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Reply-To: "Nutcracker Agency" <nutcracker@nutcrackeragency.com>
From: "Nutcracker Agency" <nutcracker@nutcrackeragency.com>
To: <bob@sarahharvey.com>
Subject: Nut Monthly: Don't Panic
Date: Fri, 28 Mar 2025 11:45:22 +0100
Message-ID: <9f223231-1720-4695-9e70-30f574d7b7e7_ef411bb8-4c40-4274-90c5-f7fec4be5ac8_20250328104522@nutcrackeragency.com>
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Recession-proof strategy
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Hi ,



The latest economic figures remain pessimistic. The three months to January 
2025 saw basically no growth at 0.2%, and in January itself the economy 
shrank by 0.1%. So, the economy isn’t growing, the cost of doing business is 
up, and recession seems like a real possibility.



Doom and gloom time? Well, that’s up to you. Yes, the economy is out of your 
hands, but your strategy is not. The choices you make now not only affect 
your growth now, but determine how the business will perform when times are 
better. Stats show:

*
Investment in marketing during a downturn gives you a 37% better chance of 
emerging stronger than competitors

*
Business that spend ‘aggressively’ on marketing during recessions (average 
48% budget increase) double their increase in market share vs more 
restrained

*
Marketing cuts during recessions don’t protect margins, those who cut their 
marketing spend see the same profit rate as those who spent 10% more

Marketing is often the first casualty of economic downturns, but a 
well-conceived and executed strategy could be what decides how strongly your 
business emerges.


Hi ,



The latest economic figures remain pessimistic. The three months to January 
2025 saw basically no growth at 0.2%, and in January itself the economy 
shrank by 0.1%. So, the economy isn’t growing, the cost of doing business is 
up, and recession seems like a real possibility.



Doom and gloom time? Well, that’s up to you. Yes, the economy is out of your 
hands, but your strategy is not. The choices you make now not only affect 
your growth now, but determine how the business will perform when times are 
better. Stats show:

*
Investment in marketing during a downturn gives you a 37% better chance of 
emerging stronger than competitors

*
Business that spend ‘aggressively’ on marketing during recessions (average 
48% budget increase) double their increase in market share vs more 
restrained

*
Marketing cuts during recessions don’t protect margins, those who cut their 
marketing spend see the same profit rate as those who spent 10% more

Marketing is often the first casualty of economic downturns, but a 
well-conceived and executed strategy could be what decides how strongly your 
business emerges.













  <https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>






I’m lucky enough to have a network of incredible business leaders who I 
speak to regularly. They are some of the brightest commercial minds I know, 
and they have superb businesses, and even some of them admit they are 
finding it tough.



What I say to them is what I say to anybody trying to grow a business, the 
same thing that got your business to where it is will get you through tough 
times and that’s your expertise.



In economic climates like this one, buyers are looking for as much 
reassurance as they can get. Trust is obviously the foundation of any sale, 
regardless of the economy, but right now budgets have never been more 
precious, and prospects need to be close to 100% certain that their 
investments are in good hands.



That’s why we have published a comprehensive guide to putting your expertise 
in front of the right people, keeping them engaged, and ultimately 
converting interest into deals.


I’m lucky enough to have a network of incredible business leaders who I 
speak to regularly. They are some of the brightest commercial minds I know, 
and they have superb businesses, and even some of them admit they are 
finding it tough.



What I say to them is what I say to anybody trying to grow a business, the 
same thing that got your business to where it is will get you through tough 
times and that’s your expertise.



In economic climates like this one, buyers are looking for as much 
reassurance as they can get. Trust is obviously the foundation of any sale, 
regardless of the economy, but right now budgets have never been more 
precious, and prospects need to be close to 100% certain that their 
investments are in good hands.



That’s why we have published a comprehensive guide to putting your expertise 
in front of the right people, keeping them engaged, and ultimately 
converting interest into deals.


 <https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f574d7b7e7/e454057e-85cd-468d-b272-e087d3993563/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/> 
GUIDE: Claiming the SpotlightEverything in there is based on real data, real campaigns, and real results. 
It works for our clients, and it can work for anyone.



