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Reply-To: "Nutcracker Agency" <nutcracker@nutcrackeragency.com>
From: "Nutcracker Agency" <nutcracker@nutcrackeragency.com>
To: <bob@sarahharvey.com>
Subject: Nut Monthly: How to claim your market share
Date: Thu, 28 Nov 2024 14:55:37 -0000
Message-ID: <893ffbd8-11f8-46da-abcf-5543f24255b7_ef411bb8-4c40-4274-90c5-f7fec4be5ac8_20241128145537@nutcrackeragency.com>
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Turning leads into relationships
<http://ccms3.msnd20.com/tracking/ro/893ffbd8-11f8-46da-abcf-5543f24255b7/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
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Hi ,
Is there a formula for success when it comes to sales and marketing?
That depends.
If the ‘formula’ we are talking about is ‘posting on LinkedIn every day,
writing a regular blog post, creating some guides or reports, and making
sure there are some keywords on the website’, then no.
If the formula is an audience-focused, data-backed, purpose-driven
combination of campaigns that attract prospects, content that keeps you at
the top of their mind, and strategy that inspires them to act, then yes.
For marketing to work, creativity must work hand-in-hand with data, every
element must tie into the purpose and strategy, and the process and output
must be refined — constantly.
This month’s edition of Nut Monthly is all about the strategic, integrated
approach that guides your audience from their first impression to becoming a
loyal customer.
Hi ,
Is there a formula for success when it comes to sales and marketing?
That depends.
If the ‘formula’ we are talking about is ‘posting on LinkedIn every day,
writing a regular blog post, creating some guides or reports, and making
sure there are some keywords on the website’, then no.
If the formula is an audience-focused, data-backed, purpose-driven
combination of campaigns that attract prospects, content that keeps you at
the top of their mind, and strategy that inspires them to act, then yes.
For marketing to work, creativity must work hand-in-hand with data, every
element must tie into the purpose and strategy, and the process and output
must be refined — constantly.
This month’s edition of Nut Monthly is all about the strategic, integrated
approach that guides your audience from their first impression to becoming a
loyal customer.
<https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=format%2Ccompress&dpr=1&fit=clip&ixjsv=2.2.4&w=600>
In the ten years since I founded Nutcracker, I have lost count of the number
of businesses that have told me that their marketing isn’t delivering
results, despite being certain that they were doing everything they were
supposed to do.
Nine times out of ten, it wasn’t working because it wasn’t joined up and
didn’t have an adaptable strategy underpinning it. The businesses would
often be active on LinkedIn, but weren’t building a consistent identity that
anyone would actively want to engage with. They would produce content, but
it they didn’t measure its reach or appeal or whether it was genuinely of
interest to their prospects. They would try to update their website to rank
for their target searches, but didn’t research exactly what people were
looking for, and neither did they pay attention to the technical SEO that
goes way beyond having keywords on the website.
Most of all, I kept seeing businesses do all those things in silos. LinkedIn
didn’t complement the content, the content didn’t consider what people want
to read, and the blog didn’t have an overall strategy to serve.
It’s often not one person’s fault — it can be a mixture of not having the
luxury of time to plan or not having the resource that really understands
how to drive marketing strategy, but what it does mean that their marketing
doesn’t fill up a pipeline.
I don’t know if that resonates with you, but if so, we are running a webinar
that will be useful. It will only take 30 minutes, but it will give you the
tools to transform your pipeline, uniting strategy, content, and lead
generation for measurable growth. If this sounds of interest sign up here:
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/e62ce3cb-ce22-4ca3-8025-5ab849dcff25/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Strategic marketing that drives results: Transform your pipeline in 30
minutes
In the meantime, if you have any questions, niggling doubts, or frustrations
about your sales and marketing strategy, please email me at
<mailto:jenny.knighting@nutcrackeragency.com>
jenny.knighting@nutcrackeragency.com, and we can schedule a call, and I am
sure we can find a solution.
Further Reading
Nutcracker launches nx³
At Nutcracker we know that in today's competitive market, gaining and
holding onto market share requires more than just eye-catching campaigns. It
demands a strategic, integrated approach that guides your audience from
first impression to loyal customer.
That's why we created nx³, a streamlined strategy based on 10 years of
successful implementation, designed to help businesses like yours attract
attention, build engagement, and convert leads into lasting relationships.
In the ten years since I founded Nutcracker, I have lost count of the number
of businesses that have told me that their marketing isn’t delivering
results, despite being certain that they were doing everything they were
supposed to do.
Nine times out of ten, it wasn’t working because it wasn’t joined up and
didn’t have an adaptable strategy underpinning it. The businesses would
often be active on LinkedIn, but weren’t building a consistent identity that
anyone would actively want to engage with. They would produce content, but
it they didn’t measure its reach or appeal or whether it was genuinely of
interest to their prospects. They would try to update their website to rank
for their target searches, but didn’t research exactly what people were
looking for, and neither did they pay attention to the technical SEO that
goes way beyond having keywords on the website.
