HEX

File: D:/hMailServer/Data/itpartnership.com/neil/90/{9047D544-0846-47E1-85F3-3399341F1C64}.eml
From: "Prof. Sarah Berry" <hello@info.zoe.com>
Message-ID: <7D.6E.33004.826717A6@i-0bdc088a353f91880.mta3vrest.sd.prd.sparkpost>
To: neil@itpartnership.com
Date: Tue, 04 Aug 2026 05:18:32 +0000
Content-Type: multipart/alternative; boundary="_----h/qDSPukOY/0gVt5q5GceQ===_8B/6E-33004-826717A6"
MIME-Version: 1.0
Subject: Why we created the Gut Health Bar
Reply-To: hello@joinzoe.com

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How years of ZOE=E2=80=99s snacking research led to an answer to a=0Aproble=
m  ZOE =0A( https://clicks.zoe.com/f/a/Imrm9lTzHpOv4-DV5MFjtA~~/AAAHahA~/0R=
z70PR3p9n7C8c-fGtDfzsVgKkkOcCleDU6s7deTZfY2ptUYYtiJi7M2WNSjVWYMS2N_7RRxs8MR=
uyEHF0OoQQleIN6ZrEZ3PUoUbY1X_ebz49PzPwvB8L2uSPHGGqSaYfQ-VkznShPpXvX0YSmgUKQ=
nq44WO1FkiRHxY3hJfXp6XxnOYYuzjCNFNsOZErg )=0A Prof. Sarah Berry on the scie=
nce-led ZOE Gut Health Bar =0A( https://clicks.zoe.com/f/a/XvuEv7d3RiFeEV4X=
gw2RIA~~/AAAHahA~/0Rz70PR3p9n7C8c-fGtDfzsVgKkkOcCleDU6s7deTZfY2ptUYYtiJi7M2=
WNSjVWYMS2N_7RRxs8MRuyEHF0OoQQleIN6ZrEZ3PUoUbY1X_cUVKb1T5oJX9b_ytvRSGw-Hd6O=
5-yr7LAvRvxmH3bEeyG2qArwFf6nzDpkv-K7wc9gei8devJVvNzTe9Du3kJA )=0A  Snacking=
 has a reputation for being unhealthy. However, the=0Aidea that it=E2=80=99=
s bad for your health, your weight, and your waist=0Ais the biggest misconc=
eption people have about snacking.=0A=0AZOE=E2=80=99s research has shown th=
at the quality of our snacks and=0Awhen we eat them are more important to o=
ur health than how often=0Awe snack.=0A=0AWe should eat according to our hu=
nger cues, which are=0Adifferent for everyone. Some people, like me, start =
feeling=0Ahangry if they don=E2=80=99t eat for two or three hours. It=E2=80=
=99s important=0Ato listen to these signals if we want to be at our best.=
=0A=0AAn issue for many people when it comes to snacking is choosing=0Apoor=
 quality snacks, which can undo some of the benefits they get=0Afrom eating=
 healthy main meals. It=E2=80=99s a common problem, and one=0Athat we=E2=80=
=99re hoping to address at ZOE.=0A=0AWhat ZOE's research has shown us =0A( =
https://clicks.zoe.com/f/a/vN-ZG-pWlZ4V3ERiZze9Qw~~/AAAHahA~/coDW04PqGZhd4y=
cdftO4K-FdR4QMzGbk3z0xP2gyw-4i39_wSmO1EbYbL8khpXG-pO3HPYy-rnITuTvmsbRmrmgIP=
kWfqp-WuBL78SaCgLEXU32X8Bcs_btQHuKxcdGmMkru1p2c0p-Rw0WHlNBGKD94A9PGVfEbeZ_g=
a9onb1DR2kG30vLKRY_ITsMNQg_Q )=0A    Researchers haven=E2=80=99t looked at =
snacking in as much detail as=0Ait deserves, which is what makes ZOE=E2=80=
=99s research so exciting.=0A=0AOur research =0A( https://clicks.zoe.com/f/=
a/H1qbdAUr5XmcnfjPVjUgTg~~/AAAHahA~/coDW04PqGZhd4ycdftO4K-FdR4QMzGbk3z0xP2g=
yw-4i39_wSmO1EbYbL8khpXG-pO3HPYy-rnITuTvmsbRmrvpVd8bfeqd0okmSt7ts6hBC22wUCH=
9WQuqRO6GlYH5qQ8vaJzAA1FSjDX8_JbTKmKWTYyXXgqwyePeo-vSgqYYoCb87mLfKb0FRLN_zS=
Asm )=0A has shown that it=E2=80=99s not actually the frequency of snacking=
 that=0Ais most important when it comes to health; it=E2=80=99s the type of=
=0Asnacks that really matters.=0A=0AWe found that even if people were havin=
g multiple snacks=0Athroughout the day, as long as they were healthy snacks=
, their=0Asnacking did not have a negative impact on their body weight or=
=0Aother health measures.=0A=0AAs always, there are some nuances to this. W=
e found out that the=0Atiming of when people had their snacks was also impo=
rtant. People=0Awho were snacking after 9 p.m. tended to have worse health=
=0Aoutcomes, like worse glucose control, even if they were snacking=0Aon he=
althy snacks.=0A=0A75% of people's snack intake is from what we would consi=
der=0Aunhealthy foods, like crisps or chocolate =0A( https://clicks.zoe.com=
/f/a/f9dLFfJFTBEzv0WInKKCVQ~~/AAAHahA~/coDW04PqGZhd4ycdftO4K-FdR4QMzGbk3z0x=
P2gyw-4i39_wSmO1EbYbL8khpXG-pO3HPYy-rnITuTvmsbRmriMIm5XnkaeeXu8_KkaNaJPP2kb=
ycG7EBr3YDYskWsoVs-Rd-gIOJfX-Ib0n4xmuJAQ2Vooktp2ZHn8yU2CLG27z44ss12pR9QgjXx=
doWjlh )=0A     Just changing these snacks is one of the most simple single=
=0Adietary strategies people can adopt to improve their health.=0A=0AForget=
 snacking less.=0ALet=E2=80=99s snack better. =0A( https://clicks.zoe.com/f=
/a/31wczdr2jlGU0Yis0eiCBw~~/AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5=
nw0-rp11teh2yOZJqqNuTL5cKvKdQIVx3x3siAcMZhehpht82yWEXRiTBwmkad4uNy2VzI5hzkm=
JXligp1_8QT9OgVMmtIlH_D6vcGRWjmvZjZ3PgrMDLYey5zLrlsZRjmOhn9yPoiTd2iyjYVvcnt=
ZFtD9lYovGvj3M68qvyPbO91RQ~~ )=0A   Why existing snack bars are a problem =
=0A( https://clicks.zoe.com/f/a/0S5Q2Juf5BZ7GZcxRIOeOg~~/AAAHahA~/hLRgcB6es=
VKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKdQIVx3x3siAcMZhehph=
t82yWEXRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgVEMamV0f3ziCXT6HgjQi8QbMWavcAVgz=
HrYG8i4unIv1Vncg-rBF3lmScN0CeKdc4KyNQoJG5pNkNauVunShefA~~ )=0A   Busy lives=
 can make it necessary to reach for something quick=0Aand convenient when w=
e feel hungry. Unfortunately, the current=0Afood environment makes it chall=
enging to find healthy snacks when=0Awe need them.=0A=0AA lot of what=E2=80=
=99s available in our shops is heavily processed and=0Afilled with unhealth=
y added ingredients that can be bad for our=0Agut microbiomes.=0A=0ALooking=
 at back-of-the-pack labels doesn=E2=80=99t always help when=0Ayou=E2=80=99=
re trying to find something healthy either. When you=E2=80=99re in a=0Arush=
, you don=E2=80=99t have time to critically evaluate everything on an=0Aing=
redients list.=0A=0AIt=E2=80=99s easy to see a snack bar that=E2=80=99s lab=
