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Date: Tue, 14 Jul 2026 11:06:25 +0200
From: Yael from Doofinder <yael.dekeijzer@doofinder.com>
Reply-To: marketing@doofinder.com
To: sales@hyperflight.co.uk
Message-ID: <1784019977736.e9f67d63-9e73-4b38-a5e6-13a13eb16a5c@bf07x.hubspotemail.net>
Subject: Where shoppers want AI's help (and where they don't)
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The trust gap is bigger than you'd think.
doofinder the newsletter-1 (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VX8vjJ3Fz1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPS83pyd0W7lCdLW6lZ3nrW5=
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513f2jf1yVFgR04 )
Hi there!
Shoppers want AI to help them shop. That part's not in question anymore, mo=
st people already use it without thinking twice. What's less settled is how=
much they trust it.
That gap matters more than it seems. Get it wrong, and you either make cust=
omers uneasy or miss out on sales you could easily have had. This week, we'=
re looking at what shoppers actually want AI to help with, where they'd rat=
her you left it alone, how to build an assistant that gets that balance rig=
ht, and one thing a lot of stores haven't checked yet that could be costing=
them revenue.
Let's get into it.
Where Shoppers Actually Want AI's Help, and Where They Don't
60% of UK shoppers say they'd stop using an AI shopping agent after just on=
e error. That's a striking number on its own, but the more interesting part=
is what actually counts as "an error" in their eyes.
A YouGov survey for ACI Worldwide breaks it down by task, and the pattern i=
s telling. Around half trust AI to find a good price. But fewer than one in=
five trust it to act in their financial interest, keep their data secure, =
or actually fix something if it goes wrong. Trust doesn't drop evenly, it c=
ollapses specifically around money, data, and resolution.
Put together, the message is clear: shoppers aren't rejecting AI, they're d=
rawing a line around where it's allowed to operate. Anywhere near money, da=
ta, or fixing a problem, they want a human, or themselves, in charge. Every=
where else, discovery, comparison, answering questions, they're glad to hav=
e the help.
This Is Exactly Where a Good AI Assistant Should Help
This is exactly the intersection an AI Shopping Assistant is built for. It =
sits right on the "glad to have the help" side of the line: helping shopper=
s search, compare, and decide, without ever touching the parts they want to=
keep for themselves.
Screenshot 2026-07-09 at 10.34.55 (https://d12PvP04.na1.hubspotlinks.com/Ct=
c/5E+113/d12PvP04/VX8vjJ3Fz1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPSs3pyd0W7Y8-PT6=
lZ3mFW7tB04x1NXzHhW4HxTBJ4HynC0W7Wv8L48FHMDgW5Y9n4h3BBNc9W2ykvtc3m-wDdVcWLY=
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BYR3Gk2WyMP_1q0J35rBW7gLDxq4C57JcW53KZXN6cQgwJW8vrbhL57m_FwW8CNz0s97zF1yW6m=
wyJ67jHJVYW5vX6zM4Cd3_DW8sq91-2_dvFsf7JRXfg04 )
Up to 95% of customer interactions are already starting with AI chatbots, a=
nd most shoppers say they prefer it that way. The gap isn't whether to use =
AI. It's whether shoppers feel guided by it or overridden by it.
An AI Shopping Assistant built for eCommerce does exactly that. It answers =
questions, narrows down choices, and speeds up discovery, but the shopper s=
tays the one who clicks "buy."
- Turns vague searches into spot-on matches: Instead of a shopper guessing =
at the right keyword, the assistant interprets intent and surfaces what the=
y actually meant.
- Answers product questions instantly: Sizing, compatibility, materials, no=
wait for a human agent, no dead end.
- Gets smarter with every conversation: The assistant learns from real inte=
ractions, so recommendations improve over time instead of staying static.
That's exactly the balance the data points toward, and what Doofinder's AI =
assistant aims to do: real help finding the right product, with the final d=
ecision left where it belongs.