Most of all, I kept seeing businesses do all those things in silos. LinkedIn
didn’t complement the content, the content didn’t consider what people want
to read, and the blog didn’t have an overall strategy to serve.
It’s often not one person’s fault — it can be a mixture of not having the
luxury of time to plan or not having the resource that really understands
how to drive marketing strategy, but what it does mean that their marketing
doesn’t fill up a pipeline.
I don’t know if that resonates with you, but if so, we are running a webinar
that will be useful. It will only take 30 minutes, but it will give you the
tools to transform your pipeline, uniting strategy, content, and lead
generation for measurable growth. If this sounds of interest sign up here:
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/e62ce3cb-ce22-4ca3-8025-5ab849dcff25/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Strategic marketing that drives results: Transform your pipeline in 30
minutes
In the meantime, if you have any questions, niggling doubts, or frustrations
about your sales and marketing strategy, please email me at
<mailto:jenny.knighting@nutcrackeragency.com>
jenny.knighting@nutcrackeragency.com, and we can schedule a call, and I am
sure we can find a solution.
Further Reading
Nutcracker launches nx³
At Nutcracker we know that in today's competitive market, gaining and
holding onto market share requires more than just eye-catching campaigns. It
demands a strategic, integrated approach that guides your audience from
first impression to loyal customer.
That's why we created nx³, a streamlined strategy based on 10 years of
successful implementation, designed to help businesses like yours attract
attention, build engagement, and convert leads into lasting relationships.
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/eec76868-880f-4937-bb39-f3f1a78d74a2/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
How does nx³ work?The Power of a Unique, Tailored Marketing Approach
In today’s rapidly changing marketing landscape, a one-size-fits-all
approach simply doesn’t work. The need for tailored, client-centred
strategies has never been greater, yet so many agencies are moving in the
opposite direction — merely executing briefs or pushing prepackaged
solutions, often without addressing a client’s specific needs or challenges.
This trend raises the question: are agencies truly focused on helping
clients grow, or are
they just going through the motions with generic tactics?
The Power of a Unique, Tailored Marketing Approach
In today’s rapidly changing marketing landscape, a one-size-fits-all
approach simply doesn’t work. The need for tailored, client-centred
strategies has never been greater, yet so many agencies are moving in the
opposite direction — merely executing briefs or pushing prepackaged
solutions, often without addressing a client’s specific needs or challenges.
This trend raises the question: are agencies truly focused on helping
clients grow, or are
they just going through the motions with generic tactics?
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/228d19d2-4c42-437b-a202-32f61a5ea736/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Read moreWhy B2B Brands Need to Evolve and Deliver Real Value
The recent struggles of UK brands like Wilko and The Body Shop highlight the
risks of rigid strategies and the dangers of losing touch with customer
priorities. Both brands faced challenges adapting to change, which weakened
their customer connections and slowed growth. For B2B brands, these examples
reinforce the importance of evolving with market demands.
Why B2B Brands Need to Evolve and Deliver Real Value
The recent struggles of UK brands like Wilko and The Body Shop highlight the
risks of rigid strategies and the dangers of losing touch with customer
priorities. Both brands faced challenges adapting to change, which weakened
their customer connections and slowed growth. For B2B brands, these examples
reinforce the importance of evolving with market demands.
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/1471040e-69cc-45e0-b374-fa62a62eeead/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Read moreWhere Does AI Really Fit in Marketing?
AI has quickly become one of the most talked-about tools in marketing, with
its ability to analyse data, automate repetitive tasks, and even generate
content. But while AI is powerful, it can’t replace the creativity, empathy,
and strategic insight that make marketing truly effective. The magic happens
when AI meets imagination — when technology amplifies, rather than replaces,
the human touch.
Where Does AI Really Fit in Marketing?
AI has quickly become one of the most talked-about tools in marketing, with
its ability to analyse data, automate repetitive tasks, and even generate
content. But while AI is powerful, it can’t replace the creativity, empathy,
and strategic insight that make marketing truly effective. The magic happens
when AI meets imagination — when technology amplifies, rather than replaces,
the human touch.
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/e48beedf-0f9d-4620-817e-ec7d85649be9/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Read moreWhat’s your story – and why should it matter to your audience?
We want to hear it. Call 020 3941 0305
Or message hello@nutcrackeragency.com
What’s your story – and why should it matter to your audience?
