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Reply-To: <info@makemoreplacements.com>
From: "Terry Edwards" <info@mail.makemoreplacements.com>
To: <bob@sarahharvey.com>
Subject: Double your Recruitment Revenue
Date: Sat, 9 Nov 2024 12:49:02 -0000
Message-ID: <20241109124902.32b72ba28348faf6@mail.makemoreplacements.com>
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Hi Bob,

For most recruitment business owners, the go-to growth strategy is simple: 
“I need more clients and more placements.” But scaling up this way often 
means doubling your workload, adding overhead, and ultimately creating more 
stress than growth. There’s a smarter way to expand without the added 
baggage, by focusing on three specific levers that can transform your 
business.

Imagine you launch a recruitment business and bring in 10 clients in your 
first year. Each client results in 1 placement, with an average fee of 
£20,000 per placement. By the end of the year, you’re making £200,000. Now, 
if you wanted to double your revenue by simply adding more clients, you’d 
need 20 clients in the next year. That’s twice the workload, likely more 
staff, and definitely increased costs. You’d achieve growth, but at a hefty 
price.

Many recruitment business owners overlook that revenue growth doesn’t just 
come from new clients. There are actually three powerful levers for 
increasing revenue:

1.Get 
more clients

2.Increase 
transaction frequency

3.Raise 
your fees

When we focus only on bringing in new clients, we miss out on two other 
high-impact ways to increase revenue, often leading to a heavier workload 
without greater financial freedom.

Relying solely on new clients for growth increases the pressure on your 
resources, adds team stress, and squeezes profit margins. It can feel like 
you’re running harder and faster just to keep up, with no real boost in 
freedom or security.

If this cycle continues, you end up feeling more trapped than empowered. 
Real growth is about building a business that lets you scale without trading 
your time or peace of mind.

The answer? A balanced approach using all three levers. By making 
improvements across each one, you create compounded growth without maxing 
out your resources.


Here’s What This Looks Like:


In year two, instead of just doubling clients:

*
Increase your client count by 10%, bringing it to 11

*
Improve placements per client by 10%, averaging 1.1 placements per client

*
Increase your fee by 10%, charging £22,000 per placement

Result: A revenue of £266,200—a 33% increase without doubling clients, 
workload, or expenses.

Let’s take it further. If you maximize each lever with a 30% improvement:

*
You grow to 13 clients (a 30% increase)

*
Place an average of 1.3 candidates per client

*
Raise your fees to £26,000

At year-end, your revenue hits £439,400—more than double the original 
amount, and without the need to double your client base or operating costs.

I go into this is more detail in the Recruitment Client Machine book…

When the book goes to print, the full retail price will be £21.00, but you 
can pre-order your copy today for just £6, with free delivery anywhere in 
the world.

Plus, when you pre-order today, you’ll get instant FREE access to the 
‘Recruitment Client Machine Training Centre,’ which contains over 7+ hours 
of client attraction training specifically for Recruitment and Search 
Business Owners...

Claim your copy here

Speak to you soon,

Until then...

Take care, take action and be relentless...

