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Date: Thu, 23 Jul 2026 00:21:02 -0700
Feedback-ID: Pbf2e27787c-3b890017cd:C8806898989:M111248177-en:gamma
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Message-ID: <112d43f661b1028357ac2ca50e69edbd8e72cf1e-20404148-337030291@google.com>
Subject: How Oakley's apparel sales surged by 8X
From: "Think with Google UK & Ireland" <noreply-thinkwithgoogle-uk-ireland@google.com>
To: surinder@itpartnership.com
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Behind the video strategy that beat the noise and drove massive winter sale=
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y>
</table><table class=3D"row row-2" align=3Dcenter width=3D100% border=3D0 c=
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class=3D"column column-1" width=3D58.333333333333336% style=3Dmso-table-lsp=
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sentation style=3Dmso-table-lspace:0;mso-table-rspace:0><tr><td class=3Dpad=
 style=3Dpadding-left:20px;width:100%;padding-right:0><div class=3Dalignmen=
t align=3Dleft><div style=3Dmax-width:294px><img src=3Dhttps://www.gstatic.=
com/gumdrop/files/think-with-google-twglogo-transparent-w1800px-h400px-2x.p=
ng style=3Ddisplay:block;height:auto;border:0;width:100% width=3D294 alt ti=
tle height=3Dauto></div></div></td></tr></table><div class=3D"spacer_block =
block-3" style=3Dheight:25px;line-height:25px;font-size:1px>=E2=80=8A</div>=
<table class=3D"paragraph_block block-4" width=3D100% border=3D0 cellpaddin=
g=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-ta=
ble-rspace:0;word-break:break-word><tr><td class=3Dpad style=3Dpadding-left=
:45px;padding-right:10px><div style=3D"color:#5f6368;direction:ltr;font-fam=
ily:&#39;Google Sans&#39;,Roboto,arial,sans-serif;font-size:16px;font-weigh=
t:500;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:=
24px"><p style=3Dmargin:0>Retail Growth Insights | July 2026</p></div></td>=
</tr></table><div class=3D"spacer_block block-5" style=3Dheight:15px;line-h=
eight:15px;font-size:1px>
=E2=80=8A</div><table class=3D"heading_block block-6" width=3D100% border=
=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-=
lspace:0;mso-table-rspace:0><tr><td class=3Dpad style=3Dpadding-left:45px;p=
adding-right:30px;text-align:center;width:100%><h1 style=3D"margin:0;color:=
#202124;direction:ltr;font-family:&#39;Google Sans&#39;,Roboto,arial,sans-s=
erif;font-size:36px;font-weight:700;letter-spacing:normal;line-height:1.2;t=
ext-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:43px"><span=
 class=3DtinyMce-placeholder style=3D"word-break: break-word;">Oakley&#39;s=
 eyewear sales soared <span style=3D"word-break: break-word; color: #1a73e8=
;">by 41%</span></span></h1></td></tr></table><div class=3D"spacer_block bl=
ock-7" style=3Dheight:8px;line-height:8px;font-size:1px>=E2=80=8A</div><tab=
le class=3D"paragraph_block block-8" width=3D100% border=3D0 cellpadding=3D=
0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-=
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x;padding-right:30px><div style=3D"color:#3c4043;direction:ltr;font-family:=
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ht:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-height-alt=
:24px"><p style=3Dmargin:0>See how Oakley used video to slice through the n=
oise, boost ad recall, and grow apparel sales by over 8X.</p></div></td></t=
r></table><table class=3D"html_block block-9" width=3D100% border=3D0 cellp=
adding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;m=
so-table-rspace:0><tr><td class=3Dpad><div style=3D"font-family:Arial,Helve=
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strategy" href=3D"https://business.google.com/in/think/search-and-video/oak=
ley-youtube-select-sports-marketing-case-study/?utm_source=3Demail&utm_medi=