We want to hear it. Call 020 3941 0305
Or message hello@nutcrackeragency.com
<https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/4a7308b8-c65b-49dc-9171-2f88dece6df6/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
Contact Nutcracker today <https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f24255b7/
a4d539d5-f2d0-4e4b-a475-bf8f366b6804/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/>
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<![endif]--> </head> <body style=3D"padding: 0px; margin: 0px; =
font-family: arial, sans-serif; background-repeat: no-repeat; =
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border=3D"0" class=3D"notranslate"><div =
style=3D"display:none;font-size:1px;color:#333333;line-height:1px;max-hei=
ght:0px;max-width:0px;opacity:0;overflow:hidden;">Turning leads into =
relationships </div><img id=3D"newsletter-tracking-image-id" =
class=3D"newsletter-tracking-image-class" =
src=3D"http://ccms3.msnd20.com/tracking/ro/893ffbd8-11f8-46da-abcf-5543f2=
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<a =
href=3D"http://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543f=
24255b7/893ffbd8-11f8-46da-abcf-5543f24255b7/ef411bb8-4c40-4274-90c5-f7fe=
c4be5ac8/" style=3D"display:none"></a>=0A=
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background-color: rgb(255, 255, 255);"> <tbody> <tr> <td =
class=3D"wrapper-td" valign=3D"top" align=3D"center" =
style=3D"background-repeat: no-repeat; background-size: auto; =
background-color: rgb(255, 255, 255);"> <table border=3D"0" =
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cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot3c43d9bc FULL" =
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style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
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cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
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border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"40" style=3D"height: 40px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component image-component imagec0dba862" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
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class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
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xjsv=3D2.2.4&w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
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data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
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border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></td></tr></tbody></table><table class=3D"component =
spacer-component spacer880ddb09" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 28px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"28" style=3D"height: 28px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop texte18c1899" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/893ffbd8-11f8-46da-abcf-5=
543f24255b7/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile texte18c1899" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"font-size: =
12px;"><span style=3D"font-family: "Trebuchet MS", Helvetica, =
sans-serif, "Trebuchet MS", Helvetica, sans-serif;"><span =
class=3D"link-wrapper" style=3D""><a style=3D"font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; color: rgb(0, 128, 128); font-size: =
14px; text-decoration: none !important;" =
href=3D"https://ccms3.moosend.com/show_campaign/893ffbd8-11f8-46da-abcf-5=
543f24255b7/ef411bb8-4c40-4274-90c5-f7fec4be5ac8/" =
target=3D"_blank"><span class=3D"link-color" style=3D"color: rgb(0, 128, =
128); font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; font-size: 14px;"><span =
style=3D"color: rgb(0, 128, 128); font-family: "Trebuchet MS", =
Helvetica, sans-serif, "Trebuchet MS", Helvetica, sans-serif; =
font-size: 14px;">View this email in your =
browser</span></span></a></span></span></span></p><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table></td></tr><=
/tbody></table></td></tr></tbody></table><table =
data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"48b3aa59-2f39-597d-b9e5-3576865a6b0b" =
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cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row48b3aa59 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot3afcad07 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer1242b9af" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 10px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"10" style=3D"height: 10px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"6c49734a-b8fe-58af-abf0-c48ac06793e8" =
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data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row6c49734a =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotf56b5191 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
image-component imageef3675be" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png?auto=3Dformat%2Ccom=
press&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D568" =
alt=3D"Email Image" class=3D"newsletter-image " height=3D"auto" =
width=3D"568" data-resize-width=3D"568" data-resize-height=3D"71" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/783553c888064e87932ff31d5020e715/nut-monthly-1.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: =
unset;"></td></tr></tbody></table></td></tr></tbody></table></td></tr></t=
body></table><table data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"3d2096b8-2445-58ad-b7ec-a8d42dccde4e" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row3d2096b8 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slota5705ae8 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
text-component text-desktop text9891e85b" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><p style=3D"margin: 0cm; line-height: 115%; font-size: =
12pt; font-family: Aptos, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif;"><span style=3D"font-size: 14px; line-height: =
115%; font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;">Hi ,</span></p><div =
style=3D""><p style=3D"margin: 0px;"> </p></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Is there a formula for success when it comes to sales and =
marketing?</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">That =
depends.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If the =
=E2=80=98formula=E2=80=99 we are talking about is =E2=80=98posting on =
LinkedIn every day, writing a regular blog post, creating some guides or =
