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Date: Fri, 19 Jun 2026 12:01:25 +0200
From: Yael from Doofinder <yael.dekeijzer@doofinder.com>
Reply-To: marketing@doofinder.com
To: sales@hyperflight.co.uk
Message-ID: <1781863261976.a33c7bd1-efa8-4e55-ba2e-109b55f0d402@bf07x.hubspotemail.net>
Subject: Your highest-intent visitors are arriving from AI tools
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Two fixes that make sure they actually convert

doofinder the newsletter-1 (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VWD2MQ7HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxW63pyd0W7lCdLW6lZ3kzW8T=
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n3D8qCYdTPl5v04 )

Hi there!

A new traffic channel is quietly outperforming everything else in eCommerce=
 right now. Not paid search. Not email. Not social. Traffic arriving from A=
I tools.

In the first three months of 2026, traffic from AI sources to US retail sit=
es grew 393% year over year. In March, that traffic converted 42% better th=
an non-AI channels. These are not casual browsers. They have done their res=
earch and arrived ready to act. The problem is that most stores are not bui=
lt to receive them. Rigid search boxes that cannot handle a typo. Product p=
ages that AI tools cannot read. Discovery journeys that stall the moment a =
shopper types something imprecise.

This week, we look at what the data says about how AI-referred shoppers beh=
ave, what two fixes make the biggest difference right now, and what Amazon'=
s latest move signals for the rest of the industry.

Let's dive in.

AI Is Already Sending Buyers to Your Store.

The Question Is What Happens Next.

Once they arrive from an AI source, shoppers behave differently. They spend=
 48% longer on site, browse 13% more pages, and engage at a rate 12% higher=
 than visitors from any other channel (Adobe for Business, 2026 (https://d1=
2PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W377Y6d5HvswYV3=
Z50p5QtgLfMVmxX03pyd0W95jsWP6lZ3mcW8R5Kr_61bTqrVNM9rb6lSzp3W4zJlNr6fKHNYW5x=
Yr_q8CJZchW1wpkDv6zLt6FV_ClVl60BGNzVz-m3h767WFVW4K6Jy78jD-bSVL85dW4-23NbW4f=
LYy_4vgWX0VJ1QpK7_3xKYW8R3yqx6VlllzW2nt8mP662jDKW7_n21t60_81tW2sd4RF2MPNPQW=
6qbZbM3h0qrDW3zQ3wT79dZ4HW424ZNj81kXltN4ZgPhb_fTstW2d_dd_7cBR0TW4ZmQ7V6V6Z0=
CW2dpQTR8ggC_yW2m_9pl8bF904W2r8NC027r7x-W3_qCh566K8Q9W39-vmM7s57HBW3d3K3n3c=
pScsW8v4Kdc1pGcztW1lNlMq3x0FKbW4J_DrL5M8LfRf6R4rq004 ) ). They have already=
 compared, researched, and narrowed their options. They are not browsing. T=
hey are deciding.

The shift is structural, not a trend. Tech Nation's latest report (https://=
d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W377Y6d5HvswY=
V3Z50p5QtgLfMVmxW63pyd0W7lCdLW6lZ3pkW24CvGN6GdQqfW2Y_Lcg7Gr-hwW2BWWqP6Jsn1N=
Vw-v1K7T-BnkW25Hf3Z7LGTbYW8KpwtF3Sl3VtW6BjVf26QdY4DW5NBF4_8T3m_FW5wZfZ05FQN=
C5W3l7rdd7g-_0NW4nGXmY4tH6f_W5PnZ357QZmxLW2frWR_3VLc-fN2CLjBtnZy9kW62ZmD66Q=
VMb1W1r2vBt21BBR7W7PsSc899MWlTW8m3YpX1lJ--hW3GdCXf6qgzYcW7m-MhS3_yj9_W7JpzB=
S7hpz3rW5Qf8xN3q7wGYW3NS4gD5nvnYcW34_Mnr5Mj2WQf2NDFFH04 ) values the UK tec=
h sector at $1.6 trillion (=C2=A31.2 trillion), with AI now accounting for =
32% of that total, more than double its share five years ago. And research =
from Rithum across 1,046 US and UK shoppers found that 36% have already use=
d AI tools to help buy products, 66% to compare prices, 47% to research bef=
ore buying.

