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File: D:/hMailServer/Data/hyperflight.co.uk/robin/2C/{2C6D986F-3B40-4A3A-B318-3833007420D8}.eml
Date: Tue, 28 Jul 2026 12:04:19 +0200
From: Yael from Doofinder <yael.dekeijzer@doofinder.com>
Reply-To: marketing@doofinder.com
To: sales@hyperflight.co.uk
Message-ID: <1785233043581.f00b394b-07cc-41fa-ad6b-48979a7f5129@bf07x.hubspotemail.net>
Subject: Shoppers decided what to buy before they reached your store
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More shoppers arrive from ChatGPT already knowing what they want. Can your =
product page close them?

doofinder the newsletter-1 (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKLR3pyd0W7lCdLW6lZ3nrW=
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8S8yf40jm7v04 )

Hi there!

These days, when someone's after a product, they ask ChatGPT, get an answer=
, and click straight through to your product page. No homepage, no browsing=
, no search bar. They land exactly where they mean to buy.

It's a small shift that quietly changes what your product page needs to do.=
 And what makes it interesting is the timing: it's happening right as shopp=
ers are getting less willing to hand over their personal data, the very thi=
ng that used to help you guide them.

This week, we get into how AI is changing the way people reach your store, =
why your product page might be your only shot at the sale, and a customs sh=
ift that rewards stores with their data in order.

Let's dive in.

When Shoppers Show Up Already Decided

Here's how a lot of people find products now. A report out this month (http=
s://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc0-N2M2d0DW98CNnR5y=
6QhwW1vWpFD5S0TTnN4zFKKY5n4LbW5BWr2F6lZ3pCW6dcJss6XntmpW354f146MLYk3N3HYwPJ=
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x-70Y03LN1N5mz-17_7LW98G2W67ZPlGgM_Z-Xg4kC_fW4Nqv2D2p5F5qVMh_kS7N08v5W1VM4Q=
N7qGfWqV9Ylk_24rB31Vy5xKw8yCXbGW75y34_4GGs9XW66J9_J1dqgFcW2tJxT97rczjwN2zb3=
K655dr7W5BhtKQ8rqjJpW2MNhSw6p54QMW1FsDJr6tBd55W8t0Qds7bKJCQN1QFnFw3Ct0VVkkf=
Kg5PnBT8W7QVd2N3xPl9yf3-WdXv04 ) calls it the intent gap: shoppers skip you=
r search bar and homepage entirely, ask ChatGPT a question, and click strai=
ght to one product page. By the time they land, they already know what they=
 want, and all you see is what they do next.

A shopper who arrives this way isn't browsing. They're almost ready to buy,=
 with one question left: will this fit, does it work with what I've got. If=
 your product page can't answer on the spot, they don't explore your site. =
They just leave.

Plenty of stores assume a chatbot handles this. It doesn't. A chatbot runs =
on a script, so it breaks the moment someone asks something it wasn't progr=
ammed for, which is precisely the kind of specific question these shoppers =
show up with. That's the real difference between a scripted chatbot and an =
AI assistant (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc=
0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMq3pyd0W8wLKSR6lZ3mbW10jDnn7J3rFHW7=
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6hvlm4VlNQjH5ww210TdB5y8CJtVSW1HgT2L60hnkRf97TSWR04 ) : a script can only r=
epeat what it knows; an assistant can actually respond.

Screenshot 2026-07-23 at 11.24.53 (https://d12PvP04.na1.hubspotlinks.com/Ct=
c/5E+113/d12PvP04/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMq3pyd0W8wLKSR=
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YJN85Q32PKg_j3W4tPPTg6hvlm4VlNQjH5ww210TdB5y8CJtVSW1HgT2L60hnkRf97TSWR04 )

That's what Doofinder's AI Assistant (https://d12PvP04.na1.hubspotlinks.com=
/Ctc/5E+113/d12PvP04/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKM63pyd0W7Y8=
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tVTW8FMW9h67VTScVZphd28dthklW8CH7T157QGmPW7bmf_L7n87VWW7q87Jj6vRC4_Vjs4QC8t=
kYscW3mhLVT1x1tqrW79Mx5l1yWjDnN2fxTyVPN0_Wf7N65FC04 ) is made for. It lives=
 on the product page and runs on your own product info and docs, so it answ=
ers those specific questions on the spot, even looking things up when your =
data doesn't cover it. The shopper gets their answer without leaving the pa=
ge, and the sale you nearly lost goes through.

Shoppers Want Help. They Just Won't Hand Over Their Data.