reports, and making sure there are some keywords on the =
website=E2=80=99, then no.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If the =
formula is an audience-focused, data-backed, purpose-driven combination =
of campaigns that attract prospects, content that keeps you at the top =
of their mind, and strategy that inspires them to act, then =
yes.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">For =
marketing to work, creativity must work hand-in-hand with data, every =
element must tie into the purpose and strategy, and the process and =
output must be refined =E2=80=94 constantly.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">This =
month=E2=80=99s edition of Nut Monthly is all about the strategic, =
integrated approach that guides your audience from their first =
impression to becoming a loyal customer.</span><span =
data-ccp-props=3D"{}" style=3D""> </span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text9891e85b" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: 14px;"><p =
style=3D"margin: 0cm; line-height: 115%; font-size: 12pt; font-family: =
Aptos, sans-serif, "Trebuchet MS", Helvetica, =
sans-serif;"><span style=3D"font-size: 14px; line-height: 115%; =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif;">Hi ,</span></p><div =
style=3D""><p style=3D"margin: 0px;"> </p></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Is there a formula for success when it comes to sales and =
marketing?</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">That =
depends.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If the =
=E2=80=98formula=E2=80=99 we are talking about is =E2=80=98posting on =
LinkedIn every day, writing a regular blog post, creating some guides or =
reports, and making sure there are some keywords on the =
website=E2=80=99, then no.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">If the =
formula is an audience-focused, data-backed, purpose-driven combination =
of campaigns that attract prospects, content that keeps you at the top =
of their mind, and strategy that inspires them to act, then =
yes.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">For =
marketing to work, creativity must work hand-in-hand with data, every =
element must tie into the purpose and strategy, and the process and =
output must be refined =E2=80=94 constantly.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">This =
month=E2=80=99s edition of Nut Monthly is all about the strategic, =
integrated approach that guides your audience from their first =
impression to becoming a loyal customer.</span><span =
data-ccp-props=3D"{}" style=3D""> </span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table></td></tr><=
/tbody></table></td></tr></tbody></table><table =
data-structure-type=3D"row" data-row-type=3D"FULL" =
data-row-id=3D"e9bcf2b6-3fe4-5afb-bb95-6f23e55a94e5" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowe9bcf2b6 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot6d3f4cae FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacera6d6a706" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 0px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"0" style=3D"height: 0px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"6151f47d-a839-5866-b1da-5669d407c329" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row6151f47d =
non-responsive" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotdcabdca7 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer8a09e258" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 0px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"0" style=3D"height: 0px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"a05305c1-813f-5ce7-8b81-ec8bd0550d85" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowa05305c1 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotc7bbcf79 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer51d5ef69" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component image-component image0b891bcd" =
data-component-type=3D"image" data-parent-slot-type=3D"FULL" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"image image-container" =
align=3D"left" style=3D"line-height: 1px; padding: 0px;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png?auto=3Dformat%2C=
compress&dpr=3D1&fit=3Dclip&ixjsv=3D2.2.4&w=3D600" =
alt=3D"Email Image" class=3D"newsletter-image not-resized" =
height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/9b0c68833e6f4402a4139074f9572220/jenny's-corner-2.png" =
align=3D"bottom" style=3D"box-sizing: border-box; display: inline-block; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset;"></td></tr></tbody></table><table =
class=3D"component spacer-component spacer31d83518" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"40e0b9a5-c1b3-50fa-ba1f-4e515c2031d8" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row40e0b9a5 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot2e871dbc FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
text-component text-desktop texte4ae26fe" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In the ten years =
since I founded Nutcracker, I have lost count of the number of =
businesses that have told me that their marketing isn=E2=80=99t =
delivering results, despite being certain that they were doing =
everything they were supposed to do.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Nine =
times out of ten, it wasn=E2=80=99t working because it wasn=E2=80=99t =
joined up and didn=E2=80=99t have an adaptable strategy underpinning it. =
The businesses would often be active on LinkedIn, but weren=E2=80=99t =
building a consistent identity that anyone would actively want to engage =
with. They would produce content, but it they didn=E2=80=99t measure its =
reach or appeal or whether it was genuinely of interest to their =
prospects. They would try to update their website to rank for their =
target searches, but didn=E2=80=99t research exactly what people were =
looking for, and neither did they pay attention to the technical SEO =
that goes way beyond having keywords on the website.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Most of =
all, I kept seeing businesses do all those things in silos. LinkedIn =
didn=E2=80=99t complement the content, the content didn=E2=80=99t =
consider what people want to read, and the blog didn=E2=80=99t have an =
overall strategy to serve.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">It=E2=80=99s often not one person=E2=80=99s fault =E2=80=94 =
it can be a mixture of not having the luxury of time to plan or not =
