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Reply-To: <kevin@coaching-360.co.uk>
From: "Kevin Riley" <kevin@coaching-360.co.uk>
To: <bob@sarahharvey.com>
Subject: =?utf-8?Q?Bob=2C_most_expensive_=E2=80=9Cno=E2=80=9D_I_saw?=
Date: Sun, 19 Apr 2026 21:18:36 +0100
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A simple decision that cost thousands ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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360 View:
Weekly Business Tip, Tool, Resource for business leaders.
Hi Bob,
The team and I was at a conference this week with a group of clients.
We ended up back at the hotel after the evening do. About 100 people drifted
down to the bar, all expecting to carry on for another hour or so but the
bar was closed and so people just went to bed.
Roughly 100 people, hotel prices, a couple of drinks each… you’re easily
looking at £2–3k.
Gone. Or more accurately, never taken.
That’s opportunity cost.
Not the decision you made but the one you didn’t.
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Now, I don’t know why the bar was closed.
Perhaps someone had phoned in sick, the rota was tight or maybe somebody had
looked at previous Thursday night numbers and decided it wasn’t worth
keeping people on and was protecting £150 or £300 in wages.
All of those are understandable decisions in isolation and that’s the point.
A lot of opportunity cost comes from sensible people protecting a visible
figure without being given the confidence, authority or context to judge the
bigger upside sitting in front of them.
Tip:
Every decision closes another door
Before you move on from a decision this week, pause for a moment and ask:
“What am I giving up by doing this?”
Not in a dramatic way. Just practically.
Close early, you save on staffing… and lose revenue.
Avoid a conversation, you keep things comfortable… and lower the standard.
Stay involved in everything, you feel in control… and slow the business
down.
There’s always a trade.
Tool:
Good Old Fashioned Devil's Advocacy
I use a simple question when something doesn’t feel quite right:
“What would this look like if we did the opposite?”
Not because you’ll do it.
But it forces you to see the alternative properly.
Most decisions feel obvious because we only look at one side of them.
Resource:
Leadership isn’t about doing more
We’re running a Leadership Masterclass in May, and this is exactly the kind
of thing we’ll work through.
Take our hotel example, I’d imagine the owner would be pretty frustrated to
know £2–3k had been left on the table.
But flip it for a second, If 10 rooms hadn’t been cleaned (roughly the same
value) that would have been a major issue. Immediate. Escalated. Dealt with.
Similar financial impact. Completely different reaction because one is
visible and measured. The other isn’t.
And more often than not, decisions like that sit with someone further down
the business who’s trying to do the right thing… but hasn’t been given clear
enough priorities to judge the trade-off.
What matters more in that moment?
Saving a bit on wages or serving the customers already in the building and
generating revenue?
That’s a leadership issue in clarity of priorities, confidence in
decision-making and understanding the bigger picture.
That’s what we’ll be getting into.
Opportunity cost is usually invisible
The tricky thing with opportunity cost is you don’t see it.
There’s no report for the revenue you didn’t take and no alert for the
conversation you didn’t have and certainly no metric for the decision you
delayed.
So unless you start looking for it, it’s easy to ignore.
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Have a good week!