elled as =E2=80=9Chigh in=0Aprotein=E2=80=9D or =E2=80=9Clow in sugar=E2=80=
=9D and presume that=E2=80=99s a healthy choice,=0Abut the truth is often m=
ore complicated than that.=0A=0AMost bars are designed to taste good in the=
 moment, take seconds=0Ato eat, and make us want to eat more. They are not =
designed with=0Ahealth at the forefront.=0A=0ASolving the problem with scie=
nce =0A( https://clicks.zoe.com/f/a/t-45qOy0k3-UWlJU3_CSTw~~/AAAHahA~/hLRgc=
B6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKdQIVx3x3siAcMZh=
ehpht82yWEXRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgV_F5oeCwU63oxk9wzQ-XtQ_FZAJV=
raR96feHHu3GEqtNEtZ_RocLszAPXxT4Kfa_F_OQ--_KWsWA4SBaLOMMeNQ~~ )=0A   Snacki=
ng on its own isn=E2=80=99t a problem =E2=80=94 it=E2=80=99s what we snack =
on.=0A=0AIn a 6-week randomised controlled trial =0A( https://clicks.zoe.co=
m/f/a/it-UQMB95G_9jBnSYMUNcA~~/AAAHahA~/5XH4q9XR5KaJmdqO8jBZjMLCU5amONXlSuH=
-14jDoxg7yG8OWmuWByJ5mN3VxJmWcsjjqF0b8-qtzFIO88u_bn5zczDHxq_JNLFM2gE_bnwc8y=
TkN_TC27o51HDmGJKjmQQLCCk1cd93klrQjiwaNwe9bzkk7NsvaSygYLX7_7k~ ) at=0AKing=
=E2=80=99s College London, we found that changing someone=E2=80=99s typical=
=0Asnacks to a healthy option (but nothing else in their diet)=0Aresulted i=
n significant improvements to their blood vessel=0Afunction and blood chole=
sterol.=0A=0ABased on the results of ZOE=E2=80=99s own research, we were in=
terested=0Ain what could be done to address the fact that 75% of people=E2=
=80=99s=0Aenergy intake comes from unhealthy snacks.=0A=0AWe wondered what =
a snack would look like if gut health scientists=0Adesigned it from scratch=
. Our scientists came up with a Gut=0AHealth Bar that=E2=80=99s high in fi=
bre, minimally processed, and=0Acontains a variety of different plants.=0A=
=0AThe ZOE Gut Health Bar =0A( https://clicks.zoe.com/f/a/4Lx6sdm4jMa0UFPdq=
BUJPg~~/AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNu=
TL5cKvKdQIVx3x3siAcMZhehpht82yWEXRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgVEEulh=
bOryYaES-oat8OpvhOE8hQjahR9_TlCxKL-3APJ-4jsVey_jYQM-1M9onMIseFPMj8lfiwDgnwd=
uvUwnw~~ )=0A  If I have a busy day lined up, I know I can pop one of these=
=0Ain my bag and will have something high-quality to snack on when=0Amy bod=
y starts signalling me to eat. And when I do, I know that=0Ait=E2=80=99ll b=
e better for my gut than crisps or a cereal bar would be.=0A=0AFor people w=
ho snack, two things they can do to support their=0Ahealth are to avoid sna=
cking late at night and to make sure their=0Asnacks are healthy choices. Th=
e Gut Health Bar aims to solve the=0Asecond of these considerations with sc=
ience.=0A=0AChoose science-proven snacking  =0A( https://clicks.zoe.com/f/a=
/K_ct-FbL5ipAmZlDNwPG9w~~/AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw=
0-rp11teh2yOZJqqNuTL5cKvKdQIVx3x3siAcMZhehpht82yWEXRiTBwmkad4uNy2VzI5hzkmJX=
ligp1_8QT9OgV_nZCZVNmGCt5n_pFOQHif75KRY6QMjCrlJwCRFT6_n8QoSG3QpY8b-TLJwmmW6=
3g87LWsWEPKJ7AqJtel97-VA~~ )=0A        ZOE turns world-leading science into=
 everyday gut health=0Aproducts. =0A=0AOpt-out at anytime by updating your =
preferences (=0Ahttps://clicks.zoe.com/f/a/P2jACM85sgo45e-9R8XQeQ~~/AAAHahA=
~/VCy40yl-AYBqKSOhGGJWbzGPEcw1ZcSmrKPvQ3wMigsc-gT3XLPs3qW4rSZ63k681d5sDCY1_=
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dNEWB91rhQy4MlEqETxfC9bMHvpkmhCShiumWXj63VSrr1ZWPaa-RSE4CZ1DO9BUfwq36F5Xzru=
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qExNJ2OEXXu_Qoahhng44ZlxTe3mLRbHjgU0aFMB9kWxU68jLcMHfNiv-JjoDh0IT9cVI9GY~ )=
 or unsubscribing from this=0Alist ( https://clicks.zoe.com/f/a/8LwEXlhpIwj=
3kP67i5tyCA~~/AAAHahA~/FWU4EKXl0FX_3oD35pdErjrct6RfhdyEbQCw6fEzARpdhjR1gSF_=
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JNd55wr3kgzBvbS4gy7flYqJGboHrUKk5Ou2kqFgX ).=0A=0A483 Green=0ALanes, London=
, N13 4BS, United=0AKingdom.=0A=0AZOE =0A( https://clicks.zoe.com/f/a/BYOoN=
6KCezQXBF9ooRoimQ~~/AAAHahA~/wv4pI39RVsSd1yf-JH2cw8Mx-jalJJV30u9eiAa5KWwspA=
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k9mbeJ1tUEtvIiQb6-TLdUPKp3v8b5Mkxgd6jgXrXgtKJJhytaWtsMjxRitmJjKngBUxnPS8J8H=
GHq970X3JPjb1LYvow~~ )
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rflow:hidden;">How years of ZOE=E2=80=99s snacking research led to an answe=
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=CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=
=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =
=C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=
=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =
=EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=
=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =
=E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=
=BB=BF =CD=8F =E2=80=8C =C2=A0 =E2=80=87 =EF=BB=BF </div>=0A<table class=3D=
"nl-container" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D=
"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;ba=
ckground-color:#fff"><tbody><tr><td>=0A<table class=3D"row row-1" align=3D"=
center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol=
e=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><=
tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000=
;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td class=3D"column co=
lumn-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-=
weight:400;text-align:left;padding-left:5px;padding-right:5px;padding-top:1=
5px;vertical-align:top"><table class=3D"image_block block-1" width=3D"100%"=