having the resource that really understands how to drive marketing =
strategy, but what it does mean that their marketing doesn=E2=80=99t =
fill up a pipeline.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I =
don=E2=80=99t know if that resonates with you, but if so, we are running =
a webinar that will be useful. It will only take 30 minutes, but it will =
give you the tools to transform your pipeline, uniting strategy, =
content, and lead generation for measurable growth. If this sounds of =
interest sign up here:</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/e62ce3cb-ce22-4ca3-8025-5ab849dcff25/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" style=3D"">Strategic =
marketing that drives results:</span><span =
data-ccp-charstyle=3D"Hyperlink" style=3D""> Transform your pipeline in =
30 minutes</span></span><span =
data-ccp-props=3D"{"335551550":2,"335551620":2,"=
335559739":0}" style=3D""> </span></a></p></div><div =
style=3D""><p style=3D"margin: 0px;"><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In the =
meantime, if you have any questions, niggling doubts, or frustrations =
about your sales and marketing strategy, please email me at </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" target=3D"_blank" =
rel=3D"noreferrer noopener" style=3D"text-decoration: none =
!important;"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" =
style=3D"">jenny.knighting@nutcrackeragency.com</span></span></a><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">, and we can =
schedule a call, and I am sure we can find a solution.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: =
0px;"> </p></div><div style=3D""><h1 style=3D"padding-left: =
200px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Further</span><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D""> Reading</span><span =
data-ccp-props=3D"{"335551550":2,"335551620":2,"=
335559739":0}" style=3D""> </span></strong></h1></div><div =
style=3D""><h3 style=3D""> </h3><h3 style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Nutcracker launches =
nx=C2=B3 </span></h3></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">At =
Nutcracker we know that in today's competitive market, gaining and =
holding onto market share requires more than just eye-catching =
campaigns. It demands a strategic, integrated approach that guides your =
audience from first impression to loyal customer.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">That's =
why we created nx=C2=B3, a streamlined strategy based on 10 years of =
successful implementation, designed to help businesses like yours =
attract attention, build engagement, and convert leads into lasting =
relationships.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"> </p></div><p class=3D"fix-android-mail" style=3D"max-width: =
580px; width: 100%; margin: 0px;"></p></div><div><!--[if gte mso =
15]><div style=3D"display: 'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile texte4ae26fe" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"margin: 0px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In the ten years =
since I founded Nutcracker, I have lost count of the number of =
businesses that have told me that their marketing isn=E2=80=99t =
delivering results, despite being certain that they were doing =
everything they were supposed to do.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Nine =
times out of ten, it wasn=E2=80=99t working because it wasn=E2=80=99t =
joined up and didn=E2=80=99t have an adaptable strategy underpinning it. =
The businesses would often be active on LinkedIn, but weren=E2=80=99t =
building a consistent identity that anyone would actively want to engage =
with. They would produce content, but it they didn=E2=80=99t measure its =
reach or appeal or whether it was genuinely of interest to their =
prospects. They would try to update their website to rank for their =
target searches, but didn=E2=80=99t research exactly what people were =
looking for, and neither did they pay attention to the technical SEO =
that goes way beyond having keywords on the website.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Most of =
all, I kept seeing businesses do all those things in silos. LinkedIn =
didn=E2=80=99t complement the content, the content didn=E2=80=99t =
consider what people want to read, and the blog didn=E2=80=99t have an =
overall strategy to serve.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">It=E2=80=99s often not one person=E2=80=99s fault =E2=80=94 =
it can be a mixture of not having the luxury of time to plan or not =
having the resource that really understands how to drive marketing =
strategy, but what it does mean that their marketing doesn=E2=80=99t =
fill up a pipeline.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">I =
don=E2=80=99t know if that resonates with you, but if so, we are running =
a webinar that will be useful. It will only take 30 minutes, but it will =
give you the tools to transform your pipeline, uniting strategy, =
content, and lead generation for measurable growth. If this sounds of =
interest sign up here:</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/e62ce3cb-ce22-4ca3-8025-5ab849dcff25/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"text-decoration: none !important;" =
target=3D"_blank"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" style=3D"">Strategic =
marketing that drives results:</span><span =
data-ccp-charstyle=3D"Hyperlink" style=3D""> Transform your pipeline in =
30 minutes</span></span><span =
data-ccp-props=3D"{"335551550":2,"335551620":2,"=
335559739":0}" style=3D""> </span></a></p></div><div =
style=3D""><p style=3D"margin: 0px;"><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In the =
meantime, if you have any questions, niggling doubts, or frustrations =
about your sales and marketing strategy, please email me at </span><a =
href=3D"mailto:jenny.knighting@nutcrackeragency.com" target=3D"_blank" =
rel=3D"noreferrer noopener" style=3D"text-decoration: none =
!important;"><span xml:lang=3D"EN-GB" data-contrast=3D"none" =
style=3D""><span data-ccp-charstyle=3D"Hyperlink" =
style=3D"">jenny.knighting@nutcrackeragency.com</span></span></a><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">, and we can =
schedule a call, and I am sure we can find a solution.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: =
0px;"> </p></div><div style=3D""><h1 style=3D"padding-left: =
200px;"><strong style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">Further</span><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D""> Reading</span><span =
