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Reply-To: "Jayne Reiner" <jayne@247assure.co.uk>
From: "Jayne Reiner" <jayne@247assure.co.uk>
To: "Bob Home" <bob@sarahharvey.com>
Subject: Your business insurance quote
Date: Sun, 12 Jul 2026 13:49:12 +0100
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Bob, limited company directors can pay life insurance premiums as a business
expense — and save up to 50% vs personal cover.
C
Cover Review Centre
Life Protection Specialists
Business Owners
● Exclusive — Business Owner Benefit
Bob, your limited
company could be paying
for your life insurance.
Most directors don't know this. The ones who do save up to 50%.
A Relevant Life policy lets your business pay the premiums as a
tax-deductible expense — meaning you get the same cover for significantly
less.
Get My Business Quote — Free
<http://tracking.247assure.co.uk/tracking/click?d=7Tn3ELI9ieTfGddjhZysghco3tUgmsSwWbdGklSCBqyUEMbwfjpwG_Cba_MgHjVzDrIFKNar3AP2iXDP8p32J1NsXpbUyx-yHMfeoOG-RmXQ_l9UgCj3jxAf38dJj4c2LfJT5ZxwSx8ucpaRy2rc5Yv1rZlD2j0tDiYOflzK7XPB0>
2 minutes · No card needed · No obligation
💼 12,000+ business owners have used Cover Review Centre · Rated 4.8 / 5
by verified customers
How the saving works
Up to
50%
cheaper than personal cover for higher-rate taxpayers
100%
tax-deductible as a business expense through your limited company
£0
National Insurance or Income Tax due on the premiums paid by your company
What is a Relevant Life policy?
A Relevant Life policy is a tax-efficient life insurance policy taken out by
a limited company on behalf of a director or employee. The premiums are paid
by the business, treated as an allowable business expense, and are free from
Income Tax, National Insurance and Corporation Tax — making it significantly
cheaper than a standard personal life insurance policy.
Who qualifies?
✓ Limited company directors
✓ Company shareholders
✓ Key employees
✓ Sole traders via umbrella
✓ Self-employed contractors
✓ LLP partners
Relevant Life cover from
Monthly premiums paid by your business. Non-smoker, good health.
Cover Age 30–35 Age 36–45 Age 46–55£250,000
Tax deductible
£9/mo £15/mo £29/mo£500,000
Tax deductible
£14/mo £24/mo £47/mo£1,000,000
Tax deductible
£24/mo £42/mo £88/moIndicative premiums. All figures are for a non-smoker in good health. Exact
quote based on age, health and term. Tax treatment depends on individual
circumstances.
Comparing policies from
Royal London Legal & General Aviva Zurich VitalityFind out exactly how much you could save.
Free business quote. Takes 2 minutes. No obligation.
Get My Business Quote — Free
<http://tracking.247assure.co.uk/tracking/click?d=7Tn3ELI9ieTfGddjhZysghco3tUgmsSwWbdGklSCBqyUEMbwfjpwG_Cba_MgHjVzDrIFKNar3AP2iXDP8p32JzjEGDB_5CDXNF2FQAqdo4Q3TT8CRiQhi-PuyDDYF_f9hGJZq4U1xEN-OXq7SDysPbjF93AXRly68J_YMwLJA6Jr0>
🔒 Secure · No obligation · Compare leading UK providers
✓ Trusted Since 2007 ✓ UK-Based Team ✓ 100% Independent ✓ No Hard SellComparison and lead generation service, not an insurer. Tax treatment
depends on individual circumstances and may be subject to change.
You received this because you requested a life insurance quote. ·
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<div =
style=3D"display:none;max-height:0;overflow:hidden;font-size:1px;color:#e=
ef2f7;">Bob, limited company directors can pay life insurance premiums =
as a business expense =E2=80=94 and save up to 50% vs personal =
cover. =E2=80=8C =E2=80=8C =E2=80=8C =E2=80=8C =E2=
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<p style=3D"margin:0;font-family:'DM Serif =
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Sans',Arial,sans-serif;font-size:10px;color:#1967d2;letter-spacing:2.5px;=
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Specialists</p>
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</tr>
</table>
</td>
</tr>
</table>
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<!-- MAIN CARD -->
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=E2=80=94 Business Owner Benefit</p>
<!-- HEADLINE -->
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Bob, your limited<br>company could be paying<br>for your =
life insurance.