 border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" sty=
le=3D"mso-table-lspace:0;mso-table-rspace:0"><tr><td class=3D"pad" style=3D=
"width:100%" align=3D"center"><div style=3D"max-width:88.5px"><a href=3D"ht=
tps://clicks.zoe.com/f/a/Imrm9lTzHpOv4-DV5MFjtA~~/AAAHahA~/0Rz70PR3p9n7C8c-=
fGtDfzsVgKkkOcCleDU6s7deTZfY2ptUYYtiJi7M2WNSjVWYMS2N_7RRxs8MRuyEHF0OoQQleIN=
6ZrEZ3PUoUbY1X_ebz49PzPwvB8L2uSPHGGqSaYfQ-VkznShPpXvX0YSmgUKQnq44WO1FkiRHxY=
3hJfXp6XxnOYYuzjCNFNsOZErg" target=3D"_blank"><img src=3D"https://cdn.braze=
.eu/appboy/communication/assets/image_assets/images/681b689f47019100930e56=
73/original.png=3F1746626719" style=3D"display:block;height:auto;border:0;w=
idth:100%" width=3D"88.5" alt=3D"ZOE" title=3D"ZOE" height=3D"auto"></a></d=
iv></td></tr></table></td></tr></tbody></table></td></tr></tbody></table>=
=0A<table class=3D"row row-2" align=3D"center" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content s=
tack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol=
e=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;backgroun=
d-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width=3D=
"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-=
table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-b=
ottom:20px;padding-top:20px;vertical-align:top"><table class=3D"image_block=
 block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" r=
ole=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tr><t=
d class=3D"pad" style=3D"width:100%;padding-left:15px;padding-right:15px" a=
lign=3D"center"><div style=3D"max-width:570px"><a href=3D"https://clicks.zo=
e.com/f/a/XvuEv7d3RiFeEV4Xgw2RIA~~/AAAHahA~/0Rz70PR3p9n7C8c-fGtDfzsVgKkkOcC=
leDU6s7deTZfY2ptUYYtiJi7M2WNSjVWYMS2N_7RRxs8MRuyEHF0OoQQleIN6ZrEZ3PUoUbY1X_=
cUVKb1T5oJX9b_ytvRSGw-Hd6O5-yr7LAvRvxmH3bEeyG2qArwFf6nzDpkv-K7wc9gei8devJVv=
NzTe9Du3kJA" target=3D"_blank"><img src=3D"https://cdn.braze.eu/appboy/comm=
unication/assets/image_assets/images/6a709e6c9cc6550086defca0/original.png=
=3F1785765483" style=3D"display:block;height:auto;border:0;width:100%" widt=
h=3D"570" alt=3D"Prof. Sarah Berry on the science-led ZOE Gut Health Bar" t=
itle=3D"Prof. Sarah Berry on the science-led ZOE Gut Health Bar" height=3D"=
auto"></a></div></td></tr></table></td></tr></tbody></table></td></tr></tbo=
dy></table>=0A<table class=3D"row row-3" align=3D"center" width=3D"100%" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"r=
ow-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace=
:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 au=
to" width=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" s=
tyle=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:le=
ft;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class=3D"p=
aragraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rs=
pace:0;word-break:break-word"><tr><td class=3D"pad" style=3D"padding-top:10=
px;padding-bottom:10px;padding-left:30px;padding-right:30px"><div style=3D"=
color:#2d3246;direction:ltr;font-family:Helvetica,Arial,Sans-serif;font-siz=
e:16px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso=
-line-height-alt:24px"><p style=3D"margin:0">=0ASnacking has a reputation f=
or being unhealthy. However, the idea that it=E2=80=99s bad for your health=
, your weight, and your waist is the biggest misconception people have abou=
t snacking.</p></div></td></tr></table></td></tr></tbody></table></td></tr>=
</tbody></table>=0A<table class=3D"row row-4" align=3D"center" width=3D"100=
%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" s=
tyle=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=
=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-r=
space:0;background-color:#ffd100;border-left:30px solid #fff;border-radius:=
0;border-right:30px solid #fff;color:#000;width:600px;margin:0 auto" width=
=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;vertic=
al-align:top"><table class=3D"paragraph_block block-1" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=
=3D"pad" style=3D"padding-top:25px;padding-bottom:25px;padding-left:60px;pa=
dding-right:60px"><div style=3D"color:#2d3246;direction:ltr;font-family:Hel=
vetica,Arial,Sans-serif;font-size:16px;font-weight:400;letter-spacing:0;lin=
e-height:1.5;text-align:center;mso-line-height-alt:24px"><p style=3D"margin=
:0">=0AZOE=E2=80=99s research has shown that the <strong>quality of our sna=
cks</strong> and <strong>when we eat</strong> them are more important to ou=
r health than how often we snack.</p></div></td></tr></table></td></tr></tb=
ody></table></td></tr></tbody></table>=0A<table class=3D"row row-5" align=
=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbo=
dy><tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:=
#000;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td class=3D"colum=
n column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;f=
ont-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-=
align:top"><table class=3D"paragraph_block block-1" width=3D"100%" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=
=3D"pad" style=3D"padding-top:10px;padding-bottom:10px;padding-left:30px;pa=
dding-right:30px"><div style=3D"color:#2d3246;direction:ltr;font-family:Hel=
vetica,Arial,Sans-serif;font-size:16px;font-weight:400;letter-spacing:0;lin=
e-height:1.5;text-align:left;mso-line-height-alt:24px">=0A<p style=3D"margi=
n:0;margin-bottom:0">=0AWe should eat according to our hunger cues, which a=
