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Reply-To: <kevin@coaching-360.co.uk>
From: "Kevin Riley" <kevin@coaching-360.co.uk>
To: <bob@sarahharvey.com>
Subject: Bob, Posting twice doesn't = Trust
Date: Sun, 21 Jun 2026 21:05:14 +0100
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Why they can't see the value ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ 
͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ 
͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ 
͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ 
͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ 
 ͏                                      
                                       
                                       
                                       
                                       
      



360 View:


Weekly Business Tip, Tool, Resource for business leaders.




Hi Bob,



One thing I’m noticing at the moment is how many business owners want more 
interest, more enquiries, and more people saying yes.



People rarely buy just because the offer is good but buy when enough trust 
has been built before the offer is made.



That is why some businesses can promote something once and get a strong 
response. Sometimes people simply do not know you well enough, like what you 
stand for, or trust you enough to act.





Tip:


 Build trust before you ask for action



A lot of businesses make promotion harder by only becoming visible when they 
want something.



If people only hear from you when there is a sale, an event, or a deadline, 
you are asking the offer to do too much of the work.



You need to build the relationship before you need the result.

Show people what you think, notice and the problems you solve.



Show them enough of the person, the values, and the standards behind the 
business that when you do make an offer, it feels familiar rather than 
sudden.





Tool:


 The know, like and trust check



Take one thing you want people to act on.

An event, a service, a call, a campaign, whatever it is.

Then ask:

Know
Do they clearly understand who this is for and what problem it solves?

Like
Do they feel there is a human being, a point of view, and a set of values 
behind it?

Trust
Have they seen enough proof, consistency, useful thinking, or experience to 
believe it is worth their time?



Most marketing problems sit in one of those three.



Sometimes people do not know what you really do.

Sometimes they know, but feel no connection to it.

Sometimes they like the idea, but do not trust it enough to act yet.



That is useful to know before you blame the campaign.





Resource:


Trust Bank.



A useful resource this week is a simple Trust Bank.



Write down the main thing you want people to buy, book or ask about over the 
next 90 days.

Then underneath it, list the things that would make someone trust you enough 
to act.

That might be:

*	a client story
*	a useful opinion
*	a mistake you’ve seen people make
*	a practical tip
*	a result you can explain properly
*	a question you’ve answered ten times in sales conversations
*	a belief you have that the right people agree with

This is not content for the sake of content but evidence.



If you want people to trust you enough to buy later, you need to keep making 
deposits before you make withdrawals.



Most businesses only communicate when they want the withdrawal and the offer 
feels cold.








Attention on its own does not mean much. You can get attention and still not 
get action. The better question is whether you have built enough know, like 
and trust for people to take the next step.



When that is missing, every offer feels harder than it should. You need more 
reminders, more urgency, more chasing and more explanation. When it is 
there, the same offer lands differently because people already understand 
the value, know who you are, and trust that the room, service or 
conversation will be worth their time.


Have a good week!



Kevin

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⬇️ Get in touch on social media ⬇️



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Warwickshire CV34 6WE, 01926 942144

