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Date: Wed, 5 Aug 2026 15:05:52 +0100
From: ClickZ Weekly Digest <info@clickz.com>
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PLUS, how to find your best channel in 2026

ClickZ Logo (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLB=
cl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csPP3pyd0W7lCdLW6lZ3pSW1hyH1H5nHl9rW6W=
L73K5LyQQ8W6-97RK5v6y5LW40Znnb2Kkq3sW4CYRL_78ssHNW2GPX-X9kjzLlN1-FQqb8_W4YW=
82crsN6ghs8_W7cKBwH3FxnsfN6s2nVwkM5V7W8nGdBs8839CYW8gddf575s1_-W7MDtTR1HH48=
YN7Kj24cv45ywW3TJzMY5nn4bWW2shBc-3mjXDtW1Mf8cG53Yw56W63MQZR4HQnRrW181p4w5fw=
r2VW1BFwb78lfK5KW7hd1cf4swlz-W41DF4Q5y2c1nW3P_2RW5pGrdtW3QsmhG66by_3f87p532=
04 )

August 05, 2026

CZ Weekly Digest (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904=
/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csPP3pyd0W7lCdLW6lZ3pSW1hyH1H5nHl=
9rW6WL73K5LyQQ8W6-97RK5v6y5LW40Znnb2Kkq3sW4CYRL_78ssHNW2GPX-X9kjzLlN1-FQqb8=
_W4YW82crsN6ghs8_W7cKBwH3FxnsfN6s2nVwkM5V7W8nGdBs8839CYW8gddf575s1_-W7MDtTR=
1HH48YN7Kj24cv45ywW3TJzMY5nn4bWW2shBc-3mjXDtW1Mf8cG53Yw56W63MQZR4HQnRrW181p=
4w5fwr2VW1BFwb78lfK5KW7hd1cf4swlz-W41DF4Q5y2c1nW3P_2RW5pGrdtW3QsmhG66by_3f8=
7p53204 )

EDITOR'S PICKS

CLICKZ EXPLAINS

Why Your Demand Gen Budget Is Too Small to Matter (https://d2mZL904.na1.hub=
spotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58=
csNC5n4LbW50kH_H6lZ3p1W7LwNNN4fhY9vW6-qwYy6Hv_pHN355Gk0T4JY5Vwn3B17DDRM2N7z=
Sr1vlH561MSDPrQTdsnQW2LCd5t42gTrvW3wcfBF80-vxgW76d7F77QF5VWVJ4r_P8xB0RwW3vk=
P1S50rTpFW9btvWg2RkNphW5R9Gb64CrqDnW8HFy-_4YD4LNW3RQT2Q5VLRgZW4w8r627NZZMwV=
GCqsh7CTWl5W4fj_-l5F2g6sW1wd9xC2kr8CcW4xzR_y1Sr7jFW4vkMD-2nRTb3W3Sfjhh5FbfD=
fW5fzx743GFsbVW4nYknS3V221cW68mPrl4wQXN6W2RqLhM7dpH22W36DH-d5lSLR5W3WDs7w95=
F1wvVwHgK76vQGJ9W9gqb3h8s49ptW3XvZqQ3m-FZdN6Cqy9d1jzX9f4yH2vd04 )

Most Demand Gen budgets are too small for the algorithm to learn anything, =
just enough spend to say the channel is live, not enough to draw a real con=
clusion. Six months later someone points to flat ROAS as proof it doesn't w=
ork, without asking whether it ever had a fair chance, since last-click att=
ribution hands most of its value to whichever channel closes the sale, usua=
lly Brand Search or PMax picking up a searcher Demand Gen made brand-aware =
weeks earlier.

EXCLUSIVE Q&A

Ryan Hamburger on Instacart's Shift From Marketplace to Enterprise Partner =
(https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7=
fv56SqYk9W58c1_75SlnbJN58csNW5n4LbW5BWr2F6lZ3nmW3zZc9b8pxbVMW5FL1gv3Ppp95W6=
VPl4Z7j3-R9TWkc13P9D-vW7cxK912wN317VqXsYK1hvvWDW4F2tkd6CLDDDVyQy6W1g9tDYVpz=
LRp4pSpC_W42sFnS3F-Qq_W8qfqF62RYD58N1mlGdyp_v6bVJL7sh3g4xWgW2W6GGF61lYvSMlS=
tQxkMG36W6JMV8T8Kr_BNW8XYhgR6tn_GMW8gypVX27myXXW89N_NC3lkfj6W5-x3Vk1whntxN3=
F6FCw6gJYtN6dYhNTlLFnlN14wHYHP80m_W8bfrY_4pYZL-N3H3VYwVnG7GW3txz3l5J03SGW70=
w1nm1X_ZmyW5G1BkR4_5DnmW10jz3V1ZggQ3W4XWK-m8w1dHJW2QXBQd8KVwPwW1kZjHY7dfDLG=
N831lK6LJzq0W79rqzf5L6ndKf3NMV0-04 )

Grocery retailers spent years worried that partnering with Instacart meant =
losing the customer relationship. That fear has largely faded. Ryan Hamburg=
er, Instacart's Chief Commercial Officer, told ClickZ its marketplace drive=
s sales that are more than 90% incremental, and retailers on its own tech s=
tack see a 10-point sales lift over competing systems.

instacart interview (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL=
904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csNW5n4LbW5BWr2F6lZ3nmW3zZc9b8=
pxbVMW5FL1gv3Ppp95W6VPl4Z7j3-R9TWkc13P9D-vW7cxK912wN317VqXsYK1hvvWDW4F2tkd6=
CLDDDVyQy6W1g9tDYVpzLRp4pSpC_W42sFnS3F-Qq_W8qfqF62RYD58N1mlGdyp_v6bVJL7sh3g=
4xWgW2W6GGF61lYvSMlStQxkMG36W6JMV8T8Kr_BNW8XYhgR6tn_GMW8gypVX27myXXW89N_NC3=
lkfj6W5-x3Vk1whntxN3F6FCw6gJYtN6dYhNTlLFnlN14wHYHP80m_W8bfrY_4pYZL-N3H3VYwV=
nG7GW3txz3l5J03SGW70w1nm1X_ZmyW5G1BkR4_5DnmW10jz3V1ZggQ3W4XWK-m8w1dHJW2QXBQ=
d8KVwPwW1kZjHY7dfDLGN831lK6LJzq0W79rqzf5L6ndKf3NMV0-04 )

FULL FUNNEL FOCUS

SPONSORED BY FOSPHA

How to Find Your Best Channel in 2026 | Fospha at eTail Boston (https://d2m=
ZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58=
c1_75SlnbJN58csQ43pyd0W7Y8-PT6lZ3mYW4B4m2N1y98jNW7yML137BSqZ0W96QgS963yCBMW=
13gsVt1f4SmCW7-XGL25SGPLsW52g9zK6qCCKrW4lSFGs7RDSR8N3P2r8WrF2myW3lGclY6TTQ-=
PW8Hvrtc740K6RW7bm1gQ7Z23g9N4zmw3B_0YCcN8T9dqMdfpsNW3l9nsg5g2xHVW5rV2k964vy=
2NVtqGtS77VCpxVX3sqs4S3r0RN46LrWRNBwQjW53MHmv4TLDqjW594Gtz2Yn9dCW20lLBV2SBs=
-xW8_34D96SyRzbW76zX9c2glgcVW5ZFXhq1vTBD2W2LTmrh9gNrvWN7gS88D_wTNkf6Q-8gx04=
 )

Marketers cut budget from channels that look weak on last-click, even when

they're quietly driving growth. Do that enough times and you plateau withou=
t

knowing why.

