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From: "Nutcracker Agency" <nutcracker@nutcrackeragency.com>
To: "Bob" <bob@sarahharvey.com>
Subject: 2025 lead gen developments
Date: Sun, 29 Jun 2025 15:02:01 +0100
Message-ID: <dd5edd80-87b7-424f-98fc-87e9c703d752_04ede978-c754-b7e3-4386-666643ca72b1_20250629140201@nutcrackeragency.com>
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Google update: give people what they want
<http://ccms3.msnd20.com/tracking/ro/dd5edd80-87b7-424f-98fc-87e9c703d752/04ede978-c754-b7e3-4386-666643ca72b1/>
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This month, Google is updating its algorithm. Websites are now (more than
ever) rewarded for offering user experience, genuine value, and content by
humans for humans. More to the point, Google is better than ever at spotting
when websites are signalling those things, without actually delivering them.
What does that mean for businesses?
For genuine experts, it’s great news. Other websites can’t ‘fake it’ to
compete for visitors. Google knows which websites are sources of genuine
expertise, and which are just wearing the ‘costume’ of expertise. It also
means that it is more important than ever to have a website that reflects
your unique perspective and experience.
This edition of Nut Monthly is about offering that value that people want,
and that Google recognises, so that you benefit from the update and get the
leads that you deserve.
This month, Google is updating its algorithm. Websites are now (more than
ever) rewarded for offering user experience, genuine value, and content by
humans for humans. More to the point, Google is better than ever at spotting
when websites are signalling those things, without actually delivering them.
What does that mean for businesses?
For genuine experts, it’s great news. Other websites can’t ‘fake it’ to
compete for visitors. Google knows which websites are sources of genuine
expertise, and which are just wearing the ‘costume’ of expertise. It also
means that it is more important than ever to have a website that reflects
your unique perspective and experience.
This edition of Nut Monthly is about offering that value that people want,
and that Google recognises, so that you benefit from the update and get the
leads that you deserve.
<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>
The Google update got me thinking about AI again.
Google is now ignoring what it calls ‘thin’ content, which is content that
offers no value or originality. AI-generated material will always be ‘thin’
by that definition, so it won’t help websites appear in a Google search.
I would say this update is less setting the agenda than reflecting something
that was true even before AI. Generic, thoughtless, low-value content always
existed. Bland brands were always there. Uninspiring websites are nothing
new. They won’t perform well now, but they didn’t perform well before.
Before AI, businesses with genuine creativity and expertise were in the
minority, and because of that they stood out and grew. The same will be true
in a world full of AI. Real inspiration will still come at a premium, and
buyers will still be drawn to brands that demonstrate it. The main
difference will be the amount of noise that you need to cut through.
If cutting through that noise and getting more qualified leads is a focus at
the moment, why don’t we put a short call in the diary? Nutcracker
specialises in the marketing strategy and attention-winning content that
start conversations that grow your business. If it’s worth putting half an
hour in the diary, please send me an email.
<mailto:jenny.knighting@nutcrackeragency.com>
<mailto:jenny.knighting@nutcrackeragency.com>
The Google update got me thinking about AI again.
Google is now ignoring what it calls ‘thin’ content, which is content that
offers no value or originality. AI-generated material will always be ‘thin’
by that definition, so it won’t help websites appear in a Google search.
I would say this update is less setting the agenda than reflecting something
that was true even before AI. Generic, thoughtless, low-value content always
existed. Bland brands were always there. Uninspiring websites are nothing
new. They won’t perform well now, but they didn’t perform well before.
Before AI, businesses with genuine creativity and expertise were in the
minority, and because of that they stood out and grew. The same will be true
in a world full of AI. Real inspiration will still come at a premium, and
buyers will still be drawn to brands that demonstrate it. The main
difference will be the amount of noise that you need to cut through.