Explore the AI Assistant
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VX8vjJ3Fz1ZpW23N=
FJ_5W832YW3mxgk35RsNSHMhPPSM3pyd0W8wLKSR6lZ3p_W8J-Y9K7gHrNMW93LsFY6Lhp4dW8_=
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3fMKltV9_vq241zVrtW3th-QH27yDnbf35THF404 )
Only 12% of UK Retailers Are Technically Ready for What's Coming
UK agency Varn Search Marketing checked whether the country's 100 biggest e=
commerce brands are technically set up for AI systems to complete a purchas=
e directly. Only 12% were. M&S, Currys, and Barbour didn't make the cut. Te=
d Baker, Gymshark, and Castore did.
It's not about ambition, it's about plumbing: product feeds, permissions, w=
hether an AI can even read a catalog correctly. And it's not just a UK prob=
lem, the same report points to $385 billion in projected US AI-assisted sho=
pping spend by 2030.
Here's why it matters either way: an assistant is only as good as the catal=
og behind it. Stock or pricing out of sync, and it confidently recommends t=
he wrong thing, exactly the kind of mistake that kills trust fast.
We broke down how to get that foundation in the article right below.
Read the Ecommerce API Integration Guide
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VX8vjJ3Fz1ZpW23N=
FJ_5W832YW3mxgk35RsNSHMhPPRz5n4LbW69t95C6lZ3m1W1HTZD39c8n1fW96kZrx13kBTFW1Q=
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3W3hqQl969hZ-fW6vfZdk3nYcp-W51Y5sX4GpZz1W43vzn41p0xTZW712NrL7Qdn7rW4sK6nQ5C=
dWl4W16j09H10rbVwW6--FKw5s7xGdW1mFmxV8GbSPlW6kQz61745cwNW41XVdz7KmNlvW7D5kr=
65Y6gcdW8GrM-v4swH-bN7DycDp1WLl3W2HjsN12ZgbbqW3nc1t72hzTH8f81s-j004 )
Let AI help them decide. Let them do the deciding. See you next week!
Ya=C3=ABl de Keijzer
Doofinder Content Team
LinkedIn (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VX8vjJ3=
Fz1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPSs3pyd0W7Y8-PT6lZ3lyW6B6WMQ4jpS0sW80mwbf=
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wW0ls73tsb4f229DXg04 )
Website (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VX8vjJ3F=
z1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPS83pyd0W7lCdLW6lZ3nrW5QzNhR60gq9WW2VSWnH2=
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LKZV26rH_d-W39c-2_5D8XD1W2LGd9C8lHkzXW1Bn-sh1ST6yyVf0B8q513f2jf1yVFgR04 )
Doofinder, C. Cronos, 63 , Madrid, Madrid, , Spain
+44 330 818 5130
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fff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;=
" lang=3D"en">The trust gap is bigger than you'd think.=E2=80=87=CD=8F =E2=
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h=3D1112&upscale=3Dtrue&name=3Ddoofinder%20the%20newsletter-1.png" =
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</a>
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<!--[if (mso)|(IE)]></td><![endif]-->
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=20
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<div id=3D"section-1" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:10px; padding-right:10px">
=20
=20
<div class=3D"hse-column-container hse-border-bottom hse-border hse-b=
order-bottom-m hse-border-m" style=3D"min-width:280px; max-width:600px; mar=
gin:0 auto; border-left:2px solid #eeeeee; border-right:2px solid #eeeeee; =
box-sizing:border-box; border-bottom:2px solid #eeeeee; background-color:#F=
FFFFF" bgcolor=3D"#FFFFFF">
=20
<!--[if (mso)|(IE)]>
<table align=3D"center" style=3D"width:600px;border-bottom:2px solid =
#EEEEEE;border-left:2px solid #EEEEEE;border-right:2px solid #EEEEEE" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border-bo=
ttom hse-border hse-border-bottom-m hse-border-m" width=3D"600" bgcolor=3D"=
#FFFFFF">
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<![endif]-->
<!--[if gte mso 9]>
<table role=3D"presentation" width=3D"596" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:b=
reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17032381=
