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From: "Vicky Stubbs" <vicky@disruptivedg.co.uk>
To: <bob@sarahharvey.com>
Subject: Fix your Google Ads
Date: Mon, 2 Mar 2026 16:52:47 -0000
Message-ID: <e32ceba6-4595-4b7e-bda8-43e3b28d32af@mtasv.net>
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Most Google Ads accounts waste 30–40% of budget before a single optimisation 
is made. ‌ ‌ ‌ ‌ ‌




Scaling your ad budget
won't fix a leaking campaign.


Find the leaks first. Then scale with confidence.


📊
Most Google Ads accounts waste 30–40% of their budget before a single 
optimisation is made.


Hi Bob,

Clicks going to the wrong pages. Budget bleeding into campaigns that never 
convert. Leads that look promising in the dashboard but close at zero.

Pouring more spend into that doesn't accelerate growth — it just amplifies 
the waste.



"
After the audit, we cut our cost per lead by 38% - without increasing spend. 
We'd been paying for traffic that was never going to convert.

B2B client  ·  CPL reduced from £87 → £54

What we examine


🎯	 Keyword intent - are you paying for clicks that will never convert?

💰	 Budget allocation - which campaigns actually drive revenue vs. inflate 
vanity metrics?

📉	 Lead quality - are low-value leads distorting your true cost per 
acquisition?

🔍	 Conversion tracking - is your data giving you an accurate ROI picture, 
or a misleading one?


Government Funding Available

Up to £5,000 in funding can cover 50% of qualifying optimisation work.

Fix your campaign performance before committing more budget - at 
significantly reduced cost. Funding allocations are reviewed quarterly and 
availability is limited.

If 2026 growth targets are serious, the most commercially sound move is 
ensuring your acquisition engine isn't leaking before you scale it.

 <https://track.pstmrk.it/3s/digitallydisruptive.co.uk%2Fdigital-marketing-grants%2F%3Futm_source%3Demail%26utm_medium%3Dcampaign%26utm_campaign%3Dgoogle_ads_audit%26utm_content%3Dscale_before_spend/nhoBAQ/VcDDAQ/AQ/e32ceba6-4595-4b7e-bda8-43e3b28d32af/1/hlFza0gq3g> 
Get Your Free Google Ads Audit  →

Takes 10 minutes to arrange. No commitment required.


Vicky Stubbs


Digitally Disruptive  ·  digitallydisruptive.co.uk 
<https://track.pstmrk.it/3s/digitallydisruptive.co.uk/nhoBAQ/VcDDAQ/AQ/e32ceba6-4595-4b7e-bda8-43e3b28d32af/2/m7WkJqfvzB>