I hope you find it useful and if it inspires you to take action and be 
determined to come out of this economy stronger than ever, why don’t we put 
some time in to talk about where you are now and where you want to be?



Please drop me an email to  <mailto:jenny.knighting@nutcrackeragency.com> 
jenny.knighting@nutcrackeragency.com, and we can get something in the diary.


Everything in there is based on real data, real campaigns, and real results. 
It works for our clients, and it can work for anyone.



I hope you find it useful and if it inspires you to take action and be 
determined to come out of this economy stronger than ever, why don’t we put 
some time in to talk about where you are now and where you want to be?



Please drop me an email to  <mailto:jenny.knighting@nutcrackeragency.com> 
jenny.knighting@nutcrackeragency.com, and we can get something in the diary.





Further Reading


[WEBINAR] Why most marketing strategies fail, and how to fix it



Most businesses think they have a marketing strategy until they realise it’s 
just a to-do list. They don’t actually have a strategy, they just have 
activities. This webinar is designed to help you diagnose what’s missing in 
your marketing approach and give you the framework to fix it.



Further Reading


[WEBINAR] Why most marketing strategies fail, and how to fix it



Most businesses think they have a marketing strategy until they realise it’s 
just a to-do list. They don’t actually have a strategy, they just have 
activities. This webinar is designed to help you diagnose what’s missing in 
your marketing approach and give you the framework to fix it.

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/f0d1e4816b2c4816b0de1d7f15072a52/nutcracker_webinar_600x200.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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Secure your placeWhy Content Marketing is Essential for Lead Generation



81% of prospects wants an expert supplier who challenges their assumptions. 
Here is how to do that, with a content marketing strategy that promotes your 
expertise and generates leads.


Why Content Marketing is Essential for Lead Generation



81% of prospects wants an expert supplier who challenges their assumptions. 
Here is how to do that, with a content marketing strategy that promotes your 
expertise and generates leads.

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/4acc24e12f214d1f84888aaafe07ef2a/9.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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Read moreHow to stand out from the crowd and secure market share



Even before you think about the competition for budget, you need the win the 
competition for attention. That might be even harder. It has probably never 
been harder to get people’s attention, and that means you need to be much 
smarter, much more creative, and much more interesting than your 
competition.


How to stand out from the crowd and secure market share



Even before you think about the competition for budget, you need the win the 
competition for attention. That might be even harder. It has probably never 
been harder to get people’s attention, and that means you need to be much 
smarter, much more creative, and much more interesting than your 
competition.

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/d28116711b134613acd6e8f6040d63da/10.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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How to earn attentionThe role of storytelling in business growth



Who wants to hear a story? Over 90% of people. Narrative and 
emotionally-driven stories increase our recollection of facts, make 
interactions more memorable, boost motivation and generate oxytocin: the 
so-called ‘love chemical’ that promotes feelings of affection, empathy and 
trust. Here is how to use it to grow your brand.


The role of storytelling in business growth



Who wants to hear a story? Over 90% of people. Narrative and 
emotionally-driven stories increase our recollection of facts, make 
interactions more memorable, boost motivation and generate oxytocin: the 
so-called ‘love chemical’ that promotes feelings of affection, empathy and 
trust. Here is how to use it to grow your brand.

  <https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44c0/de113acabd24401890e75cfe2fd4ec7e/8.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>



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Telling stories to grow your businessWhat’s your story – and why should it matter to your audience?

We want to hear it. Call 020 3941 0305

Or message hello@nutcrackeragency.com


What’s your story – and why should it matter to your audience?