If cutting through that noise and getting more qualified leads is a focus at
the moment, why don’t we put a short call in the diary? Nutcracker
specialises in the marketing strategy and attention-winning content that
start conversations that grow your business. If it’s worth putting half an
hour in the diary, please send me an email.
<mailto:jenny.knighting@nutcrackeragency.com>
<mailto:jenny.knighting@nutcrackeragency.com>
<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/ac8007d0d9d84fc8b68c140b21864f42/nut-monthly.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>
<https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/95838440301a4964b91e336b3e60bac5/marketing-strategy-webinar.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=348>
On demand webinar | Marketing Strategy Masterclass
The brutal truth about why your marketing isn’t working: lots of businesses
think they have a strategy, but they simply have a collection of
disconnected activities. This webinar masterclass covers:
* Why most businesses confuse tactics with strategy
* The hidden gaps that undermine marketing efforts
* A practical framework for building a strategy that actually work
* How to evolve strategy over time for sustained growth
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WATCH ON DEMAND
On demand webinar | Marketing Strategy Masterclass
The brutal truth about why your marketing isn’t working: lots of businesses
think they have a strategy, but they simply have a collection of
disconnected activities. This webinar masterclass covers:
* Why most businesses confuse tactics with strategy
* The hidden gaps that undermine marketing efforts
* A practical framework for building a strategy that actually work
* How to evolve strategy over time for sustained growth
<https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/dce533bd-76e2-4b04-917b-cdcdd7c2de22/04ede978-c754-b7e3-4386-666643ca72b1/>
WATCH ON DEMAND
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Is this why your Google ranking has slipped?
Have you seen your website slip down the list of Google results? Or were you
not even ranking well to begin with? It’s always a good time to examine and
refine your website, but Google’s recent update makes it the perfect time to
take concrete steps to make sure your site appears to those who are looking
for the kind of services that you offer.
<https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/c1da2359-5b43-40a7-aecd-47e2c497715d/04ede978-c754-b7e3-4386-666643ca72b1/>
RECLAIM YOUR GOOGLE RANK
Is this why your Google ranking has slipped?
Have you seen your website slip down the list of Google results? Or were you
not even ranking well to begin with? It’s always a good time to examine and
refine your website, but Google’s recent update makes it the perfect time to
take concrete steps to make sure your site appears to those who are looking
for the kind of services that you offer.
<https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/c1da2359-5b43-40a7-aecd-47e2c497715d/04ede978-c754-b7e3-4386-666643ca72b1/>
RECLAIM YOUR GOOGLE RANK
<https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/09cb074a604842a7ac5c620f8891c9bd/video-content.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=362>
Video grows your market share: here's how to use it well
Web pages with video are 53 times more likely rank on the first page of
Google. Why? Several reasons. People find video easy to consume, so they are
more likely to stay on a page with video, and Google reward ‘dwell time’.
Plus, 80% of Google searches are followed by a video search (Google
Marketing Live), so people are looking for videos. Finally, video is an
ideal medium for the ‘how to’ and ‘what is’ questions that time poor people
are searching for. Here is how to use video to get more leads.
<https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/7bec2ccf-08ff-4328-b5c4-3dcb0bedff96/04ede978-c754-b7e3-4386-666643ca72b1/>
GROW YOUR MARKET SHARE WITH VIDEO
Video grows your market share: here's how to use it well
Web pages with video are 53 times more likely rank on the first page of
Google. Why? Several reasons. People find video easy to consume, so they are
more likely to stay on a page with video, and Google reward ‘dwell time’.
Plus, 80% of Google searches are followed by a video search (Google
Marketing Live), so people are looking for videos. Finally, video is an
ideal medium for the ‘how to’ and ‘what is’ questions that time poor people
are searching for. Here is how to use video to get more leads.
<https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/7bec2ccf-08ff-4328-b5c4-3dcb0bedff96/04ede978-c754-b7e3-4386-666643ca72b1/>
GROW YOUR MARKET SHARE WITH VIDEO
What’s your story – and why should it matter to your audience?
