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Subject: Bob, B2B marketing is its own discipline
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Courses on B2B measurement, strategy, and cam=
paign craft - built by LinkedIn
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am turn LinkedIn marketing knowledge into better client guidance" title=3D"=
Help your team turn LinkedIn marketing knowledge into better client guidanc=
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<p style=3D"margin: 0px;">B2B marketing is it=
s own discipline</p>
</td>
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" style=3D"text-align: left; font-family: Helvetica, Arial, sans-serif; col=
or: #ffffff; font-size: 16px; font-weight: 400; letter-spacing: normal; lin=
e-height: 24px; padding-top: 4px; width: 100%;">
<p style=3D"margin: 0px;">Courses on B2B meas=
urement, strategy, and campaign craft - built by LinkedIn</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
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<table role=3D"presentation" cellpadding=3D"0" cellspacin=
g=3D"0" border=3D"0" width=3D"446" class=3D"st-mso-full-width st-mobile-ful=
l-width" style=3D"width: 446px;">
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<table width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation">
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" style=3D"padding-top: 16px; width: 100%;"><!--[if mso]>
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<v:textbox inset=3D"0,0,0,0"><p style=3D"text-align: center; font=
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" cellspacing=3D"0" border=3D"0" style=3D"border-collapse: initial;">
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ign=3D"center" height=3D"45" valign=3D"middle" style=3D"mso-padding-alt:0px=
24px 0px 24px; border-radius:50px; border-width: 1px; border-style: solid;=
border-color: #0a66c2; height: 45px; width: 100%; text-align: center; back=
ground-color: #ffffff; vertical-align: middle"><!--<![endif]--> <a href=3D"=
https://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,=
9a355a,9a434e&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtY=
WNxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVt=
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or=3D"#FFFFFF" valign=3D"middle" style=3D"mso-line-height-rule:exactly; tex=
t-align:center; font-family: Helvetica, Arial, sans-serif; color: #0a66c2; =
font-size: 16px; font-weight: 700; letter-spacing: normal; line-height: 20p=
x; padding-right: 24px; padding-left: 24px; text-decoration: none; display:=
table-cell; height: 45px; border-radius: 50px; vertical-align: middle; box=
-sizing: content-box" _label=3D"CTA_Browse" _category=3D"CTA" ><span style=
=3D"color: #0a66c2; margin: 0px;">Browse courses and certifications</span><=
/a> <!--[if !mso]><!--></td>
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<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" align=3D"center" width=3D"512" class=3D"st-wrapper st-wrapper-back=
ground st-module-wrapper-table" style=3D"width: 512px;">
<tr>
<td width=3D"100%" bgcolor=3D"#FFFFFF" valign=3D"top" style=3D"wi=
dth: 100%; padding: 16px 33px;">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0" align=3D"center" width=3D"100%" style=3D"width: 100%;">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left">
<table role=3D"presentation" cellpadding=3D"0" cellspacin=
g=3D"0" border=3D"0" width=3D"446" class=3D"st-mso-full-width st-mobile-ful=
l-width" style=3D"width: 446px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"446">
<table width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left=
" class=3D"aligned-bullets bullets-pb-12" style=3D"text-align: left; font-f=
amily: Helvetica, Arial, sans-serif; color: #191919; font-size: 16px; font-=
weight: 400; letter-spacing: normal; line-height: 24px; padding-top: 4px; w=
idth: 100%;">
<p style=3D"margin: 0px;">Hi Bob,</p>
<p style=3D"text-align: left; margin: 0px;">&=
zwnj;<br /></p>
<p style=3D"text-align: left; margin: 0px;">B=
2B marketing is its own discipline - longer buying cycles, more decision-ma=
kers, and different ways of proving what worked.</p>
<p style=3D"text-align: left; margin: 0px;">&=
zwnj;<br /></p>
<p style=3D"text-align: left; margin: 0px;"><=
span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"https=
://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9a355=
a,9a434f&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYWNxLT=
IwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtbA&s=
=3DY3-39YThQH4Ceu0DTxXvRAnHdNLvRTJB9r-05OME9ys" target=3D"_blank" style=3D"=
color: #0a66c2;" _label=3D"CTA_Marketing" _category=3D"CTA" ><span style=3D=
"color: #0a66c2; text-decoration: underline;">LinkedIn Marketing Academy</s=
pan></a></span> is a free collection of self-paced courses built around tha=