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=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =
=E2=80=87=CD=8F =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD &nbsp;
</div>
   =20
<!--[if gte mso 9]>
<v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t">
    <v:fill type=3D"tile" color=3D"#ffffff"/>
</v:background>
<![endif]-->
    <div class=3D"hse-body-background" lang=3D"en" =
style=3D"background-color:#ffffff" bgcolor=3D"#ffffff">
      <table role=3D"presentation" class=3D"hse-body-wrapper-table" =
cellpadding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; =
width:100% !important; min-width:320px !important; height:100% =
!important" width=3D"100%" height=3D"100%">
        <tbody><tr>
          <td class=3D"hse-body-wrapper-td" valign=3D"top" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding-top:10px; padding-bottom:20px">
            <div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"dnd_area">  <div =
id=3D"section-0" class=3D"hse-section hse-section-first" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-top =
hse-border-m hse-border-top-m" style=3D"min-width:280px; =
max-width:600px; margin:0 auto; border-left:1px solid #cccccc; =
border-right:1px solid #cccccc; box-sizing:border-box; border-top:1px =
solid #cccccc; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc;border-top:1px solid #cccccc" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
class=3D"hse-border hse-border-top hse-border-m hse-border-top-m" =
width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364686199714" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175364686199714_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b">360 =
View:&nbsp;</h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%">Weekly Business =
Tip, Tool, Resource for business leaders.</h3>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Hi Bob,</p>
<p data-start=3D"437" data-end=3D"468" =
style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">One thing I=E2=80=99m noticing at the =
moment is how many business owners want more interest, more enquiries, =
and more people saying yes.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">People rarely buy just because the offer =
is good but buy when enough trust has been built before the offer is =
made.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">That is why some businesses can promote =
something once and get a strong response.&nbsp;Sometimes people simply =
do not know you well enough, like what you stand for, or trust you =
enough to act.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1763295939940" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1763295939940_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548584610555" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542558404709" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542558404709_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1512" data-end=3D"1556" =
align=3D"left"><strong data-start=3D"1512" data-end=3D"1556">Tip: =
</strong></h2>
<h3 data-start=3D"755" data-end=3D"811" style=3D"font-size:17px; =
margin:0; line-height:175%">&nbsp;Build trust before you ask for =
action&nbsp;</h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1768770165470" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770165470_1" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17554653412884" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17554653412884_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">A lot of businesses make promotion harder by =
only becoming&nbsp;visible when they want something.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">If people only hear from you when there is =
a sale, an event, or a deadline, you are asking the offer to do too much =
of the work.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">You need to build the relationship before =
you need the result.</p>
<p style=3D"line-height:175%">Show people what you think,&nbsp;notice =
and the problems you solve.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Show them enough of the person, the =
values, and the standards behind the business that when you do make an =
offer, it feels familiar rather than =
sudden.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1762723963822" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1762723963822_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17621195735972" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:50%;margin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:279px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425627578511" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_175425627578511_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left"><strong data-start=3D"1984" data-end=3D"2049">Tool: =
</strong></h2>
<h3 style=3D"font-size:17px; margin:0; line-height:175%; =
text-align:left" data-start=3D"1984" data-end=3D"2049" =
align=3D"left">&nbsp;The know, like and trust =
check&nbsp;</h3></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1768770929066" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1768770929066_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17548606406519" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17548606406519_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">Take one thing you want people to act on.</p>
<p style=3D"line-height:175%">An event, a service, a call, a campaign, =
whatever it is.</p>
<p style=3D"line-height:175%">Then ask:</p>
<p style=3D"line-height:175%"><strong>Know</strong><br>Do they clearly =
understand who this is for and what problem it solves?</p>
<p style=3D"line-height:175%"><strong>Like</strong><br>Do they feel =
there is a human being, a point of view, and a set of values behind =
it?</p>
<p style=3D"line-height:175%"><strong>Trust</strong><br>Have they seen =
enough proof, consistency, useful thinking, or experience to believe it =
is worth their time?</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Most marketing problems sit in one of =
those three.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Sometimes people do not know what you =
really do.</p>
<p style=3D"line-height:175%">Sometimes they know, but feel no =
connection to it.</p>
<p style=3D"line-height:175%">Sometimes they like the idea, but do not =
trust it enough to act yet.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">That is useful to know before you blame =
the campaign.</p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1764949818057" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1764949818057_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425609215310" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17542548310233" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17542548310233_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><h2 =
style=3D"margin:0; line-height:175%; font-size:22px; color:#102d7b; =
text-align:left" align=3D"left"><strong data-start=3D"228" =
data-end=3D"261">Resource:</strong></h2>
<p style=3D"line-height:175%"><strong><strong>Trust =
Bank</strong>.<br></strong></p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17578695741032" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17578695741032_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">A useful resource this week is a simple =