We want to hear it. Call 020 3941 0305
Or message hello@nutcrackeragency.com
What’s your story – and why should it matter to your audience?
We want to hear it. Call 020 3941 0305
Or message hello@nutcrackeragency.com
<https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/c4750ff7-0fdf-42f9-bd79-1adb9525c272/04ede978-c754-b7e3-4386-666643ca72b1/>
Contact Nutcracker today <https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9c703d752/
4e5c9a59-4975-4868-bf76-cd52ac65eb38/04ede978-c754-b7e3-4386-666643ca72b1/>
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cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
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data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
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normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
textda2b3650" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">This month, Google =
is updating its algorithm. Websites are now (more than ever) rewarded =
for offering user experience, genuine value, and content by humans for =
humans. More to the point, Google is better than ever at spotting when =
websites are signalling those things, without actually delivering =
them.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What =
does that mean for businesses?</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">For =
genuine experts, it=E2=80=99s great news. Other websites can=E2=80=99t =
=E2=80=98fake it=E2=80=99 to compete for visitors. Google knows which =
websites are sources of genuine expertise, and which are just wearing =
the =E2=80=98costume=E2=80=99 of expertise. It also means that it is =
more important than ever to have a website that reflects your unique =
perspective and experience.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">This =
edition of Nut Monthly is about offering that value that people want, =
and that Google recognises, so that you benefit from the update and get =
the leads that you deserve.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;"> </div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide textda2b3650" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">This month, Google =
is updating its algorithm. Websites are now (more than ever) rewarded =
for offering user experience, genuine value, and content by humans for =
humans. More to the point, Google is better than ever at spotting when =
websites are signalling those things, without actually delivering =
them.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What =
does that mean for businesses?</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">For =
genuine experts, it=E2=80=99s great news. Other websites can=E2=80=99t =
=E2=80=98fake it=E2=80=99 to compete for visitors. Google knows which =
websites are sources of genuine expertise, and which are just wearing =
the =E2=80=98costume=E2=80=99 of expertise. It also means that it is =
more important than ever to have a website that reflects your unique =
perspective and experience.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">This =
edition of Nut Monthly is about offering that value that people want, =
and that Google recognises, so that you benefit from the update and get =
the leads that you deserve.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;"> </div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table></td></tr></tbody=
></table></td></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"4b2a100e-2fb7-5e01-b883-a366d316bdad" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row4b2a100e =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot650670a2 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer22e5a9a0" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 0px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"0" style=3D"height: 0px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"cf014a59-da22-5a61-8cc6-90d9802fc09d" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowcf014a59 =
non-responsive intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotbebb8c7e FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer913d8d9d" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 0px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"0" style=3D"height: 0px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"46c63a78-7410-5eec-b206-a9325b9f12fe" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row46c63a78 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotcbee1585 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacerb7503a58" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
image-component image27cb6cd2" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=3Dformat%2C=
compress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacerda0a889c" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"1b17eabf-af56-5d44-8db1-b7c2858ba61d" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row1b17eabf =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotbaf95d9a FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text5432543f" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div class=3D"OutlineElement Ltr SCXW31212532 BCX0" =
style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The Google update =
got me thinking about AI again.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Google =
is now ignoring what it calls =E2=80=98thin=E2=80=99 content, which is =
content that offers no value or originality. AI-generated material will =