</h1>
<p style=3D"margin:0 0 28px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;color:#1967d2;font-weight:600;line-=
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Most directors don't know this. The ones who do save up to =
50%.
</p>
<p style=3D"margin:0 0 30px;font-family:'DM =
Sans',Arial,sans-serif;font-size:15px;color:#4a5568;line-height:1.8;font-=
weight:400;max-width:440px;">
A Relevant Life policy lets your business pay the premiums =
as a tax-deductible expense =E2=80=94 meaning you get the same cover for =
significantly less.
</p>
<!-- PRIMARY CTA -->
<!--[if mso]>
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e;padding:17px =
34px;border-radius:8px;letter-spacing:0.2px;mso-hide:all;">Get My =
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<p style=3D"margin:12px 0 0;font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;color:#94a3b8;font-weight:400;">2 =
minutes · No card needed · No =
obligation</p>
</td>
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<!-- SOCIAL PROOF -->
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height:1.5;">
💼 <strong>12,000+ business owners</strong> =
have used Cover Review Centre · Rated <strong>4.8 / =
5</strong> by verified customers
</p>
</td>
</tr>
</table>
<!-- TAX BENEFIT EXPLAINER -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td style=3D"padding:36px 48px 0;">
<p style=3D"margin:0 0 20px;font-family:'DM Serif =
Display',Georgia,serif;font-size:22px;color:#0f1729;letter-spacing:-0.3px=
;">How the saving works</p>
<!-- Benefit cards -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<!-- Card 1 -->
<td class=3D"mob-benefit" valign=3D"top" width=3D"30%" =
style=3D"padding-right:8px;">
<table width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0">
<tr>
<td bgcolor=3D"#eef4ff" =
style=3D"border-radius:10px;padding:20px 18px;border-top:3px solid =
#1967d2;">
<p style=3D"margin:0 0 6px;font-family:'DM =
Sans',Arial,sans-serif;font-size:26px;font-weight:700;color:#1967d2;line-=
height:1;">Up to<br>50%</p>
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;color:#334155;font-weight:500;line-=
height:1.5;">cheaper than personal cover for higher-rate taxpayers</p>
</td>
</tr>
</table>
</td>
<!-- Card 2 -->
<td class=3D"mob-benefit" valign=3D"top" width=3D"30%" =
style=3D"padding:0 4px;">
<table width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0">
<tr>
<td bgcolor=3D"#eef4ff" =
style=3D"border-radius:10px;padding:20px 18px;border-top:3px solid =
#1967d2;">
<p style=3D"margin:0 0 6px;font-family:'DM =
Sans',Arial,sans-serif;font-size:26px;font-weight:700;color:#1967d2;line-=
height:1;">100%<br> </p>
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;color:#334155;font-weight:500;line-=
height:1.5;">tax-deductible as a business expense through your limited =
company</p>
</td>
</tr>
</table>
</td>
<!-- Card 3 -->
<td class=3D"mob-benefit" valign=3D"top" width=3D"30%" =
style=3D"padding-left:8px;">
<table width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0">
<tr>
<td bgcolor=3D"#eef4ff" =
style=3D"border-radius:10px;padding:20px 18px;border-top:3px solid =
#1967d2;">
<p style=3D"margin:0 0 6px;font-family:'DM =
Sans',Arial,sans-serif;font-size:26px;font-weight:700;color:#1967d2;line-=
height:1;">=C2=A30<br> </p>
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;color:#334155;font-weight:500;line-=
height:1.5;">National Insurance or Income Tax due on the premiums paid =
by your company</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
<!-- EXPLAINER COPY -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
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<td class=3D"mob-sec" style=3D"padding:28px 48px 0;">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td bgcolor=3D"#f8fafc" =
style=3D"border-radius:10px;padding:22px 24px;border-left:3px solid =
#1967d2;">
<p style=3D"margin:0 0 10px;font-family:'DM =
Sans',Arial,sans-serif;font-size:13px;font-weight:700;color:#0f1729;lette=
r-spacing:0.2px;">What is a Relevant Life policy?</p>
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#374151;line-height:1.8;font-=
weight:400;">
A Relevant Life policy is a tax-efficient life =
insurance policy taken out by a limited company on behalf of a director =
or employee. The premiums are paid by the business, treated as an =
allowable business expense, and are free from Income Tax, National =
Insurance and Corporation Tax =E2=80=94 making it significantly cheaper =
than a standard personal life insurance policy.