<strong>Trust Bank</strong>.<br><br></p>
<p style=3D"line-height:175%">Write down the main thing you want people =
to buy, book or ask about over the next 90 days.</p>
<p style=3D"line-height:175%">Then underneath it, list the things that =
would make someone trust you enough to act.</p>
<p style=3D"line-height:175%">That might be:</p>
<ul style=3D"line-height:175%">
<li>a client story</li>
<li>a useful opinion</li>
<li>a mistake you=E2=80=99ve seen people make</li>
<li>a practical tip</li>
<li>a result you can explain properly</li>
<li>a question you=E2=80=99ve answered ten times in sales =
conversations</li>
<li>a belief you have that the right people agree with</li>
</ul>
<p style=3D"line-height:175%">This is not content for the sake of =
content but&nbsp;evidence.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">If you want people to trust you enough to =
buy later, you need to keep making deposits before you make =
withdrawals.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Most businesses only communicate when they =
want the withdrawal and the offer feels cold.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p =
style=3D"line-height:175%">&nbsp;</p></div></div></td></tr></tbody></tabl=
e>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1754254826726" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254826727_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175425698533917" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
style=3D"vertical-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
color:#000000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1.5px solid =
#fc3afc;width:80%;margin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" =
style=3D"font-size:1px;border-top:1.5px solid #fc3afc;width:446px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1754254617676" class=3D"hse-section" =
style=3D"padding-left:0px; padding-right:0px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" =
style=3D"min-width:280px; max-width:600px; margin:0 auto; =
border-left:1px solid #cccccc; border-right:1px solid #cccccc; =
box-sizing:border-box; background-color:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid =
#cccccc;border-right:1px solid #cccccc" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" class=3D"hse-border =
hse-border-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" =
cellspacing=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1754254617676_0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17639083022383" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17639083022383_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%">Attention on its own does not mean much. You =
can get attention and still not get action. The better question is =
whether you have built enough know, like and trust for people to take =
the next step.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">When that is missing, every offer feels =
harder than it should. You need more reminders, more urgency, more =
chasing and more explanation. When it is there, the same offer lands =
differently because people already understand the value, know who you =
are, and trust that the room, service or conversation will be worth =
their time.</p>
<p style=3D"line-height:175%"><br>Have a good week!</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p =
style=3D"line-height:175%">Kevin</p></div></div></td></tr></tbody></table=
>
<div id=3D"hs_cos_wrapper_module_17536442762952" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td align=3D"center" valign=3D"top" style=3D"font-family:Tahoma, =
sans-serif; color:#000000; word-break:break-word; text-align:center; =
padding:0px; font-size:0px">
        <img alt=3D"Kevin Email Sig" =
src=3D"https://hs-5986753.f.hubspotstarter.net/hub/5986753/hubfs/Kevin%20=
Email%20Sig.png?width=3D1196&amp;upscale=3Dtrue&amp;name=3DKevin%20Email%=
20Sig.png" style=3D"outline:none; text-decoration:none; max-width:100%; =
font-size:16px" width=3D"598" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_175364960204115" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#102d7b" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; border-radius:8px; cursor:auto; =
background-color:#102d7b; mso-padding-alt:12px 18px">
        <a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/MW=
K8grRxlr0W2mwkbh3W8gs-VJvnzy5QzsNyN67vcp43m2nnW7Y8-PT6lZ3p3W8DVf8n2LzpcZV=
5RQGb5q2jW0N6qdj05RTLzhW12974X886jjKW2m3Zzv6ffstDN7qSxBJXg8_JN1JT81JKhMmd=
W8zKJx43c7G-qW5C8FqN5-RbZPN16hvg6Wl_FwW3gpSyP4tHsJ8W1MwSlz3ptt9QW21qXYR19=
cH7WW1tv4L57nS9T5W1Hbg4F55bKCdW2vxFmx60Yx3zN5-1pt5Vpm7xW4sX2WG7mxwh3W6NzW=
Pb1xMfgRW2Pkkll2czHzqW2SXJcZ5l3VSjW8Z2vwH1977n_W9fl55l98vN6XVPpLFV1Tx3qrW=
22MFj-94SljqW5081Cp7G1KzCf6Nbln004" target=3D"_blank" =
style=3D"color:#00a4bd; font-size:16px; font-family:Tahoma, sans-serif; =
Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; =
display:block" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"JPH3x/6k">
          <strong =
style=3D"color:#ffffff;font-weight:bold;text-decoration:none;font-style:n=
ormal;">Growth Events for Business Owners</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536444855184" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div =
id=3D"hs_cos_wrapper_module_17536444855184_" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p =
style=3D"line-height:175%; text-align:center" =
align=3D"center">=E2=AC=87=EF=B8=8F&nbsp;Get in touch on social media =
=E2=AC=87=EF=B8=8F</p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word; padding:10px 20px"><div =
id=3D"hs_cos_wrapper_module_17536443078683" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table =
role=3D"presentation" align=3D"center" style=3D"width: auto; text-align: =
center; margin: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
  <tbody>
    <tr>
      <td class=3D"social-network-cell" align=3D"center" =
style=3D"font-family:Tahoma, sans-serif; font-size:15px; color:#000000; =
word-break:break-word">
        <table role=3D"presentation" align=3D"center" style=3D"width: =
auto; text-align: center; margin: 0 auto; " =
class=3D"hs_cos_wrapper_type_social_module_single">
          <tbody>
            <tr>
              <td class=3D"display_block_on_small_screens" =
align=3D"center" style=3D"font-family:Tahoma, sans-serif; =
font-size:15px; color:#000000; word-break:break-word; padding:8px 5px; =
line-height:1; vertical-align:middle" valign=3D"middle">
                <a =
href=3D"https://cK13Q04.na1.hubspotlinksstarter.com/Ctc/OP+113/cK13Q04/MW=
K8grRxlr0W2mwkbh3W8gs-VJvnzy5QzsNyN67vcnv3m2nnW6N1vHY6lZ3q4W6yPtF68zfWmsV=
k9fkf1BPFYRW8gCpGV93f32_W12qmgc8lbJPCW8-2vKh4Y_-sFVP-h7X73GyDXW95C72B5Q-7=
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          Coaching 360 Ltd, Suite 69, Pure Offices, Plato Close, =
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style=3D"font-family:Helvetica,Arial,sans-serif; font-size:12px; =
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font-style:normal" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"qjPJqCop" =
target=3D"_blank">Manage preferences</a>
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