Terry Edwards


Copyright © 2024  MakeMorePlacements.com, All rights reserved.
114 Ripplewaters, St. Marys Island, Chatham, England, ME4 3AY 0845 890 4004
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"
      ><p><span style=3D"font-size: 16px; font-family: georgia, =
palatino, serif">Hi Bob,</span></p><p><span style=3D"color: rgb(0, 0, =
0); font-size: 16px; font-family: georgia, palatino, serif; color: =
rgb(0, 0, 0)">For most recruitment business owners, the go-to growth =
strategy is simple: =E2=80=9CI need more clients and more =
placements.=E2=80=9D But scaling up this way often means doubling your =
workload, adding overhead, and ultimately creating more stress than =
growth. There=E2=80=99s a smarter way to expand without the added =
baggage, by focusing on three specific levers that can transform your =
business.</span></p><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)">Imagine you launch a recruitment business and bring in 10 clients in =
your first year. Each client results in 1 placement, with an average fee =
of =C2=A320,000 per placement. By the end of the year, you=E2=80=99re =
making =C2=A3200,000. Now, if you wanted to double your revenue by =
simply adding more clients, you=E2=80=99d need 20 clients in the next =
year. That=E2=80=99s twice the workload, likely more staff, and =
definitely increased costs. You=E2=80=99d achieve growth, but at a hefty =
price.</span></p><p><span style=3D"color: rgb(0, 0, 0); font-size: 16px; =
font-family: georgia, palatino, serif; color: rgb(0, 0, 0)">Many =
recruitment business owners overlook that revenue growth doesn=E2=80=99t =
just come from new clients. There are actually <em>three</em> powerful =
levers for increasing revenue:</span></p><ol =
style=3D"margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li =
style=3D"list-style-type: decimal; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)"><strong>Get more clients</strong></span></p></li><li =
style=3D"list-style-type: decimal; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)"><strong>Increase transaction frequency</strong></span></p></li><li =
style=3D"list-style-type: decimal; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)"><strong>Raise your fees</strong></span></p></li></ol><p><span =
style=3D"color: rgb(0, 0, 0); font-size: 16px; font-family: georgia, =
palatino, serif; color: rgb(0, 0, 0)">When we focus only on bringing in =
new clients, we miss out on two other high-impact ways to increase =
revenue, often leading to a heavier workload without greater financial =
freedom.</span></p><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)">Relying solely on new clients for growth increases the pressure on =
your resources, adds team stress, and squeezes profit margins. It can =
feel like you=E2=80=99re running harder and faster just to keep up, with =
no real boost in freedom or security.</span></p><p><span style=3D"color: =
rgb(0, 0, 0); font-size: 16px; font-family: georgia, palatino, serif; =
color: rgb(0, 0, 0)">If this cycle continues, you end up feeling more =
trapped than empowered. Real growth is about building a business that =
lets you scale without trading your time or peace of =
mind.</span></p><p><span style=3D"color: rgb(0, 0, 0); font-size: 16px; =
font-family: georgia, palatino, serif; color: rgb(0, 0, 0)">The answer? =
A balanced approach using all three levers. By making improvements =
across each one, you create compounded growth without maxing out your =
resources.</span></p><h4 style=3D"margin-top: 12pt;margin-bottom: =
2pt;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px; font-family: =
georgia, palatino, serif; color: rgb(0, 0, 0)"><strong>Here=E2=80=99s =
What This Looks Like:</strong></span></h4><p><span style=3D"color: =
rgb(0, 0, 0); font-size: 16px; font-family: georgia, palatino, serif; =
color: rgb(0, 0, 0)"><strong>In year two, instead of just doubling =
clients:</strong></span></p><ul =
style=3D"margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li =
style=3D"list-style-type: disc; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)">Increase your client count by 10%, bringing it to =
11</span></p></li><li style=3D"list-style-type: disc; font-size: 18px; =
color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; =
font-style: normal; font-variant: normal; text-decoration: none; =
vertical-align: baseline;; color: rgb(0, 0, 0)"><p><span style=3D"color: =
rgb(0, 0, 0); font-size: 16px; font-family: georgia, palatino, serif; =
color: rgb(0, 0, 0)">Improve placements per client by 10%, averaging 1.1 =
placements per client</span></p></li><li style=3D"list-style-type: disc; =
font-size: 18px; color: rgb(0, 0, 0); background-color: transparent; =
font-weight: 400; font-style: normal; font-variant: normal; =