um=3Demail&utm_campaign=3Duk&utm_content=3Dhero" style=3D"height:52px;width=
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eft: 25px; padding-right: 25px; font-size: 16px; display: inline-block; let=
ter-spacing: normal;"><span style=3D"word-break: break-word; line-height: 3=
2px;">Get the strategy</span></span></a>
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line-height:60px;font-size:1px>=E2=80=8A</div><div class=3D"spacer_block bl=
ock-2" style=3Dheight:60px;line-height:60px;font-size:1px>=E2=80=8A</div><t=
able class=3D"image_block block-3" width=3D100% border=3D0 cellpadding=3D0 =
cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rs=
pace:0><tr><td class=3Dpad style=3Dwidth:100%;padding-right:0;padding-left:=
0><div class=3Dalignment align=3Dcenter><div class=3DfullWidth style=3Dmax-=
width:300px><img src=3Dhttps://services.google.com/fh/files/emails/aco_twg_=
q2_uk_ireland_oakley_hero.png style=3Ddisplay:block;height:auto;border:0;wi=
dth:100%;border-radius:20px width=3D300 alt title height=3Dauto></div></div=
></td></tr></table></td></tr>
</tbody></table></td></tr></tbody></table><table class=3D"row row-3" align=
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ble class=3D"row-content stack" align=3Dcenter border=3D0 cellpadding=3D0 c=
ellspacing=3D0 role=3Dpresentation style=3D"mso-table-lspace:0;mso-table-rs=
pace:0;background-color:#fff;border-radius:0;color:#000;width:720px;margin:=
0 auto" width=3D720><tbody><tr><td class=3D"column column-1" width=3D100% s=
tyle=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:lef=
t;padding-bottom:5px;padding-top:5px;vertical-align:top><div class=3D"space=
r_block block-1" style=3Dheight:40px;line-height:40px;font-size:1px>=E2=80=
=8A</div></td></tr></tbody></table></td></tr></tbody></table><table class=
=3D"row row-4" align=3Dcenter width=3D100% border=3D0 cellpadding=3D0 cells=
pacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rspace:=
0><tbody><tr><td>
<table class=3Drow-content align=3Dcenter border=3D0 cellpadding=3D0 cellsp=
acing=3D0 role=3Dpresentation style=3D"mso-table-lspace:0;mso-table-rspace:=
0;background-color:#fff;border-radius:0;color:#000;width:720px;margin:0 aut=
o" width=3D720><tbody><tr><td class=3D"column column-1" width=3D25% style=
=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;pa=
dding-bottom:10px;vertical-align:middle><table class=3D"image_block block-1=
" width=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentati=
on style=3Dmso-table-lspace:0;mso-table-rspace:0><tr><td class=3Dpad style=
=3Dpadding-left:10px;padding-right:25px;width:100%><div class=3Dalignment a=
lign=3Dright><div style=3Dmax-width:72px><img src=3Dhttps://services.google=
.com/fh/files/emails/aco_twg_q2_uk_ireland_oakley_ft1.jpg style=3Ddisplay:b=
lock;height:auto;border:0;width:100%;border-radius:10px width=3D72 alt titl=
e height=3Dauto></div></div></td></tr></table></td><td class=3D"column colu=
mn-2" width=3D75% style=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight=
:400;text-align:left;padding-bottom:5px;padding-right:45px;padding-top:5px;=
vertical-align:middle><table class=3D"heading_block block-1" width=3D100% b=
order=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-t=
able-lspace:0;mso-table-rspace:0><tr><td class=3Dpad style=3Dtext-align:cen=
ter;width:100%><h1 style=3D"margin:0;color:#202124;direction:ltr;font-famil=
y:&#39;Google Sans&#39;,Roboto,arial,sans-serif;font-size:20px;font-weight:=
500;letter-spacing:normal;line-height:1.5;text-align:left;margin-top:0;marg=
in-bottom:0;mso-line-height-alt:30px"><span class=3DtinyMce-placeholder sty=
le=3D"word-break: break-word;">How football legends &amp; AI scored 3.5X re=
ach</span></h1></td></tr></table><table class=3D"paragraph_block block-2" w=
idth=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation =
style=3Dmso-table-lspace:0;mso-table-rspace:0;word-break:break-word><tr><td=