These visitors have been understood by a fluid, conversational interface be=
fore they reach you. They arrive with intent. And then they land on your st=
ore. That is where the conversion often dies.

Two Things Your Store Needs to Match the AI Shopping Experience

AI-referred visitors have already been understood before they arrive. Your =
store now has to match that standard. Most fall short in two places.

The first is search. The industry average zero-results rate sits between 12=
% and 18%, according to Baymard Institute and Econsultancy. Not because the=
 product is missing, but because the engine cannot bridge the gap between h=
ow shoppers type and how catalogues are labelled. "Trainers" finds nothing =
under "sneakers." "Waterproff jacket" hits a dead end. For a visitor fresh =
off a seamless AI research experience, that is enough to end the visit.

Fuzzy search (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD=
2MQ7HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxWq3pyd0W7Y8-PT6lZ3lvN2lD374zNqvwVVPsV=
w4vB8w8W86Bqfl1NWlqGW98Pk3R81fFcBVmXNJm54Bj1PW2RSjyB3hRZbvW98HtCP88pL5SW8cF=
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2_pF_T8RWLg7W5TFc-w3TCkM0W5-hwXy9lKQL7W8T7Q8C6Y7WTxW4VGkn25yvJPgW3hx5Sc3Smj=
WyW2YrT281X1xNkW1lF-gh6PNQ-YW9ddrhq4q1gpjW8HR75L56T5JFMkMSCQT5_8vW7mgts_4Qz=
hWdW3NdfY13J3N_yf4r1Hx004 ) (also autocorrect) is the most direct fix. It r=
ecognises that "snaekers" means sneakers, that a transposed letter is a typ=
o and not a different product. The shopper never notices the correction hap=
pened. They just find what they were looking for.

Screenshot from 2026-06-16 16-07-34 (https://d12PvP04.na1.hubspotlinks.com/=
Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxWq3pyd0W7Y8-PT=
6lZ3lvN2lD374zNqvwVVPsVw4vB8w8W86Bqfl1NWlqGW98Pk3R81fFcBVmXNJm54Bj1PW2RSjyB=
3hRZbvW98HtCP88pL5SW8cFzPP2R0b3dW1BpcSf2r34MxW2YH7cd784ngrW2Mg6D_2L1tcmW4Zp=
5x25q7RcJW5CFzjg6fN_rfW2_pF_T8RWLg7W5TFc-w3TCkM0W5-hwXy9lKQL7W8T7Q8C6Y7WTxW=
4VGkn25yvJPgW3hx5Sc3SmjWyW2YrT281X1xNkW1lF-gh6PNQ-YW9ddrhq4q1gpjW8HR75L56T5=
JFMkMSCQT5_8vW7mgts_4QzhWdW3NdfY13J3N_yf4r1Hx004 )

The second is what happens after the search. An AI Shopping Assistant answe=
rs product questions, surfaces alternatives, and upsells without friction, =
all running 24/7. It also quietly generates data worth paying attention to.=
 Every "no results" query and every abandoned conversation tells you where =
your catalogue has gaps and where your UX is losing people.

The Doofinder team joined the eCommerce Podcast to get into all of this, fr=
om closing the "finding gap" to how AI shopping data points to your next gr=
owth opportunity. Worth a listen.