Fospha is at eTail Boston (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113=
/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQ43pyd0W7Y8-PT6lZ3mYW4=
B4m2N1y98jNW7yML137BSqZ0W96QgS963yCBMW13gsVt1f4SmCW7-XGL25SGPLsW52g9zK6qCCK=
rW4lSFGs7RDSR8N3P2r8WrF2myW3lGclY6TTQ-PW8Hvrtc740K6RW7bm1gQ7Z23g9N4zmw3B_0Y=
CcN8T9dqMdfpsNW3l9nsg5g2xHVW5rV2k964vy2NVtqGtS77VCpxVX3sqs4S3r0RN46LrWRNBwQ=
jW53MHmv4TLDqjW594Gtz2Yn9dCW20lLBV2SBs-xW8_34D96SyRzbW76zX9c2glgcVW5ZFXhq1v=
TBD2W2LTmrh9gNrvWN7gS88D_wTNkf6Q-8gx04 ) , August 10-12, running sessions o=
n full-funnel

measurement across search, brand, and community, covering where profitable

acquisition comes from and what it takes to measure selling everywhere at o=
nce.

This year's line-up is built for teams selling across more channels than

last-click can see, who want a straight read on what's working.

If you're in Boston, come find out which channel you almost cut. (https://d=
2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W=
58c1_75SlnbJN58csQ43pyd0W7Y8-PT6lZ3mYW4B4m2N1y98jNW7yML137BSqZ0W96QgS963yCB=
MW13gsVt1f4SmCW7-XGL25SGPLsW52g9zK6qCCKrW4lSFGs7RDSR8N3P2r8WrF2myW3lGclY6TT=
Q-PW8Hvrtc740K6RW7bm1gQ7Z23g9N4zmw3B_0YCcN8T9dqMdfpsNW3l9nsg5g2xHVW5rV2k964=
vy2NVtqGtS77VCpxVX3sqs4S3r0RN46LrWRNBwQjW53MHmv4TLDqjW594Gtz2Yn9dCW20lLBV2S=
Bs-xW8_34D96SyRzbW76zX9c2glgcVW5ZFXhq1vTBD2W2LTmrh9gNrvWN7gS88D_wTNkf6Q-8gx=
04 )

Fospha at eTail Boston (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2=
mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQ43pyd0W7Y8-PT6lZ3mYW4B4m=
2N1y98jNW7yML137BSqZ0W96QgS963yCBMW13gsVt1f4SmCW7-XGL25SGPLsW52g9zK6qCCKrW4=
lSFGs7RDSR8N3P2r8WrF2myW3lGclY6TTQ-PW8Hvrtc740K6RW7bm1gQ7Z23g9N4zmw3B_0YCcN=
8T9dqMdfpsNW3l9nsg5g2xHVW5rV2k964vy2NVtqGtS77VCpxVX3sqs4S3r0RN46LrWRNBwQjW5=
3MHmv4TLDqjW594Gtz2Yn9dCW20lLBV2SBs-xW8_34D96SyRzbW76zX9c2glgcVW5ZFXhq1vTBD=
2W2LTmrh9gNrvWN7gS88D_wTNkf6Q-8gx04 )

WE'RE ALSO READING

Media Measurement Is Becoming an Asset in Boardroom Theater

(https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7=
fv56SqYk9W58c1_75SlnbJN58csPb5n4LbW69t95C6lZ3lmW1Mh22r2shBxfW48zvCQ3XSVp5W8=
R7Zww16xPL6W8__wGF2gKbrwW2SZPbG4lx2LsW1GjXdj8wwgWKN7MCMKy5VwmjW79HtZX1WPwKv=
W16wf9572vc-SN4SqvLNgF0nDN1DJ1LnW-lXgN4gXN6bgKPpvW2b_z5888dRrzW5VJP_63zVrQ5=
W32VFY11vy8YSW4cqT5G2R2tbYW2XBvZQ5KxF1mW11fRyJ4R0_j7W8fqfFn2PY64ZW2XTcck3Qc=
C-KW1c3wH36z4spPW5Yd-259lwkpSW6vp5rG3BKwf6W2m-ym563B46KW38Y-134g836wW6rWBpk=
3-vS_GW3Bc7476rp2DtW4RgQ1_5ZgN6QV4s97s97TtYRW4_Nzcs6PShGLN67N8GJgRvpZN99SGc=
W2zGL-V9LH-Y7qpnkyW8_Bybq1Bjm1xW76RQSD5RnjDVN56xSptxkvGzf437qs004 )

Marketing effectiveness used to be a private fight between CMO and CFO. Now=
 CEOs boast about it on earnings calls. Starbucks chief Brian Nicol spent p=
art of his Q2 call praising CMO Tressie Lieberman's handling of the company=
's $190 million budget, while P&G's CFO Andre Schulten told analysts the co=
mpany isn't yet at 100% media effectiveness and is investing to close the g=
ap.

Both companies are navigating real commercial pressure, which makes the tim=
ing telling: when a business needs good news, proving your marketing spend =
works has become as valuable a story as the marketing itself.

AI Search Isn't Replacing Google, It's Layering On Top (https://d2mZL904.na=
1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75Sln=
bJN58csPb5n4LbW69t95C6lZ3m3W50lLh56_fbxgW91WyyW1q1nrLN5YFWlqxGqzdW2GgNHr821=
NN3VRnnKb1tkHMnW5fGKT92xCJl-W6fDSjm3MZpwQW69-fq27mHhfSW5tqv5x92qXlXW45dx1Z6=
Pd0FKW93T98B6gZzwyV__7Jw5m-Sy1N3W9PvLzzSnvW8zlmXM8-6K8MN64wCHwWfvFZW3LVrqW7=
TWJJVN6XVMvyTBYXJW251FYm1xR5LsW7JcMPL2z0dl8W5hRc8H7myS6YW8BdN276C5wNmW1jlfb=
H3SZRM0W64-3vP5fvcCtW4tYsyr89dk4dW77hH3j4VX5B4W5KC4Ns7ZFhkrW5LPH7b95DMPQW1Z=
kCN78g379hW53ZyzW2Vm3GHW5-ZNJl56zpQVVzWVDx6ksSn8W6YvcQm44Z37HN5m3zflQ8PNDW1=
fM1GT1BvB91W3pzJbx77lYnJW6NKYZ627nqN8f5V9Y3T04 )

Similarweb tracked audience overlap between ChatGPT and Google from March t=
o May 2026 and found 95% of ChatGPT's 494 million users also use Google in =
the same window.

Almost nobody has left Google for ChatGPT, they've added it to a Google hab=
it that hasn't budged, and search still pulls roughly five times the monthl=
y traffic of the entire AI chatbot category combined. For anyone recalibrat=
ing budget around AI search hype, the data argues for addition rather than =
replacement.