 class=3Dpad style=3Dpadding-top:10px><div style=3D"color:#3c4043;direction=
:ltr;font-family:&#39;Google Sans Text&#39;,Roboto,arial,sans-serif;font-si=
ze:16px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;ms=
o-line-height-alt:24px"><p style=3Dmargin:0>
<a href=3Dhttps://c.gle/AKMee0e1qo6CR4Ld1CKO9I8PVgHYWSpW9zQvX0oqKPzotsY7Lb0=
dd7kD_dK_BbDJpQVjPCat8FItDkJ4DTCwNa1yfy82s7Heoqqpbco04ninMSJrJRffXpIWD82rwH=
AaPViK8mQkjJq0IzS2pSWsv_y8nQ6xTU02TH7geUOB358KKh_7h8sdxao_4L9PM1z35ZKByGg5P=
BLU-UuehN0BX2D0mMU0fnFwYSYgPAQs1OE2Mh1MW09g_u3UiU2qdyimnKCt-P4flu18jqtGoT84=
9yAwYCs_F5tewDtGgtsnLgX2ZnKMlCVljY7OMAhZjgyiwCE target=3D_self style=3D"tex=
t-decoration: underline; color: #1a73e8;">An inside look</a> at how AI targ=
eting and Premier League star power secured a 36% ad recall lift.</p></div>=
</td></tr></table><div class=3D"spacer_block block-3" style=3Dheight:20px;l=
ine-height:20px;font-size:1px>=E2=80=8A</div></td></tr></tbody></table></td=
></tr></tbody></table><table class=3D"row row-5" align=3Dcenter width=3D100=
% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dms=
o-table-lspace:0;mso-table-rspace:0><tbody><tr><td><table class=3Drow-conte=
nt align=3Dcenter border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresent=
ation style=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;=
border-radius:0;color:#000;width:720px;margin:0 auto" width=3D720><tbody><t=
r><td class=3D"column column-1" width=3D25% style=3Dmso-table-lspace:0;mso-=
table-rspace:0;font-weight:400;text-align:left;padding-bottom:10px;vertical=
-align:middle><table class=3D"image_block block-1" width=3D100% border=3D0 =
cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspac=
e:0;mso-table-rspace:0><tr><td class=3Dpad style=3Dpadding-left:10px;paddin=
g-right:25px;width:100%><div class=3Dalignment align=3Dright><div style=3Dm=
ax-width:72px><img src=3Dhttps://services.google.com/fh/files/emails/aco_tw=
g_q2_uk_ireland_oakley_ft2.png style=3Ddisplay:block;height:auto;border:0;w=
idth:100%;border-radius:10px width=3D72 alt title height=3Dauto></div></div=
></td></tr></table></td><td class=3D"column column-2" width=3D75% style=3Dm=
so-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;paddin=
g-bottom:5px;padding-right:45px;padding-top:5px;vertical-align:middle><tabl=
e class=3D"heading_block block-1" width=3D100% border=3D0 cellpadding=3D0 c=
ellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rsp=
ace:0><tr><td class=3Dpad style=3Dtext-align:center;width:100%><h1 style=3D=
"margin:0;color:#202124;direction:ltr;font-family:&#39;Google Sans&#39;,Rob=
oto,arial,sans-serif;font-size:20px;font-weight:500;letter-spacing:normal;l=
ine-height:1.5;text-align:left;margin-top:0;margin-bottom:0;mso-line-height=
-alt:30px">
<span class=3DtinyMce-placeholder style=3D"word-break: break-word;">This U.=
K. bed brand rests easy with a no-snooze demand mode<strong>l.</strong></sp=
an></h1></td></tr></table><table class=3D"paragraph_block block-2" width=3D=
100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=
=3Dmso-table-lspace:0;mso-table-rspace:0;word-break:break-word><tr><td clas=
s=3Dpad style=3Dpadding-top:10px><div style=3D"color:#3c4043;direction:ltr;=
font-family:&#39;Google Sans Text&#39;,Roboto,arial,sans-serif;font-size:16=
px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-lin=
e-height-alt:24px"><p style=3Dmargin:0>See how Dreams&#39; <a href=3Dhttps:=
//c.gle/AKMee0dqNY7_T8w0QZsJYlJKWTtNR7rI_xLKFelUdJ4lQ0qFAzC2JdlcP-tdtOMQFPe=
MX8-8eKHGLB5_2X4eMTK3oJ2C9fcwNn1jPIAJuf2KXSQB72fONxgoJ4g8im64DahUQ17FIUeYpE=
N2RbD88gcfhwcBx7vCkd1Egskhjun3_PL0iKrJdoQ5ympBqsyWQT8ikQrSlKcFERTuKMmERkgXv=
5WfxDUYL2M8eCQPyb1w86erSZ6oKnUpyN3mcow3avVdqhU_v8QNFHOyVQjR5Jg-0dK4dEp-ntxB=
JLOqm7lfUy_uEgpuXCUhgZIrkRRJ46FKVelt3JA target=3D_self style=3D"text-decora=
tion: underline; color: #1a73e8;">demand-led model</a> woke up a 21% jump i=