We want to hear it. Call 020 3941 0305

Or message hello@nutcrackeragency.com




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f0c535f1-757a-4b6f-a8d7-76ccfb1f7085/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>







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font-family: arial, sans-serif; background-repeat: no-repeat; =
background-size: auto; background-color: rgb(255, 255, 255);" =
border=3D"0" class=3D"notranslate"><div =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-hei=
ght:0px;max-width:0px;opacity:0;overflow:hidden;">Recession-proof =
strategy</div><img id=3D"newsletter-tracking-image-id" =
class=3D"newsletter-tracking-image-class" =
src=3D"http://ccms3.msnd20.com/tracking/ro/9f223231-1720-4695-9e70-30f574=
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<a =
href=3D"http://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f57=
4d7b7e7/9f223231-1720-4695-9e70-30f574d7b7e7/ef411bb8-4c40-4274-90c5-f7fe=
c4be5ac8/" style=3D"display:none"></a>=0A=
 <table align=3D"center" class=3D"wrapper-table" width=3D"100%" =
height=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" =
style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <tbody> <tr> <td =
class=3D"wrapper-td" valign=3D"top" align=3D"center" =
style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <table border=3D"0" =
cellspacing=3D"0" cellpadding=3D"0" align=3D"center" =
class=3D"main-table" width=3D"100%"> <tbody> <tr> <td align=3D"center" =
class=3D"content"><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"bce38866-4e25-54ce-87b9-91d8f3df0e99" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowbce38866 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotae2f9d96 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer84f09ff9" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 40px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"40" style=3D"height: 40px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
image-component image1c497be8" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;i=
xjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com1916211=
5-5dd8-4529-9e7e-e8d2ace98f7b" align=3D"bottom" style=3D"box-sizing: =
border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer4fe13719" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 28px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"28" style=3D"height: 28px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop text4193fd1b" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/9f223231-1720-4695-9e70-3=
0f574d7b7e7/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text4193fd1b" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/9f223231-1720-4695-9e70-3=
0f574d7b7e7/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table></td></tr></tbody=
></table></td></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"7c51011c-0015-5c18-91d1-2a7fb861b3cc" =
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data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row7c51011c =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotff400c7a FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer88f131a0" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 10px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"10" style=3D"height: 10px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"c7a8a652-ecbc-5284-af5c-72b5fd9e914b" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowc7a8a652 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot68df2485 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component image-component image3fa5462e" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png?auto=3Dformat%2Ccom=
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width=3D"568" data-resize-width=3D"568" data-resize-height=3D"71" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: =
unset;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></t=
body></table><table data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"c96ae487-f909-5f66-ae08-e5aa415a013f" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowc96ae487 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotdb4978b0 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
textf3c3ee59" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif;"><span style=3D"font-size: 14px; line-height: 115%; =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif;">Hi ,</span></p><div =
style=3D""><p style=3D"margin: 0px;">&nbsp;</p></div><div =
style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The latest economic =
figures remain pessimistic. The three months to January 2025 saw =
basically no growth at 0.2%, and in January itself the economy shrank by =
0.1%. So, the economy isn=E2=80=99t growing, the cost of doing business =
is up, and recession seems like a real possibility.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Doom =
and gloom time? Well, that=E2=80=99s up to you. Yes, the economy is out =
of your hands, but your strategy is not. The choices you make now not =
only affect your growth now, but determine how the business will perform =
when times are better. Stats show:</span><span =
style=3D"background-color: transparent;">&nbsp;</span></p></div><div =
style=3D""><ul style=3D"list-style-type: disc;" role=3D"list"><li =
role=3D"listitem" data-aria-level=3D"1" data-aria-posinset=3D"1" =
aria-setsize=3D"-1" =
data-list-defn-props=3D"{&quot;335552541&quot;:1,&quot;335559685&quot;:77=
3,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quo=
t;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469=
777804&quot;:&quot;=EF=82=B7&quot;,&quot;469777815&quot;:&quot;hybridMult=
ilevel&quot;}" data-listid=3D"2" data-font=3D"Symbol" =
data-leveltext=3D"=EF=82=B7" style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Investment in =
marketing during a downturn gives you a 37% better chance of emerging =