re different for everyone. Some people, like me, start feeling hangry if th=
ey don=E2=80=99t eat for two or three hours. It=E2=80=99s important to list=
en to these signals if we want to be at our best.</p>=0A<p style=3D"margin:=
0;margin-bottom:0">&nbsp;</p>=0A<p style=3D"margin:0">=0AAn issue for many =
people when it comes to snacking is choosing poor quality snacks, which can=
 undo some of the benefits they get from eating healthy main meals. It=E2=
=80=99s a common problem, and one that we=E2=80=99re hoping to address at Z=
OE.</p>=0A</div></td></tr></table></td></tr></tbody></table></td></tr></tbo=
dy></table>=0A<table class=3D"row row-6" align=3D"center" width=3D"100%" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"r=
ow-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace=
:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 au=
to" width=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" s=
tyle=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:le=
ft;padding-bottom:20px;padding-top:20px;vertical-align:top"><table class=3D=
"image_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0"><tr><td class=3D"pad" style=3D"width:100%;padding-left:15px;padding-r=
ight:15px" align=3D"center"><div style=3D"max-width:570px"><a href=3D"https=
://clicks.zoe.com/f/a/vN-ZG-pWlZ4V3ERiZze9Qw~~/AAAHahA~/coDW04PqGZhd4ycdftO=
4K-FdR4QMzGbk3z0xP2gyw-4i39_wSmO1EbYbL8khpXG-pO3HPYy-rnITuTvmsbRmrmgIPkWfqp=
-WuBL78SaCgLEXU32X8Bcs_btQHuKxcdGmMkru1p2c0p-Rw0WHlNBGKD94A9PGVfEbeZ_ga9onb=
1DR2kG30vLKRY_ITsMNQg_Q" target=3D"_blank"><img src=3D"https://cdn.braze.eu=
/appboy/communication/assets/image_assets/images/6a6a1affcce08b0087a012cb/o=
riginal.png=3F1785338623" style=3D"display:block;height:auto;border:0;width=
:100%" width=3D"570" alt=3D"What ZOE's research has shown us" title=3D"What=
 ZOE's research has shown us" height=3D"auto"></a></div></td></tr></table><=
/td></tr></tbody></table></td></tr></tbody></table>=0A<table class=3D"row r=
ow-7" align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellsp=
acing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rsp=
ace:0"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radi=
us:0;color:#000;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td cla=
ss=3D"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table=
-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5p=
x;vertical-align:top"><table class=3D"paragraph_block block-1" width=3D"100=
%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" s=
tyle=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word">=0A<tr=
><td class=3D"pad" style=3D"padding-top:10px;padding-bottom:10px;padding-le=
ft:30px;padding-right:30px">=0A<div style=3D"color:#2d3246;direction:ltr;fo=
nt-family:Helvetica,Arial,Sans-serif;font-size:16px;font-weight:400;letter-=
spacing:0;line-height:1.5;text-align:left;mso-line-height-alt:24px">=0A<p s=
tyle=3D"margin:0;margin-bottom:0">Researchers haven=E2=80=99t looked at sna=
cking in as much detail as it deserves, which is what makes ZOE=E2=80=99s r=
esearch so exciting.</p>=0A<p style=3D"margin:0;margin-bottom:0">&nbsp;</p>=
=0A<p style=3D"margin:0"><a href=3D"https://clicks.zoe.com/f/a/H1qbdAUr5Xmc=
nfjPVjUgTg~~/AAAHahA~/coDW04PqGZhd4ycdftO4K-FdR4QMzGbk3z0xP2gyw-4i39_wSmO1E=
bYbL8khpXG-pO3HPYy-rnITuTvmsbRmrvpVd8bfeqd0okmSt7ts6hBC22wUCH9WQuqRO6GlYH5q=
Q8vaJzAA1FSjDX8_JbTKmKWTYyXXgqwyePeo-vSgqYYoCb87mLfKb0FRLN_zSAsm" rel=3D"no=
opener" target=3D"_blank" style=3D"text-decoration: underline; color: #2d32=
46;">Our research</a> has shown that it=E2=80=99s not actually the frequenc=
y of snacking that is most important when it comes to health; it=E2=80=99s =
the type of snacks that really matters.<br><br>=0AWe found that even if peo=
ple were having multiple snacks throughout the day, as long as they were he=
althy snacks, their snacking did not have a negative impact on their body w=
eight or other health measures.<br><br>As always, there are some nuances to=
 this. We found out that the timing of when people had their snacks was als=
o important. People who were snacking after 9 p.m. tended to have worse hea=
lth outcomes, like worse glucose control, even if they were snacking on hea=
lthy snacks.</p>=0A</div>=0A</td></tr>=0A</table></td></tr></tbody></table>=
</td></tr></tbody></table>=0A<table class=3D"row row-8" align=3D"center" wi=
dth=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"prese=
ntation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><ta=
ble class=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;=
mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:6=
00px;margin:0 auto" width=3D"600"><tbody>=0A<tr><td class=3D"column column-=
1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weigh=
t:400;text-align:left;padding-bottom:20px;padding-top:20px;vertical-align:t=
op"><table class=3D"image_block block-1" width=3D"100%" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspa=
ce:0;mso-table-rspace:0"><tr><td class=3D"pad" style=3D"width:100%;padding-=
left:15px;padding-right:15px" align=3D"center"><div style=3D"max-width:570p=
x">=0A<a href=3D"https://clicks.zoe.com/f/a/f9dLFfJFTBEzv0WInKKCVQ~~/AAAHah=
A~/coDW04PqGZhd4ycdftO4K-FdR4QMzGbk3z0xP2gyw-4i39_wSmO1EbYbL8khpXG-pO3HPYy-=
rnITuTvmsbRmriMIm5XnkaeeXu8_KkaNaJPP2kbycG7EBr3YDYskWsoVs-Rd-gIOJfX-Ib0n4xm=
uJAQ2Vooktp2ZHn8yU2CLG27z44ss12pR9QgjXxdoWjlh" target=3D"_blank"><img src=