Calvin Klein=E2=80=99s CMO on Gaming the Algorithm and Pursuing an Entertai=
nment Mentality

(https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7=
fv56SqYk9W58c1_75SlnbJN58csNW5n4LbW5BWr2F6lZ3njW57jRkN3qW6qHW6616Kp4KMfG_W1=
v3N438mdsPJW98bn9V4hzbVXW2QYs594pqs02W49-jXV5qWxGKW7X11Cn1KWbbyW8ng9Nt31b8v=
WW20mr4-2Z1hZZV8SbSC3ld54MW4Dk-_37VZb8FW39Q5jB3pYP5TW1kcQsh4HvfTFW12rHRh7Q-=
pXJW51Cg4f45TV4QW8V0QFv22nWs4W1cSyXV1yk3ZbN5-XfmNP5ZSwN4YY3mZNRvg2W1GR86C8K=
KLFCW8rSJ4t79WRvfW3r5prd61S3lzW1f5Njq1RGBN6VGy2W93N713zW3FYHmp7k1CKQW5_fDYp=
1H5cLwV1vNLR539VwcW6fSDxL2rCYThW4ZPYWs3BrMb8W58wJkZ4Hs1-8W6K2n0f75gSPmW2V-R=
025-HBxnVvPvKt2BCzrHW6Zl0CZ4hz-Tqf1Mk5Bb04 ) Calvin Klein's Dakota Johnson =
campaign pulled 26 million Instagram views and, within the quarter, a doubl=
e-digit rise in denim sales. CMO Jonathan Bottomley shared the formula: cas=
t someone whose star is rising, co-create closely enough that the campaign =
feels like their own, and let genuine engagement build reach the brand coul=
d never buy outright.

WHAT WE'RE LISTENING TO

The Marketing Millennials | Listen here (https://d2mZL904.na1.hubspotlinks.=
com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csPP5n4LbW=
7lCGcx6lZ3lVW2sfYfy3QlMHRV6sd1Q9gqkCFW69CLXR8D_dMnW1HCDzX45hmqyW8rm4Ng7QCXg=
cW705rw577xwpPW1b_rRK2xFQp5W1xtkTB65NgqwW8jrDhM1nmD50W6Hdzgn136T1BW8g593067=
9B2pW4dtXMf9dYxpkW73SmCC5hyzG_W4JkzJL38hTSyVjBksf16MKm0W8-7kvn9jbc-2N3_8wwz=
q3DQDW9lJqzr8FXvdsW34kgb82q7T0TW57R41c4R4NYkN7WDxM0646d_W6yVpzJ8NCZ2wW8__YZ=
W5Kf3wtW9c7H_M23ppDXW2Y86pM25pYLVW18xh856xT25WW8yxzCJ8VtFm5W3nc6x61xKFbvW9k=
R1nk43VMtyW3zKq785tNyc5W2JH0sg56C1r1W5cmfxQ367LGWW48-P8L8M-VrVW5csgGV5RGljf=
W6MYMrf95nbPsW8GMDz71p6PwnW6t_-bl17B282W1SWmjs3xm764W2b65rD47F58CW4FX0K-7FT=
swxf70nSV204 )  =F0=9F=8E=A7

Deep Dive Into Franchise Marketing with CMO of Stretch Zone (https://d2mZL9=
04.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_=
75SlnbJN58csPP5n4LbW7lCGcx6lZ3lVW2sfYfy3QlMHRV6sd1Q9gqkCFW69CLXR8D_dMnW1HCD=
zX45hmqyW8rm4Ng7QCXgcW705rw577xwpPW1b_rRK2xFQp5W1xtkTB65NgqwW8jrDhM1nmD50W6=
Hdzgn136T1BW8g5930679B2pW4dtXMf9dYxpkW73SmCC5hyzG_W4JkzJL38hTSyVjBksf16MKm0=
W8-7kvn9jbc-2N3_8wwzq3DQDW9lJqzr8FXvdsW34kgb82q7T0TW57R41c4R4NYkN7WDxM0646d=
_W6yVpzJ8NCZ2wW8__YZW5Kf3wtW9c7H_M23ppDXW2Y86pM25pYLVW18xh856xT25WW8yxzCJ8V=
tFm5W3nc6x61xKFbvW9kR1nk43VMtyW3zKq785tNyc5W2JH0sg56C1r1W5cmfxQ367LGWW48-P8=
L8M-VrVW5csgGV5RGljfW6MYMrf95nbPsW8GMDz71p6PwnW6t_-bl17B282W1SWmjs3xm764W2b=
65rD47F58CW4FX0K-7FTswxf70nSV204 )

Stretch Zone built a member base that shows up two or three times a week, i=
n a fitness category that barely existed before the brand created it. Linds=
ey McFadden, the company's CMO, tells Daniel Murray how she grew Stretch Zo=
ne from 60 locations to 425 by treating that frequency, not membership coun=
t, as the number worth protecting.

MORE THAN A NEWSLETTER

Have insights to share? Get featured in ClickZ - Contact an editor (mailto:=
editorial@clickz.com)

LinkedIn (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6=
Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQn3pyd0W8wLKSR6lZ3mvW5LZzJ06dC0vHW4wwgc=
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z28W7qKZVT8TZSR5W8L39QN8XvKz0W6jnmQp1cRq2kf7f4fb004 )