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<!DOCTYPE html> <html lang=3D"en"> <head> <meta charset=3D"UTF-8"> <meta =
name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=3D1.0"> =
<title>Before you increase your ad budget</title> </head> <body =
style=3D"margin:0;padding:0;background:#0f0f0f;"> <!-- Preheader --> =
<span style=3D"display:none;max-height:0;overflow:hidden;mso-hide:all;"> =
Most Google Ads accounts waste 30=E2=80=9340% of budget before a single =
optimisation is =
made.&nbsp;=E2=80=8C&nbsp;=E2=80=8C&nbsp;=E2=80=8C&nbsp;=E2=80=8C&nbsp;=E2=
=80=8C </span> <table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"background:#0f0f0f;"> <tr> <td =
align=3D"center" style=3D"padding:40px 15px;"> <table width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"max-width:640px;font-family:'Helvetica =
Neue',Helvetica,Arial,sans-serif;"> <!-- HERO BLOCK --> <tr> <td =
style=3D"background:linear-gradient(135deg,#1a0010 0%,#0b0c0c =
50%,#001a2c 100%);border-radius:16px 16px 0 0;padding:52px 44px =
44px;position:relative;overflow:hidden;"> <!-- Accent line --> <table =
width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 24px 0;"> <tr> <td =
style=3D"width:48px;height:4px;background:#FE0089;border-radius:2px;"></t=
d> <td style=3D"width:12px;height:4px;background:transparent;"></td> <td =
style=3D"width:24px;height:4px;background:#FE0089;opacity:0.4;border-radi=
us:2px;"></td> </tr> </table> <h1 style=3D"margin:0 0 =
16px;font-size:32px;font-weight:800;color:#ffffff;line-height:1.25;letter=
-spacing:-0.5px;"> Scaling your ad budget<br> <span =
style=3D"color:#FE0089;">won't fix a leaking campaign.</span> </h1> <p =
style=3D"margin:0;font-size:17px;color:#aaaaaa;line-height:1.6;"> Find =
the leaks first. Then scale with confidence. </p> </td> </tr> <!-- STAT =
STRIP --> <tr> <td style=3D"background:#FE0089;padding:18px 44px;"> =
<table width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation"> <tr> <td =
style=3D"width:36px;vertical-align:middle;padding-right:14px;"> <span =
style=3D"font-size:28px;">=F0=9F=93=8A</span> </td> <td =
style=3D"vertical-align:middle;"> <p =
style=3D"margin:0;font-size:15px;color:#ffffff;font-weight:700;line-heigh=
t:1.4;"> Most Google Ads accounts waste <span =
style=3D"text-decoration:underline;text-decoration-style:dotted;">30=E2=80=
=9340% of their budget</span> before a single optimisation is made. </p> =
</td> </tr> </table> </td> </tr> <!-- MAIN CONTENT --> <tr> <td =
style=3D"background:#161616;padding:40px =
44px;color:#cccccc;font-size:16px;line-height:1.75;"> <p =
style=3D"margin:0 0 20px;color:#dddddd;">Hi Bob,</p> <p =
style=3D"margin:0 0 20px;"> Clicks going to the wrong pages. Budget =
bleeding into campaigns that never convert. Leads that look promising in =
the dashboard but close at zero. </p> <p style=3D"margin:0 0 32px;"> =
Pouring more spend into that doesn't accelerate growth =E2=80=94 <span =
style=3D"color:#ffffff;font-weight:600;">it just amplifies the =
waste.</span> </p> <!-- Divider --> <table width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 32px;"> <tr><td =
style=3D"height:1px;background:linear-gradient(90deg,#FE0089,transparent)=
;"></td></tr> </table> <!-- Social proof --> <table width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 36px;"> <tr> <td =
style=3D"background:#1f1f1f;border:1px solid =
#2e2e2e;border-radius:12px;padding:24px 26px;"> <table width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"> <tr> <td =
style=3D"vertical-align:top;padding-right:14px;width:28px;"> <span =
style=3D"font-size:36px;line-height:1;color:#FE0089;">"</span> </td> <td =
style=3D"vertical-align:top;"> <p style=3D"margin:0 0 =
14px;font-size:16px;color:#dddddd;font-style:italic;line-height:1.65;"> =
After the audit, we cut our cost per lead by 38% - without increasing =
spend. We'd been paying for traffic that was never going to convert. =
</p> <table cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation"> =
<tr> <td style=3D"vertical-align:middle;"> <span =
style=3D"font-size:13px;color:#888888;letter-spacing:0.3px;">B2B client =
&nbsp;=C2=B7&nbsp; CPL reduced from =C2=A387 =E2=86=92 =C2=A354</span> =
