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08:10:11 GMT (GMT)
From: "Rachel CLINTON" <rachel@awesometechtraining.com>
To: <bob@sarahharvey.com>
Subject: Google Analytics 4 - half day deep dive training session (via Zoom)
Date: Wed, 18 Sep 2024 09:10:11 +0100
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Dear Marketing Team
Google Analytics 4 deep dive hands on training session
<https://www.awesometechtraining.com/product/google-analytics-4-deep-dive/
?utm_source=sfdata&utm_medium=email&utm_campaign=ga4%20deep%20dive%20oct%2
02024&utm_term=&utm_content=>
2nd October 2024 9.30am-1pm (BST) �/�195
Are you keen to learn more about Google Analytics? Would you like to dig
deeper into what it can do for you? This �deep dive� training session is
for you! During the session you�ll build your GA4 skills and understanding
by getting your hands dirty with the data from a real Google Analytics
account. Get the chance to play with some real data, ask questions about
your own set up and see what�s possible in GA4.
What we will cover
* Configuring your GA4 property
* Making sure you�re seeing the right data
* Controlling access to the property
* Getting the key aspects of account configuration right
* Linking your GA4 property to Google Ads and Google Search Console
* Using the real time data to check your account configuration
* Understanding reports in GA4
* Understanding report snapshots and cards
* An overview of the default reports in GA4 and what you can learn
from them
* Understanding the differences between dimensions and metrics
* Customising reports and cards to focus on the metrics and
dimensions you�re interested in
* An introduction to key events in GA4
* What is an event in GA4 and what events should you be tracking?
* Setting up custom events to measure key user activities
* What are key events and how can they help you refine your
marketing activities?
* Deciding what counts as a key event for your website
* Setting up different types of key event
* An overview of the Explore function in GA4
* More advanced reporting using explorations
* Setting up a free form exploration
* Segmenting your data using custom audiences
* An overview of the Advertising section in GA4
* Knowing where your traffic is coming from
* Understanding the different attribution models in GA4
* Seeing the paths people take through your site en route to a
conversion
Who should attend?
This training is suitable for anyone who wants to learn more about core
elements of GA4 functionality, whether you�re new to Google Analytics or
you�re struggling to be sure you�re getting the most out of an existing
GA4 account.
How will the session work?
This is a live hands-on training session delivered over Zoom during which
you will be able to ask questions and talk to the trainer. The trainer
will demonstrate elements of Google Analytics, covering the content listed
above, and practice exercises will give you the chance to put into
practice what you�ve just learned using real data from a Google Analytics
demo account. It is a good idea to have two screens if possible so that
you can keep the training window visible while working on the hands on
elements of the course.
You�ll need to have a Google Analytics account set up with access to the
Google Analytics demo account that we�ll use for the training. We�ll send
you instructions on how to do this before the session.
We�ll record the session and you�ll have access to the video afterwards so
you can watch back any bits you want to see again. You�ll also get a copy
of the slides we use during the session so you have all the information in
written form to refer back to whenever you wish.
Book your place now
Places are �/�195 per person but numbers are strictly limited due to the
hands on nature of the training so book now
<https://www.awesometechtraining.com/product/google-analytics-4-deep-dive/
?utm_source=sfdata&utm_medium=email&utm_campaign=ga4%20deep%20dive%20oct%2
02024&utm_term=&utm_content=> to secure yours. Please don�t hesitate to
get in touch if you have any questions or if there�s anything else that we
can help you with.