YouTube (https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6V=
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=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
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=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD &nbsp;
</div>
   =20
<!--[if gte mso 9]>
<v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t">
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ding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; width:100% !impo=
rtant; min-width:320px !important; height:100% !important" width=3D"100%" h=
eight=3D"100%">
        <tbody><tr>
          <td class=3D"hse-body-wrapper-td" valign=3D"top" style=3D"font-fa=
mily:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word-brea=
k:break-word; padding-top:20px; padding-bottom:20px">
            <div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper hs_cos_=
wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"dnd_area">  <div id=3D"section-0" class=3D"hse-section h=
se-section-first" style=3D"padding-left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-top hse-bord=
er-m hse-border-top-m" style=3D"min-width:280px; max-width:600px; margin:0 =
auto; border-left:1px solid #cccccc; border-right:1px solid #cccccc; box-si=
zing:border-box; border-top:1px solid #cccccc; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc;border-top:1px solid #cccccc" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border hse-b=
order-top hse-border-m hse-border-top-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:199px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"199" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:199px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-4">
  <div id=3D"hs_cos_wrapper_module-0-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentat=
ion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQ43qn9qW7Y8-PT6lZ3m8N67vPxjbcX=
3dN2Hvlpg9sg7_W547qB68tRTV9W4lfbML55m6RWN8M2_l9Qtr-8W14_3N93jvQH7W5JZRQY3tw=
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6LV2kW3Yfmp_2TNThXW2GkKtf4f6T9bW4HtN_42713JQW6hYmtJ5syq3cVYlJf810LJB4W15rpf=
r1vD1R8W13DTfJ58jFSRW4xVxk9637gs1VFlRN78W6ktFW5Ln48H58STmBW6r-PZz3d5817VJK6=
9N2xGgchW30V15k7Bvcc_f7nCDbC04" target=3D"_blank" style=3D"color:#00a4bd" d=
ata-hs-link-id=3D"0" data-hs-link-id-v2=3D"vyKYkCRo">
        <img alt=3D"ClickZ Logo" src=3D"https://hs-20148759.f.hubspotemail.=
net/hub/20148759/hubfs/AA-ClickZ%20Logo_Combo_Full%20Colour-20251015092715.=
png?width=3D318&amp;upscale=3Dtrue&amp;name=3DAA-ClickZ%20Logo_Combo_Full%2=
0Colour-20251015092715.png" style=3D"outline:none; text-decoration:none; bo=
rder:none; max-width:100%; font-size:16px" width=3D"159" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
<!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:398px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"398" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:398px">
<![endif]-->
<div id=3D"column-0-1" class=3D"hse-column hse-size-8">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:20px"><div id=3D"hs_cos_wrapper_module-0-1-0"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module-0-1-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos=
_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-=
height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r=
ich_text"><p style=3D"line-height:175%; text-align:right" align=3D"right"><=
span style=3D"font-family: Helvetica, Arial, sans-serif;">August&nbsp;05, 2=
026</span></p></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section_1779878407407" class=3D"hse-section" style=3D"padding-=
left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column_1779878407407_0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_17786053848241" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQ43qn9qW7Y8-PT6lZ3q4W7S7T3l8cW=
n4YW7t904c6lKD4lW6FCRxX57JFyrVhPM5b38MBDgW9bcyQN5N2c0zW1X_Rf05Zg7dnW6Hq6bw2=
P3SYhW4_NVvW89-WrDN99yXS8Vk2_nW30tCLQ4N640yW4DyQ3k7r78thW6BTQjV3rSKcsW2jgmH=
k3VNFYgW7w9m-V86Gt3VW3hh3MS6Glb-LW8ZV67v5SyQsSW1DljKM1pg0X1W4ZXqCt3nDV14W39=
Vp9Y79WkZFW15zRKC7jF_r5W2sjj_T5lyXrsW5v4vMX91n_1fW1Blxjk1cn5KwW88TJ6Y8xn9Nf=
W4G0TKY2QL3zJW3MQDr35vWwmcf4L_XJK04" target=3D"_blank" style=3D"color:#00a4=
bd" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"EDf0ErMt">
        <img alt=3D"CZ Weekly Digest" src=3D"https://hs-20148759.f.hubspote=
mail.net/hub/20148759/hubfs/CZnewbanner.png?width=3D1116&amp;upscale=3Dtrue=
&amp;name=3DCZnewbanner.png" style=3D"outline:none; text-decoration:none; b=
order:none; max-width:100%; font-size:16px" width=3D"558" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section-3" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-3-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7804844103983" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
 id=3D"hs_cos_wrapper_module_17804844103983_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; f=
ont-size:22px; text-align:center" align=3D"center"><span style=3D"font-fami=
ly: Helvetica, Arial, sans-serif; color: #000000;">EDITOR'S PICKS</span></h=
2></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1778=
6054497242" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_ty=
pe_module" style=3D"color: inherit; font-size: inherit; line-height: inheri=
t;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=
=3D"hs_cos_wrapper_module_17786054497242_" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-h=
eight:175%; font-weight:normal"><span style=3D"font-family: Helvetica, Aria=
l, sans-serif; color: #000000; font-size: 16px;">CLICKZ EXPLAINS</span></h3=
>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><span style=3D"col=
or: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csNW5nXHCW5BWr2F6lZ3lmW4zK=
v733m8wNcW4mqSYg63lJPQW7yRyz-60pL0NW7Tsz5H2LKnHDW1KmFtj3K7xhYW8HFrrD5h-jvvW=
8cMkRx6_nlvlVlc29v3HS3JcW2lB87c83V1B_W8rbKPl1SltCzN3_Yl3l5HmSSW6Vcc8k4K2QlB=
W6tyTxx2wYt4bN1-LKNmtwkDwN1lx1YmsY04MW15Nnyz2JPXRkW8BD2k94bZyDWW2Fh4pq6t8Jz=
3N8nbnZYnx06bN2RsKLSvG623W6V_P_2194SGKW8MGlW-4Xc5kWW3Kx-w-3kFlF7W89SSdx4n9x=
Z9W95Pg1d37RQGKW5LWZ0127RHKsW8-C67Y5DT9yRW6q-8VM6V13G9N5ylft6wj9-YW8GG-l96G=
xFfcW7xnGDz7xpg2WVyhL9M21GjpcW3RN7Rn6syQ_VW8zPgv-1Q3n_Xf8BPWXb04" style=3D"=
font-weight:bold; color:#000000" rel=3D"noopener" data-hs-link-id=3D"0" dat=
a-hs-link-id-v2=3D"sABhv2AG" target=3D"_blank">Why Your Demand Gen Budget I=
s Too Small to Matter</a></span></h3>
<p style=3D"line-height:175%">&nbsp;</p>
<div style=3D"line-height:175%; width:100%">
<div style=3D"line-height:175%; height:auto" height=3D"auto">
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Most Demand G=
en budgets are too small for the algorithm to learn anything, just enough s=
pend to say the channel is live, not enough to draw a real conclusion. Six =
months later someone points to flat ROAS as proof it doesn't work, without =
asking whether it ever had a fair chance, since last-click attribution hand=
s most of its value to whichever channel closes the sale, usually Brand Sea=
rch or PMax picking up a searcher Demand Gen made brand-aware weeks earlier=
.</span></p>
</div>
</div></div></div></td></tr></tbody></table>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section-4" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-4-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-4-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentat=
ion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:9px; font-size:0px">
