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From: "Sam Rasdall" <sam@trypotentpositioning.com>
To: "Bob Home" <bob@sarahharvey.com>
References: <a15fa361-82d8-4be1-82ab-7a71c2b16bf0@trypotentpositioning.com>
Subject: This might resonate with recruiters
Date: Wed, 25 Mar 2026 16:32:00 -0000
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X-OlkEid: 00000000CC09373165EA424894A88D7C135300090700C3B68E10F77511CEB4CD00AA00BBB6E600000000000B0000F3CAA7D39DC9FE498D8F5D237175EB7800000000B7D10000F0E07F1DF9A8E04B9AA395488D154995

Hi Bob,

Wanted to share a couple of things we've been working on as I think they're 
relevant to a lot of recruitment founders right now.

Launch Global. Came needing a full rebrand and reposition. New subscription 
model, new website, new positioning. The whole thing.

Their CEO liked how we "worked at a business level, not just a marketing 
one". That's what we set out to do, so it's good to hear it back.

Then Find Your Fractional. Brand new venture, built from nothing. Strategy, 
brand, website, outbound email setup.

43 fractional profiles in the first 4 weeks. Over 50 people at the launch 
event off the back of the campaign alone.

Both started with the same conversation. "We know we need to do something 
with our brand and marketing, we just don't know where to start."

If any of that sounds familiar, even loosely, happy to talk it through. No 
agenda whatsoever.

Best regards,

Sam Rasdall
Company Founder

Potent Positioning
Leeds, UK

If the timing isn't good, no worries at all, just drop me a "no thanks Sam".