350289" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17032381350289_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi there!</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Shoppers want AI to help them shop. That part=
's not in question anymore, most people already use it without thinking twi=
ce. What's less settled is how much they trust it.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">That gap matters more than it seems. Get it w=
rong, and you either make customers uneasy or miss out on sales you could e=
asily have had. This week, we're looking at what shoppers actually want AI =
to help with, where they'd rather you left it alone, how to build an assist=
ant that gets that balance right, and one thing a lot of stores haven't che=
cked yet that could be costing them revenue.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Let's get into it.</p></div></div></td></tr><=
/tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649242892021"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
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<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639763857571"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639763857571_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Where Shoppers Actually Want AI's Help, and Where They Don't</h2></div></d=
iv></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17619287280332"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17619287280332_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"f4fa970e-7cf3-4994-9769-383e80fb8af7" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"fd0be5c0-7872-4c0d-9356-a7623c88d3d4" data-message-model-slug=3D"gpt-5-2-t=
hinking" style=3D"line-height:175%">
<p style=3D"line-height:175%"><strong>60% of UK shoppers say they'd stop us=
ing an AI shopping agent after just one error.</strong> That's a striking n=
umber on its own, but the more interesting part is what actually counts as =
"an error" in their eyes.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">A YouGov survey for ACI Worldwide breaks it d=
own by task, and the pattern is telling. Around half trust AI to find a goo=
d price. But fewer than one in five trust it to act in their financial inte=
rest, keep their data secure, or actually fix something if it goes wrong. T=
rust doesn't drop evenly, it collapses specifically around money, data, and=
resolution.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Put together, the message is clear: shoppers =
aren't rejecting AI, they're drawing a line around where it's allowed to op=
erate. Anywhere near money, data, or fixing a problem, they want a human, o=
r themselves, in charge. Everywhere else, discovery, comparison, answering =
questions, they're glad to have the help.</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17836048400975" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
<img alt=3D"where shoppers trust ai" src=3D"https://hs-8941902.f.hu=
bspotemail.net/hub/8941902/hubfs/Screenshot%202026-07-09%20at%2015.47.53.pn=
g?width=3D1112&upscale=3Dtrue&name=3DScreenshot%202026-07-09%20at%2=
015.47.53.png" style=3D"outline:none; text-decoration:none; max-width:100%;=
font-size:16px" width=3D"556" align=3D"middle">
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243093632"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787626392"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787626392_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>This Is Exactly Where a Good AI Assistant Should Help</h2></div></div></td=
></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17836033625922"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17836033625922_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"line-height:175%">This is exactly the inters=
ection an AI Shopping Assistant is built for. It sits right on the "glad to=
have the help" side of the line: helping shoppers search, compare, and dec=
ide, without ever touching the parts they want to keep for themselves.</p><=
/div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17836033564921" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
