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Reply-To: "Aaron Richardson" <info@recruitmentagencyexpo.com>
From: "Aaron Richardson" <info@recruitmentagencyexpo.com>
To: "Bob" <bob@sarahharvey.com>
Subject: How do you create longer-term relationships?
Date: Thu, 21 May 2026 11:32:34 +0100
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Face-to-face engagement matters to agency owners
View this email in your browser
<https://mailchi.mp/recruitmentagencyexpo.com/how-do-you-create-longer-term-relationships?e=4426fef930>
Hello Bob
How do recruitment agencies decide they trust you?
At what point does that confidence actually happen for agency leaders? And
how many recruiters are researching your solution…but not quite ready to
buy?
Across recruitment technology and business services, many assume trust is
built online.
But the real decision often happens later - when buyers feel confident the
people behind the product genuinely understand their challenges, pressures,
and commercial goals.
That doesn’t usually come from more promotion. It comes from:
* Honest conversations
* Hearing directly from industry experts
* Seeing solutions discussed in a real-world context
* Meeting the people behind the brand
* Feeling confident a supplier understands the realities of recruitment
This is why many of the strongest brands in the recruitment market are
combining digital visibility with more face-to-face engagement - not to
replace digital, but to make it work harder.
A few approaches we are seeing work well:
* Turn real customer conversations into content
* Create opportunities for peer-to-peer discussion
* Put founders, specialists, and customer success teams front and centre
After all, some of the most successful brands in recruitment technology grew
by staying close to recruiters and understanding how agencies actually
operate day to day.
If you are exploring ways to build stronger relationships with recruitment
agencies - particularly in such a competitive market - it may be worth
having a conversation about Recruitment Agency Expo, and how your brand can
connect face-to-face with agency owners, directors, and senior recruitment
leaders.
Get in touch today - book a meeting with me here
<https://recruitmentagencyexpo.us3.list-manage.com/track/click?u=5512851d46d3f295fc1c788b0&id=039ff7aa68&e=4426fef930>
.
Best wishes,
Aaron Richardson
Recruitment Agency Expo
Enquire about Exhibiting
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Bluewater Events Ltd · 8th Floor · 167 Fleet Street · London, England EC4A
2EA · United Kingdom
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exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: =
100%;word-break: break-word;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: left;">
<p style=3D"margin: 10px 0;padding: =
0;mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;color: #202020;font-family: =
Helvetica;font-size: 16px;line-height: 150%;text-align: =
left;"><strong>Hello </strong>Bob<br>
<br>
<strong>How do recruitment agencies decide they trust you?</strong></p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">At what point does that confidence actually =
happen for agency leaders? And how many recruiters are researching your =
solution=E2=80=A6but not quite ready to buy?</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Across recruitment technology and business =
services, many assume trust is built online.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">But the real decision often happens later =
- when buyers feel confident the people behind the product =
genuinely understand their challenges, pressures, and commercial =
goals.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">That doesn=E2=80=99t usually come from more =
promotion. It comes from:</p>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Honest =
conversations</strong></li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Hearing directly from =
industry experts</strong></li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Seeing solutions discussed =
in a real-world context</strong></li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Meeting the people behind =
the brand</strong></li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;"><strong>Feeling confident a =
supplier understands the realities of recruitment</strong></li>
</ul>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">This is why many of the strongest brands in the =
recruitment market are combining digital visibility with more =
face-to-face engagement - not to replace digital, but to make it =
work harder.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">A few approaches we are seeing work well:</p>
<ul>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Turn real customer conversations =
into content</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Create opportunities for =
peer-to-peer discussion</li>
<li style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: =
100%;-webkit-text-size-adjust: 100%;">Put founders, specialists, and =
customer success teams front and centre</li>
</ul>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">After all, some of the most successful brands in =
recruitment technology grew by staying close to recruiters and =
understanding how agencies actually operate day to day.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">If you are exploring ways to build stronger =
relationships with recruitment agencies - particularly in such a =
competitive market - it may be worth having a conversation about =
Recruitment Agency Expo, and how your brand can connect face-to-face =
with agency owners, directors, and senior recruitment leaders.</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><strong>Get in touch today - <a =
href=3D"https://recruitmentagencyexpo.us3.list-manage.com/track/click?u=3D=
5512851d46d3f295fc1c788b0&id=3D039ff7aa68&e=3D4426fef930" =
target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#007C89;font-weight: normal;text-decoration: underline;">book a meeting =
with me here</a>.</strong></p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;">Best wishes,</p>
<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#202020;font-family: Helvetica;font-size: 16px;line-height: =
150%;text-align: left;"><strong>Aaron Richardson<br>
Recruitment Agency Expo<br>
<a =
href=3D"https://recruitmentagencyexpo.us3.list-manage.com/track/click?u=3D=
5512851d46d3f295fc1c788b0&id=3De4b59ce5ed&e=3D4426fef930" =
target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#007C89;font-weight: normal;text-decoration: underline;">Enquire about =
Exhibiting</a><br>
<a =
href=3D"https://recruitmentagencyexpo.us3.list-manage.com/track/click?u=3D=
5512851d46d3f295fc1c788b0&id=3Dbc81306d81&e=3D4426fef930" =
target=3D"_blank" style=3D"mso-line-height-rule: =
exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: =
#007C89;font-weight: normal;text-decoration: =
underline;">recruitmentagencyexpo.com</a></strong></p>
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