=F0=9F=8E=A7 Listen on Spotify
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W377=
Y6d5HvswYV3Z50p5QtgLfMVmxX03pyd0W95jsWP6lZ3nmW8v7crT38B0Q1N7FFdXsdf8RhW2_2j=
H95bq_QvN3RZJyylK8X3W4FqrrJ2bm6m5W7m63Hy9dPX-GW3hqrww2rWDTpW7Q8PQw30M6WzW5s=
7-pK642KF3W1MNYrD3HwRdJW5dnm9S8PSrt7W76xNc_5Y7CzkW7C74xx5V6b4GW5x1y8S2bQLTq=
W4lz4HC17LBvXW2SPqwZ5gjlb1W6-91_q14MqMVW7X3FDp1xpV_XW5jy1Z05Cx7krW3wpJmB8qD=
_5BVFR7C372kVScW4yLrdM8Zt7ZpVsml9v4xYg6zW813gTn5QKl67W4ynBVD4G91bFW54hcfP84=
_Gn8VkMZY59fM298W1xxk4j6tCm6GW5Xnk186DDQ_QW3XqVZK44F0ZDf4bB9zC04 )

More Trends Shaping How AI Is Changing eCommerce Right Now

In May 2026, Amazon retired Rufus and launched Alexa for Shopping, merging =
AI discovery into its primary consumer brand. When Amazon makes that call, =
every other retailer needs to think carefully about their own discovery exp=
erience.

And there is a structural problem worth knowing about. Adobe found that the=
 average product page scores just 66% on LLM readability, meaning roughly a=
 third of your product content is invisible to AI tools right now. Incomple=
te or inconsistent product data simply will not surface in AI recommendatio=
ns, regardless of your SEO.

When the highest-converting visitors in eCommerce are already heading your =
way, the only question is whether your store is ready for them. See you nex=
t week!

See you next week!

Ya=C3=ABl de Keijzer

Doofinder Content Team

LinkedIn (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7=
HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxWq3pyd0W7Y8-PT6lZ3lTW5lNzq97ycbCSW6w433S8=
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W6jrVNm8JKghPdsSbXb04 )

Website (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7H=
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5QZWHY869zddN3JQN06sYf2QW3qHQMv6zvDZWW1wYCdT4DhKHjW3XMD0n3D8qCYdTPl5v04 )