=3D"https://cdn.braze.eu/appboy/communication/assets/image_assets/images/6a=
6a1b30809efa008649af76/original.png=3F1785338671" style=3D"display:block;he=
ight:auto;border:0;width:100%" width=3D"570" alt=3D"75% of people's snack i=
ntake is from what we would consider unhealthy foods, like crisps or chocol=
ate" title=3D"75% of people's snack intake is from what we would consider u=
nhealthy foods, like crisps or chocolate" height=3D"auto"></a>=0A</div></td=
></tr></table></td></tr>=0A</tbody></table></td></tr></tbody></table>=0A<ta=
ble class=3D"row row-9" align=3D"center" width=3D"100%" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspa=
ce:0;mso-table-rspace:0">=0A<tbody><tr><td><table class=3D"row-content stac=
k" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;background=
-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width=3D"=
600"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"mso-t=
able-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bo=
ttom:5px;padding-top:5px;vertical-align:top"><table class=3D"paragraph_bloc=
k block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;word-b=
reak:break-word">=0A<tr><td class=3D"pad" style=3D"padding-top:10px;padding=
-bottom:10px;padding-left:30px;padding-right:30px"><div style=3D"color:#2d3=
246;direction:ltr;font-family:Helvetica,Arial,Sans-serif;font-size:16px;fon=
t-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-line-heig=
ht-alt:24px"><p style=3D"margin:0">Just changing these snacks is one of the=
 most simple single dietary strategies people can adopt to improve their he=
alth.</p></div></td></tr>=0A</table></td></tr></tbody></table></td></tr></t=
body>=0A</table>=0A<table class=3D"row row-10" align=3D"center" width=3D"10=
0%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" =
style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=
=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-r=
space:0;background-color:#fff;border-radius:0;color:#000;width:600px;margin=
:0 auto" width=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"10=
0%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-ali=
gn:left;padding-bottom:10px;padding-top:10px;vertical-align:top"><table cla=
ss=3D"button_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-tabl=
e-rspace:0"><tr><td class=3D"pad" style=3D"padding-top:10px;padding-bottom:=
10px;padding-left:30px;padding-right:30px" align=3D"center">=0A<a href=3D"h=
ttps://clicks.zoe.com/f/a/31wczdr2jlGU0Yis0eiCBw~~/AAAHahA~/hLRgcB6esVKkf2S=
87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKdQIVx3x3siAcMZhehpht82yWE=
XRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgVMmtIlH_D6vcGRWjmvZjZ3PgrMDLYey5zLrlsZ=
RjmOhn9yPoiTd2iyjYVvcntZFtD9lYovGvj3M68qvyPbO91RQ~~" target=3D"_blank" styl=
e=3D"color:#FFFFFF;text-decoration:none;"><!--[if mso]>=0A<v:roundrect xmln=
s:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:=
office:word"  href=3D"https://clicks.zoe.com/f/a/31wczdr2jlGU0Yis0eiCBw~~/A=
AAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKdQ=
IVx3x3siAcMZhehpht82yWEXRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgVMmtIlH_D6vcGRW=
jmvZjZ3PgrMDLYey5zLrlsZRjmOhn9yPoiTd2iyjYVvcntZFtD9lYovGvj3M68qvyPbO91RQ~~"=
  style=3D"height:94px;width:540px;v-text-anchor:middle;" arcsize=3D"9%" fi=
llcolor=3D"#2D3246">=0A<v:stroke dashstyle=3D"Solid" weight=3D"0px" color=
=3D"#2D3246"/>=0A<w:anchorlock/>=0A<v:textbox inset=3D"0px,0px,0px,0px">=0A=
<center dir=3D"false" style=3D"color:#FFFFFF;font-family:sans-serif;font-si=
ze:16px">=0A<![endif]-->=0A<span class=3D"button" style=3D"background-color=
: #2D3246; mso-shading: transparent; border-bottom: 0px solid #2D3246; bord=
er-left: 0px solid #2D3246; border-radius: 8px; border-right: 0px solid #2D=
3246; border-top: 0px solid #2D3246; color: #FFFFFF; display: inline-block;=
 font-family: 'Helvetica', 'Arial', Sans-serif; font-size: 16px; font-weigh=
t: 700; mso-border-alt: none; padding-bottom: 15px; padding-top: 15px; padd=
ing-left: 15px; padding-right: 15px; text-align: center; width: 100%; word-=
break: keep-all; letter-spacing: normal;"><span style=3D"word-break: break-=
word; line-height: 32px;">Forget snacking less.</span><span style=3D"word-b=
reak: break-word; line-height: 32px;">=0A<br>Let=E2=80=99s snack better.</s=
pan></span><!--[if mso]></center></v:textbox></v:roundrect><![endif]--></a>=
=0A</td></tr></table></td></tr></tbody></table></td></tr></tbody></table>=
=0A<table class=3D"row row-11" align=3D"center" width=3D"100%" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-content =
stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro=
le=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0;backgrou=
nd-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto" width=
=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;paddin=
g-bottom:20px;padding-top:20px;vertical-align:top"><table class=3D"image_bl=
ock block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0">=0A=
<tr><td class=3D"pad" style=3D"width:100%;padding-left:15px;padding-right:1=
5px" align=3D"center"><div style=3D"max-width:570px"><a href=3D"https://cli=
cks.zoe.com/f/a/0S5Q2Juf5BZ7GZcxRIOeOg~~/AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8B=
fRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKdQIVx3x3siAcMZhehpht82yWEXRiTBwmkad=
4uNy2VzI5hzkmJXligp1_8QT9OgVEMamV0f3ziCXT6HgjQi8QbMWavcAVgzHrYG8i4unIv1Vncg=
-rBF3lmScN0CeKdc4KyNQoJG5pNkNauVunShefA~~" target=3D"_blank"><img src=3D"ht=