</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
<!-- WHO IT'S FOR -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td class=3D"mob-sec" style=3D"padding:28px 48px 0;">
<p style=3D"margin:0 0 16px;font-family:'DM Serif =
Display',Georgia,serif;font-size:20px;color:#0f1729;letter-spacing:-0.3px=
;">Who qualifies?</p>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td valign=3D"top" style=3D"padding:0 16px 0 =
0;width:50%;">
<table width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0">
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<td style=3D"padding:0 0 10px;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#1967d2;font-weight:700;">=
0003; Limited company directors</p>
</td>
</tr>
<tr>
<td style=3D"padding:0 0 10px;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#1967d2;font-weight:700;">=
0003; Company shareholders</p>
</td>
</tr>
<tr>
<td>
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#1967d2;font-weight:700;">=
0003; Key employees</p>
</td>
</tr>
</table>
</td>
<td valign=3D"top" width=3D"50%">
<table width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0">
<tr>
<td style=3D"padding:0 0 10px;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#1967d2;font-weight:700;">=
0003; Sole traders via umbrella</p>
</td>
</tr>
<tr>
<td style=3D"padding:0 0 10px;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#1967d2;font-weight:700;">=
0003; Self-employed contractors</p>
</td>
</tr>
<tr>
<td>
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#1967d2;font-weight:700;">=
0003; LLP partners</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
</table>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0"><tr><td style=3D"padding:28px 48px 0;"><table =
width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" border=3D"0"><tr><td =
bgcolor=3D"#e2e8f0" height=3D"1" =
style=3D"font-size:0;line-height:0;"> </td></tr></table></td></tr></=
table>
<!-- PRICE TABLE -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td style=3D"padding:28px 48px 0;">
<p style=3D"margin:0 0 4px;font-family:'DM Serif =
Display',Georgia,serif;font-size:21px;color:#0f1729;letter-spacing:-0.3px=
;">Relevant Life cover from</p>
<p style=3D"margin:0 0 18px;font-family:'DM =
Sans',Arial,sans-serif;font-size:13px;color:#9ca3af;">Monthly premiums =
paid by your business. Non-smoker, good health.</p>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0" style=3D"border:1px solid =
#dde3ef;border-radius:10px;overflow:hidden;">
<tr bgcolor=3D"#1e2640">
<td class=3D"price-cell" style=3D"padding:12px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:700;color:#4da3ff;lette=
r-spacing:1.5px;text-transform:uppercase;">Cover</td>
<td class=3D"price-cell" style=3D"padding:12px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:700;color:#4da3ff;lette=
r-spacing:1.5px;text-transform:uppercase;" align=3D"center">Age =
30=E2=80=9335</td>
<td class=3D"price-cell" style=3D"padding:12px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:700;color:#4da3ff;lette=
r-spacing:1.5px;text-transform:uppercase;" align=3D"center">Age =
36=E2=80=9345</td>
<td class=3D"price-cell" style=3D"padding:12px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:700;color:#4da3ff;lette=
r-spacing:1.5px;text-transform:uppercase;" align=3D"center">Age =
46=E2=80=9355</td>
</tr>
<tr bgcolor=3D"#ffffff">
<td class=3D"price-cell" style=3D"padding:13px =
16px;border-bottom:1px solid #f1f5f9;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;font-weight:700;color:#111827;">=C2=
=A3250,000</p>
<p style=3D"margin:2px 0 0;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:600;color:#16a34a;lette=
r-spacing:0.5px;text-transform:uppercase;">Tax deductible</p>
</td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;borde=
r-bottom:1px solid #f1f5f9;" align=3D"center">=C2=A39<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;borde=
r-bottom:1px solid #f1f5f9;" align=3D"center">=C2=A315<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;borde=
r-bottom:1px solid #f1f5f9;" align=3D"center">=C2=A329<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
</tr>
<tr bgcolor=3D"#f8fafc">
<td class=3D"price-cell" style=3D"padding:13px =
16px;border-bottom:1px solid #f1f5f9;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;font-weight:700;color:#111827;">=C2=
=A3500,000</p>
<p style=3D"margin:2px 0 0;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:600;color:#16a34a;lette=
