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Subject: ROI playbook | YouTube boosters | Gemini Advantage
From: Think with Google EMEA <noreply-thinkwithgoogle-emea@google.com>
To: surinder@itpartnership.com
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div></div></td></tr></table></td></tr></tbody></table></td></tr></tbody>
</table><table class=3D"row row-2" align=3Dcenter width=3D100% border=3D0 c=
ellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace=
:0;mso-table-rspace:0><tbody><tr><td><table class=3D"row-content stack" ali=
gn=3Dcenter border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation =
style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border=
-radius:0;color:#000;width:720px;margin:0 auto" width=3D720><tbody><tr><td =
class=3D"column column-1" width=3D58.333333333333336% style=3Dmso-table-lsp=
ace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px=
;vertical-align:top><div class=3D"spacer_block block-1" style=3Dheight:40px=
;line-height:40px;font-size:1px>=E2=80=8A</div><table class=3D"image_block =
block-2" width=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpre=
sentation style=3Dmso-table-lspace:0;mso-table-rspace:0><tr><td class=3Dpad=
style=3Dpadding-left:20px;width:100%;padding-right:0><div class=3Dalignmen=
t align=3Dleft><div style=3Dmax-width:294px><img src=3Dhttps://www.gstatic.=
com/gumdrop/files/think-with-google-twglogo-transparent-w1800px-h400px-2x.p=
ng style=3Ddisplay:block;height:auto;border:0;width:100% width=3D294 alt ti=
tle height=3Dauto></div></div></td></tr></table><div class=3D"spacer_block =
block-3" style=3Dheight:25px;line-height:25px;font-size:1px>=E2=80=8A</div>=
<table class=3D"paragraph_block block-4" width=3D100% border=3D0 cellpaddin=
g=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-ta=
ble-rspace:0;word-break:break-word><tr><td class=3Dpad style=3Dpadding-left=
:45px;padding-right:10px><div style=3D"color:#5f6368;direction:ltr;font-fam=
ily:'Google Sans',Roboto,arial,sans-serif;font-size:16px;font-weigh=
t:500;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:=
24px"><p style=3Dmargin:0>Measurement guide | July 2026</p></div></td></tr>=
</table><div class=3D"spacer_block block-5" style=3Dheight:15px;line-height=
:15px;font-size:1px>=E2=80=8A
</div><table class=3D"heading_block block-6" width=3D100% border=3D0 cellpa=
dding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;ms=
o-table-rspace:0><tr><td class=3Dpad style=3Dpadding-left:45px;padding-righ=
t:30px;text-align:center;width:100%><h1 style=3D"margin:0;color:#202124;dir=
ection:ltr;font-family:'Google Sans',Roboto,arial,sans-serif;font-s=
ize:38px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:l=
eft;margin-top:0;margin-bottom:0;mso-line-height-alt:46px">
<span class=3DtinyMce-placeholder style=3D"word-break: break-word;">13 ROI =
boosters for YouTube creative</span></h1></td></tr></table><div class=3D"sp=
acer_block block-7" style=3Dheight:8px;line-height:8px;font-size:1px>=E2=80=
=8A</div><table class=3D"paragraph_block block-8" width=3D100% border=3D0 c=
ellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace=
:0;mso-table-rspace:0;word-break:break-word><tr><td class=3Dpad style=3Dpad=
ding-left:45px;padding-right:30px><div style=3D"color:#3c4043;direction:ltr=
;font-family:'Google Sans Text',Roboto,arial,sans-serif;font-size:1=