Doofinder, C. Cronos, 63 , Madrid, Madrid, , Spain

+44 330 818 5130

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apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
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ta-hs-link-id=3D"0" data-hs-link-id-v2=3D"+FO0QBPs">
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.hubspotemail.net/hub/8941902/hubfs/doofinder%20the%20newsletter-1.png?widt=
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      <div class=3D"hse-column-container hse-border-bottom hse-border hse-b=
order-bottom-m hse-border-m" style=3D"min-width:280px; max-width:600px; mar=
gin:0 auto; border-left:2px solid #eeeeee; border-right:2px solid #eeeeee; =
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      <table align=3D"center" style=3D"width:600px;border-bottom:2px solid =
#EEEEEE;border-left:2px solid #EEEEEE;border-right:2px solid #EEEEEE" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border-bo=
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=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:b=
reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17032381=
350289" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17032381350289_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi there!</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">A new traffic channel is quietly outperformin=
g everything else in eCommerce right now. Not paid search. Not email. Not s=
ocial. Traffic arriving from AI tools.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">In the first three months of 2026, traffic fr=
om AI sources to US retail sites grew 393% year over year. In March, that t=
raffic converted 42% better than non-AI channels. These are not casual brow=
sers. They have done their research and arrived ready to act. The problem i=
s that most stores are not built to receive them. Rigid search boxes that c=
annot handle a typo. Product pages that AI tools cannot read. Discovery jou=
rneys that stall the moment a shopper types something imprecise.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">This week, we look at what the data says abou=
t how AI-referred shoppers behave, what two fixes make the biggest differen=
ce right now, and what Amazon's latest move signals for the rest of the ind=
ustry.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Let's dive in.</p></div></div></td></tr></tbo=
dy></table>
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"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
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style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
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e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
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            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639763857571"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639763857571_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
><strong>AI Is Already Sending Buyers to Your Store. </strong></h2>
<h2 style=3D"margin:0; font-size:20px; line-height:175%"><strong>The Questi=
on Is What Happens Next.</strong></h2></div></div></td></tr></tbody></table=
>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17619287280332"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17619287280332_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"f4fa970e-7cf3-4994-9769-383e80fb8af7" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"fd0be5c0-7872-4c0d-9356-a7623c88d3d4" data-message-model-slug=3D"gpt-5-2-t=
hinking" style=3D"line-height:175%">
<p style=3D"line-height:175%">Once they arrive from an AI source, shoppers =
behave differently. They spend 48% longer on site, browse 13% more pages, a=
nd engage at a rate 12% higher than visitors from any other channel <a href=
=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W=
377Y6d5HvswYV3Z50p5QtgLfMVmxTY5nXHCW50kH_H6lZ3ntV68kjX489sy3W96-hGJ7T8XFHW6=
gbRXS868qNCV7QKqd7NLgw5W6G1H8n4M6P4hVZFBpR62x2q5N7dQYdGth-twW4KYdKn1bq5vPF5=
srMGDHz9fW4w0n6r5mHcHnMdKsWTltDfPW2RTDTY1vgtPzW5pxwPB5ySbHSW5X9hN36Zq98WN16=
hfRW9xgbHW7B1P7W679fhcW7-rXCR5yK1vxW63NTFQ4XBlz3W4LfrFl8mwc2YW22P93p1qq_tzW=
4brXsT6gWrsfW7YtXMw6NYfjSW3Hs9Z_27fs-6W4XGC9_3RmPYCN2NqDKSF0KPJN8VgwMljZw-m=
V26fnh2lZlFsW4Mvk4G7K1Ss3N1VxQLHD6dy3W6dc3GF8V0CNgW934Ncv2nYPpPW2SYzgz2J2Q4=
Ff5vmX7v04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"Mvz8/CUC" target=3D"_blank">(Adobe for Business, 2026=
</a>). They have already compared, researched, and narrowed their options. =