<tbody>
<tr>
<td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"fo=
nt-family:Arial, sans-serif; color:#000000; word-break:break-word; text-ali=
gn:center; padding:10px 20px; font-size:0px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12Pv=
P04/VX8vjJ3Fz1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPSs3qn9qW7Y8-PT6lZ3pMW3JKJDz6K=
scL7W8D_x5Y88BTCgVqZqQ042hGBFW7sCt7g5FQcS_N2-4Wt8G2m47W232xDm2VVDw8W6hFpk93=
hzqg1W1PXpyv8-wmKZW8m7QbX3cxS5zW5vX4Ll1ZjFX2V-pmrh6PNHH5W3SN4Q46TxwYLW4b6zp=
D8_r-y8W1VQLxW9dw3ykW2m8w7B8fcD9WF7X_rsJvs7pW2KSQWy3kP7SCW8_y7x27PnDSZVDwFQ=
S3LCx7jW1gpvvH7jJjQ4W8_g5B13CD-75W3ZSFv44PXHjgW9090257P3Xp3W56yMKl3dZ-8KW1x=
-32S6mhdmLW6NftdW9l83l8f7cymvj04" target=3D"_blank" style=3D"color:#00a4bd"=
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"KGqtNsA2">
<img alt=3D"Screenshot 2026-07-09 at 10.34.55" src=3D"https://h=
s-8941902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%202026-07-09%20at=
%2010.34.55.png?upsize=3Dtrue&t=3D1783927820989&width=3D556&com=
poseType=3Dplay_button&overlayColor=3D%232f4254&overlayScale=3D0.3&=
amp;name=3DScreenshot%202026-07-09%20at%2010.34.55.png" style=3D"outline:no=
ne; text-decoration:none; border:none; max-width:100%; height:auto; font-si=
ze:16px" width=3D"556" align=3D"middle" height=3D"auto">
</a>
</td>
</tr>
</tbody>
</table></div>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787828093"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787828093_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"00eb3d09-9dc0-442a-8374-20726a7a60dc" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"a845f053-949b-4014-8bdb-7b6726cb0703" data-message-model-slug=3D"gpt-5-4-t=
hinking" data-turn-start-message=3D"true" style=3D"line-height:175%">
<div style=3D"line-height:175%; height:auto" height=3D"auto">
<p style=3D"line-height:175%">Up to 95% of customer interactions are alread=
y starting with AI chatbots, and most shoppers say they prefer it that way.=
The gap isn't whether to use AI. It's whether shoppers feel guided by it o=
r overridden by it.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">An AI Shopping Assistant built for eCommerce =
does exactly that. It answers questions, narrows down choices, and speeds u=
p discovery, but the shopper stays the one who clicks "buy."</p>
<ul style=3D"line-height:175%">
<li><strong>Turns vague searches into spot-on matches:</strong> Instead of =
a shopper guessing at the right keyword, the assistant interprets intent an=
d surfaces what they actually meant.</li>
<li><strong>Answers product questions instantly:</strong> Sizing, compatibi=
lity, materials, no wait for a human agent, no dead end.</li>
<li><strong>Gets smarter with every conversation:</strong> The assistant le=
arns from real interactions, so recommendations improve over time instead o=
f staying static.</li>
</ul>
<p style=3D"line-height:175%">That's exactly the balance the data points to=
ward, and what Doofinder's AI assistant aims to do: real help finding the r=
ight product, with the final decision left where it belongs.</p>
</div>
</div>
</div></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17816190059402"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"pre=
sentation" width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td bgcolor=3D"#3B2478" align=3D"center" style=3D"font-family:Arial, sa=
ns-serif; font-size:15px; color:#000000; word-break:break-word; border-radi=
us:4px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/=
VX8vjJ3Fz1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPSM3qn9qW8wLKSR6lZ3p-V__tH_7Xr7m_W=
79fwMt57_5W7W3H1DkS6Y1XRlW4-Mq287BLQ9VW3nDvs-6vqh5-W8p2p0V7_qtS0W7XLcks21Pw=
xXW1wgZsn3GgZ3LW6S_ylp7vn4pCW4RxvZh4WWY0qW62WcsP3NChxBW7KjbjN5d8Lk0W2LsLdF7=
Wh6BmW5--9Z24YZh9vW2j-K-k7HlV1rW6GpXFB8ysD2sN3qRxxYmt2KZW84hyDM9dQkKPW7SWWb=
K5ZsvnwW8LGSkY8J-J34VrcmJC2BHSyWVrpsDB3dpqMxMglKcSPz1msW22VgDy7x-HSbW7G6dG3=
6WkrPfVNN2sV7ltdHrW7cxyzQ94Lw8TW8srxGD3vpM2wf5B-4wg04" target=3D"_blank" st=