6px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-li=
ne-height-alt:24px"><p style=3Dmargin:0>Creative excellence maximises YouTu=
be performance. Discover your most powerful creative levers</p></div></td><=
/tr></table><table class=3D"html_block block-9" width=3D100% border=3D0 cel=
lpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0=
;mso-table-rspace:0><tr>
<td class=3Dpad><div style=3D"font-family:Arial,Helvetica Neue,Helvetica,sa=
ns-serif;text-align:center" align=3Dcenter><div class=3Dour-class> <style>
.container {
display: flex;
justify-content: space-around; /* Distributes space evenly around and b=
etween items */
align-items: center; /* Vertically centers the CTA buttons */
padding: 20px;
background-color: #f8f9fa;
border: 1px solid #dee2e6;
border-radius: 8px;
}
.cta-column {
flex: 1; /* Each column takes up an equal amount of space */
text-align: center;
padding: 20px;
}
.cta-button {
display: inline-block;
padding: 15 </div></style></div></div></td></tr></table><div class=3D"s=
pacer_block block-10" style=3Dheight:15px;line-height:15px;font-size:1px>=
=E2=80=8A</div><table class=3D"button_block block-11" width=3D100% border=
=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-=
lspace:0;mso-table-rspace:0><tr><td class=3Dpad style=3Dpadding-left:40px;p=
adding-right:30px;text-align:left>
<div class=3Dalignment align=3Dleft><!--[if mso]>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" data-gnp-link-name=3D"Find_out_more" href=3D"=
https://business.google.com/en-all/think/search-and-video/youtube-creative-=
roi-boost/?utm_source=3Demail&utm_medium=3Demail&utm_campaign=3Demea&utm_co=
ntent=3Dhero" style=3D"height:52px;width:153px;v-text-anchor:middle;" arcsi=
ze=3D"58%" stroke=3D"false" fillcolor=3D"#1a73e8">
<w:anchorlock/>
<v:textbox inset=3D"0px,0px,0px,0px">
<center dir=3D"false" style=3D"color:#ffffff;font-family:sans-serif;font-si=
ze:16px">
<![endif]-->
<a class=3Dbutton href=3Dhttps://c.gle/AKMee0c6YMjOdyvgN1KcXEfbKFsW991uo7iG=
u3rXXRKRMVRYr_Fy8WwVyWoubznUhKubfAXPVxwZbu9KqYcUNlLVNCLe4vZMabldp4QMzvPy157=
lb4F0JiPcUqQxst_DfxAWx1y_y5xy2PVdEW1UKHWXtIZdORlszD4qif-PgbbwQLQq9USsnFL-0b=
uGCLlHOJulsrlShoykFTC-rtc0IpN1cAF30ds3t6sXQ04FcpwhUKUZAT9TH-ph8FX8W6wEDEYp9=
PpHk_e5f5w1C3jMpV9gKXsOMawFVb5XvW6eKErogkdZK1pHin6CPEs target=3D_blank styl=
e=3D"background-color:#1a73e8;border-bottom:0px solid transparent;border-le=
ft:0px solid transparent;border-radius:30px;border-right:0px solid transpar=
ent;border-top:0px solid transparent;color:#ffffff;display:inline-block;fon=
t-family:'Google Sans',Roboto,arial,sans-serif;font-size:16px;font-=
weight:500;mso-border-alt:none;padding-bottom:10px;padding-top:10px;text-al=
ign:center;text-decoration:none;width:auto;word-break:keep-all;"><span styl=
e=3D"word-break: break-word; padding-left: 25px; padding-right: 25px; font-=
size: 16px; display: inline-block; letter-spacing: normal;"><span style=3D"=
word-break: break-word;"><span class style=3D"word-break: break-word; line-=
height: 32px;" data-mce-style>Find out more</span></span></span></a>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]--></div></td></tr=
></table></td><td class=3D"column column-2" width=3D41.666666666666664% sty=
le=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;=
vertical-align:top><div class=3D"spacer_block block-1" style=3Dheight:60px;=
line-height:60px;font-size:1px>=E2=80=8A</div><div class=3D"spacer_block bl=