They are not browsing. They are deciding.&nbsp;</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">The shift is structural, not a trend. <a href=
=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W=
377Y6d5HvswYV3Z50p5QtgLfMVmxWq3qn9qW7Y8-PT6lZ3nbW5n_2SB7NXt-HW1TL7YW42KDxqW=
110WRY5g6vSYW2FFF0-7qrQNNW7Ql9085v606jW2yt7Zb7kghj8W5lsq5-872RPRVvFYt62hd9j=
7W4FK92y51CHPlW97JsFG8LDs96W4W1LGs2m9BTbW33C4vX6P2RgBW7Rt-vQ7QsWK2W86Ljp_1L=
rSD4W6rWnbW5PZZf-Vz-lQD7F5Hc5N9gTfKym4TGtW55vVZh1jTd4YW6SgBD86kTBMmW690rQW5=
kPBwNN3pP5wgllcMgW6C8xh88Bn6-3W1lkl5C4_-5rHW4yXgxn7kSJLwW6QTPK725QbwSW8rlk_=
k5HR4YSf1zknnC04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=
=3D"0" data-hs-link-id-v2=3D"iN5y/wwu" target=3D"_blank">Tech Nation's late=
st report</a> values the UK tech sector at $1.6 trillion (=C2=A31.2 trillio=
n), with AI now accounting for 32% of that total, more than double its shar=
e five years ago. And research from Rithum across 1,046 US and UK shoppers =
found that 36% have already used AI tools to help buy products, 66% to comp=
are prices, 47% to research before buying.&nbsp;<br><br></p>
<p style=3D"line-height:175%">These visitors have been understood by a flui=
d, conversational interface before they reach you. They arrive with intent.=
 And then they land on your store. That is where the conversion often dies.=
</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17817056955691" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Screenshot 2026-06-17 at 16.13.48" src=3D"https://hs-89=
41902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%202026-06-17%20at%201=
6.13.48.png?width=3D1112&amp;upscale=3Dtrue&amp;name=3DScreenshot%202026-06=
-17%20at%2016.13.48.png" style=3D"outline:none; text-decoration:none; max-w=
idth:100%; font-size:16px" width=3D"556" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243093632"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787626392"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787626392_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
><strong>Two Things Your Store Needs to Match the AI Shopping Experience</s=
trong></h2></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787828093"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787828093_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"00eb3d09-9dc0-442a-8374-20726a7a60dc" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"a845f053-949b-4014-8bdb-7b6726cb0703" data-message-model-slug=3D"gpt-5-4-t=
hinking" data-turn-start-message=3D"true" style=3D"line-height:175%">
<div style=3D"line-height:175%; height:auto" height=3D"auto">
<p style=3D"line-height:175%">AI-referred visitors have already been unders=
tood before they arrive. Your store now has to match that standard. Most fa=
ll short in two places.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">The first is search. The industry average zer=
o-results rate sits between 12% and 18%, according to Baymard Institute and=
 Econsultancy. Not because the product is missing, but because the engine c=
annot bridge the gap between how shoppers type and how catalogues are label=
led. "Trainers" finds nothing under "sneakers." "Waterproff jacket" hits a =
dead end. For a visitor fresh off a seamless AI research experience, that i=
s enough to end the visit.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%"><a href=3D"https://d12PvP04.na1.hubspotlinks.=
com/Ctc/5E+113/d12PvP04/VWD2MQ7HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxWK3qn9qW8w=
LKSR6lZ3kWW571DT_5SBWs-W43vQQF4spr-pVKLwNL8bgt4TW3Rxf3f95BxT_W3gnpFj3MD7xlW=
2m0x1q401s3-W5FpGhC68hP0ZVqD5Ps3vZ6DfW2brhQ82nSVGWW4F1RCl1j2gK_TtjsC8SLVR0W=
7STHB94lQJ2DN4cb1_7Ys4B1W6Jys_M1h-qbTW1zN1gj1TP5DjW75Wwb53Nf19XW3Q6mm78lcnf=
zVMzgRZ5wltgfW8Qzh3L4JjrB7W8l3nRB1qHB3XW6hH3tQ98dPqcW31GHWl6dL76BVKH1vR8NPh=
ZpW363xx370Y5h-W47p0cT634mV4W3vjyG75Q3ZN_W32mwKv5D9ztLW6dXKft5SGNVMf8vBgPH0=
4" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"91YR=
1sn0" target=3D"_blank">Fuzzy search</a> (also autocorrect) is the most dir=
ect fix. It recognises that "snaekers" means sneakers, that a transposed le=
tter is a typo and not a different product. The shopper never notices the c=
orrection happened. They just find what they were looking for.</p>
</div>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17778919275952" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VWD2MQ7HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxWK3qn9qW8wLKSR6lZ3mnW3Sgp5F4SbNG=
hVnK_QZ4HmPMnW5bHZjZ8l4r8KW66PBHy24K0LVW2KCwZf6HZ_nKW89Pvty4hJs4qW48QNvp2dv=
xCKW1zKJW83LCr9sW8svcRK7Hv8_3W24cxVc5gTH-9W7-ztTN1LQvr6W7HPXB62RslzBW2TG0vz=
8HpCWnW659p2G1d7tzyN4XplgG_NCw-W7M_THb3nCNcnW6Sff222Jn2vHW1RZxd-8GNxxsW4hsV=