text-decoration: none; vertical-align: baseline;; color: rgb(0, 0, =
0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: 16px; font-family: =
georgia, palatino, serif; color: rgb(0, 0, 0)">Increase your fee by 10%, =
charging =C2=A322,000 per placement</span></p></li></ul><p><span =
style=3D"color: rgb(0, 0, 0); font-size: 16px; font-family: georgia, =
palatino, serif; color: rgb(0, 0, 0)"><strong>Result:</strong> A revenue =
of =C2=A3266,200=E2=80=94a 33% increase without doubling clients, =
workload, or expenses.</span></p><p><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px; font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)">Let=E2=80=99s take it further. If you maximize each lever with a 30% =
improvement:</span></p><ul =
style=3D"margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li =
style=3D"list-style-type: disc; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, 0)">You =
grow to 13 clients (a 30% increase)</span></p></li><li =
style=3D"list-style-type: disc; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, 0)">Place =
an average of 1.3 candidates per client</span></p></li><li =
style=3D"list-style-type: disc; font-size: 18px; color: rgb(0, 0, 0); =
background-color: transparent; font-weight: 400; font-style: normal; =
font-variant: normal; text-decoration: none; vertical-align: baseline;; =
color: rgb(0, 0, 0)"><p><span style=3D"color: rgb(0, 0, 0); font-size: =
16px; font-family: georgia, palatino, serif; color: rgb(0, 0, 0)">Raise =
your fees to =C2=A326,000</span></p></li></ul><p><span style=3D"color: =
rgb(0, 0, 0); font-size: 16px; font-family: georgia, palatino, serif; =
color: rgb(0, 0, 0)">At year-end, your revenue hits =
=C2=A3439,400=E2=80=94<em>more than double</em> the original amount, and =
without the need to double your client base or operating =
costs.</span></p><p><span style=3D"color: rgb(0, 0, 0); font-size: 16px; =
font-family: georgia, palatino, serif; color: rgb(0, 0, 0)">I go into =
this is more detail in the </span><a target=3D"_blank" =
href=3D"https://email.mail.makemoreplacements.com/c/eJx8ksuK4zwUhJ_G2iXoa=
scLLZomafjDT0NfBnpldDmOhS3JIykOefvBnmaYRZjtoar4qDqmc1Y2Ah-XYXzx06tTX-PPU3=
i9Iyt1q2tjkI1euSC9ctPeqxF8TDBPyoCHUPLeRP8t6eItQMqDm7tyn0FO0aji4u-7RSBJwwg=
RteAUwRrXechZXWBleCfHz5dx-f9-DM_vzx-f_53h-K3awozys3KX8NdttdUN7cWBacYtw6Sn=
gjMKjGMEYXEphpVRzinaq1lR0CBFy5jmRAiDBRFc4ANwXhuswVCrcYucpJhyQnBLKG8x3TOqG=
6oVPTB-6FVfVxz_q4xJDqXMuWJPFT1V9PRYVtGTmRyE4pUZXAA0xW2Lp1Kat3x--7qel3BjP_=
RHr5GHMkQr1exQTO7igtTXadxtVaA5xcVZSHICZU0MAUyJCSWpo644ziqpYVBpgfuGl-M1GZC=
bd-fysrvFNEJCRZrou4evUCSU7s8AZR22e8i5SPorAAD__78IzrA"><span =
style=3D"color: rgb(0, 0, 0); font-size: 16px; font-family: georgia, =
palatino, serif; color: rgb(0, 0, 0)">Recruitment Client Machine =
book</span></a><span style=3D"color: rgb(0, 0, 0); font-size: 16px; =
font-family: georgia, palatino, serif; color: rgb(0, 0, =
0)">=E2=80=A6</span></p><p><span style=3D"font-size: 16px; font-family: =
georgia, palatino, serif">When the book goes to print, the full retail =
price will be =C2=A321.00, but you can pre-order your copy today for =
just =C2=A36, with free delivery anywhere in the =
world.</span></p><p><span style=3D"font-size: 16px; font-family: =
georgia, palatino, serif">Plus, when you pre-order today, you=E2=80=99ll =
get instant FREE access to the =E2=80=98Recruitment Client Machine =
Training Centre,=E2=80=99 which contains over 7+ hours of client =
attraction training specifically for Recruitment and Search Business =
Owners...</span></p><p><a target=3D"_blank" =
href=3D"https://email.mail.makemoreplacements.com/c/eJx8ksuK4zwUhJ_G2iXoa=
scLLZomafjDT0NfBnpldDmOhS3JIykOefvBnmaYRZjtoar4qDqmc1Y2Ah-XYXzx06tTX-PPU3=
i9Iyt1q2tjkI1euSC9ctPeqxF8TDBPyoCHUPLeRP8t6eItQMqDm7tyn0FO0aji4u-7RSBJwwg=
RteAUwRrXechZXWBleCfHz5dx-f9-DM_vzx-f_53h-K3awozys3KX8NdttdUN7cWBacYtw6Sn=
gjMKjGMEYXEphpVRzinaq1lR0CBFy5jmRAiDBRFc4ANwXhuswVCrcYucpJhyQnBLKG8x3TOqG=
6oVPTB-6FVfVxz_q4xJDqXMuWJPFT1V9PRYVtGTmRyE4pUZXAA0xW2Lp1Kat3x--7qel3BjP_=
RHr5GHMkQr1exQTO7igtTXadxtVaA5xcVZSHICZU0MAUyJCSWpo644ziqpYVBpgfuGl-M1GZC=
bd-fysrvFNEJCRZrou4evUCSU7s8AZR22e8i5SPorAAD__78IzrA"><span =
style=3D"color: rgb(7, 177, 250); font-size: 16px; font-family: georgia, =
palatino, serif; color: rgb(7, 177, 250)">Claim your copy =
here</span></a></p><p><span style=3D"font-size: 16px; font-family: =
georgia, palatino, serif">Speak to you soon,</span></p><p><span =
style=3D"font-size: 16px; font-family: georgia, palatino, serif">Until =
then...</span></p><p><span style=3D"font-size: 16px; font-family: =
georgia, palatino, serif">Take care, take action and be =
relentless...&nbsp;</span></p><p><span style=3D"font-size: 16px; =
font-family: georgia, palatino, serif">Terry =
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