        <img alt=3D"2" src=3D"https://hs-20148759.f.hubspotemail.net/hubfs/=
20148759/2.avif" style=3D"outline:none; text-decoration:none; max-width:100=
%; font-size:16px" width=3D"332" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
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adding-right:10px">
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
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=3D"0" style=3D"width:598px">
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<div id=3D"column-6-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7810798110441" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
 id=3D"hs_cos_wrapper_module_17810798110441_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h3 style=3D"margin:0; font-size:16px; lin=
e-height:175%; font-weight:normal"><span style=3D"color: #000000;">EXCLUSIV=
E Q&amp;A</span></h3>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><span style=3D"col=
or: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d=
2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csPb5nXHCW69t95C6lZ3pZW7MM=
FCG6v6wmZW4FVT5B2P4K4MW7yzDdV5wpbkxW125yTx30BJ4TN6GxrVmKss6MW52qgmq92PsbzW7=
tVYyC3yG0nJW9cBYVc4ykPwJW3qdV5v2q4r1_W6M0Dww8B1jKDW4WzSHn5dF9HFW5ZmN-m1f84g=
BW6fG1x08sV699N7Gys0qb7WmfW82QVh66r7BKvN3813v-YtHTPW7fg1Zq772Z-LW3qFWfR874Y=
jpW51vJKf1QcRDvW5wFWdf6zx6VtW1tLKXk5ZQp1-N6dY_0mVRpJlW13kvXb6vTq71W8DKK3G4W=
p-wgW4fScK51mrTzxW81Glq28j_81zW50zZM73CN6hWW2CX27n6pkq3RW77lf8p2trWlNW7GfWH=
k3rRlygVJV2MJ8Yw7MNN8bzgjLTWClhVlgb5275H7m7W2zz4P37JhFcQN6p1zY3ZsRvVW8ZGgmP=
6ZRRNkf7nXmb004" style=3D"color:#000000; font-weight:bold" rel=3D"noopener"=
 data-hs-link-id=3D"0" data-hs-link-id-v2=3D"LDuyb5mY" target=3D"_blank">Ry=
an Hamburger on Instacart's Shift From Marketplace to Enterprise Partner</a=
></span></h3>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Grocery retai=
lers spent years worried that partnering with Instacart meant losing the cu=
stomer relationship. That fear has largely faded. Ryan Hamburger, Instacart=
's Chief Commercial Officer, told ClickZ its marketplace drives sales that =
are more than 90% incremental, and retailers on its own tech stack see a 10=
-point sales lift over competing systems.</span></p></div></div></td></tr><=
/tbody></table>
<div id=3D"hs_cos_wrapper_module_17798799529803" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csPb5nXHCW69t95C6lZ3mLN5C2x0XR-S=
_qW1kjrxS4T57TfW1M27R77TKkjcW2qwrmV6Vf3vgVmhhSL6h0ykPW4YHsYC4j6cPHW1VvklV2S=
GmKCN45y4czDcdhFW7cRX-K5-8LhdW4Xyzk22V8vjwN3cRXSrDcqhmW2kjnL1606K7zW4BC7qd8=
J6F0zW8SnbBB64wyShW4SrRJ052mF4kW6dy8Qh5rXJv0W5tMhjY8fs5gGW5SZJ9x2Z274JW7Vk4=
ZZ1npLCpW5TL6136z-33ZW8w6-7j6YyPQwW1zyBS89dnNl-W74GKMq7SYssjW7Wt9mD24jHCVW6=
F_ptM3jGK6fVstVj32PNDqPVPBH_74X7lWGW322x004h74CcW84brH-3lBLwnW40GlBc8D6SjJW=
7zkBwr7SlkknW3h8lj474xPChW6JzSMx6w9-h7N5GpBWMkd6fWN2P9pltq5ZFGW2DwjJC1HWd_Y=
f8LHCqd04" target=3D"_blank" style=3D"color:#00a4bd" data-hs-link-id=3D"1" =
data-hs-link-id-v2=3D"HnIbdJZ6">
        <img alt=3D"instacart interview" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hub/20148759/hubfs/instacart%20interview.png?width=3D800&amp;up=
scale=3Dtrue&amp;name=3Dinstacart%20interview.png" style=3D"outline:none; t=
ext-decoration:none; border:none; max-width:100%; font-size:16px" width=3D"=
400" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
<div id=3D"hs_cos_wrapper_module_17774549024091" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
 text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
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adding-right:10px">
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-7-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-7=
-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs=
_cos_wrapper_module-7-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h=
s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; tex=
t-align:center" align=3D"center"><span style=3D"font-family: Helvetica, Ari=
al, sans-serif; color: #000000;">FULL FUNNEL FOCUS</span></h2>
<h2 style=3D"margin:0; font-size:12px; line-height:257%; text-align:center"=
 align=3D"center">SPONSORED BY FOSPHA</h2></div></div></td></tr></tbody></t=
able>
</div>
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<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
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  <div id=3D"section-8" class=3D"hse-section" style=3D"padding-left:10px; p=
adding-right:10px">
   =20
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-8-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-8=
-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs=
_cos_wrapper_module-8-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h=
s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; =
line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=
=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-height:175%"><sp=
an style=3D"color: #000000;"><a href=3D"https://d2mZL904.na1.hubspotlinks.c=
om/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQ43qn9qW7=
Y8-PT6lZ3pgW63Hqd52vzln_W8G4SHc8991cwW6k1gHs6NRJDmW3wrymP7Tt-VTW62_s8X86ZGx=
jVMchtb4M__KVW9bpHs11r2k8TW1Vt5j14-jJ83W6CXpbZ9jyZPjW90ckgV1_nfFKN6CwKrFdc7=
vHW7ZY5WK55yFHPW3ZGVgS5nkCpjW79PM-L5sBxvTW5V4Jj82RGkmfW3W5qS88dsVdGV9p9gM18=
fBsmW3k3XYX6PsLd9W60jnDJ5qjgmSW7-YSfN5CDBcwW2m9fqr1sxy_5W1JgJfT3WPpqrW5Yjqb=
N5XBrHDW1888244nPgh5W5_lHJ273MkphW49BT2Q4K-6c-f970CNb04" style=3D"color:#00=
0000; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" data-hs-link=
-id-v2=3D"aybS3kQE" target=3D"_blank">How to Find Your Best Channel in 2026=
 | Fospha at eTail Boston</a></span></h3>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><!-- notionvc=
: 45164292-4dfd-4334-8530-45dad5538b14 --></span></p></div></div></td></tr>=
</tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1785=
3143735423" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_ty=
pe_module" style=3D"color: inherit; font-size: inherit; line-height: inheri=
t;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=
=3D"hs_cos_wrapper_module_17853143735423_" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"=
color: #000000;">Marketers cut budget from channels that look weak on last-=
click, even when</span><br><span style=3D"color: #000000;">they're quietly =
driving growth. Do that enough times and you plateau without</span><br><spa=
n style=3D"color: #000000;">knowing why.</span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><a href=3D"ht=
tps://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv5=
6SqYk9W58c1_75SlnbJN58csQ43qn9qW7Y8-PT6lZ3l6N5H5bgQQJDdpW77Gpbn7CZtqPW2M3gR=
q8cjDlQW8LNCRj4KCzfYW4RnGTR9lJRvmW1j7Dgm1CtGRNW16zZSr4TdfwMN39rtXQR2Sh3W6TQ=
cqF8dDmwwW763rl47SMSrNW4CfVbK7dWRnPW7Nkchb3BLhjnW1hf7gP3FB0svW2kx07J3NcY0MW=
3KKqH_5RsPZ-W6pGX0S734jXKVqhjQx7PmdXRW9bXDMY6LXkXKW4Hfj221ngXBHW4MZv_s64v77=
wN79DmhzjwtQTW8x4Gmv5q-4XQW4dNyc861wpdhW3zBX0g84q9z-W8GsC6z92_5HYW7zV2zT2LD=
N4yf3_4wq004" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"1=
" data-hs-link-id-v2=3D"jFdRXil1" target=3D"_blank"><span style=3D"font-wei=
ght: bold;">Fospha is at eTail Boston</span></a>, August 10-12, running ses=
sions on full-funnel</span><br><span style=3D"color: #000000;">measurement =
across search, brand, and community, covering where profitable</span><br><s=
pan style=3D"color: #000000;">acquisition comes from and what it takes to m=
easure selling everywhere at once.</span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">This year's l=
ine-up is built for teams selling across more channels than</span><br><span=