ock-2" style=3Dheight:60px;line-height:60px;font-size:1px>=E2=80=8A</div><t=
able class=3D"image_block block-3" width=3D100% border=3D0 cellpadding=3D0 =
cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rs=
pace:0><tr><td class=3Dpad style=3Dwidth:100%;padding-right:0;padding-left:=
0><div class=3Dalignment align=3Dcenter><div class=3DfullWidth style=3Dmax-=
width:300px><img src=3Dhttps://services.google.com/fh/files/emails/aco_twg_=
q3_emea_july_digest_performance_and_measurement_hero.jpg style=3Ddisplay:bl=
ock;height:auto;border:0;width:100%;border-radius:20px width=3D300 alt titl=
e height=3Dauto></div></div></td>
</tr></table></td></tr></tbody></table></td></tr></tbody></table><table cla=
ss=3D"row row-3" align=3Dcenter width=3D100% border=3D0 cellpadding=3D0 cel=
lspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rspac=
e:0><tbody><tr><td><table class=3D"row-content stack" align=3Dcenter border=
=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3D"mso-table=
-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#0=
00;width:720px;margin:0 auto" width=3D720><tbody><tr><td class=3D"column co=
lumn-1" width=3D100% style=3Dmso-table-lspace:0;mso-table-rspace:0;font-wei=
ght:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:t=
op><div class=3D"spacer_block block-1" style=3Dheight:30px;line-height:30px=
;font-size:1px>=E2=80=8A</div></td></tr></tbody></table></td></tr></tbody><=
/table><table class=3D"row row-4" align=3Dcenter width=3D100% border=3D0 ce=
llpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:=
0;mso-table-rspace:0><tbody><tr><td>
<table class=3Drow-content align=3Dcenter border=3D0 cellpadding=3D0 cellsp=
acing=3D0 role=3Dpresentation style=3D"mso-table-lspace:0;mso-table-rspace:=
0;background-color:#fff;border-radius:0;color:#000;width:720px;margin:0 aut=
o" width=3D720><tbody><tr><td class=3D"column column-1" width=3D25% style=
=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;pa=
dding-bottom:10px;vertical-align:middle><table class=3D"image_block block-1=
" width=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentati=
on style=3Dmso-table-lspace:0;mso-table-rspace:0><tr><td class=3Dpad style=
=3Dpadding-left:10px;padding-right:25px;width:100%><div class=3Dalignment a=
lign=3Dright><div style=3Dmax-width:72px><img src=3Dhttps://services.google=
.com/fh/files/emails/aco_twg_q3_emea_july_digest_performance_and_measuremen=
t_ft1.png style=3Ddisplay:block;height:auto;border:0;width:100%;border-radi=
us:10px width=3D72 alt title height=3Dauto></div></div></td></tr></table></=
td><td class=3D"column column-2" width=3D75% style=3Dmso-table-lspace:0;mso=
-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-=
right:45px;padding-top:5px;vertical-align:middle><table class=3D"heading_bl=
ock block-1" width=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=
=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rspace:0><tr><td class=
=3Dpad style=3Dtext-align:center;width:100%><h1 style=3D"margin:0;color:#20=
2124;direction:ltr;font-family:'Google Sans',Roboto,arial,sans-seri=
f;font-size:20px;font-weight:500;letter-spacing:normal;line-height:1.5;text=
-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:30px"><span cl=
ass=3DtinyMce-placeholder style=3D"word-break: break-word;">Effectiveness E=
quation report: Unlock hidden growth capacity</span></h1></td></tr></table>=