data-ccp-props=3D"{"335551550":2,"335551620":2,"=
335559739":0}" style=3D""> </span></strong></h1></div><div =
style=3D""><h3 style=3D""> </h3><h3 style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Nutcracker launches =
nx=C2=B3 </span></h3></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">At =
Nutcracker we know that in today's competitive market, gaining and =
holding onto market share requires more than just eye-catching =
campaigns. It demands a strategic, integrated approach that guides your =
audience from first impression to loyal customer.</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">That's =
why we created nx=C2=B3, a streamlined strategy based on 10 years of =
successful implementation, designed to help businesses like yours =
attract attention, build engagement, and convert leads into lasting =
relationships.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p></div><div style=3D""><p style=3D"margin: =
0px;"> </p></div><p class=3D"fix-android-mail" style=3D"max-width: =
580px; width: 100%; margin: 0px;"></p></div><div><!--[if gte mso =
15]><div style=3D"display: 'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button5a3ceaa9" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/eec76868-880f-4937-bb39-f3f1a78d74a2/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">How does nx=C2=B3 =
work?</span></a></td></tr></tbody></table></td></tr></tbody></table><tabl=
e class=3D"component spacer-component spacer3a31323d" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 40px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"40" style=3D"height: 40px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
text-component text-desktop text8e4d154b" data-component-type=3D"text" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"clear: both; =
background-color: transparent;"><tbody><tr><td class=3D"element-td =
text-element-td" style=3D"overflow-wrap: break-word; word-break: =
break-word;"><div class=3D"text_container newsletter-main-content" =
style=3D"padding: 10px; border-width: 0px; border-color: rgb(0, 0, 0); =
border-radius: 0px; border-style: unset; color: rgb(77, 76, 76); =
font-family: "Trebuchet MS", Helvetica, sans-serif, =
"Trebuchet MS", Helvetica, sans-serif; line-height: 1.3; =
font-size: 14px;"><div style=3D""><h3 style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The Power of a =
Unique, Tailored Marketing Approach</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></h3></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In =
today=E2=80=99s rapidly changing marketing landscape, a =
one-size-fits-all approach simply doesn=E2=80=99t work. The need for =
tailored, client-centred strategies has never been greater, yet so many =
agencies are moving in the opposite direction =E2=80=94 merely executing =
briefs or pushing prepackaged solutions, often without addressing a =
client=E2=80=99s specific needs or challenges. This trend raises the =
question: are agencies truly focused on helping clients grow, or are =
</span></p><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">they just going through the motions =
with generic tactics?</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text8e4d154b" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><h3 style=3D""><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">The Power of a Unique, Tailored =
Marketing Approach</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></h3></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">In =
today=E2=80=99s rapidly changing marketing landscape, a =
one-size-fits-all approach simply doesn=E2=80=99t work. The need for =
tailored, client-centred strategies has never been greater, yet so many =
agencies are moving in the opposite direction =E2=80=94 merely executing =
briefs or pushing prepackaged solutions, often without addressing a =
client=E2=80=99s specific needs or challenges. This trend raises the =
question: are agencies truly focused on helping clients grow, or are =
</span></p><p style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" =
data-contrast=3D"auto" style=3D"">they just going through the motions =
with generic tactics?</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button41dd2c82" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/228d19d2-4c42-437b-a202-32f61a5ea736/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Read =
more</span></a></td></tr></tbody></table></td></tr></tbody></table><table=
class=3D"component text-component text-desktop textc8f06e34" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><h3 style=3D""> </h3><h3 style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Why B2B Brands Need =
to Evolve and Deliver Real Value</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></h3></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The =
recent struggles of UK brands like Wilko and The Body Shop highlight the =
risks of rigid strategies and the dangers of losing touch with customer =
priorities. Both brands faced challenges adapting to change, which =
weakened their customer connections and slowed growth. For B2B brands, =
these examples reinforce the importance of evolving with market =
demands.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile textc8f06e34" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><h3 style=3D""> </h3><h3 style=3D""><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">Why B2B Brands Need =
to Evolve and Deliver Real Value</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></h3></div><div style=3D""><p style=3D"margin: =
0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">The =
recent struggles of UK brands like Wilko and The Body Shop highlight the =
risks of rigid strategies and the dangers of losing touch with customer =
priorities. Both brands faced challenges adapting to change, which =
weakened their customer connections and slowed growth. For B2B brands, =
these examples reinforce the importance of evolving with market =
demands.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button810eaa11" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/1471040e-69cc-45e0-b374-fa62a62eeead/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Read =
more</span></a></td></tr></tbody></table></td></tr></tbody></table><table=
class=3D"component text-component text-desktop text5d69b2b8" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><h3 style=3D""> </h3><h3 style=3D""><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Where Does AI Really Fit in Marketing?</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></strong></h3></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">AI has quickly become one of the most talked-about tools in =