stronger than competitors</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></li></ul></div><div style=3D""><ul =
style=3D"list-style-type: disc;" role=3D"list"><li role=3D"listitem" =
data-aria-level=3D"1" data-aria-posinset=3D"2" aria-setsize=3D"-1" =
data-list-defn-props=3D"{&quot;335552541&quot;:1,&quot;335559685&quot;:77=
3,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quo=
t;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469=
777804&quot;:&quot;=EF=82=B7&quot;,&quot;469777815&quot;:&quot;hybridMult=
ilevel&quot;}" data-listid=3D"2" data-font=3D"Symbol" =
data-leveltext=3D"=EF=82=B7" style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Business that spend =
=E2=80=98aggressively=E2=80=99 on marketing during recessions (average =
48% budget increase) double their increase in market share vs more =
restrained</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></li></ul></div><div style=3D""><ul =
style=3D"list-style-type: disc;" role=3D"list"><li role=3D"listitem" =
data-aria-level=3D"1" data-aria-posinset=3D"3" aria-setsize=3D"-1" =
data-list-defn-props=3D"{&quot;335552541&quot;:1,&quot;335559685&quot;:77=
3,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quo=
t;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469=
777804&quot;:&quot;=EF=82=B7&quot;,&quot;469777815&quot;:&quot;hybridMult=
ilevel&quot;}" data-listid=3D"2" data-font=3D"Symbol" =
data-leveltext=3D"=EF=82=B7" style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Marketing cuts =
during recessions don=E2=80=99t protect margins, those who cut their =
marketing spend see the same profit rate as those who spent 10% =
more</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></li></ul></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Marketing is often the first casualty of economic downturns, =
but a well-conceived and executed strategy could be what decides how =
strongly your business emerges.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide textf3c3ee59" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, &quot;Trebuchet MS&quot;, Helvetica, =
sans-serif;"><span style=3D"font-size: 14px; line-height: 115%; =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif;">Hi ,</span></p><div =
style=3D""><p style=3D"margin: 0px;">&nbsp;</p></div><div =
style=3D""><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The latest economic =
figures remain pessimistic. The three months to January 2025 saw =
basically no growth at 0.2%, and in January itself the economy shrank by =
0.1%. So, the economy isn=E2=80=99t growing, the cost of doing business =
is up, and recession seems like a real possibility.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Doom =
and gloom time? Well, that=E2=80=99s up to you. Yes, the economy is out =
of your hands, but your strategy is not. The choices you make now not =
only affect your growth now, but determine how the business will perform =
when times are better. Stats show:</span><span =
style=3D"background-color: transparent;">&nbsp;</span></p></div><div =
style=3D""><ul style=3D"list-style-type: disc;" role=3D"list"><li =
role=3D"listitem" data-aria-level=3D"1" data-aria-posinset=3D"1" =
aria-setsize=3D"-1" =
data-list-defn-props=3D"{&quot;335552541&quot;:1,&quot;335559685&quot;:77=
3,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quo=
t;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469=
777804&quot;:&quot;=EF=82=B7&quot;,&quot;469777815&quot;:&quot;hybridMult=
ilevel&quot;}" data-listid=3D"2" data-font=3D"Symbol" =
data-leveltext=3D"=EF=82=B7" style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Investment in =
marketing during a downturn gives you a 37% better chance of emerging =
stronger than competitors</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></li></ul></div><div style=3D""><ul =
style=3D"list-style-type: disc;" role=3D"list"><li role=3D"listitem" =
data-aria-level=3D"1" data-aria-posinset=3D"2" aria-setsize=3D"-1" =
data-list-defn-props=3D"{&quot;335552541&quot;:1,&quot;335559685&quot;:77=
3,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quo=
t;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469=
777804&quot;:&quot;=EF=82=B7&quot;,&quot;469777815&quot;:&quot;hybridMult=
ilevel&quot;}" data-listid=3D"2" data-font=3D"Symbol" =
data-leveltext=3D"=EF=82=B7" style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Business that spend =
=E2=80=98aggressively=E2=80=99 on marketing during recessions (average =
48% budget increase) double their increase in market share vs more =
restrained</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></li></ul></div><div style=3D""><ul =
style=3D"list-style-type: disc;" role=3D"list"><li role=3D"listitem" =
data-aria-level=3D"1" data-aria-posinset=3D"3" aria-setsize=3D"-1" =
data-list-defn-props=3D"{&quot;335552541&quot;:1,&quot;335559685&quot;:77=
3,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quo=
t;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469=
777804&quot;:&quot;=EF=82=B7&quot;,&quot;469777815&quot;:&quot;hybridMult=
ilevel&quot;}" data-listid=3D"2" data-font=3D"Symbol" =
data-leveltext=3D"=EF=82=B7" style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Marketing cuts =
during recessions don=E2=80=99t protect margins, those who cut their =
marketing spend see the same profit rate as those who spent 10% =
more</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></li></ul></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Marketing is often the first casualty of economic downturns, =
but a well-conceived and executed strategy could be what decides how =
strongly your business emerges.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table></td></tr></tbody=