yle=3D"font-family:Arial, Helvetica, sans-serif; font-size:16px; font-weigh=
t:bold; color:#ffffff; text-decoration:none; padding:16px 24px; display:blo=
ck; width:100%; box-sizing:border-box; text-align:center" align=3D"center" =
data-hs-link-id=3D"0" data-hs-link-id-v2=3D"k8jYTfyS">
Explore the AI Assistant
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243955503"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17690963020111"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17690963020111_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Only 12% of UK Retailers Are Technically Ready for What's Coming</h2></div=
></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17619288043=
844" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17619288043844_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><ol style=3D"font-size:15px; line-height:175%" start=
=3D"2" data-start=3D"722" data-end=3D"726"></ol>
<p style=3D"line-height:175%">UK agency Varn Search Marketing checked wheth=
er the country's 100 biggest ecommerce brands are technically set up for AI=
systems to complete a purchase directly. Only <strong>12%</strong> were. M=
&S, Currys, and Barbour didn't make the cut. Ted Baker, Gymshark, and C=
astore did.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">It's not about ambition, it's about plumbing:=
product feeds, permissions, whether an AI can even read a catalog correctl=
y. And it's not just a UK problem, the same report points to <strong>$385 b=
illion</strong> in projected US AI-assisted shopping spend by 2030.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">Here's why it matters either way: an assistan=
t is only as good as the catalog behind it. Stock or pricing out of sync, a=
nd it confidently recommends the wrong thing, exactly the kind of mistake t=
hat kills trust fast.</p>
<p style=3D"line-height:175%"> </p>
<p style=3D"line-height:175%">We broke down how to get that foundation in t=
he article right below.</p></div></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17836040999214"=
class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"pre=
sentation" width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
<tbody><tr>
<td bgcolor=3D"#3B2478" align=3D"center" style=3D"font-family:Arial, sa=
ns-serif; font-size:15px; color:#000000; word-break:break-word; border-radi=
us:4px">
<a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/=
VX8vjJ3Fz1ZpW23NFJ_5W832YW3mxgk35RsNSHMhPPRz5nXHCW69t95C6lZ3n9W7fs-6z6mNHLn=
W7KXv3H68HqZ-W2l-PXV1HqCcNW2QPty96ky4FcW57GSsj35tkk_W1kJSC88p5m8VW75H7kY124=
X3mN93pH8gBy0SFW6cb-4T28CxylW2XVpX61Cz8R7W2gLhrp1_SxfPW7bstKL4_S_dCW3T8V6s7=
kZdcBW6fwxB14rbBrnW2JM_j02wClTCVT42dX4FLBLhVPh8lS8jxDfQW9jd9_Z78v92TW8Xvjxf=
3YPBC-W7sMTnj6gy_vDW4g0VM63tLGhyW8kpR3B2GGt9mW5v66Kq26d49bW6Rc23V7GhKF8W4_R=
TQ_6cmz3WW5QGGvY4y0hJ7W11zz5_1N1C-kW2v3DBP6h5wTPW3tD4wk2Y0_GYW5vDX6P2QnxFGW=
6wW7zM1Ytt5QVBnYGN11xyd8W5T8MfR3q3tk3W9lB4xS68GGPrVpj5Jt2-xWGBW4qGMjn5q5xlC=
f3ZpCWs04" target=3D"_blank" style=3D"font-family:Arial, Helvetica, sans-se=
rif; font-size:16px; font-weight:bold; color:#ffffff; text-decoration:none;=
padding:16px 24px; display:block; width:100%; box-sizing:border-box; text-=
align:center" align=3D"center" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"=
8xa5kYQJ">
Read the Ecommerce API Integration Guide
</a>
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px 25px"><div id=3D"hs_cos_wrapper_module_1773917080=
0333" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
<tbody><tr>
<td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
<p style=3D"font-size:1px;border-top:1px solid #1B1851;width:100%;mar=
gin:0 auto;"></p>
<!--[if mso]>
<table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #1B1851;wid=
th:556px;">
<tr>
<td style=3D"height:0;line-height:0"> </td>
</tr>
</table>
<![endif]-->
</td>
</tr>
</tbody></table></div></td></tr></tbody></table>
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
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