</td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- What =
we audit --> <p style=3D"margin:0 0 =
18px;font-size:15px;font-weight:700;text-transform:uppercase;letter-spaci=
ng:1.5px;color:#FE0089;">What we examine</p> <!-- Audit items --> <table =
width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 36px;"> <tr> <td style=3D"padding:0 0 12px;"> <table =
width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"background:#1f1f1f;border-radius:10px;padding:16px 20px;"> <tr> =
<td style=3D"width:32px;vertical-align:middle;padding-right:14px;"><span =
style=3D"font-size:20px;">=F0=9F=8E=AF</span></td> <td =
style=3D"vertical-align:middle;font-size:15px;color:#cccccc;line-height:1=
.5;"> <strong style=3D"color:#ffffff;">Keyword intent</strong> - are you =
paying for clicks that will never convert? </td> </tr> </table> </td> =
</tr> <tr> <td style=3D"padding:0 0 12px;"> <table width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"background:#1f1f1f;border-radius:10px;padding:16px 20px;"> <tr> =
<td style=3D"width:32px;vertical-align:middle;padding-right:14px;"><span =
style=3D"font-size:20px;">=F0=9F=92=B0</span></td> <td =
style=3D"vertical-align:middle;font-size:15px;color:#cccccc;line-height:1=
.5;"> <strong style=3D"color:#ffffff;">Budget allocation</strong> - =
which campaigns actually drive revenue vs. inflate vanity metrics? </td> =
</tr> </table> </td> </tr> <tr> <td style=3D"padding:0 0 12px;"> <table =
width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"background:#1f1f1f;border-radius:10px;padding:16px 20px;"> <tr> =
<td style=3D"width:32px;vertical-align:middle;padding-right:14px;"><span =
style=3D"font-size:20px;">=F0=9F=93=89</span></td> <td =
style=3D"vertical-align:middle;font-size:15px;color:#cccccc;line-height:1=
.5;"> <strong style=3D"color:#ffffff;">Lead quality</strong> - are =
low-value leads distorting your true cost per acquisition? </td> </tr> =
</table> </td> </tr> <tr> <td> <table width=3D"100%" cellpadding=3D"0" =
cellspacing=3D"0" role=3D"presentation" =
style=3D"background:#1f1f1f;border-radius:10px;padding:16px 20px;"> <tr> =
<td style=3D"width:32px;vertical-align:middle;padding-right:14px;"><span =
style=3D"font-size:20px;">=F0=9F=94=8D</span></td> <td =
style=3D"vertical-align:middle;font-size:15px;color:#cccccc;line-height:1=
.5;"> <strong style=3D"color:#ffffff;">Conversion tracking</strong> - is =
your data giving you an accurate ROI picture, or a misleading one? </td> =
</tr> </table> </td> </tr> </table> <!-- Divider --> <table =
width=3D"100%" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 32px;"> <tr><td =
style=3D"height:1px;background:linear-gradient(90deg,#FE0089,transparent)=
;"></td></tr> </table> <!-- Funding block --> <table width=3D"100%" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 36px;"> <tr> <td =
style=3D"background:linear-gradient(135deg,#2a0018,#1a001a);border:1px =
solid #FE0089;border-radius:12px;padding:28px 26px;"> <table =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 14px;"> <tr> <td =
style=3D"background:#FE0089;border-radius:4px;padding:5px 12px;"> <span =
style=3D"font-size:11px;font-weight:800;color:#ffffff;text-transform:uppe=
rcase;letter-spacing:1.5px;">Government Funding Available</span> </td> =
</tr> </table> <p style=3D"margin:0 0 =
12px;font-size:20px;font-weight:800;color:#ffffff;line-height:1.35;"> Up =
to <span style=3D"color:#FE0089;">=C2=A35,000</span> in funding can =
cover 50% of qualifying optimisation work. </p> <p =
style=3D"margin:0;font-size:15px;color:#aaaaaa;line-height:1.6;"> Fix =
your campaign performance before committing more budget - at =
significantly reduced cost. Funding allocations are reviewed quarterly =
and availability is limited. </p> </td> </tr> </table> <p =
style=3D"margin:0 0 =
32px;font-size:16px;color:#cccccc;line-height:1.75;"> If 2026 growth =
targets are serious, the most commercially sound move is ensuring your =
acquisition engine isn't leaking before you scale it. </p> <!-- CTA --> =
<table cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"margin:0 0 16px;"> <tr> <td =
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