></table></td></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"8d096b62-fdc4-5010-96f0-ad45f4efe4ab" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row8d096b62 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot70b63eff FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacerc930d8e7" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 0px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"0" style=3D"height: 0px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"6eb5fc46-a2a2-50cf-87d8-441aee5cb5d7" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row6eb5fc46 =
non-responsive intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotde7e5f04 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacerff677b2b" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 0px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"0" style=3D"height: 0px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"4b381aa8-3d28-5998-b733-c71a648adb0f" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row4b381aa8 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slotd9185ef6 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer66fb6399" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
image-component imagec476662e" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=3Dformat%2C=
compress&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacerbd3b18c5" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"d011567e-8258-57f9-a2a9-834634b5ad65" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowd011567e =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot84843536 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component text-component text-desktop =
text21a70b6a" data-component-type=3D"text" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I=E2=80=99m lucky =
enough to have a network of incredible business leaders who I speak to =
regularly. They are some of the brightest commercial minds I know, and =
they have superb businesses, and even some of them admit they are =
finding it tough.&nbsp;</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What I =
say to them is what I say to anybody trying to grow a business, the same =
thing that got your business to where it is will get you through tough =
times and that=E2=80=99s your expertise.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In =
economic climates like this one, buyers are looking for as much =
reassurance as they can get. Trust is obviously the foundation of any =
sale, regardless of the economy, but right now budgets have never been =
more precious, and prospects need to be close to 100% certain that their =
investments are in good hands.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">That=E2=80=99s why we have published a comprehensive guide to =
putting your expertise in front of the right people, keeping them =
engaged, and ultimately converting interest into deals.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text21a70b6a" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I=E2=80=99m lucky =
enough to have a network of incredible business leaders who I speak to =
regularly. They are some of the brightest commercial minds I know, and =
they have superb businesses, and even some of them admit they are =
finding it tough.&nbsp;</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What I =
say to them is what I say to anybody trying to grow a business, the same =
thing that got your business to where it is will get you through tough =
times and that=E2=80=99s your expertise.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In =
economic climates like this one, buyers are looking for as much =
reassurance as they can get. Trust is obviously the foundation of any =
sale, regardless of the economy, but right now budgets have never been =
more precious, and prospects need to be close to 100% certain that their =
investments are in good hands.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">That=E2=80=99s why we have published a comprehensive guide to =
putting your expertise in front of the right people, keeping them =
engaged, and ultimately converting interest into deals.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: 1px;">&nbsp;</div><![endif]--></div><!--[if =
gte mso 15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button931c8d69" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/e454057e-85cd-468d-b272-e087d3993563/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; font-style: normal; =
font-size: 16px; font-weight: bold; width: auto; text-decoration: none =
!important;" target=3D"_blank"><span class=3D"button" style=3D"color: =
rgb(255, 255, 255); display: block; min-width: 10px;">GUIDE: Claiming =
the Spotlight</span></a></td></tr></tbody></table><!--[if gte mso =
15]><div style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-desktop text857fa058" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Everything in there =
is based on real data, real campaigns, and real results. It works for =
our clients, and it can work for anyone.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I hope =
you find it useful and if it inspires you to take action and be =
determined to come out of this economy stronger than ever, why =
don=E2=80=99t we put some time in to talk about where you are now and =
where you want to be?</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Please =
drop me an email to </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" target=3D"_blank" =
rel=3D"noreferrer noopener" style=3D"text-decoration: none =
!important;"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" =
style=3D"">jenny.knighting@nutcrackeragency.com</span></span></a><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">, and we can get =
something in the diary.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text857fa058" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Everything in there =
is based on real data, real campaigns, and real results. It works for =
our clients, and it can work for anyone.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I hope =
