p style=3D"margin: 0px;">Choose a course =
that supports what you do - measurement, brand, campaigns, or =
reporting</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left">
<table role=3D"presentation" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0" width=3D"446" class=3D"st-mso-full-width =
st-mobile-full-width" style=3D"width: 446px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"446">
<table width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation">
<tr>
<td width=3D"100%" valign=3D"top" =
align=3D"left" style=3D"padding-top: 16px; width: 100%;"><!--[if mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" =
xmlns:w=3D"urn:schemas-microsoft-com:office:word" style=3D"height:35pt; =
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arcsize=3D"109%" strokecolor=3D"#0A66C2" strokeweight=3D"1pt" =
fillcolor=3D"#FFFFFF" class=3D"st-no-tracking">
<w:anchorlock/>
<v:textbox inset=3D"0,0,0,0"><p style=3D"text-align: center; =
font-family: Helvetica, Arial, Sans-serif; color: #0A66C2; font-size: =
16px; font-weight: 700; letter-spacing: normal; mso-line-height-rule: =
exactly; line-height: 16px"><![endif]-->
<!--[if !mso]><!-->
<table role=3D"presentation" =
cellpadding=3D"0" cellspacing=3D"0" border=3D"0" =
style=3D"border-collapse: initial;">
<tr>
<td width=3D"100%" bgcolor=3D"#FFFFFF" =
align=3D"center" height=3D"45" valign=3D"middle" =
style=3D"mso-padding-alt:0px 24px 0px 24px; border-radius:50px; =
border-width: 1px; border-style: solid; border-color: #0a66c2; height: =
45px; width: 100%; text-align: center; background-color: #ffffff; =
vertical-align: middle"><!--<![endif]--> <a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4240&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DAF_CcaEscu-ensHManG376JdjzbRJl4tNijKoMn-uFo" =
target=3D"_blank" bgcolor=3D"#FFFFFF" valign=3D"middle" =
style=3D"mso-line-height-rule:exactly; text-align:center; font-family: =
Helvetica, Arial, sans-serif; color: #0a66c2; font-size: 16px; =
font-weight: 700; letter-spacing: normal; line-height: 20px; =
padding-right: 24px; padding-left: 24px; text-decoration: none; display: =
table-cell; height: 45px; border-radius: 50px; vertical-align: middle; =
box-sizing: content-box" _label=3D"CTA_Find" _category=3D"CTA" ><span =
style=3D"color: #0a66c2; margin: 0px;">Find your next course</span></a> =
<!--[if !mso]><!--></td>
</tr>
</table> <!--<![endif]-->
<!--[if mso]>
</p></v:textbox>
</v:roundrect>
<![endif]-->
</td>
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</td>
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</table>
</td>
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</table>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" align=3D"center">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"center" width=3D"512" class=3D"st-wrapper =
st-wrapper-background st-module-wrapper-table" style=3D"width: 512px;">
<tr>
<td width=3D"100%" bgcolor=3D"#FFFFFF" valign=3D"top" =
style=3D"width: 100%; padding: 16px 33px;">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"center" width=3D"100%" style=3D"width: =
100%;">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left">
<table role=3D"presentation" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0" width=3D"446" class=3D"st-mso-full-width =
st-mobile-full-width" style=3D"width: 446px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"446">
<table width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation">
<tr>
<td width=3D"100%" valign=3D"top" =
align=3D"left" class=3D"aligned-bullets bullets-pb-12" =
style=3D"text-align: left; font-family: Helvetica, Arial, sans-serif; =
color: #191919; font-size: 16px; font-weight: 400; letter-spacing: =
normal; line-height: 24px; padding-top: 4px; width: 100%;">
<p style=3D"margin: 0px;">Hi Bob,</p>
<p style=3D"margin: 0px;">‌<br /></p>
<p style=3D"text-align: left; margin: =
0px;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4241&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DFKMQJf0jqcQk2soYX521I7SudllVkSLMKk7qApwmcTI" =
target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Marketing" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">LinkedIn Marketing Academy</span></a></span> organises free, =
self-paced B2B marketing courses by topic and skill, so you can go =