tps://cdn.braze.eu/appboy/communication/assets/image_assets/images/6a6a1bde=
7d0f310086209059/original.png=3F1785338845" style=3D"display:block;height:a=
uto;border:0;width:100%" width=3D"570" alt=3D"Why existing snack bars are a=
 problem" title=3D"Why existing snack bars are a problem" height=3D"auto"><=
/a></div></td></tr>=0A</table></td></tr></tbody></table></td></tr></tbody><=
/table>=0A<table class=3D"row row-12" align=3D"center" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-c=
ontent stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0=
;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto=
" width=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" sty=
le=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left=
;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class=3D"par=
agraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0;word-break:break-word"><tr><td class=3D"pad" style=3D"padding-top:10px=
;padding-bottom:10px;padding-left:30px;padding-right:30px"><div style=3D"co=
lor:#2d3246;direction:ltr;font-family:Helvetica,Arial,Sans-serif;font-size:=
16px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-l=
ine-height-alt:24px">=0A<p style=3D"margin:0;margin-bottom:0">Busy lives ca=
n make it necessary to reach for something quick and convenient when we fee=
l hungry. Unfortunately, the current food environment makes it challenging =
to find healthy snacks when we need them.</p>=0A<p style=3D"margin:0;margin=
-bottom:0">&nbsp;</p>=0A<p style=3D"margin:0;margin-bottom:0">A lot of what=
=E2=80=99s available in our shops is heavily processed and filled with unhe=
althy added ingredients that can be bad for our gut microbiomes.<br><br>Loo=
king at back-of-the-pack labels doesn=E2=80=99t always help when you=E2=80=
=99re trying to find something healthy either. When you=E2=80=99re in a rus=
h, you don=E2=80=99t have time to critically evaluate everything on an ingr=
edients list.</p>=0A<p style=3D"margin:0;margin-bottom:0">&nbsp;</p>=0A<p s=
tyle=3D"margin:0">=0AIt=E2=80=99s easy to see a snack bar that=E2=80=99s la=
belled as =E2=80=9Chigh in protein=E2=80=9D or =E2=80=9Clow in sugar=E2=80=
=9D and presume that=E2=80=99s a healthy choice, but the truth is often mor=
e complicated than that.<br><br>Most bars are designed to taste good in the=
 moment, take seconds to eat, and make us want to eat more. They are not de=
signed with health at the forefront.</p>=0A</div></td></tr></table></td></t=
r></tbody></table></td></tr></tbody></table>=0A<table class=3D"row row-13" =
align=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0=
"><tbody><tr><td><table class=3D"row-content stack" align=3D"center" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"m=
so-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;=
color:#000;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td class=3D=
"column column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0;font-weight:400;text-align:left;padding-bottom:20px;padding-top:20px;v=
ertical-align:top"><table class=3D"image_block block-1" width=3D"100%" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace:0;mso-table-rspace:0"><tr><td class=3D"pad" style=3D"widt=
h:100%;padding-left:15px;padding-right:15px" align=3D"center"><div style=3D=
"max-width:570px"><a href=3D"https://clicks.zoe.com/f/a/t-45qOy0k3-UWlJU3_C=
STw~~/AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL=
5cKvKdQIVx3x3siAcMZhehpht82yWEXRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgV_F5oeCw=
U63oxk9wzQ-XtQ_FZAJVraR96feHHu3GEqtNEtZ_RocLszAPXxT4Kfa_F_OQ--_KWsWA4SBaLOM=
MeNQ~~" target=3D"_blank"><img src=3D"https://cdn.braze.eu/appboy/communica=
tion/assets/image_assets/images/6a6a1c2c0a186c0088b6ff3d/original.png=3F178=
5338923" style=3D"display:block;height:auto;border:0;width:100%" width=3D"5=
70" alt=3D"Solving the problem with science" title=3D"Solving the problem w=
ith science" height=3D"auto"></a></div></td></tr></table></td></tr></tbody>=
</table></td></tr></tbody></table>=0A<table class=3D"row row-14" align=3D"c=
enter" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=
=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbody><t=
r><td><table class=3D"row-content stack" align=3D"center" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-ls=
pace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;=
width:600px;margin:0 auto" width=3D"600"><tbody><tr><td class=3D"column col=
umn-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-w=
eight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align=
:top"><table class=3D"paragraph_block block-1" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=3D"pad" =
style=3D"padding-top:10px;padding-bottom:10px;padding-left:30px;padding-rig=
ht:30px"><div style=3D"color:#2d3246;direction:ltr;font-family:Helvetica,Ar=
ial,Sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:=
1.5;text-align:left;mso-line-height-alt:24px">=0A<p style=3D"margin:0;margi=
n-bottom:0">=0ASnacking on its own isn=E2=80=99t a problem =E2=80=94 it=E2=
=80=99s what we snack on.</p>=0A<p style=3D"margin:0;margin-bottom:0">&nbsp=
;</p>=0A<p style=3D"margin:0">=0AIn a 6-week <a href=3D"https://clicks.zoe.=
com/f/a/it-UQMB95G_9jBnSYMUNcA~~/AAAHahA~/5XH4q9XR5KaJmdqO8jBZjMLCU5amONXlS=
uH-14jDoxg7yG8OWmuWByJ5mN3VxJmWcsjjqF0b8-qtzFIO88u_bn5zczDHxq_JNLFM2gE_bnwc=
8yTkN_TC27o51HDmGJKjmQQLCCk1cd93klrQjiwaNwe9bzkk7NsvaSygYLX7_7k~" rel=3D"no=
opener" target=3D"_blank" style=3D"text-decoration: underline; color: #2d32=