always be =E2=80=98thin=E2=80=99 by that definition, so it won=E2=80=99t =
help websites appear in a Google search.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I would =
say this update is less setting the agenda than reflecting something =
that was true even before AI. Generic, thoughtless, low-value content =
always existed. Bland brands were always there. Uninspiring websites are =
nothing new. They won=E2=80=99t perform well now, but they =
didn=E2=80=99t perform well before.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Before =
AI, businesses with genuine creativity and expertise were in the =
minority, and because of that they stood out and grew. The same will be =
true in a world full of AI. Real inspiration will still come at a =
premium, and buyers will still be drawn to brands that demonstrate it. =
The main difference will be the amount of noise that you need to cut =
through.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If =
cutting through that noise and getting more qualified leads is a focus =
at the moment, why don=E2=80=99t we put a short call in the diary? =
Nutcracker specialises in the marketing strategy and attention-winning =
content that start conversations that grow your business. If =
it=E2=80=99s worth putting half an hour in the diary, please <strong =
style=3D""><a href=3D"mailto:jenny.knighting@nutcrackeragency.com" =
style=3D"text-decoration: none !important;" target=3D"_blank">send me an =
email.</a></strong></span><strong style=3D""><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" =
style=3D"text-decoration: none !important;" target=3D"_blank"><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></a></strong></p></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text5432543f" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div class=3D"OutlineElement Ltr SCXW31212532 BCX0" =
style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The Google update =
got me thinking about AI again.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Google =
is now ignoring what it calls =E2=80=98thin=E2=80=99 content, which is =
content that offers no value or originality. AI-generated material will =
always be =E2=80=98thin=E2=80=99 by that definition, so it won=E2=80=99t =
help websites appear in a Google search.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I would =
say this update is less setting the agenda than reflecting something =
that was true even before AI. Generic, thoughtless, low-value content =
always existed. Bland brands were always there. Uninspiring websites are =
nothing new. They won=E2=80=99t perform well now, but they =
didn=E2=80=99t perform well before.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Before =
AI, businesses with genuine creativity and expertise were in the =
minority, and because of that they stood out and grew. The same will be =
true in a world full of AI. Real inspiration will still come at a =
premium, and buyers will still be drawn to brands that demonstrate it. =
The main difference will be the amount of noise that you need to cut =
through.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If =
cutting through that noise and getting more qualified leads is a focus =
at the moment, why don=E2=80=99t we put a short call in the diary? =
Nutcracker specialises in the marketing strategy and attention-winning =
content that start conversations that grow your business. If =
it=E2=80=99s worth putting half an hour in the diary, please <strong =
style=3D""><a href=3D"mailto:jenny.knighting@nutcrackeragency.com" =
style=3D"text-decoration: none !important;" target=3D"_blank">send me an =
email.</a></strong></span><strong style=3D""><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" =
style=3D"text-decoration: none !important;" target=3D"_blank"><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></a></strong></p></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer0b9bf726" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
image-component imageeff08511" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/ac8007d0d9d84fc8b68c140b21864f42/nut-monthly.png?auto=3Dformat%2Ccompr=
ess&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/ac8007d0d9d84fc8b68c140b21864f42/nut-monthly.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacercb063b86" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"TWO_THIRDS_RIGHT" =
data-row-id=3D"0e83287e-7a83-50f2-b199-075274b65b6b" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row0e83287e =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotb8052897 ONE_THIRD" data-structure-type=3D"slot" =
data-slot-type=3D"ONE_THIRD" width=3D"181" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 181px; width: 181px; border-radius: 0px; overflow: =
visible;"><table class=3D"component image-component image5d37acd8" =
data-component-type=3D"image" data-parent-slot-type=3D"ONE_THIRD" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/95838440301a4964b91e336b3e60bac5/marketing-strategy-webinar.png?auto=3D=
format%2Ccompress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D34=
8" alt=3D"Missguided Image" class=3D"newsletter-image " height=3D"auto" =
width=3D"174" data-resize-width=3D"174" data-resize-height=3D"174" =
data-original-src=3D"https://cdn.designer-images.net/c6052c29-5c11-450a-a=
8a7-ea43dbbe44c0/95838440301a4964b91e336b3e60bac5/marketing-strategy-webi=
nar.png" align=3D"bottom" style=3D"box-sizing: border-box; display: =
inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacerd42cb39e" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 53px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"53" style=3D"height: 53px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component spacer-component spacerbc71111a" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 53px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"53" style=3D"height: 53px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td><td =
class=3D"slot-spacing CENTER" width=3D"38"><table cellspacing=3D"0" =
cellpadding=3D"0" =
width=3D"38"><tbody><tr><td></td></tr></tbody></table></td><td =
class=3D"slot slot122b6d13 TWO_THIRDS" data-structure-type=3D"slot" =
data-slot-type=3D"TWO_THIRDS" width=3D"381" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 381px; width: 381px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text21ede2cb" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><span =
style=3D"color: rgb(142, 27, 85);"><strong style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">On demand webinar | =
Marketing Strategy Masterclass</span></strong></span></span></p><p =
style=3D"margin: 0px;"> </p><div style=3D""><div style=3D""><div =
style=3D""><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">The brutal truth about why your =
marketing isn=E2=80=99t working:</span><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D""> lots of businesses think they have a =
strategy, but they simply have a collection of disconnected activities. =
This webinar masterclass covers:</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><ul style=3D""><li =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D"">Why most businesses confuse tactics with =
strategy </span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div><div style=3D""><ul =
style=3D""><li style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D"">The hidden gaps that undermine =
marketing efforts </span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div><div style=3D""><ul =
style=3D""><li style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D"">A practical framework for building a =
strategy that actually work </span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div><div style=3D""><ul =
style=3D""><li style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D"">How to evolve strategy over time for =
sustained growth</span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div></div><div =
style=3D""><div style=3D""><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;"><strong style=3D""><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/dce533bd-76e2-4b04-917b-cdcdd7c2de22/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span style=3D"font-size: 16px;"><u style=3D"">WATCH =
ON DEMAND</u></span></a></strong></p></div></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text21ede2cb" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><span =
style=3D"color: rgb(142, 27, 85);"><strong style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">On demand webinar | =
Marketing Strategy Masterclass</span></strong></span></span></p><p =
style=3D"margin: 0px;"> </p><div style=3D""><div style=3D""><div =
style=3D""><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">The brutal truth about why your =
marketing isn=E2=80=99t working:</span><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D""> lots of businesses think they have a =
strategy, but they simply have a collection of disconnected activities. =
This webinar masterclass covers:</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><ul style=3D""><li =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D"">Why most businesses confuse tactics with =
strategy </span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div><div style=3D""><ul =
style=3D""><li style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D"">The hidden gaps that undermine =
marketing efforts </span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div><div style=3D""><ul =
style=3D""><li style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D"">A practical framework for building a =
strategy that actually work </span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div><div style=3D""><ul =
style=3D""><li style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"none" style=3D"">How to evolve strategy over time for =
sustained growth</span><span =
data-ccp-props=3D"{"134233117":false,"134233118":fals=
e,"335557856":16777215,"335559738":0,"335559739&=
quot;:0}" style=3D""> </span></li></ul></div></div><div =
style=3D""><div style=3D""><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;"><strong style=3D""><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/dce533bd-76e2-4b04-917b-cdcdd7c2de22/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span style=3D"font-size: 16px;"><u style=3D"">WATCH =
ON DEMAND</u></span></a></strong></p></div></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer60662617" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
spacer-component spacer8471645b" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"381" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 30px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"30" style=3D"height: 30px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"TWO_THIRDS_RIGHT" =
data-row-id=3D"dcb38470-b1f6-565b-a481-faee2889331c" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowdcb38470 =
non-responsive intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotea878b48 ONE_THIRD" data-structure-type=3D"slot" =