straight to what's relevant to your work.</p>
<p style=3D"text-align: left; margin: =
0px;">‌<br /></p>
<p style=3D"text-align: left; margin: =
0px;">If you weren't sure where to begin, start with what you're working =
on:</p>
<ul style=3D"margin-bottom: 0px =
!important; margin-top: 0px !important;">
<li>
<p style=3D"text-align: left; margin: =
0px;"><strong>If you need to explain marketing impact in B2B =
terms:</strong> Start with <span style=3D"text-decoration: underline; =
color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4242&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DXlG1q29hz9fWxBGDM11VesqJoxYJW0lUBEdXM3rsyoQ" =
target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Measure" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">Measure What Matters in B2B Marketing</span></a></span>.</p>
</li>
<li>
<p style=3D"text-align: left; margin: =
0px;"><strong>If brand-building is a priority:</strong> Explore <span =
style=3D"text-decoration: underline; color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4243&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3Dvp52jw-95yUFZ4ogGVvOGa4fmh1AUZUgeEvel_kVt80" =
target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Brand" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">Using LinkedIn for Brand Awareness</span></a></span>.</p>
</li>
<li>
<p style=3D"text-align: left; margin: =
0px;"><strong>If you manage LinkedIn campaigns day to day:</strong> Try =
<span style=3D"text-decoration: underline; color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4244&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DCAiUiAGrg7_hmC4QK778IPWfnWQD5EpCP2V5z26e0VI" =
target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Business" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">Getting Started with LinkedIn Business =
Manager</span></a></span>.</p>
</li>
<li>
<p style=3D"text-align: left; margin: =
0px;"><strong>If you want stronger reporting:</strong> Explore <span =
style=3D"text-decoration: underline; color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4245&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DbYd9ybkolzMSiYWAUmfFxlTGdFZyuh4ytnwSBkhirFk" =
target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Reporting" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">Reporting and Analytics for LinkedIn =
Ads</span></a></span>.</p>
</li>
</ul>
<p style=3D"text-align: left; margin: =
0px;">For something shorter, try a video: <span =
style=3D"text-decoration: underline; color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4246&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
JnNyYz1lLWVtbA&s=3DgFj0zoQMG1tRHeoUb3--o6vJjWIG1isT2p2eaA9dPyk" =
target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Prove" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">Prove Marketing Impact with CRM Sync</span></a></span> or =
<span style=3D"text-decoration: underline; color: #0a66c2;"><a =
href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4247&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
0Zy1sbXMtYWNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMy1lbWwz=
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target=3D"_blank" style=3D"color: #0a66c2;" _label=3D"CTA_Boosting" =
_category=3D"CTA" ><span style=3D"color: #0a66c2; text-decoration: =
underline;">Boosting as Part of Your Content =
Strategy</span></a></span>.</p>
<p style=3D"text-align: left; margin: =
0px;">‌<br /></p>
<p style=3D"text-align: left; margin: =
0px;">Pick the one that fits your work right now. And if a teammate =
works in B2B, forward this to them.</p>
<p style=3D"text-align: left; margin: =
0px;">‌<br /></p>
<p style=3D"text-align: left; margin: =
0px;">LinkedIn Marketing Academy</p>
</td>
</tr>
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</td>
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href=3D"https://t1.em.linkedin.com/r/?id=3Dh596b2902-debf-498f-ad17-a9ac6=
7347545,9a34a6,9a4248&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
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line-height: 1.3em; color: #191919; font-family: Helvetica Neue, Arial, =
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7347545,9a34a6,9a4249&e=3DbWNpZD03NDgwNTcyMTY2MDY1ODk3NDcyJnRyaz1lbWwtbWt=
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