HEX

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From: "Rachel CLINTON" <rachel@awesometechtraining.com>
To: <bob@sarahharvey.com>
Subject: SEO for WordPress websites - half day deep dive training course
Date: Tue, 24 Dec 2024 10:15:10 -0000
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Dear Marketing Team


<https://www.awesometechtraining.com/product/search-engine-optimisation-fo
r-wordpress/?utm_source=sfdata&utm_medium=email&utm_campaign=seo%20for%20w
ordpress%20jan%2025&utm_term=&utm_content=> Search engine optimisation for
WordPress

15th January 2025 � 9.30am � 1pm

A half day interactive training session for a small group run via Zoom

If you have a WordPress site and would like to dig a bit deeper into how
to optimise your site�s performance in Google Search then this hands on
training session is for you.

This session will equip you with the latest strategies and techniques to
enhance the visibility and performance of your WordPress website on search
engines.

What you will learn

WordPress SEO basics

*	Understanding the fundamentals of SEO � what does Google look for
when ranking pages?
*	Why SEO is crucial for your WordPress site
*	Optimising your WordPress settings for SEO
*	Choosing the right SEO-friendly theme

Keyword research

*	How to identify relevant keywords for your niche
*	Tools and techniques for effective keyword research

On-page SEO for WordPress

*	Crafting SEO-friendly content for blogs and pages
*	Optimising meta tags, headings, and images within the WordPress
interface
*	Internal linking best practices

Off-page SEO and link building

*	Understanding what Google considers to be a high quality link
*	Effective strategies for generating high quality links to your
site

Technical SEO for WordPress

*	Tips to optimise the speed and performance of your WordPress site
*	Mobile-friendliness and responsive design in WordPress
*	Schema markup and structured data for WordPress sites

Overview of the Yoast SEO plugin for WordPress

*	Introduction to Yoast � what it is and how it can help you
*	How to configure and use Yoast effectively

Analytics and Tracking

*	Integrating Google Analytics and Search Console with your
WordPress site
*	Monitoring and measuring SEO performance
*	Overview of other analytics tools

This is a live hands-on training session delivered over Zoom during which
you will be able to ask questions and talk to the trainer. We�ll
demonstrate using real WordPress sites and you�ll have the change to put
into practice what you learn during the live session with support from the
trainers.

What previous attendees said about this session

�Thanks so much for my SEO for WordPress training session - it coincided
beautifully with the launch of our new WP website so I found out lots of
information and practical tips. I have a long to-do list of things I want
to investigate further...and now feel confident and knowledgeable enough
to move forward. Thanks again.� (Capital Space)

�Awesome by name, awesome by nature! Did the WordPress SEO training. Very
clear and concise and perfect length of time for what was needed to cover
and at a sensible price. Highly recommend!� (Dougie�s Lab)

Book now to secure your place

Places are �195 inc VAT per person and numbers are strictly limited to
enable everyone to ask questions and get personal attention where needed �
find out more and book your place here
<https://www.awesometechtraining.com/product/search-engine-optimisation-fo
r-wordpress/?utm_source=sfdata&utm_medium=email&utm_campaign=basics%20of%2
0seo%20jan%2025&utm_term=&utm_content=> .


<https://www.awesometechtraining.com/product/search-engine-optimisation-fo
r-wordpress/?utm_source=sfdata&utm_medium=email&utm_campaign=seo%20for%20w
ordpress%20jan%2025&utm_term=&utm_content=> Find out more or book your
place here

Please don�t hesitate to get in touch if you have any questions about this
training or if there�s anything else that we can help you with.

Yours sincerely

Rachel Clinton

Business Development Director

rachel@awesometechtraining.com <mailto:rachel@awesometechtraining.com>  /
020 7416 6738


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s/img173021981661.png>

www.awesometechtraining.com <https://www.awesometechtraining.com>

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Awesome Tech Training Ltd is a company registered in the UK, company
number 11570316 and registered office 85 Great Portland street, First
Floor, London, W1W 7LT