you find it useful and if it inspires you to take action and be =
determined to come out of this economy stronger than ever, why =
don=E2=80=99t we put some time in to talk about where you are now and =
where you want to be?</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Please =
drop me an email to </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" target=3D"_blank" =
rel=3D"noreferrer noopener" style=3D"text-decoration: none =
!important;"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" =
style=3D"">jenny.knighting@nutcrackeragency.com</span></span></a><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">, and we can get =
something in the diary.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component spacer-component spacer422a323b" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop text945e6d69" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><h1 style=3D"text-align: center;"><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Further</span><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D""> Reading</span><span =
data-ccp-props=3D"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;=
335559739&quot;:0}" style=3D"">&nbsp;</span></strong></h1><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">[WEBINAR] Why most marketing strategies fail, and how to fix =
it</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Most businesses think they have a =
marketing strategy until they realise it=E2=80=99s just a to-do list. =
They don=E2=80=99t actually have a strategy, they just have activities. =
This webinar is designed to help you=E2=80=AFdiagnose what=E2=80=99s =
missing in your marketing approach and give you the framework to fix =
it.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text945e6d69" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><h1 =
style=3D"text-align: center;"><strong style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Further</span><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D""> =
Reading</span><span =
data-ccp-props=3D"{&quot;335551550&quot;:2,&quot;335551620&quot;:2,&quot;=
335559739&quot;:0}" style=3D"">&nbsp;</span></strong></h1><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">[WEBINAR] Why most marketing strategies fail, and how to fix =
it</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Most businesses think they have a =
marketing strategy until they realise it=E2=80=99s just a to-do list. =
They don=E2=80=99t actually have a strategy, they just have activities. =
This webinar is designed to help you=E2=80=AFdiagnose what=E2=80=99s =
missing in your marketing approach and give you the framework to fix =
it.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component image-component image40a5bb53" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/f0d1e4816b2c4816b0de1d7f15072a52/nutcracker_webinar_600x200.png?auto=3D=
format%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D60=
0" alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/f0d1e4816b2c4816b0de1d7f15072a52/nutcracker_webinar_600x2=
00.png" align=3D"bottom" style=3D"box-sizing: border-box; display: =
inline-block; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer515a96dd" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
buttona45d2d31" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/e5b76242-9f55-4efe-938a-929b52798a2d/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Secure your =
place</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacerbea704f3" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop text71564c8c" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0px;"><span style=3D"font-size: =
16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Why Content Marketing is Essential for =
Lead Generation</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">81% of prospects wants an expert =
supplier who challenges their assumptions. Here is how to do that, with =
a content marketing strategy that promotes your expertise and generates =
leads.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text71564c8c" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Why Content Marketing is Essential for Lead =
Generation</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">81% of prospects wants an expert =
supplier who challenges their assumptions. Here is how to do that, with =
a content marketing strategy that promotes your expertise and generates =
leads.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component image-component imaged99807ee" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/4acc24e12f214d1f84888aaafe07ef2a/9.png?auto=3Dformat%2Ccompress&amp;dp=
r=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" =
class=3D"newsletter-image not-resized" height=3D"auto" width=3D"600" =
data-resize-width=3D"0" data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/4acc24e12f214d1f84888aaafe07ef2a/9.png" align=3D"bottom" =
style=3D"box-sizing: border-box; display: inline-block; border-width: =
0px; border-color: rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer006559c3" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
buttone705e258" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/f947d35c-39e5-48cc-a9c5-d15c9aef71cc/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Read =
more</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer11a74d14" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop text1950bea3" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0px;"><span style=3D"font-size: =
16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">How to stand out from the crowd and =
secure market share</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Even before you =
think about the competition for budget, you need the win the competition =
for attention. That might be even harder.=E2=80=AFIt has probably never =