Kevin
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, Leamington Spa,
Warwickshire CV34 6WE, 01926 942144
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<body id=3D"hs_body" bgcolor=3D"#ffffff" style=3D"margin:0 !important; =
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color:#000000; word-break:break-word">
<div id=3D"preview_text" =
style=3D"display:none;font-size:1px;color:#ffffff;line-height:1px;max-hei=
ght:0px;max-width:0px;opacity:0;overflow:hidden;" lang=3D"en">A simple =
decision that cost thousands=E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
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=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
</div>
=20
<!--[if gte mso 9]>
<v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t">
<v:fill type=3D"tile" color=3D"#ffffff"/>
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<![endif]-->
<div class=3D"hse-body-background" lang=3D"en" =
style=3D"background-color:#ffffff" bgcolor=3D"#ffffff">
<table role=3D"presentation" class=3D"hse-body-wrapper-table" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; =
width:100% !important; min-width:320px !important; height:100% =
!important" width=3D"100%" height=3D"100%">
<tbody><tr>
<td class=3D"hse-body-wrapper-td" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding-top:10px; padding-bottom:20px">
<div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"dnd_area"> <div =
id=3D"section-0" class=3D"hse-section hse-section-first" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-top =
hse-border-m hse-border-top-m" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; border-left:1px solid #cccccc; =
border-right:1px solid #cccccc; box-sizing:border-box; border-top:1px =
solid #cccccc; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc;border-top:1px solid #cccccc" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
class=3D"hse-border hse-border-top hse-border-m hse-border-top-m" =
width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364686199714" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175364686199714_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b">360 =
View: </h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%">Weekly Business =
Tip, Tool, Resource for business leaders.</h3>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Hi Bob,</p>
<p data-start=3D"437" data-end=3D"468" =
style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">The team and I was at a =
conference this week with a group of clients.<br><br></p>
<p style=3D"line-height:175%">We ended up back at the hotel after the =
evening do. About 100 people drifted down to the bar, all expecting to =
carry on for another hour or so but the bar was closed and so people =
just went to bed.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Roughly 100 people, hotel prices, a couple =
of drinks each=E2=80=A6 you=E2=80=99re easily looking at =
=C2=A32=E2=80=933k.</p>
<p style=3D"line-height:175%">Gone. Or more accurately, never taken.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">That=E2=80=99s <span style=3D"font-weight: =
bold;">opportunity cost</span>.</p>
<p style=3D"line-height:175%">Not the decision you made but the one you =
didn=E2=80=99t.</p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
<div id=3D"hs_cos_wrapper_module_17730061496084" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; color:#000000; =
word-break:break-word; text-align:center; padding:10px 20px; =
font-size:0px">
<img alt=3D"ChatGPT Image Apr 19, 2026, 09_14_01 PM" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/ChatGPT%=
20Image%20Apr%2019%2c%202026%2c%2009_14_01%20PM.png?width=3D1116&upsc=
ale=3Dtrue&name=3DChatGPT%20Image%20Apr%2019%2c%202026%2c%2009_14_01%=
20PM.png" style=3D"outline:none; text-decoration:none; max-width:100%; =
font-size:16px" width=3D"558" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17766289948101" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17766289948101_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">Now, I don=E2=80=99t know why the bar was =
closed.</p>
<p style=3D"line-height:175%">Perhaps someone had phoned in sick, the =
rota was tight or maybe somebody had looked at previous Thursday night =
numbers and decided it wasn=E2=80=99t worth keeping people on =
and was protecting =C2=A3150 or =C2=A3300 in wages.</p>
<p style=3D"line-height:175%"><br>All of those are understandable =
decisions in isolation and that=E2=80=99s the point.</p>
<p style=3D"line-height:175%"><br>A lot of opportunity cost comes from =
sensible people protecting a visible figure without being given the =
confidence, authority or context to judge the bigger upside sitting in =
front of them. </p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1763295939940" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1763295939940_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548584610555" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542558404709" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542558404709_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1512" data-end=3D"1556" =
align=3D"left"><strong data-start=3D"1512" data-end=3D"1556">Tip: =
</strong></h2>
<h3 data-start=3D"755" data-end=3D"811" style=3D"font-size:17px; =
margin:0; line-height:175%">Every decision closes another =
door</h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1768770165470" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770165470_1" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17554653412884" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17554653412884_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">Before you move on from a decision this week, =
pause for a moment and ask:</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><strong>=E2=80=9CWhat am I giving up by =
doing this?=E2=80=9D</strong></p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Not in a dramatic way. Just =
practically.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Close early, you save on staffing=E2=80=A6 =
and lose revenue.</p>
<p style=3D"line-height:175%">Avoid a conversation, you keep things =
comfortable=E2=80=A6 and lower the standard.</p>
<p style=3D"line-height:175%">Stay involved in everything, you feel in =
control=E2=80=A6 and slow the business down.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">There=E2=80=99s always a trade.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1762723963822" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1762723963822_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17621195735972" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:50%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:279px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425627578511" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175425627578511_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left"><strong data-start=3D"1984" data-end=3D"2049">Tool: =
</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left">Good Old Fashioned Devil's =