 style=3D"color: #000000;">last-click can see, who want a straight read on =
what's working.</span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">If you're in =
Boston, <a href=3D"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL90=
4/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csQ43qn9qW7Y8-PT6lZ3lyW8jhmH53vM=
SBDW877K154h7HNkN1nxZFHYDkqFW8VLjJm7rpkGQW9dkdhh6mttmDW1Cr6T82t7HJsW1Q-k6t5=
q9d4bW6V1PSK4XYXjyW2tnR5c44Z35XW20mn9p8QZyt_W5vFxY_4cGhGxW12L6l7462Gn2W8dm2=
Cg7zrtjlW17SP8f8gwBYjVL92WR8fVBlDW2-dzy530MJctN5lkxMmssLX0W5RQcVZ58cMCKW4CH=
jfn35FH9xW1zJX9635-GtjW1fCBnS6sBWBxMpR2zyRTr7qVWRpmw2fQhMkW5vCwTg4kMbH3W3Dl=
2wN4WfJQnVZNFs745DshBf8lX6V604" rel=3D"noopener" style=3D"color:#00a4bd" da=
ta-hs-link-id=3D"2" data-hs-link-id-v2=3D"S7PxmGIN" target=3D"_blank">come =
find out which channel you almost cut.</a></span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><!-- notionvc=
: 45164292-4dfd-4334-8530-45dad5538b14 --></span></p></div></div></td></tr>=
</tbody></table>
</div>
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
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<![endif]-->
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  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-9-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module_17853144294244" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
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ata-hs-link-id=3D"3" data-hs-link-id-v2=3D"s4ZIBgZl">
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bspotemail.net/hub/20148759/hubfs/Fospha-ClickZ-Banner-Template-selection%2=
0(1).png?width=3D1000&amp;upscale=3Dtrue&amp;name=3DFospha-ClickZ-Banner-Te=
mplate-selection%20(1).png" style=3D"outline:none; text-decoration:none; bo=
rder:none; max-width:100%; font-size:16px" width=3D"500" align=3D"middle">
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<div id=3D"hs_cos_wrapper_module-9-0-0" class=3D"hs_cos_wrapper hs_cos_wrap=
per_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size: =
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n" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
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      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
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        <img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
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=3D"middle">
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ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
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=3D"0" style=3D"width:598px">
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<div id=3D"column-10-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
0-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-10-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
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; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; t=
ext-align:center" align=3D"center"><span style=3D"font-family: Helvetica, A=
rial, sans-serif; color: #000000;">WE'RE ALSO READING</span></h2></div></di=
v></td></tr></tbody></table>
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min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
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=3D"0" style=3D"width:598px">
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<div id=3D"column-11-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-11-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
 hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; line-height:175%"><=
span style=3D"color: #11112d;"><a  href=3D"https://d2mZL904.na1.hubspotlink=
s.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75SlnbJN58csPv5nXH=
CW6N1X8z6lZ3ltW3knbfy3p_8cYW6yQWBb5YQt2MN5WsGM3QV26pVQZpfp1CRc5BW8nWPtf3c96=
y6W7ybN3V7m_BSGW2yrV9H4KBh6yW3ld64L46CwndN7wf8tnZt35nW6XzyCH4xvKYZVlf4gH85h=
vBVW11bJLl6H3xMzW2W0Tmt7kvk__W8G12d83LV9lGW7bGNw-5Mh996W8jnd1l5BPG4tW1vDwZh=
4HSyQnN5FRBzcQs7KsW81pMwk8FWgtlN1MRW_dXY94QW5PyC8c4MJZq6W8sQXfG1sb7ZvW2nR4s=
T2krdSvW82Qwsw3W1X2hW34pz-d18lrv0W3Ph11h5f5gN4W5VrxH15bLP60VNTHyg1kTGb8W22G=
7Pm7_v115W4snKT37sBYLlW2994dG3GRvbDW62hl-n8VQQl1W692GY19j8NrXN4vWqd3lpXxjW7=
jV9sG90C8yHW3b0FT_2SjS08W8_N0WP71RHqYTQR2Y6YsSx_f7z7x9204" style=3D"color:#=
11112d; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" data-hs-li=
nk-id-v2=3D"MjykjBK2" target=3D"_blank">Media Measurement Is Becoming an As=
set in Boardroom Theater<br></a></span></h3>
<p style=3D"line-height:175%"><span style=3D"color: #11112d;"><em>&nbsp;</e=
m></span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Marketing eff=
ectiveness used to be a private fight between CMO and CFO. Now CEOs boast a=
bout it on earnings calls. Starbucks chief Brian Nicol spent part of his Q2=
 call praising CMO Tressie Lieberman's handling of the company's $190 milli=
on budget, while P&amp;G's CFO Andre Schulten told analysts the company isn=
't yet at 100% media effectiveness and is investing to close the gap. </spa=
n></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Both companie=
s are navigating real commercial pressure, which makes the timing telling: =
when a business needs good news, <span style=3D"font-weight: bold;">proving=
 your marketing spend works has become as valuable a story as the marketing=
 itself</span>.<br></span></p></div></div></td></tr></tbody></table>
</div>
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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=3D"0" style=3D"width:598px">
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<div id=3D"column-12-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-12-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:9px; font-size:0px">
        <img alt=3D"2" src=3D"https://hs-20148759.f.hubspotemail.net/hubfs/=
20148759/2.avif" style=3D"outline:none; text-decoration:none; max-width:100=
%; font-size:16px" width=3D"332" align=3D"middle">
      </td>
    </tr>
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</table></div>
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padding-right:10px">
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
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=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-13-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 0px 10px 20px"><div id=3D"hs_cos_wrapper=
_module_17804831224782" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_co=
s_wrapper_type_module" style=3D"color: inherit; font-size: inherit; line-he=
ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"mod=
ule"><div id=3D"hs_cos_wrapper_module_17804831224782_" class=3D"hs_cos_wrap=
per hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: in=
herit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=
=3D"widget" data-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; mar=
gin:0; line-height:175%"><span style=3D"color: #000000;"><a href=3D"https:/=
/d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk=
9W58c1_75SlnbJN58csPv5nXHCW6N1X8z6lZ3mnW5R1hzl5lWRpZW7p94-m1JLR2sW7hsknD24q=
cKBW3jPrdL8wsRZnW92xB8c5yXhVhW25QLn_631yXGW3B1W-98K4zgTW61NnqB570bT_W66HT3X=
3H5vsfVXm_4Z6pY1rqW55VBYs2KK69rW6sGM9b4_XHDjW7sFkv37DnMb2W5KwJnG91wPpgW92jz=
PP3tjcQLW5l27tb379HwXV5F8Kd6VPW-qVRH1ck8N2fDkW2pFBM95L85mtW5zNm2D5tFCTHW3xB=
Cgj5FL-F-W4Y4_gF1P8LgfW4lPr-p74WKHxW6GMWVF757mGPW2FXRD036CNkzVTmsPF6GKBHzW2=
FMGXd76-q15W5FfWy84_-VQGW6rGZM79hs5TZW8z6WB820MkjXN7J5sNRHlq80W8qSvZh1RxPZ8=
W8lP8Yx5CYGCMW5lxjt_80v7sXW42RssH5JnVMXMKqYDyLVdgnW8CyJWY1pf_5zW6sNWx52F1Ys=