<table class=3D"paragraph_block block-2" width=3D100% border=3D0 cellpaddin=
g=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-ta=
ble-rspace:0;word-break:break-word><tr><td class=3Dpad style=3Dpadding-top:=
10px><div style=3D"color:#3c4043;direction:ltr;font-family:'Google Sans=
Text',Roboto,arial,sans-serif;font-size:16px;font-weight:400;letter-sp=
acing:0;line-height:1.5;text-align:left;mso-line-height-alt:24px"><p style=
=3Dmargin:0>
Find out how to capture and convert more customers across Search and YouTub=
e. <a href=3Dhttps://c.gle/AKMee0dtQrQc52ZaPzBFd0V_PnfwFzFFXdrjFz6RNYsI0Dve=
aqPFtSqdCHIbMPVaqyaou2xAcFlBUfc-1hLNUQ4kua4LfeY1mZBu6fM5dBtalQE_ywCb0kUSrG5=
O0n_lRZRB6UtasjEZzQNYgKoGOKpL1FOpm5649QwsuutJUW_0tiOK6IIjVWEF0j_f34qWtcrb_o=
Ja5xBP146JBbU4mBInAxgO0p7T3rrM4FR-Fo2bt_nOo7RujJ_Dxh6ZfHLuab_Rq0DhiAjJf6BHP=
7XKSXBEpgHTf0FJKx4MdeVORwm4zpc_sW2Urqj4xtX-MoO5h_4 target=3D_blank style=3D=
"text-decoration: underline; color: #1a73e8;" rel=3Dnoopener>Download now</=
a></p></div></td></tr></table><div class=3D"spacer_block block-3" style=3Dh=
eight:20px;line-height:20px;font-size:1px>=E2=80=8A</div></td></tr></tbody>=
</table></td></tr></tbody></table><table class=3D"row row-5" align=3Dcenter=
width=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentatio=
n style=3Dmso-table-lspace:0;mso-table-rspace:0><tbody><tr><td><table class=
=3Drow-content align=3Dcenter border=3D0 cellpadding=3D0 cellspacing=3D0 ro=
le=3Dpresentation style=3D"mso-table-lspace:0;mso-table-rspace:0;background=
-color:#fff;border-radius:0;color:#000;width:720px;margin:0 auto" width=3D7=
20><tbody><tr><td class=3D"column column-1" width=3D25% style=3Dmso-table-l=
space:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:1=
0px;vertical-align:middle><table class=3D"image_block block-1" width=3D100%=
border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso=
-table-lspace:0;mso-table-rspace:0><tr><td class=3Dpad style=3Dpadding-left=
:10px;padding-right:25px;width:100%><div class=3Dalignment align=3Dright><d=
iv style=3Dmax-width:72px><img src=3Dhttps://services.google.com/fh/files/e=
mails/aco_twg_q3_france_gemini_advantage_ft1.png style=3Ddisplay:block;heig=
ht:auto;border:0;width:100%;border-radius:10px width=3D72 alt title height=
=3Dauto></div></div></td></tr></table></td><td class=3D"column column-2" wi=
dth=3D75% style=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;tex=
t-align:left;padding-bottom:5px;padding-right:45px;padding-top:5px;vertical=
-align:middle><table class=3D"heading_block block-1" width=3D100% border=3D=
0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lsp=
ace:0;mso-table-rspace:0><tr><td class=3Dpad style=3Dtext-align:center;widt=
h:100%><h1 style=3D"margin:0;color:#202124;direction:ltr;font-family:'G=
oogle Sans',Roboto,arial,sans-serif;font-size:20px;font-weight:500;lett=
er-spacing:normal;line-height:1.5;text-align:left;margin-top:0;margin-botto=
m:0;mso-line-height-alt:30px">
<span class=3DtinyMce-placeholder style=3D"word-break: break-word;">Researc=
h reveals demand the rest of the market is leaving behind</span></h1></td><=
/tr></table><table class=3D"paragraph_block block-2" width=3D100% border=3D=
0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lsp=
ace:0;mso-table-rspace:0;word-break:break-word><tr><td class=3Dpad style=3D=