n orders while their competitors slept.</p></div></td></tr>
</table><div class=3D"spacer_block block-3" style=3Dheight:20px;line-height=
:20px;font-size:1px>=E2=80=8A</div></td></tr></tbody></table></td></tr></tb=
ody></table><table class=3D"row row-6" align=3Dcenter width=3D100% border=
=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-=
lspace:0;mso-table-rspace:0><tbody><tr><td><table class=3Drow-content align=
=3Dcenter border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation st=
yle=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-r=
adius:0;color:#000;width:720px;margin:0 auto" width=3D720><tbody><tr><td cl=
ass=3D"column column-1" width=3D25% style=3Dmso-table-lspace:0;mso-table-rs=
pace:0;font-weight:400;text-align:left;padding-bottom:10px;vertical-align:m=
iddle><table class=3D"image_block block-1" width=3D100% border=3D0 cellpadd=
ing=3D0 cellspacing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-=
table-rspace:0><tr><td class=3Dpad style=3Dpadding-left:10px;padding-right:=
25px;width:100%><div class=3Dalignment align=3Dright><div style=3Dmax-width=
:72px><img src=3Dhttps://services.google.com/fh/files/emails/aco_twg_q2_uk_=
ireland_oakley_ft3.png style=3Ddisplay:block;height:auto;border:0;width:100=
%;border-radius:10px width=3D72 alt title height=3Dauto></div></div></td></=
tr></table></td><td class=3D"column column-2" width=3D75% style=3Dmso-table=
-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom=
:5px;padding-right:45px;padding-top:5px;vertical-align:middle><table class=
=3D"heading_block block-1" width=3D100% border=3D0 cellpadding=3D0 cellspac=
ing=3D0 role=3Dpresentation style=3Dmso-table-lspace:0;mso-table-rspace:0><=
tr><td class=3Dpad style=3Dtext-align:center;width:100%><h1 style=3D"margin=
:0;color:#202124;direction:ltr;font-family:&#39;Google Sans&#39;,Roboto,ari=
al,sans-serif;font-size:20px;font-weight:500;letter-spacing:normal;line-hei=
ght:1.5;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:30=
px"><span class=3DtinyMce-placeholder style=3D"word-break: break-word;">Goo=
d SEO is good GEO</span></h1></td></tr></table><table class=3D"paragraph_bl=
ock block-2" width=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=
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eak-word><tr><td class=3Dpad style=3Dpadding-top:10px><div style=3D"color:#=
3c4043;direction:ltr;font-family:&#39;Google Sans Text&#39;,Roboto,arial,sa=
ns-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:1.5;te=
xt-align:left;mso-line-height-alt:24px"><p style=3Dmargin:0>
Forget the hype. Why the <a href=3Dhttps://c.gle/AKMee0dScD3Xp1UnHkM3GwMBhJ=
sCaNQ_nVy1p6Hk_bJCTDh0DNDxpGD488ePjJrlixxN3MyR4aZxMHxL4SgqPYULoHbT4RI_9qYbm=
Ft_hT_sPGYAGRjMSER1ym9C9gWpNPhzso-mNhOeiBYy7hW1UN_Zov-fUtV1uRq4pqaYRZ5h90ro=
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t-Z_BqU2w0bc50n69a target=3D_self style=3D"text-decoration: underline; colo=
r: #1a73e8;">secret to winning in AI Search</a> is still foundational SEO.<=
/p></div></td></tr></table><div class=3D"spacer_block block-3" style=3Dheig=
ht:20px;line-height:20px;font-size:1px>=E2=80=8A</div></td></tr></tbody></t=
able></td></tr></tbody></table><table class=3D"row row-7" align=3Dcenter wi=
dth=3D100% border=3D0 cellpadding=3D0 cellspacing=3D0 role=3Dpresentation s=
tyle=3Dmso-table-lspace:0;mso-table-rspace:0;background-color:#fff><tbody><=
tr><td><table class=3D"row-content stack" align=3Dcenter border=3D0 cellpad=
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px;margin:0 auto" width=3D720><tbody><tr><td class=3D"column column-1" widt=
h=3D100% style=3Dmso-table-lspace:0;mso-table-rspace:0;font-weight:400;text=
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r><td class=3Dpad><div style=3D"font-family:Arial,Helvetica Neue,Helvetica,=
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