Jf4ZNR1l04" style=3D"color:#000000; font-weight:bold" rel=3D"noopener" data=
-hs-link-id=3D"0" data-hs-link-id-v2=3D"7xMrbQj6" target=3D"_blank">AI Sear=
ch Isn't Replacing Google, It's Layering On Top</a></span></h3>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><em>&nbsp;</e=
m></span></p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;">Similarweb tr=
acked audience overlap between ChatGPT and Google from March to May 2026 an=
d found 95% of ChatGPT's 494 million users also use Google in the same wind=
ow. </span></p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><span style=3D"color: #000000;"><span style=
=3D"font-weight: bold;">Almost nobody has left Google for ChatGPT</span>, t=
hey've added it to a Google habit that hasn't budged, and search still pull=
s roughly five times the monthly traffic of the entire AI chatbot category =
combined. For anyone recalibrating budget around AI search hype, the data a=
rgues for addition rather than replacement.</span><span style=3D"color: #00=
0000;">&nbsp;</span></p></div></div></td></tr></tbody></table>
</div>
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ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
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=3D"0" style=3D"width:598px">
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  <div id=3D"hs_cos_wrapper_module-14-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:9px; font-size:0px">
        <img alt=3D"2" src=3D"https://hs-20148759.f.hubspotemail.net/hubfs/=
20148759/2.avif" style=3D"outline:none; text-decoration:none; max-width:100=
%; font-size:16px" width=3D"332" align=3D"middle">
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min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
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      <tr style=3D"background-color:#ffffff;">
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=3D"0" style=3D"width:598px">
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<div id=3D"column-15-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7774568354937" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
 id=3D"hs_cos_wrapper_module_17774568354937_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; lin=
e-height:175%"><span style=3D"color: #000000;"><a href=3D"https://d2mZL904.=
na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk9W58c1_75S=
lnbJN58csPb5nXHCW69t95C6lZ3lZW9hG92V3dv4FgVKsfvt797PBFM7kh9kNfj3rW8RL47N2Nw=
wBgW64DdC32r4BpQW509T9y3QbqMDN4y7BdDj24h4VH62VH58WNRsW4xbt0T4Mjg5HW9bKsX-4m=
tQ-YW3225-X7Zz6H4W77l5T-7WdtLtW7bYQ2h3ZvPtyW92n5pH1N9n8-N8_YTr1qhKq0W16_QRg=
74yz53W3klYSV6htZcZN32Qv-hjXQm9W66YCKG4BxpVGW47fcjQ6CCr7lW8fKj7d4nTD7sW6Hs3=
SW4mhw-BW1MxG8c2b617GVD0sbD63Q8YlW8fvvDJ1q-26XW5HrkNh7ZV2ZxW8QGzs818yG2QW3m=
BRYR7-VscWW6Qf76F5FCml6W25RmJd2_LNfcW46VzDr4t22BZVtc0Y_7-rpbWN5S_JYdqLrN5W3=
Ss0dw2X18l5V7_2_2659NNGW3nxRxF123616f8YxCqx04" style=3D"color:#000000; font=
-weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"=
AlKg7hiZ" target=3D"_blank">
<p style=3D"line-height:175%; color:#000000; font-weight:bold; display:inli=
ne !important">Calvin Klein=E2=80=99s CMO on Gaming the Algorithm and Pursu=
ing an Entertainment Mentality</p>
<p style=3D"line-height:175%; color:#000000; font-weight:bold; display:inli=
ne !important">&nbsp;</p>
</a></span><span style=3D"font-weight: normal;"><span style=3D"color: #0000=
00; font-size: 15px;">Calvin Klein's Dakota Johnson campaign pulled 26 mill=
ion Instagram views and, within the quarter, a double-digit rise in denim s=
ales. CMO Jonathan Bottomle</span><span style=3D"color: #000000; font-size:=
 15px;">y</span><span style=3D"color: #000000; font-size: 15px;"> shared th=
e</span><span style=3D"color: #000000; font-size: 15px;">&nbsp;formula</spa=
n><span style=3D"color: #000000; font-size: 15px;">: cast someone whose sta=
r is rising, co-c</span><span style=3D"color: #000000; font-size: 15px;">re=
ate closely enough that the campaign feels like</span><span style=3D"color:=
 #000000; font-size: 15px;"> their own, and<span style=3D"font-weight: bold=
;"> let genuine engagement build reach</span> the b</span><span style=3D"co=
lor: #000000; font-size: 15px;">rand could never buy outright.</span></span=
></h3></div></div></td></tr></tbody></table>
</div>
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padding-right:10px">
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
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=3D"0" style=3D"width:598px">
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<div id=3D"column-16-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-16-0-0" class=3D"hs_cos_wrapper hs_cos_w=
rapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-siz=
e: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data=
-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presenta=
tion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
 text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
      </td>
    </tr>
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padding-right:10px">
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
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  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-17-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
7-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-17-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
 hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; t=
ext-align:center" align=3D"center"><span style=3D"font-family: Helvetica, A=
rial, sans-serif; color: #000000;">WHAT&nbsp;WE'RE LISTENING TO</span></h2>=
</div></div></td></tr></tbody></table>
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left:10px; padding-right:10px">
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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  <td valign=3D"top" style=3D"width:149px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"149" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:149px">
<![endif]-->
<div id=3D"column_1785317964130_0" class=3D"hse-column hse-size-3">
  <div id=3D"hs_cos_wrapper_module_17853179641291" class=3D"hs_cos_wrapper =
hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; =
font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg=
et" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"=
presentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <img alt=3D"waveform logo" src=3D"https://hs-20148759.f.hubspotemai=
l.net/hubfs/20148759/HRD-waveform-20250918063357.avif" style=3D"outline:non=
e; text-decoration:none; max-width:100%; font-size:16px" width=3D"74" align=
=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
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  <td valign=3D"top" style=3D"width:448px;">
<![endif]-->
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  <table role=3D"presentation" width=3D"448" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:448px">
<![endif]-->
<div id=3D"column_1785317964130_1" class=3D"hse-column hse-size-9">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_1=
7853179641302" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper=
_type_module" style=3D"color: inherit; font-size: inherit; line-height: inh=
erit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div=
 id=3D"hs_cos_wrapper_module_17853179641302_" class=3D"hs_cos_wrapper hs_co=
s_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"rich_text"><h3 style=3D"font-size:17px; margin:0; lin=
e-height:175%; color:#000000"><span style=3D"color: #000000;"><span style=