Kj8dVmRjW2QJ9s982rhXtW1gRZP-1998-BW24Hzmh7HYHj4N1ZCpNV-lj4vW6XD8fk5SJHBCW3w=
YHqs3s69VsW2dDkwN6TF1Z7W84nmjH8zyQnMW8ZvFLN82b336f6WMcYM04" target=3D"_blan=
k" style=3D"color:#00a4bd" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"ibx8=
Mcrg">
        <img alt=3D"Screenshot from 2026-06-16 16-07-34" src=3D"https://hs-=
8941902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%20from%202026-06-16=
%2016-07-34.png?width=3D1112&amp;upscale=3Dtrue&amp;name=3DScreenshot%20fro=
m%202026-06-16%2016-07-34.png" style=3D"outline:none; text-decoration:none;=
 border:none; max-width:100%; font-size:16px" width=3D"556" align=3D"middle=
">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17816189358191"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17816189358191_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"line-height:175%">The second is what happens=
 after the search. An AI Shopping Assistant answers product questions, surf=
aces alternatives, and upsells without friction, all running 24/7. It also =
quietly generates data worth paying attention to. Every "no results" query =
and every abandoned conversation tells you where your catalogue has gaps an=
d where your UX is losing people.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">The Doofinder team joined the eCommerce Podca=
st to get into all of this, from closing the "finding gap" to how AI shoppi=
ng data points to your next growth opportunity. Worth a listen.</p></div></=
div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17816190059402"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"pre=
sentation" width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
  <tbody><tr>
    <td bgcolor=3D"#1DB954" align=3D"center" style=3D"font-family:Arial, sa=
ns-serif; font-size:15px; color:#000000; word-break:break-word; border-radi=
us:4px">
      <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/=
VWD2MQ7HcYr4W377Y6d5HvswYV3Z50p5QtgLfMVmxTY5nXHCW50kH_H6lZ3k_W5lN9rR3RkhVWW=
5mxPfx3LRlYcN4B0yQG114R4W7GvGY15Wlk8GW5JGcdW36psQbW2KKqxR4YKNDjW6b12S631KRl=
wW6Jw47L8-YYHDMbJ28Y9V2gcW4RBtZK1JRFvvW7QD5yY8CpH9sW1Vz_xB62kHbhW3npxnd4nJC=
F-W8GFg4j12c3_SVMb61-7X4QCDV4rhk-2D8wsXW5M6bwv1vr9QZW4wVHkg5FRy4SW4-gzgy1Tk=
pQhW3zSmDT4pfvd5W5XSh7b51H5dcN7249KzJRNLtW5Y6fCH55wbGdW4ybhsg5VXVK2W47NbsW8=
_6zhmN52-YRtrjd1tW1nL1hc2Y_Zz6W8tzwvx4gfbKmV4Hd4W5bdrXkVMls034v5TZTW3Pb6_L1=
XX1K4VYMVZZ5NCTw0f2ZJs5P04" target=3D"_blank" style=3D"font-family:Arial, H=
elvetica, sans-serif; font-size:16px; font-weight:bold; color:#ffffff; text=
-decoration:none; padding:16px 24px; display:block; width:100%; box-sizing:=
border-box; text-align:center" align=3D"center" data-hs-link-id=3D"0" data-=
hs-link-id-v2=3D"8NNvUC/3">
        =F0=9F=8E=A7 Listen on Spotify
      </a>
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243955503"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17690963020111"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17690963020111_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
><strong>More Trends Shaping How AI Is Changing eCommerce Right Now</strong=
></h2></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17619288043=
844" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17619288043844_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><ol style=3D"font-size:15px; line-height:175%" start=
=3D"2" data-start=3D"722" data-end=3D"726"></ol>
<p style=3D"line-height:175%">In May 2026, Amazon retired Rufus and launche=
d Alexa for Shopping, merging AI discovery into its primary consumer brand.=
 When Amazon makes that call, every other retailer needs to think carefully=
 about their own discovery experience.&nbsp;</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">And there is a structural problem worth knowi=
ng about. Adobe found that the average product page scores just 66% on LLM =
readability, meaning roughly a third of your product content is invisible t=
o AI tools right now. Incomplete or inconsistent product data simply will n=
ot surface in AI recommendations, regardless of your SEO.&nbsp;<br><br></p>
<p style=3D"line-height:175%">When the highest-converting visitors in eComm=
erce are already heading your way, the only question is whether your store =
is ready for them. See you next week!</p></div></div></td></tr></tbody></ta=
ble>
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color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gene=
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<p style=3D"font-size:14px; line-height:125%; font-weight:normal; text-alig=
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