<https://awesometechtraining.com/unsubscribe/003P2000009Rj4z/bob@sarahharv
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<html><p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Dear Marketing Team</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.awesometechtraining.com/product/search-engine-optimis=
ation-for-wordpress/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3D=
seo%20for%20wordpress%20jan%2025&utm_term=3D&utm_content=3D"><strong>Sear=
ch engine optimisation for WordPress</strong></a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>15<sup>th</sup> January 2025 &ndash; 9.30am &ndash; =
1pm</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;">A =
half day interactive training session for a small group run via =
Zoom</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;">If =
you have a WordPress site and would like to dig a bit deeper into how to =
optimise your site&rsquo;s performance in Google Search then this hands =
on training session is for you.&nbsp;</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">This session will equip you with the latest strategies and =
techniques to enhance the visibility and performance of your WordPress =
website on search engines.&nbsp;</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>What you will learn</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">WordPress SEO basics</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding the fundamentals of SEO &ndash; what does Google =
look for when ranking pages?</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">Why =
SEO is crucial for your WordPress site</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Optimising your WordPress settings for SEO</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Choosing the right SEO-friendly theme</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Keyword research</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">How =
to identify relevant keywords for your niche</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Tools and techniques for effective keyword research</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">On-page SEO for WordPress</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Crafting SEO-friendly content for blogs and pages</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Optimising meta tags, headings, and images within the WordPress =
interface</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Internal linking best practices</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Off-page SEO and link building&nbsp;</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Understanding what Google considers to be a high quality =
link</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Effective strategies for generating high quality links to your =
site</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Technical SEO for WordPress&nbsp;</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Tips to optimise the speed and performance of your WordPress =
site</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Mobile-friendliness and responsive design in WordPress</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Schema markup and structured data for WordPress sites</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Overview of the Yoast SEO plugin for WordPress</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Introduction to Yoast &ndash; what it is and how it can help =
you</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: 14px;">How =
to configure and use Yoast effectively</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Analytics and Tracking</span></p>
<ul>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Integrating Google Analytics and Search Console with your =
WordPress site</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Monitoring and measuring SEO performance</li>
    <li style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Overview of other analytics tools</li>
</ul>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">This is a live hands-on training session delivered over Zoom =
during which you will be able to ask questions and talk to the trainer. =
We&rsquo;ll demonstrate using real WordPress sites and you&rsquo;ll have =
the change to put into practice what you learn during the live session =
with support from the trainers. &nbsp;</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>What previous attendees said about this =
session</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>&ldquo;</strong>Thanks so much for my SEO for WordPress =
training session - it coincided beautifully with the launch of our new =
WP website so I found out lots of information and practical tips. I have =
a long to-do list of things I want to investigate further...and now feel =
confident and knowledgeable enough to move forward. Thanks again.&rdquo; =
(Capital Space)</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">&ldquo;Awesome by name, awesome by nature! Did the WordPress SEO =
training. Very clear and concise and perfect length of time for what was =
needed to cover and at a sensible price. Highly recommend!&rdquo; =
(Dougie&rsquo;s Lab)</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><strong>Book now to secure your place</strong></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Places are &pound;195 inc VAT per person and numbers are strictly =
limited to enable everyone to ask questions and get personal attention =
where needed &ndash; find out more and book your place <a =
href=3D"https://www.awesometechtraining.com/product/search-engine-optimis=
ation-for-wordpress/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3D=
basics%20of%20seo%20jan%2025&utm_term=3D&utm_content=3D">here</a>.&nbsp;<=
/span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.awesometechtraining.com/product/search-engine-optimis=
ation-for-wordpress/?utm_source=3Dsfdata&utm_medium=3Demail&utm_campaign=3D=
seo%20for%20wordpress%20jan%2025&utm_term=3D&utm_content=3D"><strong>Find=
 out more or book your place here</strong></a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Please don&rsquo;t hesitate to get in touch if you have any =
questions about this training or if there&rsquo;s anything else that we =
can help you with. </span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Yours sincerely&nbsp;</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Rachel Clinton</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Business Development Director</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"mailto:rachel@awesometechtraining.com">rachel@awesometechtraining=
.com</a> / 020 7416 6738</span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;"><img width=3D"228" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img173021981661.png" alt=3D"awesome tech training opaque =
horizontal cropped" height=3D"68"></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.awesometechtraining.com" target=3D"_blank" =
rel=3D"noopener noreferrer">www.awesometechtraining.com</a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: 14px;"><a =
href=3D"https://www.facebook.com/AwesomeTechTraining"><img width=3D"66" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img1730219816.png" alt=3D"Facebook" height=3D"80"></a> <a =
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om_files/img173021981668.png" alt=3D"Linkedin" height=3D"80"></a>&nbsp; =
<a =
href=3D"https://www.youtube.com/channel/UCdcEtZHbAk2qZu3g4x0EeIA"><img =
width=3D"72" =
src=3D"https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_cust=
om_files/img173021981666.png" alt=3D"Youtube" height=3D"80"></a> <a =
href=3D"https://www.instagram.com/awesometechtr/"><img width=3D"72" =
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height=3D"80"></a></span></p>
<p><span style=3D"font-family: Calibri, sans-serif; font-size: =
14px;">Awesome Tech Training Ltd is a company registered in the UK, =
company number 11570316 and registered office 85 Great Portland street, =
First Floor, London, W1W 7LT</span></p>
<p =
style=3D'margin:0cm;margin-bottom:.0001pt;font-size:16px;font-family:"Cal=
ibri",sans-serif;'><a =
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arahharvey.com"><span style=3D"font-family: Calibri, sans-serif; =
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