data-slot-type=3D"ONE_THIRD" width=3D"181" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 181px; width: 181px; border-radius: 0px; overflow: =
visible;"><table class=3D"component image-component image743e7aa8" =
data-component-type=3D"image" data-parent-slot-type=3D"ONE_THIRD" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/4d79a90183ea4865a37d0079cb7fb703/google-ranking.png?auto=3Dformat%2Cco=
mpress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D362" =
alt=3D"" class=3D"newsletter-image not-resized" height=3D"auto" =
width=3D"181" data-resize-width=3D"0" data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/c6052c29-5c11-450a-a=
8a7-ea43dbbe44c0/4d79a90183ea4865a37d0079cb7fb703/google-ranking.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacer3b5b6914" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 53px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"53" style=3D"height: 53px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
spacer-component spacerefa6e4c2" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 53px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"53" style=3D"height: 53px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table></td><td =
class=3D"slot-spacing CENTER" width=3D"38"><table cellspacing=3D"0" =
cellpadding=3D"0" =
width=3D"38"><tbody><tr><td></td></tr></tbody></table></td><td =
class=3D"slot slot519384d8 TWO_THIRDS" data-structure-type=3D"slot" =
data-slot-type=3D"TWO_THIRDS" width=3D"381" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 381px; width: 381px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text77855f61" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85);"><span =
style=3D"font-size: 16px;"><strong style=3D"">Is this why your Google =
ranking has slipped?</strong></span></span></p><p style=3D"margin: =
0px;"> </p><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Have you seen your =
website slip down the list of Google results? Or were you not even =
ranking well to begin with? It=E2=80=99s always a good time to examine =
and refine your website, but Google=E2=80=99s recent update makes it the =
perfect time to take concrete steps to make sure your site appears to =
those who are looking for the kind of services that you =
offer.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;"><strong style=3D""><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/c1da2359-5b43-40a7-aecd-47e2c497715d/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span style=3D"font-size: 16px;"><u style=3D"">RECLAIM =
YOUR GOOGLE RANK</u></span></a></strong></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text77855f61" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85);"><span =
style=3D"font-size: 16px;"><strong style=3D"">Is this why your Google =
ranking has slipped?</strong></span></span></p><p style=3D"margin: =
0px;"> </p><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Have you seen your =
website slip down the list of Google results? Or were you not even =
ranking well to begin with? It=E2=80=99s always a good time to examine =
and refine your website, but Google=E2=80=99s recent update makes it the =
perfect time to take concrete steps to make sure your site appears to =
those who are looking for the kind of services that you =
offer.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p><p =
style=3D"margin: 0px;"><strong style=3D""><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/c1da2359-5b43-40a7-aecd-47e2c497715d/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span style=3D"font-size: 16px;"><u style=3D"">RECLAIM =
YOUR GOOGLE RANK</u></span></a></strong></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacerf0d53edf" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"TWO_THIRDS_RIGHT" =
data-row-id=3D"9136e02e-ede9-5e01-8aed-44b12cde05fe" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row9136e02e =
non-responsive intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot21b3806c ONE_THIRD" data-structure-type=3D"slot" =
data-slot-type=3D"ONE_THIRD" width=3D"181" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 181px; width: 181px; border-radius: 0px; overflow: =
visible;"><table class=3D"component image-component imageee5af706" =
data-component-type=3D"image" data-parent-slot-type=3D"ONE_THIRD" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"181" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/09cb074a604842a7ac5c620f8891c9bd/video-content.png?auto=3Dformat%2Ccom=
press&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D362" alt=3D"" =
class=3D"newsletter-image not-resized" height=3D"auto" width=3D"181" =
data-resize-width=3D"0" data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/c6052c29-5c11-450a-a=
8a7-ea43dbbe44c0/09cb074a604842a7ac5c620f8891c9bd/video-content.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacercad9bf33" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"181" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 53px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"53" style=3D"height: 53px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td><td =
class=3D"slot-spacing CENTER" width=3D"38"><table cellspacing=3D"0" =
cellpadding=3D"0" =
width=3D"38"><tbody><tr><td></td></tr></tbody></table></td><td =
class=3D"slot slotb367d396 TWO_THIRDS" data-structure-type=3D"slot" =