=3D"font-weight: 400;">The Marketing Millennials </span>|</span> <a href=3D=
"https://d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7=
fv56SqYk9W58c1_75SlnbJN58csQ45nXHCW7Y9pgv6lZ3pfW4WvFG-1k1NJ4VBVwXD8bsS_jW37=
fzZd4GzV4_W4TW8xT8sWt0YW95Zw2F6Cw6FJW4g5nwj2kKZvJW3tStxS7HFT15W7J0-mx2yQjKB=
W7MDRRz6L2H5PW59C-c78qYq7BW3g06Qg2x5FJSW8tML2q8fxfbTW8ZxYJR4tfL0hW8J-JQT6D-=
6j2Vd1PB94jBWL5W5kQ2251YVrk8W5wrkm_3vTxC4W6Xr43q4DBj0LW6VzVlt4x29q6W2hK1wV2=
9-YCCW6qQ0sQ2VbJt0W1_SYLW8sw1F0W3jxMvY5hv7XmN14zl80KXYdbW8BkB1_8YYQw6W5y0zQ=
p8NF7bYV2W7xY5Zp83tW1Z9fL48DvnYLW4tzTbR8qYyszW5l4yZQ5sHbYsW7Ggc_77Ps6XZW5G0=
qC87sMYQ9W9lgNwD1_9nyGW5YFFdj9b4vqXW2RXkcF3fD247W89wgtQ5ZyF8BW28vQBC2wGkhTW=
5H_X-H2cwZ34W4LV90j5TdlPrW9m1mlr4wRr1hW8BXpL41QW5jcW5pKW-L1lvjYgf17McDT04" =
rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link=
-id-v2=3D"c55pkeCE" target=3D"_blank">Listen here</a>&nbsp;=F0=9F=8E=A7</h3=
>
<h3 style=3D"font-size:17px; margin:0; line-height:175%"><a href=3D"https:/=
/d2mZL904.na1.hubspotlinks.com/Ctc/LZ+113/d2mZL904/VWLBcl6Vqz6lW6P7fv56SqYk=
9W58c1_75SlnbJN58csQ45nXHCW7Y9pgv6lZ3nNW1-rg7t4hyDknW66N2Tl8VRqfmW28Yv11789=
PksW2SWPxJ11fD6pVRSPt8674VvJW93MWVt6_CkCrW3l-Kdv4BnK4fW7_wMtN2x_7vLW71YSWJ2=
nqRb4N7s8Zqz580bfW5jYrx72qc18JVDv7yb8Tktn2W673tSS6K1WcsW71lhVx69zX7jW6lF70W=
4pyrGGW3C0JZk2YLqfYW1VY2WN6rxg3RW4xkNM32M_DjfW1mpD-T31YyMPVBcTsy2wxcdBW55q1=
16528HGyW8D6YtP41DGLhW3K_l-l2xDrDWW5GqZwj6fwmb9W8zp_BK3WHws0W7lB5Bp8SZKKzW4=
1tgqx8g-gwTM7qRbknN8tkW4wlkYT9jZJ9fW5RZr188rgJ35W72lbK64L72p9W4G81-j3jrLJmW=
3P1Xj52B5fsrW61rQKy2mST9GW7rGbRh8zxc6rW8tm4P12Tw5DVN79nNfb92ry2W1CbbMW3s7xX=
CW200nfZ5MZXqxW50wTgv7l80w3VK81w98t5Z_kVgXvcx5K3XNGf6j0B3204" style=3D"colo=
r:#00a4bd; font-weight:bold" rel=3D"noopener" data-hs-link-id=3D"1" data-hs=
-link-id-v2=3D"j4D9kBgp" target=3D"_blank"><span style=3D"color: #000000;">=
Deep Dive Into Franchise Marketing with&nbsp;CMO of Stretch Zone</span></a>=
</h3></div></div></td></tr></tbody></table>
</div>
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    </div>
  =20
  </div>
  <div id=3D"section-19" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:598px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:598px">
<![endif]-->
<div id=3D"column-19-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1=
5-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-15-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
 hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit=
; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><p style=3D"line-height:175%"><span style=3D"color: #00000=
0;">Stretch Zone built a member base that shows up two or three times a wee=
k, in a fitness category that barely existed before the brand created it. L=
indsey McFadden, the company's CMO, tells Daniel Murray how she grew Stretc=
h Zone from 60 locations to 425 by treating that frequency, not membership =
count, as the number worth protecting.<br></span></p></div></div></td></tr>=
</tbody></table>
<div id=3D"hs_cos_wrapper_module-19-0-0" class=3D"hs_cos_wrapper hs_cos_wra=
pper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size:=
 inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-h=
s-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentati=
on" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Helvetica, Arial, sans-serif; color:#23496d; word-break:break-word;=
 text-align:center; padding:10px 20px; font-size:0px">
        <img alt=3D"BG-1-20251016115134" src=3D"https://hs-20148759.f.hubsp=
otemail.net/hubfs/20148759/BG-1-20251016115134.avif" style=3D"outline:none;=
 text-decoration:none; max-width:100%; font-size:16px" width=3D"558" align=
=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
</div>
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      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
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    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:1px solid #c=
ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" class=3D"hse-border hse-border-m" width=3D"600" bgcolo=
r=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
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  <table role=3D"presentation" width=3D"598" cellpadding=3D"0" cellspacing=
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"font-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; w=
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0-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
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pe=3D"rich_text"><h2 style=3D"margin:0; line-height:175%; font-size:22px; t=
ext-align:center" align=3D"center"><span style=3D"font-family: Helvetica, A=
rial, sans-serif; color: #000000;">MORE THAN A NEWSLETTER</span></h2></div>=
</div></td></tr></tbody></table>
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  =20
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  <div id=3D"section-21" class=3D"hse-section" style=3D"padding-left:10px; =
padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-m" style=3D"=
min-width:280px; max-width:600px; margin:0 auto; border-left:1px solid #ccc=
ccc; border-right:1px solid #cccccc; box-sizing:border-box; background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
   =20
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ccccc;border-right:1px solid #cccccc" cellpadding=3D"0" cellspacing=3D"0" r=
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ord-break:break-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-2=
1-0-0" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mo=
dule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" d=
ata-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"h=
s_cos_wrapper_module-21-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget=
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; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty=
pe=3D"rich_text"><p style=3D"line-height:175%">Have insights to share? Get =
featured in ClickZ -&nbsp;<a href=3D"mailto:editorial@clickz.com" target=3D=
"_blank" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" dat=
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nt-family:Helvetica, Arial, sans-serif; font-size:15px; color:#23496d; word=
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-3" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modul=
e" style=3D"color: inherit; font-size: inherit; line-height: inherit;" data=
-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"=
presentation" class=3D"hse-footer hse-secondary" width=3D"100%" cellpadding=
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t-align:center; margin-bottom:0; line-height:135%; padding:10px 20px">
          <p style=3D"font-size: 12px; line-height: 125%;">ClickZ, Scale Sp=
ace, 58 Wood Lane, London, Greater London, W12 7RZ, United Kingdom,</p>
<p><span style=3D"font-size: 12px;"><a href=3D"https://hs-20148759.s.hubspo=
temail.net/hs/preferences-center/3371200/en/page?data=3DW2nXS-N30h-SBW3bwTF=
43FbqvHW2YG_Rd3T4FY2W2q_r132Mw02yW43DCQy23n_lvW3GJc6g4hdQVhW4fQ2bj2YJdFhW3S=
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VMX_S1SrZDnW1XmjVm4hw4dNf3yMG5004&amp;utm_campaign=3D39229613-ClickZ%20Week=
ly%20Newsletter&amp;utm_source=3Dhs_email&amp;utm_medium=3Demail&amp;utm_co=
ntent=3D431698325&amp;_hsenc=3Dp2ANqtz-87-dxeFzB9-jLCjajuDu_uo21LlOiJlqXrwX=
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bY&amp;_hsmi=3D431698325" data-unsubscribe=3D"true" style=3D"color:#00a4bd"=
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