been harder to get people=E2=80=99s attention, and that means you need =
to be much smarter, much more creative, and much more interesting than =
your competition.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text1950bea3" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">How to stand out from the crowd and secure market =
share</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Even before you =
think about the competition for budget, you need the win the competition =
for attention. That might be even harder.=E2=80=AFIt has probably never =
been harder to get people=E2=80=99s attention, and that means you need =
to be much smarter, much more creative, and much more interesting than =
your competition.</span><span =
data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component image-component image19152681" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/d28116711b134613acd6e8f6040d63da/10.png?auto=3Dformat%2Ccompress&amp;d=
pr=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" =
class=3D"newsletter-image not-resized" height=3D"auto" width=3D"600" =
data-resize-width=3D"0" data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/d28116711b134613acd6e8f6040d63da/10.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacer91754410" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
buttonc772fa39" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/61eee81d-55cc-4107-a39d-5814c0823fbf/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">How to earn =
attention</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer6d4ebaec" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop textbbbc096f" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0px;"><span style=3D"font-size: =
16px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">The role of storytelling in business =
growth</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Who wants to hear a =
story? Over 90% of people.=E2=80=AFNarrative and emotionally-driven =
stories increase our recollection of facts, make interactions more =
memorable, boost motivation and generate oxytocin: the so-called =
=E2=80=98love chemical=E2=80=99 that promotes feelings of affection, =
empathy and trust.=E2=80=AFHere is how to use it to grow your =
brand.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide textbbbc096f" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0px;"><span style=3D"font-size: 16px;"><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">The role of storytelling in business =
growth</span>&nbsp;</strong></span></p><p style=3D"margin: =
0px;">&nbsp;</p><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Who wants to hear a =
story? Over 90% of people.=E2=80=AFNarrative and emotionally-driven =
stories increase our recollection of facts, make interactions more =
memorable, boost motivation and generate oxytocin: the so-called =
=E2=80=98love chemical=E2=80=99 that promotes feelings of affection, =
empathy and trust.=E2=80=AFHere is how to use it to grow your =
brand.</span><span data-ccp-props=3D"{&quot;335559739&quot;:0}" =
style=3D"">&nbsp;</span></p></div><p class=3D"fix-android-mail" =
style=3D"max-width: 580px; width: 100%; margin: =
0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: 'none'; =
font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component image-component image760d94bc" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/c6052c29-5c11-450a-a8a7-ea43dbbe44=
c0/de113acabd24401890e75cfe2fd4ec7e/8.png?auto=3Dformat%2Ccompress&amp;dp=
r=3D1&amp;fit=3Dclip&amp;ixjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" =
class=3D"newsletter-image not-resized" height=3D"auto" width=3D"600" =
data-resize-width=3D"0" data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/c6052c29-5c11-450a-a8=
a7-ea43dbbe44c0/de113acabd24401890e75cfe2fd4ec7e/8.png" align=3D"bottom" =
style=3D"box-sizing: border-box; display: inline-block; border-width: =
0px; border-color: rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer4142aa08" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button33b71c83" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/bf07515a-d78b-4830-9c65-5e769091a9ab/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Telling stories to grow your =
business</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacerbe45c99a" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"2d10108e-6b87-5b19-a470-e20e1c5964e5" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row2d10108e =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot22e87eeb FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacerb59bdfb1" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop text7d422055" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: &quot;Trebuchet MS&quot;, Helvetica, sans-serif, =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div style=3D""><p style=3D"text-align: center; =
margin: 0px;"><span style=3D"color: rgb(0, 0, 0); font-size: =
16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">What=E2=80=99s your story =E2=80=93 and why should it matter =
to your audience?</span><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile mso-hide text7d422055" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
&quot;Trebuchet MS&quot;, Helvetica, sans-serif, &quot;Trebuchet =
MS&quot;, Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{&quot;201341983&quot;:0,&quot;335551550&quot;:2,&quot;=
335551620&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:259}" =
style=3D"">&nbsp;</span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer0df538d4" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button98985e92" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/2cc09547-b6cc-49c1-8da5-4b6005c16f74/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, &quot;Trebuchet MS&quot;, =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Contact Nutcracker =