46;">randomised controlled trial</a> at King=E2=80=99s College London, we f=
ound that changing someone=E2=80=99s typical snacks to a healthy option (bu=
t nothing else in their diet) resulted in significant improvements to their=
 blood vessel function and blood cholesterol.<br><br>=0ABased on the result=
s of ZOE=E2=80=99s own research, we were interested in what could be done t=
o address the fact that 75% of people=E2=80=99s energy intake comes from un=
healthy snacks.<br><br>We wondered what a snack would look like if gut heal=
th scientists designed it from scratch. Our scientists came up with a Gut H=
ealth Bar that=E2=80=99s high in fibre, minimally processed, and contains a=
 variety of different plants.</p>=0A</div></td></tr></table></td></tr></tbo=
dy></table></td></tr></tbody></table>=0A<table class=3D"row row-15" align=
=3D"center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0"=
 role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0"><tbo=
dy><tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tab=
le-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:=
#000;width:600px;margin:0 auto" width=3D"600"><tbody><tr><td class=3D"colum=
n column-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;f=
ont-weight:400;text-align:left;padding-bottom:20px;padding-top:20px;vertica=
l-align:top"><table class=3D"image_block block-1" width=3D"100%" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-t=
able-lspace:0;mso-table-rspace:0"><tr><td class=3D"pad" style=3D"width:100%=
;padding-left:15px;padding-right:15px" align=3D"center"><div style=3D"max-w=
idth:570px"><a href=3D"https://clicks.zoe.com/f/a/4Lx6sdm4jMa0UFPdqBUJPg~~/=
AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKd=
QIVx3x3siAcMZhehpht82yWEXRiTBwmkad4uNy2VzI5hzkmJXligp1_8QT9OgVEEulhbOryYaES=
-oat8OpvhOE8hQjahR9_TlCxKL-3APJ-4jsVey_jYQM-1M9onMIseFPMj8lfiwDgnwduvUwnw~~=
" target=3D"_blank"><img src=3D"https://cdn.braze.eu/appboy/communication/a=
ssets/image_assets/images/6a6a1c553950080088a64891/original.png=3F178533896=
4" style=3D"display:block;height:auto;border:0;width:100%" width=3D"570" al=
t=3D"The ZOE Gut Health Bar" title=3D"The ZOE Gut Health Bar" height=3D"aut=
o"></a></div></td></tr></table></td></tr></tbody></table></td></tr></tbody>=
</table>=0A<table class=3D"row row-16" align=3D"center" width=3D"100%" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D=
"mso-table-lspace:0;mso-table-rspace:0"><tbody><tr><td><table class=3D"row-=
content stack" align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace:0=
;background-color:#fff;border-radius:0;color:#000;width:600px;margin:0 auto=
" width=3D"600"><tbody><tr><td class=3D"column column-1" width=3D"100%" sty=
le=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left=
;padding-bottom:5px;padding-top:5px;vertical-align:top"><table class=3D"par=
agraph_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspa=
ce:0;word-break:break-word"><tr><td class=3D"pad" style=3D"padding-top:10px=
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16px;font-weight:400;letter-spacing:0;line-height:1.5;text-align:left;mso-l=
ine-height-alt:24px"><p style=3D"margin:0">=0AIf I have a busy day lined up=
, I know I can pop one of these in my bag and will have something high-qual=
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uld be.<br><br>For people who snack, two things they can do to support thei=
r health are to avoid snacking late at night and to make sure their snacks =
are healthy choices. The Gut Health Bar aims to solve the second of these c=
onsiderations with science.=0A</p></div></td></tr></table></td></tr></tbody=
></table></td></tr></tbody></table>=0A<table class=3D"row row-17" align=3D"=
center" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" rol=
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tr><td><table class=3D"row-content stack" align=3D"center" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000=
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lumn-1" width=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-=
weight:400;text-align:left;padding-bottom:10px;padding-top:10px;vertical-al=
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cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0;mso-table-rspace:0"><tr><td class=3D"pad" style=3D"padding-top:1=
0px;padding-bottom:10px;padding-left:30px;padding-right:30px" align=3D"cent=
er">=0A<a href=3D"https://clicks.zoe.com/f/a/K_ct-FbL5ipAmZlDNwPG9w~~/AAAHa=
hA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11teh2yOZJqqNuTL5cKvKdQIVx3=
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=0A<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:sc=
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bL5ipAmZlDNwPG9w~~/AAAHahA~/hLRgcB6esVKkf2S87ca7Wgl8BfRRUTLuGBO0x5nw0-rp11t=
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right: 0px solid #2D3246; border-top: 0px solid #2D3246; color: #FFFFFF; di=
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; width: 100%; word-break: keep-all; letter-spacing: normal;"><span style=
=3D"word-break: break-word; line-height: 32px;">Choose science-proven snack=
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/table>=0A<table class=3D"row row-18" align=3D"center" width=3D"100%" borde=
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<table class=3D"row row-1" align=3D"center" width=3D"100%" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-l=