marketing, with its ability to analyse data, automate repetitive tasks, =
and even generate content. But while AI is powerful, it can=E2=80=99t =
replace the creativity, empathy, and strategic insight that make =
marketing truly effective. The magic happens when AI meets imagination =
=E2=80=94 when technology amplifies, rather than replaces, the human =
touch.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile text5d69b2b8" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><h3 style=3D""> </h3><h3 style=3D""><strong =
style=3D""><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Where Does AI Really Fit in Marketing?</span><span =
data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></strong></h3></div><div style=3D""><p =
style=3D"margin: 0px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">AI has quickly become one of the most talked-about tools in =
marketing, with its ability to analyse data, automate repetitive tasks, =
and even generate content. But while AI is powerful, it can=E2=80=99t =
replace the creativity, empathy, and strategic insight that make =
marketing truly effective. The magic happens when AI meets imagination =
=E2=80=94 when technology amplifies, rather than replaces, the human =
touch.</span><span data-ccp-props=3D"{"335559739":0}" =
style=3D""> </span></p><p style=3D"margin: 0px;"> </p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button1bda1abb" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/e48beedf-0f9d-4620-817e-ec7d85649be9/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Read =
more</span></a></td></tr></tbody></table></td></tr></tbody></table><table=
class=3D"component spacer-component spacer41e5e844" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"aa750c23-be64-5012-9f9b-90a3d04909fd" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row rowaa750c23 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot6cba65b0 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer04c56659" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: 1px;"> </div></td></tr></tbody></table><table =
class=3D"component text-component text-desktop textb7ed04f0" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: unset; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component text-component text-mobile textb7ed04f0" =
data-component-type=3D"text" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; display: none; background-color: =
transparent;"><tbody><tr><td class=3D"element-td text-element-td" =
style=3D"overflow-wrap: break-word; word-break: break-word;"><div =
class=3D"text_container newsletter-main-content" style=3D"padding: 10px; =
border-width: 0px; border-color: rgb(0, 0, 0); border-radius: 0px; =
border-style: solid; color: rgb(77, 76, 76); font-family: =
"Trebuchet MS", Helvetica, sans-serif, "Trebuchet =
MS", Helvetica, sans-serif; line-height: 1.3; font-size: =
14px;"><div style=3D""><p style=3D"text-align: center; margin: =
0px;"><span style=3D"color: rgb(0, 0, 0); font-size: 16px;"><span =
xml:lang=3D"EN-GB" data-contrast=3D"auto" style=3D"">What=E2=80=99s your =
story =E2=80=93 and why should it matter to your audience?</span><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></span></p></div><div style=3D"text-align: =
center;"><p style=3D"margin: 0px;"><span style=3D"color: rgb(0, 0, 0); =
font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">We want to hear it. Call <strong style=3D"">020 3941 =
0305</strong></span><strong style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><div style=3D""><p =
style=3D"text-align: center; margin: 0px;"><span style=3D"color: rgb(0, =
0, 0); font-size: 16px;"><span xml:lang=3D"EN-GB" data-contrast=3D"auto" =
style=3D"">Or message <strong =
style=3D"">hello@nutcrackeragency.com</strong></span><strong =
style=3D""><span =
data-ccp-props=3D"{"201341983":0,"335551550":2,"=
335551620":2,"335559739":160,"335559740":259}" =
style=3D""> </span></strong></span></p></div><p =
class=3D"fix-android-mail" style=3D"max-width: 580px; width: 100%; =
margin: 0px;"></p></div><div><!--[if gte mso 15]><div style=3D"display: =
'none'; font-size: 1px; line-height: =
1px;"> </div><![endif]--></div><!--[if gte mso 15]><div =
style=3D"display: none; font-size: 1px; line-height: =
1px;"> </div><![endif]--></td></tr></tbody></table><table =
class=3D"component spacer-component spacer13d88343" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table =
data-component-type=3D"button" class=3D"component button-component =
button1884861a" cellspacing=3D"0" cellpadding=3D"0" width=3D"600" =
border=3D"0" style=3D"width: 600px; vertical-align: top; =
background-color: transparent; clear: both;"><tbody><tr =
class=3D"newsletter-main-content"><td class=3D"element-td" =
align=3D"center" style=3D"padding: 0px;"><table class=3D"button-wrapper" =
cellspacing=3D"0" align=3D"center" border=3D"0" cellpadding=3D"12" =
style=3D"line-height: normal; vertical-align: baseline; text-align: =
center; border-collapse: separate; min-width: 10px; background-color: =
rgb(43, 165, 162); width: auto;"><tbody><tr =
class=3D"mobile-button--tr"><td width=3D"100%" align=3D"center" =
style=3D"padding: 12px;"><a class=3D"newsletter-button-link" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/4a7308b8-c65b-49dc-9171-2f88dece6df6/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" style=3D"height: 100%; line-height: normal; display: =
inline-block; text-align: center; color: rgb(255, 255, 255); =
font-family: Arial, Helvetica, sans-serif, "Trebuchet MS", =
Helvetica, sans-serif; font-style: normal; font-size: 16px; font-weight: =
normal; width: auto; text-decoration: none !important;" =
target=3D"_blank"><span class=3D"button" style=3D"color: rgb(255, 255, =
255); display: block; min-width: 10px;">Contact Nutcracker =
today</span></a></td></tr></tbody></table></td></tr></tbody></table><tabl=
e class=3D"component spacer-component spacer5729e3e5" =
data-component-type=3D"spacer" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" align=3D"top" style=3D"background-color: transparent; =
clear: both; height: 20px; border-width: 0px; border-radius: 0px; =
border-color: rgb(0, 0, 0); border-style: unset; border-collapse: =
initial;"><tbody><tr><td height=3D"20" style=3D"height: 20px;"><div =
style=3D"display: none; font-size: =
1px;"> </div></td></tr></tbody></table><table class=3D"component =