data-slot-type=3D"TWO_THIRDS" width=3D"381" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 381px; width: 381px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text26dc7fad" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"381" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85);"><span =
style=3D"font-size: 16px;"><strong style=3D"">Video grows your market =
share: here's how to use it well</strong></span></span></p><p =
style=3D"margin: 0px;"> </p><div style=3D""><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Web pages with video are 53 times more likely rank on the =
first page of Google. Why? Several reasons. People find video easy to =
consume, so they are more likely to stay on a page with video, and =
Google reward =E2=80=98dwell time=E2=80=99. Plus, 80% of Google searches =
are followed by a video search (Google Marketing Live), so people are =
looking for videos. Finally, video is an ideal medium for the =
=E2=80=98how to=E2=80=99 and =E2=80=98what is=E2=80=99 questions that =
time poor people are searching for. Here is how to use video to get more =
leads.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span =
data-ccp-props=3D"{"201341983":0,"335559739":0,"=
335559740":259}" style=3D""> </span></p></div><div =
style=3D""><p style=3D"margin: 0px;"><strong style=3D""><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/7bec2ccf-08ff-4328-b5c4-3dcb0bedff96/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span style=3D"font-size: 16px;"><u style=3D"">GROW =
YOUR MARKET SHARE WITH VIDEO</u></span></a></strong></p></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text26dc7fad" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"color: rgb(142, 27, 85);"><span =
style=3D"font-size: 16px;"><strong style=3D"">Video grows your market =
share: here's how to use it well</strong></span></span></p><p =
style=3D"margin: 0px;"> </p><div style=3D""><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Web pages with video are 53 times more likely rank on the =
first page of Google. Why? Several reasons. People find video easy to =
consume, so they are more likely to stay on a page with video, and =
Google reward =E2=80=98dwell time=E2=80=99. Plus, 80% of Google searches =
are followed by a video search (Google Marketing Live), so people are =
looking for videos. Finally, video is an ideal medium for the =
=E2=80=98how to=E2=80=99 and =E2=80=98what is=E2=80=99 questions that =
time poor people are searching for. Here is how to use video to get more =
leads.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span =
data-ccp-props=3D"{"201341983":0,"335559739":0,"=
335559740":259}" style=3D""> </span></p></div><div =
style=3D""><p style=3D"margin: 0px;"><strong style=3D""><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/7bec2ccf-08ff-4328-b5c4-3dcb0bedff96/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span style=3D"font-size: 16px;"><u style=3D"">GROW =
YOUR MARKET SHARE WITH VIDEO</u></span></a></strong></p></div></div><p =
class=3D"fix-android-mail" style=3D"max-width: 361px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacercd94b802" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"381" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 30px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"30" style=3D"height: 30px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
spacer-component spacer3c7aa67f" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"381" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 10px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"10" style=3D"height: 10px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"01b5c74e-4a5e-583a-b381-462cee5efbde" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row01b5c74e =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotea238772 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text5d27f5a0" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text5d27f5a0" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacerb3617e3e" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
buttonc5e0b76a" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/c4750ff7-0fdf-42f9-bd79-1adb9525c272/04ede978-c754-b7e3-4386-666=
643ca72b1/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px; font-size: 16px;">Contact =
Nutcracker today</span></a></td></tr></tbody></table><!--[if gte mso =
15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer95a5b97c" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
image-component imagec2874047" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/dd5edd80-87b7-424f-98fc-87e9=
c703d752/4e5c9a59-4975-4868-bf76-cd52ac65eb38/04ede978-c754-b7e3-4386-666=
643ca72b1/" target=3D"_blank" class=3D"newsletter-image-link" =
style=3D"line-height: 1px; text-align: left; text-decoration: none =
!important;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&dpr=3D1&fit=3Dclip&i=
xjsv=3D2.2.4&w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com1916211=
5-5dd8-4529-9e7e-e8d2ace98f7b" align=3D"bottom" style=3D"box-sizing: =
border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"9352be95-796a-5fd4-930a-133be7762a36" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row9352be95 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot127bef77 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacercec31867" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"60857204-af65-5b92-9025-61942460b852" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row60857204 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
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