Advocacy</h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1768770929066" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770929066_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548606406519" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17548606406519_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">I use a simple question when something =
doesn=E2=80=99t feel quite right:</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%"><strong>=E2=80=9CWhat would this look like =
if we did the opposite?=E2=80=9D</strong></p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Not because you=E2=80=99ll do it.</p>
<p style=3D"line-height:175%">But it forces you to see the alternative =
properly.</p>
<p style=3D"line-height:175%">Most decisions feel obvious because we =
only look at one side of them.</p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%"> </p></div></div></td></tr></tbody></tabl=
e>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1764949818057" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1764949818057_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425609215310" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542548310233" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542548310233_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" align=3D"left"><strong data-start=3D"228" =
data-end=3D"261">Resource:</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:left" align=3D"left">Leadership isn=E2=80=99t about doing =
more</h3></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17578695741032" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17578695741032_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">We=E2=80=99re running a Leadership =
Masterclass in May, and this is exactly the kind of thing we=E2=80=99ll =
work through.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Take our hotel example, I=E2=80=99d =
imagine the owner would be pretty frustrated to know =C2=A32=E2=80=933k =
had been left on the table.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">But flip it for a second, If 10 rooms =
hadn=E2=80=99t been cleaned (roughly the same value) that would have =
been a major issue. Immediate. Escalated. Dealt with.</p>
<p style=3D"line-height:175%"><br>Similar financial impact. Completely =
different reaction because one is visible and measured. The other =
isn=E2=80=99t.<br><br></p>
<p style=3D"line-height:175%">And more often than not, decisions like =
that sit with someone further down the business who=E2=80=99s trying to =
do the right thing=E2=80=A6 but hasn=E2=80=99t been given clear enough =
priorities to judge the trade-off.<br><br></p>
<p style=3D"line-height:175%">What matters more in that moment?</p>
<p style=3D"line-height:175%">Saving a bit on wages or serving the =
customers already in the building and generating revenue?</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">That=E2=80=99s a leadership issue in =
clarity of priorities, confidence in decision-making and understanding =
the bigger picture.</p>
<p style=3D"line-height:175%"><br>That=E2=80=99s what we=E2=80=99ll be =
getting into.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254826726" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254826727_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425698533917" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]></tr></table><![endif]-->
</div>
=20
</div>
<div id=3D"section_1754254617676" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
=20
=20
<div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
<tr style=3D"background-color:#ffffff;">
<![endif]-->
<!--[if (mso)|(IE)]>
<td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254617676_0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17656388705512" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17656388705512_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
data-section-id=3D"18y4e1q" data-start=3D"1812" data-end=3D"1865" =
style=3D"margin:0; line-height:175%; font-size:22px; =
color:#102d7b">Opportunity cost is usually invisible</h2>
<p style=3D"line-height:175%">The tricky thing with opportunity cost is =
you don=E2=80=99t see it.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">There=E2=80=99s no report for the revenue =
you didn=E2=80=99t take and no alert for the conversation you =
didn=E2=80=99t have and certainly no metric for the decision you =
delayed.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">So unless you start looking for it, =
it=E2=80=99s easy to ignore.</p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17748188749542" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
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align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
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style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
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<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
STtG78VdDzW4_rS7s83ylkrW3pvQRf5N3s9CN6-TN-l3m2nnW7Y8-PT6lZ3kFW3XQrBl3zT4R=
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<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">Reserve a Seat at Leadership Masterclass</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
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style=3D"line-height:175%">Have a good week!</p>
<p style=3D"line-height:175%"> </p>
<p =
style=3D"line-height:175%">Kevin</p></div></div></td></tr></tbody></table=
>
<div id=3D"hs_cos_wrapper_module_17536442762952" class=3D"hs_cos_wrapper =
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<img alt=3D"Kevin Email Sig" =
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font-size:16px" width=3D"598" align=3D"middle">
</td>
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<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
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<td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
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word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
<a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/VV=
STtG78VdDzW4_rS7s83ylkrW3pvQRf5N3s9CN6-TN-l3m2nnW7Y8-PT6lZ3n6W6_CT79344Vm=
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<strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">Growth Events for Business Owners</strong>
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536444855184" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17536444855184_" class=3D"hs_cos_wrapper =
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data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%; text-align:center" =
align=3D"center">=E2=AC=87=EF=B8=8F Get in touch on social media =
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<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
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<p style=3D"font-family:Arial, =
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Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, =
Leamington Spa, Warwickshire CV34 6WE, 01926 942144
</p>
<p>
<a data-unsubscribe=3D"true" =
href=3D"https://hs-5986753.s.hubspotstarter.net/preferences/en/manage?dat=
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</p>
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