Rachel Clinton
Business Development Director
rachel@awesometechtraining.com <mailto:rachel@awesometechtraining.com> /
020 7416 6738
<https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_custom_file
s/img1723044995.png>
www.awesometechtraining.com
<http://www.awesometechtraining.com/?utm_source=sfdata&utm_medium=email&ut
m_campaign=aug%202024%20social%20media%20bundle&utm_term=&utm_content=>
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<https://www.linkedin.com/company/awesome-tech-training/>
<https://www.youtube.com/channel/UCdcEtZHbAk2qZu3g4x0EeIA>
<https://www.instagram.com/awesometechtr/>
Awesome Tech Training Ltd is a company registered in the UK, company
number 11570316 and registered office 85 Great Portland street, First
Floor, London, W1W 7LT
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<html><p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Dear Marketing Team</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.awesometechtraining.com/product/google-analytics-4-de=
ep-dive/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3Dga4%20deep=
%20dive%20oct%202024&utm_term=3D&utm_content=3D">Google Analytics 4 deep =
dive hands on training session</a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">2<sup>nd</sup> October 2024 9.30am-1pm (BST) =
£/€195 </span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Are you keen to learn more about Google Analytics? Would you like =
to dig deeper into what it can do for you? This ‘deep dive’ =
training session is for you! During the session you’ll build your =
GA4 skills and understanding by getting your hands dirty with the data =
from a real Google Analytics account. Get the chance to play with some =
real data, ask questions about your own set up and see what’s =
possible in GA4.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>What we will cover</strong></span></p>
<ul>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Configuring your GA4 property<ul style=3D"font-family: initial; =
font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Making sure you’re seeing the right data</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Controlling access to the property</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Getting the key aspects of account configuration right</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Linking your GA4 property to Google Ads and Google Search =
Console</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Using the real time data to check your account configuration</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding reports in GA4<ul style=3D"font-family: initial; =
font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding report snapshots and cards</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">An overview of the default reports in GA4 and what you can learn =
from them</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding the differences between dimensions and metrics</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Customising reports and cards to focus on the metrics and =
dimensions you’re interested in</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">An =
introduction to key events in GA4<ul style=3D"font-family: initial; =
font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">What is an event in GA4 and what events should you be =
tracking?</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Setting up custom events to measure key user activities</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">What are key events and how can they help you refine your =
marketing activities?</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Deciding what counts as a key event for your website</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Setting up different types of key event</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">An =
overview of the Explore function in GA4<ul style=3D"font-family: =
initial; font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">More advanced reporting using explorations</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Setting up a free form exploration</li>
</ul>
</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Segmenting your data using custom audiences</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">An =
overview of the Advertising section in GA4<ul style=3D"font-family: =
initial; font-size: initial;">
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Knowing where your traffic is coming from</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding the different attribution models in GA4</li>
<li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Seeing the paths people take through your site en route to a =
conversion</li>
</ul>
</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>Who should attend?</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">This training is suitable for anyone who wants to learn more =
about core elements of GA4 functionality, whether you’re new to =
Google Analytics or you’re struggling to be sure you’re =
getting the most out of an existing GA4 account.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>How will the session work? </strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">This is a live hands-on training session delivered over Zoom =
during which you will be able to ask questions and talk to the trainer. =
The trainer will demonstrate elements of Google Analytics, covering the =
content listed above, and practice exercises will give you the chance to =
put into practice what you’ve just learned using real data from a =
Google Analytics demo account. It is a good idea to have two screens if =
possible so that you can keep the training window visible while working =
on the hands on elements of the course.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">You’ll need to have a Google Analytics account set up with =
access to the Google Analytics demo account that we’ll use for the =
training. We’ll send you instructions on how to do this before the =
session.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">We’ll record the session and you’ll have access to =
the video afterwards so you can watch back any bits you want to see =
again. You’ll also get a copy of the slides we use during the =
session so you have all the information in written form to refer back to =
whenever you wish.</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>Book your place now</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Places are £/€195 per person but numbers are strictly =
limited due to the hands on nature of the training so <a =
href=3D"https://www.awesometechtraining.com/product/google-analytics-4-de=
ep-dive/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3Dga4%20deep=
%20dive%20oct%202024&utm_term=3D&utm_content=3D">book now</a> to secure =
yours. Please don’t hesitate to get in touch if you have any =
questions or if there’s anything else that we can help you with. =
</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Rachel Clinton</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Business Development Director</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"mailto:rachel@awesometechtraining.com">rachel@awesometechtraining=
.com</a> / 020 7416 6738</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"> </span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><img width=3D"228" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img1723044995.png" alt=3D"image" height=3D"68"></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"http://www.awesometechtraining.com/?utm_source=3Dsfdata&utm_mediu=
m=3Demail&utm_campaign=3Daug%202024%20social%20media%20bundle&utm_term=3D=
&utm_content=3D">www.awesometechtraining.com</a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.facebook.com/AwesomeTechTraining"><img width=3D"66" =
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om_files/img172304499544.png" alt=3D"image" height=3D"80"></a> =
<a =
href=3D"https://www.linkedin.com/company/awesome-tech-training/"><img =
width=3D"62" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img172304499552.png" alt=3D"image" height=3D"80"></a> <a =
href=3D"https://www.youtube.com/channel/UCdcEtZHbAk2qZu3g4x0EeIA"><img =
width=3D"72" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img172304499576.png" alt=3D"image" height=3D"80"></a> <a =
href=3D"https://www.instagram.com/awesometechtr/"><img width=3D"72" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img172304499541.png" alt=3D"image" =
height=3D"80"></a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
12px;">Awesome Tech Training Ltd is a company registered in the UK, =
company number 11570316 and registered office 85 Great Portland street, =
First Floor, London, W1W 7LT</span></p>
<p> </p>
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style=3D'margin:0cm;margin-bottom:.0001pt;font-size:16px;font-family:"Cal=
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