space:0;mso-table-rspace:0;background-color:#532d3c"><tbody><tr><td><table =
class=3D"row-content stack" align=3D"center" border=3D"0" cellpadding=3D"0"=
 cellspacing=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-ta=
ble-rspace:0;background-color:#532d3c;border-radius:0;color:#000;width:600p=
x;margin:0 auto" width=3D"600"><tbody><tr><td class=3D"column column-1" wid=
th=3D"100%" style=3D"mso-table-lspace:0;mso-table-rspace:0;font-weight:400;=
text-align:left;padding-top:10px;vertical-align:top">=0A<table class=3D"div=
ider_block block-1" width=3D"100%" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" role=3D"presentation" style=3D"mso-table-lspace:0;mso-table-rspace=
:0"><tr><td class=3D"pad" style=3D"padding-top:40px;padding-bottom:40px;pad=
ding-left:10px;padding-right:10px" align=3D"center"><table border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" role=3D"presentation" width=3D"80%" style=
=3D"mso-table-lspace:0;mso-table-rspace:0"><tr><td class=3D"divider_inner" =
style=3D"font-size:1px;line-height:1px;border-top:1px solid #939596"><span =
style=3D"word-break: break-word;">=E2=80=8A</span></td></tr></table></td></=
tr></table>=0A<table class=3D"paragraph_block block-2" width=3D"100%" borde=
r=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"=
mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td class=
=3D"pad" style=3D"padding-bottom:15px;padding-left:30px;padding-right:30px"=
>=0A<div style=3D"color:#fff;direction:ltr;font-family:'Open Sans',Arial,Sa=
ns-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:1.5;te=
xt-align:center;mso-line-height-alt:24px"><p style=3D"margin:0">=0AZOE turn=
s world-leading science into everyday gut health products. </p></div>=0A</t=
d></tr></table>=0A<table class=3D"paragraph_block block-3" width=3D"100%" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td cl=
ass=3D"pad" style=3D"padding-top:15px;padding-bottom:15px;padding-left:30px=
;padding-right:30px"><div style=3D"color:#9296a3;direction:ltr;font-family:=
'Open Sans',Arial,Sans-serif;font-size:16px;font-weight:400;letter-spacing:=
0;line-height:1.5;text-align:center;mso-line-height-alt:24px"><p style=3D"m=
argin:0">=0AOpt-out at anytime by <a href=3D"https://clicks.zoe.com/f/a/P2j=
ACM85sgo45e-9R8XQeQ~~/AAAHahA~/VCy40yl-AYBqKSOhGGJWbzGPEcw1ZcSmrKPvQ3wMigsc=
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DLCG8h2BkGldL-7q2i_FyshaqWY9ZWj9hCWNHraOCkGI3IEtutmF0R7LnjrwBM5LPlxCVfW_5qn=
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PYs-6fsUeqnesAZzB1YcBlB8lZLcut1NDWKwmZvybeMWaK-Ytr5K9WMGpGQ_tV2CW3P5cnuJPFf=
jZhobAWmcIh13pwLcrNIOpBMtEOaOFS4t1Lk3DfyjkgHQVZVk7Gi6G467TNy8_cYyCi42kA90aK=
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fZsAYpUia4J9L7I5LnKxG_ewYv4HUERF8aDBJRm6s0jDZ1E6qKNisCIoDeb-edTq2eovc2XO0Ui=
UYELSSCMD86DeiXf3hk2jWCpF4ylRn44ae0EsIz7S3rXJYl6mrKpvKuMe6xSI9S54sZv_JvqG6K=
xvjorm8blHaJTdOuxAvt6zDedMsQtIdxdYw9mLgPbUVFDjLw3x1rK1phg0H51VsmwH2ZZmfRQti=
cswrkP0g5elSmJLy4KJGAlW45zj1VqExNJ2OEXXu_Qoahhng44ZlxTe3mLRbHjgU0aFMB9kWxU6=
8jLcMHfNiv-JjoDh0IT9cVI9GY~" target=3D"_blank" style=3D"text-decoration: un=
derline; color: #9296a3;" rel=3D"noopener">updating your preferences</a> or=
 <a href=3D"https://clicks.zoe.com/f/a/8LwEXlhpIwj3kP67i5tyCA~~/AAAHahA~/FW=
U4EKXl0FX_3oD35pdErjrct6RfhdyEbQCw6fEzARpdhjR1gSF_PIt9_Y6Jta0_aXYvNIXbrTONu=
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boHrUKk5Ou2kqFgX" target=3D"_blank" rel=3D"noopener" style=3D"text-decorati=
on: underline; color: #9296a3;">unsubscribing from this list</a>.</p></div>=
</td></tr></table>=0A<table class=3D"paragraph_block block-4" width=3D"100%=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" st=
yle=3D"mso-table-lspace:0;mso-table-rspace:0;word-break:break-word"><tr><td=
 class=3D"pad" style=3D"padding-top:15px;padding-bottom:15px;padding-left:3=
0px;padding-right:30px"><div style=3D"color:#9296a3;direction:ltr;font-fami=
ly:'Open Sans',Arial,Sans-serif;font-size:16px;font-weight:400;letter-spaci=
ng:0;line-height:1.5;text-align:center;mso-line-height-alt:24px"><p style=
=3D"margin:0">=0A483 Green Lanes, London, N13 4BS, United Kingdom.</p></div=
></td></tr></table>=0A<table class=3D"image_block block-5" width=3D"100%" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
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idth:100%;padding-top:30px;padding-bottom:60px;padding-left:30px;padding-ri=
ght:30px" align=3D"center"><div style=3D"max-width:180px">=0A<a href=3D"htt=
ps://clicks.zoe.com/f/a/BYOoN6KCezQXBF9ooRoimQ~~/AAAHahA~/wv4pI39RVsSd1yf-J=
H2cw8Mx-jalJJV30u9eiAa5KWwspAvwmOpPcqLZbZSx6I2ExYo7T7IMBBUkE7tmsfcpRDwj3myX=
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hytaWtsMjxRitmJjKngBUxnPS8J8HGHq970X3JPjb1LYvow~~" target=3D"_blank"><img s=
rc=3D"https://cdn.braze.eu/appboy/communication/assets/image_assets/images/=
66d7040888cae5c4087fbecd/original.png=3F1725367304" style=3D"display:block;=
height:auto;border:0;width:100%" width=3D"180" alt=3D"ZOE" title=3D"ZOE" he=
ight=3D"auto"></a>=0A</div></td></tr></table>=0A</td></tr></tbody></table><=
/td></tr></tbody></table></td></tr></tbody></table>=0A<!-- End -->=0A</div>=
</td></tr></table></td></tr></tbody></table></td></tr></tbody></table>=0A</=
td></tr></tbody></table>=0A<!-- End -->=0A=0D=0A<img border=3D"0" width=3D"=
1" height=3D"1" alt=3D"" src=3D"https://clicks.zoe.com/q/E0XlN3tvx9e35fnBcI=
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