image-component image45d3df93" data-component-type=3D"image" =
data-parent-slot-type=3D"FULL" cellspacing=3D"0" cellpadding=3D"0" =
width=3D"600" style=3D"clear: both; background-color: =
transparent;"><tbody><tr class=3D"newsletter-main-content"><td =
class=3D"image image-container" align=3D"left" style=3D"line-height: =
1px; padding: 0px;"><a =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/a4d539d5-f2d0-4e4b-a475-bf8f366b6804/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" target=3D"_blank" class=3D"newsletter-image-link" =
style=3D"line-height: 1px; text-align: left; text-decoration: none =
!important;"><img =
src=3D"https://moosendimages.imgix.net/1adefc68-2293-a993-b273-5b90422da2=
a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115-5dd8-4529-9e=
7e-e8d2ace98f7b?auto=3Dformat%2Ccompress&dpr=3D1&fit=3Dclip&i=
xjsv=3D2.2.4&w=3D600" alt=3D"Email Image" class=3D"newsletter-image =
not-resized" height=3D"auto" width=3D"600" data-resize-width=3D"0" =
data-resize-height=3D"0" =
data-original-src=3D"https://cdn.designer-images.eu/1adefc68-2293-a993-b2=
73-5b90422da2a2/0e637d2a36a2404a9a30ce4826e203d6httpsucarecdn.com19162115=
-5dd8-4529-9e7e-e8d2ace98f7b" align=3D"bottom" style=3D"box-sizing: =
border-box; display: inline-block; border-width: 0px; border-color: =
rgb(0, 0, 0); border-radius: 0px; border-style: =
unset;"></a></td></tr></tbody></table></td></tr></tbody></table></td></tr=
></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"5c1992f1-8070-5d0c-966b-b8d0ebc44c23" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row5c1992f1 =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotbe70c98b FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
spacer-component spacer67f21c3f" data-component-type=3D"spacer" =
cellspacing=3D"0" cellpadding=3D"0" width=3D"600" align=3D"top" =
style=3D"background-color: transparent; clear: both; height: 20px; =
border-width: 0px; border-radius: 0px; border-color: rgb(0, 0, 0); =
border-style: unset; border-collapse: initial;"><tbody><tr><td =
height=3D"20" style=3D"height: 20px;"><div style=3D"display: none; =
font-size: =
1px;"> </div></td></tr></tbody></table></td></tr></tbody></table></t=
d></tr></tbody></table><table data-structure-type=3D"row" =
data-row-type=3D"FULL" =
data-row-id=3D"1f152f5e-e5ab-52ba-a684-3f204c312c14" =
data-row-behavior=3D"NORMAL" data-row-repeat-count=3D"5" =
data-row-sort-products=3D"Orders" =
data-row-background-color-wide=3D"transparent" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%" class=3D"newsletter-row row1f152f5e =
responsive-row" bgcolor=3D"transparent"><tbody><tr><td class=3D"row-td" =
align=3D"center"><table class=3D"inner-row-table" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
style=3D"background-repeat: no-repeat; background-position: initial; =
border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slot527e45d9 FULL" =
data-structure-type=3D"slot" data-slot-type=3D"FULL" width=3D"600" =
cellpadding=3D"0" cellspacing=3D"0" align=3D"left" valign=3D"top" =
style=3D"font-weight: normal; max-width: 600px; width: 600px; =
border-radius: 0px; overflow: visible;"><table class=3D"component =
social-follow-component socialfollowc03bd0fe" =
data-component-type=3D"social_follow" cellspacing=3D"0" =
cellpadding=3D"0" width=3D"600" align=3D"center" =
data-icon-style=3D"black-round" style=3D"clear: both; table-layout: =
fixed; background-color: transparent;"><tbody><tr =
class=3D"newsletter-main-content"><td align=3D"center" style=3D"padding: =
0px;"><table cellspacing=3D"0" cellpadding=3D"0" style=3D"text-align: =
center;"><tbody><tr class=3D"social-follow-row" style=3D"text-align: =
center;"><td><a></a></td><td class=3D"social-icon-spacing" width=3D"5" =
height=3D"10" style=3D"display: inline-block;"></td><td =
class=3D"social-icon-td" style=3D"display: inline-block;"><a =
data-icon-type=3D"twitter" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/cc2593da-06d9-4a84-ac28-c002978e99f1/ef411bb8-4c40-4274-90c5-f7f=
ec4be5ac8/" class=3D"social_icon twitter" style=3D"display: block; =
cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/twitter@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/twitter@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/twitter.png 1x" =
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https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
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https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
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style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
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data-icon-type=3D"linkedin" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
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cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
l_follow/black-round/linkedin@3x.png 3x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/linkedin@2x.png 2x, =
https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/linkedin.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
ollow/black-round/linkedin.png" alt=3D"social icon" border=3D"0" =
style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: inline-block;"></td><td class=3D"social-icon-spacing" =
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data-icon-type=3D"custom" =
href=3D"https://ccms3.msnd20.com/tracking/lc/893ffbd8-11f8-46da-abcf-5543=
f24255b7/a4d539d5-f2d0-4e4b-a475-bf8f366b6804/ef411bb8-4c40-4274-90c5-f7f=
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cursor: pointer; text-decoration: none !important;" =
target=3D"_blank"><img =
srcset=3D"https://cdn-editor.moosend.com/assets/images/social_icons/socia=
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https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
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https://cdn-editor.moosend.com/assets/images/social_icons/social_follow/b=
lack-round/custom.png 1x" =
src=3D"https://cdn-editor.moosend.com/assets/images/social_icons/social_f=
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style=3D"vertical-align: bottom; display: block;"></a></td><td =
class=3D"social-icon-spacing" width=3D"5" height=3D"10" =
style=3D"display: =
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cellspacing=3D"0" width=3D"600" valign=3D"top" bgcolor=3D"transparent" =
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border-radius: 0px;"><tbody class=3D"row-table-body" style=3D"display: =
table; width: 600px;"><tr><td class=3D"slot slotd16456b2 FULL" =
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