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From: "Rachel CLINTON" <rachel@awesometechtraining.com>
To: <bob@sarahharvey.com>
Subject: Getting started with Google Advertising - 1 hour training webinar
Date: Wed, 10 Sep 2025 12:01:00 +0100
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Dear Bob
Getting started with Google Ads
<https://www.awesometechtraining.com/product/getting-started-with-google-a
ds/?utm_source=sfdata&utm_medium=email&utm_campaign=intro%20to%20googleads
%20sept%2025&utm_term=&utm_content=> � one hour webinar �36 / �36
24th September, 10-11am (also available other dates and on demand)
If you�re considering using Google Ads for the first time, or you�re
already using it but aren�t sure you�re making the best use of it then
this one hour webinar is for you. Join us and we�ll demystify the world of
Google advertising and empower you to create successful campaigns.
We�ll cover everything from setting up your Google Ads account to crafting
compelling ad copy and optimising your budget for maximum impact and equip
you with the essential knowledge and skills needed to navigate the Google
Ads platform effectively.
What you will learn in this webinar
* What is Google Ads?
* Overview of the Google Ads platform
* Benefits of using Google Ads for businesses
* Setting up and configuring your Google Ads account
* Understanding account settings and preferences
* Tips for choosing the right campaign type for your goals
* Creating your first campaign
* Getting the campaign structure right
* Setting the correct campaign goals and objectives
* Walkthrough of creating your first campaign
* Writing compelling copy for your ads
* Keyword research and ad groups
* Importance of keyword research in Google Ads
* Creating relevant ad groups
* Tips for selecting effective keywords
* How bidding works in Google Ads
* Understanding budgeting options in Google Ads
* Introduction to bidding strategies
* Tips for optimizing your budget and bids
* Tracking what�s working and what isn�t
* Importance of tracking and analytics in Google Ads
* Key performance metrics to monitor
* Q&A session
Who should attend?
This webinar is aimed at any small business or organisation that wants to
make more effective use of Google Ads as part of their marketing strategy
and to generate more sales for their business. You may already have a
Google Ads account but not be making much practical use of it, or you may
be starting completely from scratch.
What previous attendees say about this webinar
�This was excellent for someone like me who has no experience of setting
up a Google Ads campaign. Great content, started bang on time, completely
focused throughout. Great value for money.� Niall English
�I've been on 4 webinars now and these guys really know their stuff.
I have thrown some curveball questions, and some that tip a little bit out
of the remit of the course, and they have still answered clearly and
helpfully. They've really helped me to improve not only my website
but my ad campaigns as well.� Steph Kirk
We have more than 100 5* Google reviews
<https://www.awesometechtraining.com/reviews-of-our-training/?utm_source=s
fdata&utm_medium=email&utm_campaign=intro%20to%20googleads%20sept%2025&utm
_term=&utm_content=> from other webinar attendees.
Book now to secure your place
Places are just �36 per person inc VAT (or �30 for the on demand version)
but numbers are limited so book now
<https://www.awesometechtraining.com/product/getting-started-with-google-a
ds/?utm_source=sfdata&utm_medium=email&utm_campaign=intro%20to%20googleads
%20sept%2025&utm_term=&utm_content=> to secure yours. All our webinars
include a full hour of content plus time for additional questions and
discussion at the end. After the webinar you�ll get a copy of the slides
plus a recording of the event that you can refer back to whenever you
like.
Please don�t hesitate to get in touch if you have any questions or if
there�s anything else that we can help you with.