t discipline, drawing on what LinkedIn sees across B2B campaigns. A few pla=
ces to start:</p>
<ul style=3D"margin-bottom: 0px !important; m=
argin-top: 0px !important;">
<li>
<p style=3D"text-align: left; margin: 0px=
;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"h=
ttps://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9=
a355a,9a4350&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYW=
NxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtb=
A&s=3Duc-MCsZ1EI5oPHtYvuQXof0JpNDHOYphfydVhEfOj9g" target=3D"_blank" style=
=3D"color: #0a66c2;" _label=3D"CTA_Measure" _category=3D"CTA" ><span style=
=3D"color: #0a66c2; text-decoration: underline;">Measure What Matters in B2=
B Marketing</span></a></span></p>
</li>
<li>
<p style=3D"text-align: left; margin: 0px=
;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"h=
ttps://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9=
a355a,9a4351&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYW=
NxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtb=
A&s=3D8b2vXWK8lGTuQhbsxh5mK55nHh8eOPtBz2aw_XpvFyk" target=3D"_blank" style=
=3D"color: #0a66c2;" _label=3D"CTA_Brand" _category=3D"CTA" ><span style=3D=
"color: #0a66c2; text-decoration: underline;">Using LinkedIn for Brand Awar=
eness</span></a></span></p>
</li>
<li>
<p style=3D"text-align: left; margin: 0px=
;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"h=
ttps://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9=
a355a,9a4352&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYW=
NxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtb=
A&s=3D85-MRtZCixEXjb0kOtsnx8SxB0RSoFdUqhB1AkWAFTQ" target=3D"_blank" style=
=3D"color: #0a66c2;" _label=3D"CTA_Business" _category=3D"CTA" ><span style=
=3D"color: #0a66c2; text-decoration: underline;">Getting Started with Linke=
dIn Business Manager</span></a></span></p>
</li>
<li>
<p style=3D"text-align: left; margin: 0px=
;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"h=
ttps://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9=
a355a,9a4353&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYW=
NxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtb=
A&s=3DkiByhBrAYylCn7ZKuJiAS81LhrRc92twgegcFoyADRE" target=3D"_blank" style=
=3D"color: #0a66c2;" _label=3D"CTA_Reporting" _category=3D"CTA" ><span styl=
e=3D"color: #0a66c2; text-decoration: underline;">Reporting and Analytics f=
or LinkedIn Ads</span></a></span></p>
</li>
</ul>
<p style=3D"text-align: left; margin: 0px;">&=
zwnj;<br /></p>
<p style=3D"text-align: left; margin: 0px;">I=
f you're short on time, start with a video instead:</p>
<ul style=3D"margin-bottom: 0px !important; m=
argin-top: 0px !important;">
<li>
<p style=3D"text-align: left; margin: 0px=
;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"h=
ttps://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9=
a355a,9a4354&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYW=
NxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtb=
A&s=3D-0uDVnLxfNm7CIp80G-vw4i0vdIv3u_xy0ieYEUJg9E" target=3D"_blank" style=
=3D"color: #0a66c2;" _label=3D"CTA_Prove" _category=3D"CTA" ><span style=3D=
"color: #0a66c2; text-decoration: underline;">Prove Marketing Impact with C=
RM Sync</span></a></span></p>
</li>
<li>
<p style=3D"text-align: left; margin: 0px=
;"><span style=3D"text-decoration: underline; color: #0a66c2;"><a href=3D"h=
ttps://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,9=
a355a,9a4355&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtYW=
NxLTIwMjYwNy1nbG9iYWwtbWt0LWxhYnMtcmVicmFuZC1lbi1jczkwMS1lbWwzJnNyYz1lLWVtb=
A&s=3DqVT84LeahMBMjGVOjMRTvMVZzH3qR1v3onuq_Gx0jKg" target=3D"_blank" style=
=3D"color: #0a66c2;" _label=3D"CTA_Boosting" _category=3D"CTA" ><span style=
=3D"color: #0a66c2; text-decoration: underline;">Boosting as Part of Your C=
ontent Strategy</span></a></span></p>
</li>
</ul>
<p style=3D"text-align: left; margin: 0px;">P=
ick one course. Twenty minutes is enough to start - and if a teammate works=
on B2B too, pass it on.</p>
<p style=3D"text-align: left; margin: 0px;">&=
zwnj;<br /></p>
<p style=3D"text-align: left; margin: 0px;">L=
inkedIn Marketing Academy</p>
</td>
</tr>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left">
<table role=3D"presentation" cellpadding=3D"0" cellspacin=
g=3D"0" border=3D"0" width=3D"446" class=3D"st-mso-full-width st-mobile-ful=
l-width" style=3D"width: 446px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"446">
<table width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left=
" style=3D"padding-top: 16px; width: 100%;"><!--[if mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"u=
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tracking">
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<v:textbox inset=3D"0,0,0,0"><p style=3D"text-align: center; font=