padding-top:10px><div style=3D"color:#3c4043;direction:ltr;font-family:'=
;Google Sans Text',Roboto,arial,sans-serif;font-size:16px;font-weight:4=
00;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:24p=
x"><p style=3Dmargin:0>Access untapped headroom when you move to demand-led=
budgeting. <a href=3Dhttps://c.gle/AKMee0c9OTOKUFqZmyybdBmrm1U3ys-h-B63Y2m=
UU-7xscqeFyZgA3j8eItbTJUON3pucu0_ta_LAEgihoNQjTVv5EqBB_-kO3Xb-Cnwbv3SWY03kn=
Mp11uSv7iqt7rIdz_eB1mDRCBnzwF8WVM9bqiMsPRC0Y-4Aben8Tql1WnuJbDNJ9bAaxGtB2AlU=
G_LOSlScMrbL8aWwSwB1F9WZuM0Za9VThOCD3YEKWdonaIUPuFLsXpMts1j5t6B2z7Bup0hl8aO=
S2vncbsD1LXletit15Sg2FKQpieb8xJZ8Hg8p15EbBG8XbBQtK0wrZBV8oId target=3D_blan=
k style=3D"text-decoration: underline; color: #1a73e8;" rel=3Dnoopener>Lear=
n more</a></p></div></td></tr></table>
<div class=3D"spacer_block block-3" style=3Dheight:20px;line-height:20px;fo=
nt-size:1px>=E2=80=8A</div></td></tr></tbody></table></td></tr></tbody></ta=
ble><table class=3D"row row-6" align=3Dcenter width=3D100% border=3D0 cellp=
adding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;m=
so-table-rspace:0><tbody><tr><td><table class=3Drow-content align=3Dcenter =
border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3D"mso=
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umn column-1" width=3D25% style=3Dmso-table-lspace:0;mso-table-rspace:0;fon=
t-weight:400;text-align:left;padding-bottom:10px;vertical-align:middle><tab=
le class=3D"image_block block-1" width=3D100% border=3D0 cellpadding=3D0 ce=
llspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rspa=
ce:0><tr><td class=3Dpad style=3Dpadding-left:10px;padding-right:25px;width=
:100%><div class=3Dalignment align=3Dright><div style=3Dmax-width:72px><img=
src=3Dhttps://services.google.com/fh/files/emails/aco_twg_q3_emea_july_dig=
est_performance_and_measurement_ft2.png style=3Ddisplay:block;height:auto;b=
order:0;width:100%;border-radius:10px width=3D72 alt title height=3Dauto></=
div></div></td></tr></table></td><td class=3D"column column-2" width=3D75% =
style=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:le=
ft;padding-bottom:5px;padding-right:45px;padding-top:5px;vertical-align:mid=
dle><table class=3D"heading_block block-1" width=3D100% border=3D0 cellpadd=
ing=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-=
table-rspace:0><tr><td class=3Dpad style=3Dtext-align:center;width:100%><h1=
style=3D"margin:0;color:#202124;direction:ltr;font-family:'Google Sans=
',Roboto,arial,sans-serif;font-size:20px;font-weight:500;letter-spacing=
:normal;line-height:1.5;text-align:left;margin-top:0;margin-bottom:0;mso-li=
ne-height-alt:30px"><span class=3DtinyMce-placeholder style=3D"word-break: =
break-word;">How marketers can drive enterprise growth with AI</span></h1><=
/td></tr></table><table class=3D"paragraph_block block-2" width=3D100% bord=
er=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-tabl=
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ght:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-al=
t:24px"><p style=3Dmargin:0>
Former McDonald=E2=80=99s marketer Tariq Hassan shares tips on becoming a g=
rowth architect. <a href=3Dhttps://c.gle/AKMee0e38gKFsurM4UQDHZqczKTgfHrUdI=
En-ee3wzvyY6Q-MIG2XV9F36Ky-IOrNgRfXTeaZEFxURsB9wwBQgteg6KrcA7kPp--uKoxn7PRL=
42k5mNPe0vG2JpZ0fL5WnU1rUL4FuqRU4Yut3wB6mzJ33u-KRGtKBrFNZH90nw8dIdKaH3u763l=
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