today</span></a></td></tr></tbody></table><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;">&nbsp;</div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacerb6000ff1" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table><table class=3D"component =
image-component imagee2d03fb8" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/f0c535f1-757a-4b6f-a8d7-76ccfb1f7085/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" target=3D"_blank" class=3D"newsletter-image-link" =
style=3D"line-height: 1px; text-align: left; text-decoration: none =
!important;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&amp;dpr=3D1&amp;fit=3Dclip&amp;i=
xjsv=3D2.2.4&amp;w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.net/1adefc68-2293-a993-b=
273-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com1916211=
5-5dd8-4529-9e7e-e8d2ace98f7b" align=3D"bottom" style=3D"box-sizing: =
border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"3fd2bee1-e24e-562b-902d-fda90cb8db78" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row3fd2bee1 =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot27761a31 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer2206ba38" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"226e4cad-1b9c-5dfa-aeb2-883dd52b3432" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row226e4cad =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot0532b445 FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component social-follow-component =
socialfollowa99a566e" data-component-type=3D"social_follow" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"center" =
data-icon-style=3D"black-round" style=3D"clear: both; table-layout: =
fixed; background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td align=3D"center" style=3D"padding: =
0px;"><table cellspacing=3D"0" cellpadding=3D"0" style=3D"text-align: =
center;"><tbody><tr class=3D"social-follow-row" style=3D"text-align: =
center;"><td><a></a></td><td class=3D"social-icon-spacing" width=3D"5" =
height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"twitter" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/d3fe2a04-aead-4e29-a923-cab1a4230ed2/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" class=3D"social_icon twitter" style=3D"display: block; =
cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/twitter@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/twitter@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/twitter.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
ollow/black-round/twitter.png" alt=3D"social icon" border=3D"0" =
style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
width=3D"5" height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"instagram" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/448938e5-58a3-452e-8831-6fe02ac16ba3/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" class=3D"social_icon instagram" style=3D"display: block; =
cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/instagram@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/instagram@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/instagram.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
ollow/black-round/instagram.png" alt=3D"social icon" border=3D"0" =
style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
width=3D"5" height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"linkedin" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/863390ad-47d5-4052-8a6a-29031f3cfc83/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" class=3D"social_icon linkedin" style=3D"display: block; =
cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/linkedin@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/linkedin@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/linkedin.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
ollow/black-round/linkedin.png" alt=3D"social icon" border=3D"0" =
style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
width=3D"5" height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"custom" =
href=3D"https://ccms3.msnd20.com/tracking/lc/9f223231-1720-4695-9e70-30f5=
74d7b7e7/f0c535f1-757a-4b6f-a8d7-76ccfb1f7085/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" class=3D"social_icon custom" style=3D"display: block; =
cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/custom@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/custom@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/custom.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
ollow/black-round/custom.png" alt=3D"social icon" border=3D"0" =
style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: =
inline-block;"></td></tr></tbody></table></td></tr></tbody></table></td><=
/tr></tbody></table></td></tr></tbody></table><table =
data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"61d434fe-fa8f-5e9b-a147-b4de9aa70a70" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row61d434fe =
responsive-row intrinsic" bgcolor=3D"transparent"><tbody><tr><td =
class=3D"row-td" align=3D"center"><table class=3D"inner-row-table" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"600" valign=3D"top" =
bgcolor=3D"transparent" style=3D"background-repeat: no-repeat; =
background-position: initial; border-radius: 0px;"><tbody =
class=3D"row-table-body" style=3D"display: table; width: 600px;"><tr><td =
class=3D"slot slot7b684f3c FULL" data-structure-type=3D"slot" =
data-slot-type=3D"FULL" width=3D"600" cellpadding=3D"0" =
cellspacing=3D"0" align=3D"left" valign=3D"top" style=3D"font-weight: =
normal; max-width: 600px; width: 600px; border-radius: 0px; overflow: =
visible;"><table class=3D"component spacer-component spacer78cc5286" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"4305180c-a56a-5b92-8f69-9373dd43fff4" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row4305180c =
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