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t-weight: 700; letter-spacing: normal; mso-line-height-rule: exactly; line-=
height: 16px"><![endif]-->
<!--[if !mso]><!-->
<table role=3D"presentation" cellpadding=3D"0=
" cellspacing=3D"0" border=3D"0" style=3D"border-collapse: initial;">
<tr>
<td width=3D"100%" bgcolor=3D"#0A66C2" al=
ign=3D"center" height=3D"45" valign=3D"middle" style=3D"mso-padding-alt:0px=
24px 0px 24px; border-radius:50px; border-width: 1px; border-style: solid;=
border-color: #0a66c2; height: 45px; width: 100%; text-align: center; back=
ground-color: #0a66c2; vertical-align: middle"><!--<![endif]--> <a href=3D"=
https://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5-de3a29758b1d,=
9a355a,9a4356&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWwtbWt0Zy1sbXMtY=
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bA&s=3Dmu9kM6skHzVeAydO7CVuQ3jBIlGSBfsf_oCn-xE4-Oo" target=3D"_blank" bgcol=
or=3D"#0A66C2" valign=3D"middle" style=3D"mso-line-height-rule:exactly; tex=
t-align:center; font-family: Helvetica, Arial, sans-serif; color: #ffffff; =
font-size: 16px; font-weight: 700; letter-spacing: normal; line-height: 20p=
x; padding-right: 24px; padding-left: 24px; text-decoration: none; display:=
table-cell; height: 45px; border-radius: 50px; vertical-align: middle; box=
-sizing: content-box" _label=3D"CTA_Browse" _category=3D"CTA" ><span style=
=3D"color: #ffffff; margin: 0px;">Browse courses and certifications</span><=
/a> <!--[if !mso]><!--></td>
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</table> <!--<![endif]-->
<!--[if mso]>
</p></v:textbox>
</v:roundrect>
<![endif]-->
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</td>
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</table>
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</table>
</td>
</tr>
<tr>
<td width=3D"100%" valign=3D"top" align=3D"center">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" align=3D"center" width=3D"512" class=3D"st-wrapper st-wrapper-back=
ground st-module-wrapper-table" style=3D"width: 512px;">
<tr>
<td width=3D"100%" valign=3D"top" style=3D"width: 100%;">
<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cel=
lspacing=3D"0" align=3D"center" width=3D"100%" style=3D"width: 100%;">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"left">
<table role=3D"presentation" cellpadding=3D"0" cellspacin=
g=3D"0" border=3D"0" width=3D"512" class=3D"st-mso-full-width st-mobile-ful=
l-width" style=3D"width: 512px;">
<tr>
<td align=3D"center" valign=3D"top" width=3D"512">
<table width=3D"100%" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" role=3D"presentation">
<tr>
<td width=3D"100%" valign=3D"top" align=3D"cent=
er" style=3D"width: 100%;"><html lang=3D"en">
<head>
<title>Footer Mercado English</title>
</head>
<body>
<table role=3D"presentation" width=3D"87%" border=3D"0" align=3D"center" ce=
llpadding=3D"0" cellspacing=3D"0"><!-- COPY START -->
<tbody>
<tr>
<td style=3D"padding-top: 24px; text-align: left; font-size: 14px; line-hei=
ght: 1.3em; color: #191919; font-family: Helvetica Neue, Arial, sans-serif;=
">This email was intended for Bob Home (Director at Sarah Harvey limited) <=
br><a href=3D"https://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e33-a9b5=
-de3a29758b1d,9a355a,9a4357&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRyaz1lbWw=
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"Security_Footer" _category=3D"Footer" ><span style=3D"color: #0a66c2; text=
-decoration: underline;">Learn why we included=A0this.</span></a> <br><br>T=
his is an occasional email to help you get the most out=A0of=A0LinkedIn. <b=
r><br>=A0<a href=3D"https://t1.em.linkedin.com/r/=3Fid=3Dh04cd811b-73c0-4e3=
3-a9b5-de3a29758b1d,9a355a,9a4358&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRya=
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7PzYk" _label=3D"UNSUB" _category=3D"unsub" _type=3D"optout" ><span style=
=3D"color: #0a66c2; text-decoration: underline;">Unsubscribe</span></a>=A0=
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3-a9b5-de3a29758b1d,9a355a,9a4359&e=3DbWNpZD03NDgwNTcxNDU3NzUyOTQ0NjQwJnRya=
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bel=3D"HELP_ENGLISH" _category=3D"Footer" ><span style=3D"color: #0a66c2; t=
ext-decoration: underline;">Help</span></a></td>
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<tr>
<td style=3D"padding-top: 24px;"><a href=3D"https://t1.em.linkedin.com/r/=
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e, Arial, sans-serif;">=A92026,
LinkedIn Ireland Unlimited Company.
All rights reserved. <br>
LinkedIn Ireland Unlimited Company, Gardner House, Wilton Plaza, Wilton Pla=
ce, Dublin 2, Ireland.
<br>LinkedIn and the LinkedIn logo are registered trademarks of LinkedIn.</=
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