Rachel Clinton
Business Development Director
rachel@awesometechtraining.com <mailto:rachel@awesometechtraining.com> /
020 7416 6738
<https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_custom_file
s/img175550751182.png>
www.awesometechtraining.com
<https://www.awesometechtraining.com/?utm_source=sfdata&utm_medium=email&u
tm_campaign=seo%20for%20wordpress%20nov%2024&utm_term=&utm_content=>
<https://www.facebook.com/AwesomeTechTraining>
<https://www.linkedin.com/company/awesome-tech-training/>
<https://www.youtube.com/channel/UCdcEtZHbAk2qZu3g4x0EeIA>
<https://www.instagram.com/awesometechtr/>
Awesome Tech Training Ltd is a company registered in the UK, company
number 11570316 and registered office 85 Great Portland Street, First
Floor, London, W1W 7LT
<https://awesometechtraining.com/unsubscribe/003P2000009Rj4z/bob@sarahharv
ey.com> UNSUBSCRIBE
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<html><p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Dear Bob</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong><a =
href=3D"https://www.awesometechtraining.com/product/getting-started-with-=
google-ads/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3Dintro%2=
0to%20googleads%20sept%2025&utm_term=3D&utm_content=3D">Getting started =
with Google Ads – one hour webinar £36 / =
€36</a></strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">24<sup>th</sup> September, 10-11am (also available other =
dates and on demand)</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;">If =
you’re considering using Google Ads for the first time, or =
you’re already using it but aren’t sure you’re making =
the best use of it then this one hour webinar is for you. Join us and =
we’ll demystify the world of Google advertising and empower you to =
create successful campaigns.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">We’ll cover everything from setting up your Google Ads =
account to crafting compelling ad copy and optimising your budget for =
maximum impact and equip you with the essential knowledge and skills =
needed to navigate the Google Ads platform effectively.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>What you will learn in this =
webinar </strong></span></p>
<ul>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">What is Google Ads?<ul style=3D"font-family: initial; font-size: =
initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Overview of the Google Ads platform</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Benefits of using Google Ads for businesses</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Setting up and configuring your Google Ads account<ul =
style=3D"font-family: initial; font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding account settings and preferences</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Tips for choosing the right campaign type for your goals</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Creating your first campaign<ul style=3D"font-family: initial; =
font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Getting the campaign structure right</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Setting the correct campaign goals and objectives</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Walkthrough of creating your first campaign</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Writing compelling copy for your ads</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Keyword research and ad groups<ul style=3D"font-family: initial; =
font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Importance of keyword research in Google Ads</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Creating relevant ad groups</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Tips for selecting effective keywords</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">How =
bidding works in Google Ads<ul style=3D"font-family: initial; font-size: =
initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding budgeting options in Google Ads</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Introduction to bidding strategies</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Tips for optimizing your budget and bids</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Tracking what’s working and what isn’t<ul =
style=3D"font-family: initial; font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Importance of tracking and analytics in Google Ads</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Key performance metrics to monitor</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Q&A session</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>Who should attend?</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">This webinar is aimed at any small business or organisation that =
wants to make more effective use of Google Ads as part of their =
marketing strategy and to generate more sales for their business. You =
may already have a Google Ads account but not be making much practical =
use of it, or you may be starting completely from scratch.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>What previous attendees say about this =
webinar</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><em>“This was excellent for someone like me who has no =
experience of setting up a Google Ads campaign. Great content, started =
bang on time, completely focused throughout. Great value for =
money.” Niall English</em></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><em>“I've been on 4 webinars now and these guys really =
know their stuff. I have thrown some curveball questions, and some that =
tip a little bit out of the remit of the course, and they have still =
answered clearly and helpfully. They've really helped me to improve =
not only my website but my ad campaigns as well.” Steph =
Kirk</em></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;">We =
have <a =
href=3D"https://www.awesometechtraining.com/reviews-of-our-training/?utm_=
source=3Dsfdata&utm_medium=3Demail&utm_campaign=3Dintro%20to%20googleads%=
20sept%2025&utm_term=3D&utm_content=3D">more than 100 5* Google =
reviews</a> from other webinar attendees. </span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>Book now to secure your place</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Places are just £36 per person inc VAT (or £30 for =
the on demand version) but numbers are limited so <strong><a =
href=3D"https://www.awesometechtraining.com/product/getting-started-with-=
google-ads/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3Dintro%2=
0to%20googleads%20sept%2025&utm_term=3D&utm_content=3D">book =
now</a></strong> to secure yours. All our webinars include a full hour =
of content plus time for additional questions and discussion at the end. =
After the webinar you’ll get a copy of the slides plus a recording =
of the event that you can refer back to whenever you like. =
</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Please don’t hesitate to get in touch if you have any =
questions or if there’s anything else that we can help you with. =
</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Rachel Clinton</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Business Development Director</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"mailto:rachel@awesometechtraining.com">rachel@awesometechtraining=
.com</a> / 020 7416 6738</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><img width=3D"228" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img175550751182.png" alt=3D"image" height=3D"68"></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.awesometechtraining.com/?utm_source=3Dsfdata&utm_medi=
um=3Demail&utm_campaign=3Dseo%20for%20wordpress%20nov%2024&utm_term=3D&ut=
m_content=3D">www.awesometechtraining.com</a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.facebook.com/AwesomeTechTraining"><img width=3D"66" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img1755507511.png" alt=3D"image" height=3D"80"></a> <a =
href=3D"https://www.linkedin.com/company/awesome-tech-training/"><img =
width=3D"62" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img1755507510.png" alt=3D"image" height=3D"80"></a> <a =
href=3D"https://www.youtube.com/channel/UCdcEtZHbAk2qZu3g4x0EeIA"><img =
width=3D"72" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img175550751134.png" alt=3D"image" height=3D"80"></a> <a =
href=3D"https://www.instagram.com/awesometechtr/"><img width=3D"72" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
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height=3D"80"></a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Awesome Tech Training Ltd is a company registered in the UK, =
company number 11570316 and registered office 85 Great Portland Street, =
First Floor, London, W1W 7LT</span></p>
<p =
style=3D'margin:0cm;margin-bottom:.0001pt;font-size:16px;font-family:"Cal=
ibri",sans-serif;'><a =
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