r-spacing:0.5px;text-transform:uppercase;">Tax deductible</p>
</td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;borde=
r-bottom:1px solid #f1f5f9;" align=3D"center">=C2=A314<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;borde=
r-bottom:1px solid #f1f5f9;" align=3D"center">=C2=A324<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;borde=
r-bottom:1px solid #f1f5f9;" align=3D"center">=C2=A347<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
</tr>
<tr bgcolor=3D"#ffffff">
<td class=3D"price-cell" style=3D"padding:13px 16px;">
<p style=3D"margin:0;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;font-weight:700;color:#111827;">=C2=
=A31,000,000</p>
<p style=3D"margin:2px 0 0;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;font-weight:600;color:#16a34a;lette=
r-spacing:0.5px;text-transform:uppercase;">Tax deductible</p>
</td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;" =
align=3D"center">=C2=A324<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;" =
align=3D"center">=C2=A342<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
<td class=3D"price-cell price-val" style=3D"padding:13px =
16px;font-family:'DM =
Sans',Arial,sans-serif;font-size:16px;font-weight:700;color:#1967d2;" =
align=3D"center">=C2=A388<span =
style=3D"font-size:12px;font-weight:400;color:#9ca3af;">/mo</span></td>
</tr>
</table>
<p style=3D"margin:8px 0 0;font-family:'DM =
Sans',Arial,sans-serif;font-size:11px;color:#9ca3af;font-weight:300;">Ind=
icative premiums. All figures are for a non-smoker in good health. Exact =
quote based on age, health and term. Tax treatment depends on individual =
circumstances.</p>
</td>
</tr>
</table>
<!-- PROVIDERS -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td style=3D"padding:20px 48px 0;">
<p style=3D"margin:0 0 12px;font-family:'DM =
Sans',Arial,sans-serif;font-size:10px;color:#9ca3af;letter-spacing:2px;te=
xt-transform:uppercase;font-weight:600;text-align:center;">Comparing =
policies from</p>
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;font-weight:700;color:#374151;paddi=
ng:4px;">Royal London</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;font-weight:700;color:#374151;paddi=
ng:4px;">Legal & General</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;font-weight:700;color:#374151;paddi=
ng:4px;">Aviva</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;font-weight:700;color:#374151;paddi=
ng:4px;">Zurich</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:12px;font-weight:700;color:#374151;paddi=
ng:4px;">Vitality</td>
</tr>
</table>
</td>
</tr>
</table>
<!-- CLOSING CTA -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td class=3D"mob-cta" style=3D"padding:28px 48px 44px;">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td bgcolor=3D"#1e2640" =
style=3D"border-radius:12px;padding:30px 28px;text-align:center;">
<p style=3D"margin:0 0 4px;font-family:'DM Serif =
Display',Georgia,serif;font-size:21px;color:#f8fafc;letter-spacing:-0.2px=
;">Find out exactly how much you could save.</p>
<p style=3D"margin:0 0 22px;font-family:'DM =
Sans',Arial,sans-serif;font-size:14px;color:#4a5a80;line-height:1.6;">Fre=
e business quote. Takes 2 minutes. No obligation.</p>
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djhZysghco3tUgmsSwWbdGklSCBqyUEMbwfjpwG_Cba_MgHjVzDrIFKNar3AP2iXDP8p32Jzj=
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</td>
</tr>
</table>
</td>
</tr>
</table>
<!-- TRUST STRIP -->
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td bgcolor=3D"#f8fafc" style=3D"padding:16px =
48px;border-top:1px solid #e9ecf3;border-radius:0 0 16px 16px;">
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
border=3D"0">
<tr>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:11px;color:#94a3b8;font-weight:500;paddi=
ng:0 4px;">✓ Trusted Since 2007</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:11px;color:#94a3b8;font-weight:500;paddi=
ng:0 4px;">✓ UK-Based Team</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:11px;color:#94a3b8;font-weight:500;paddi=
ng:0 4px;">✓ 100% Independent</td>
<td align=3D"center" style=3D"font-family:'DM =
Sans',Arial,sans-serif;font-size:11px;color:#94a3b8;font-weight:500;paddi=
ng:0 4px;">✓ No Hard Sell</td>
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</table>
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change.</p>
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