Here's the catch that makes all of this harder than it sounds. Shoppers hap=
pily take AI's help, but they're increasingly unwilling to give it the pers=
onal data that used to power a tailored experience. A recent survey of 2,00=
0 UK shoppers (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VX=
c0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMK3pyd0W95jsWP6lZ3llW3LfKVt1y83n3W=
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_cnW1T2WgQ2s1Y48W8CYhLg3yVr0LW1kPkqt2rVYPPW8nhjWw3YWL9CW80y4W_1WqLnNW41dJJN=
67ZB8bW8d-yHW3wZzx0W3TdG_H33rZqKW3WPt3m49v18sW9jSgVm8X4whcW1RNzgw8JYyX6dg7G=
8x04 ) found that 70% want brands to understand what they like, but 43% won=
't share their browsing data or AI chat history to make it happen, even if =
it gets them better deals.

The takeaway for stores is a little counterintuitive. As people close off t=
heir browsing and chat histories, the data you gather on your own site beco=
mes your most valuable asset. The wider web is telling you less than it use=
d to, so what a shopper does directly on your site, right in the moment, ma=
tters more than ever.

And that's the quiet upside of running your own AI tools: every question a =
shopper asks and every product they compare on your site is first-party dat=
a you own, insight into what people actually want that you don't have to bu=
y, borrow, or coax out of anyone.

Explore the AI Assistant
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc0-N2M2d0DW98C=
NnR5y6QhwW1vWpFD5S0TTnN4zFKMq3pyd0W8wLKSR6lZ3mDW14BFsY86bTxrW94GDDv3XKPTmN1=
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llcMW39ktX49611_0W7Q5FBH3vtlKRW40V0LG2q6KjqW5Pk5RS93QHSnW25JRcK5XSzzrW4-W1q=
L8CjgJrVSTRl44qz5rdW6HcY9d7qpc6vf12GbWW04 )

That Same Product Data Now Helps at Customs Too

Speaking of data being an asset, here's another place it's paying off right=
 now. The same detailed, well-organized product data that answers a ready-t=
o-buy shopper helps you sell across borders too. On July 1, the EU dropped =
its =E2=82=AC150 duty-free limit and replaced it with a flat =E2=82=AC3 cus=
toms charge on low-value parcels. We're talking 4.6 billion parcels under t=
hat limit that came into the EU in 2024 alone. And the US hasn't sorted its=
elf out either: its own duty-free exemption has been on pause since August =
2025, with the comment period on the current rules closing today.

So really, customs wants the exact same thing your shoppers do: clear, spec=
ific product data (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMq3pyd0W8wLKSR6lZ3lkW5jFRgS8Cn=
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V444h5bM1XdvmjSDGyW2HpYbr4PTs0FW31y_-C718Wjhf866Kn004 ) instead of vague li=
stings. Sort it out once and you're closing more sales and breezing through=
 customs, all off the same work.

Trust is built in small moments, not big promises. See you next week!

Ya=C3=ABl de Keijzer

Doofinder Content Team

LinkedIn (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc0-N2=
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G4r1d84V6f2ys8VK04 )

Website (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc0-N2M=
2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKLR3pyd0W7lCdLW6lZ3nrW2hG5vr7fYG7yVf17V96=
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B4D7-q9YNW7yTBMv41YBP7W2RqcvW4fXtkTV5HJg02VbRPSW9lwk-T2k8S8yf40jm7v04 )

Doofinder, C. Cronos, 63 , Madrid, Madrid, , Spain

+44 330 818 5130

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p-m{border-top:2px solid #eee !important}
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bottom:none !important}
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x !important}
.moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-=
html .hse-section .hse-size-12{max-width:600px !important;width:600px !impo=
rtant}
@media only screen and (min-width:640px){.hse-column-container{max-width:60=
0px !important;width:600px !important}
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om:20px !important}
#section-1 .hse-column-container{background-color:#fff !important} }</style=
><!--<![endif]--><style type=3D"text/css">#hs_body #hs_cos_wrapper_main a[x=
-apple-data-detectors]{color:inherit !important;text-decoration:none !impor=
tant;font-size:inherit !important;font-family:inherit !important;font-weigh=
t:inherit !important;line-height:inherit !important}
a{text-decoration:underline}p{margin:0}body{-ms-text-size-adjust:100%;-webk=
it-text-size-adjust:100%;-webkit-font-smoothing:antialiased;moz-osx-font-sm=
oothing:grayscale}
table{border-spacing:0;mso-table-lspace:0;mso-table-rspace:0}table,td{borde=
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img{-ms-interpolation-mode:bicubic}p,a,li,td,blockquote{mso-line-height-rul=
e:exactly}
.ShadowHTML p,.sh-modified-inline p{margin:0}</style></head>
  <body id=3D"hs_body" bgcolor=3D"#ffffff" style=3D"margin:0 !important; pa=
dding:0 !important; font-family:Arial, sans-serif; font-size:15px; color:#0=
00000; word-break:break-word">
    <div id=3D"preview_text" style=3D"display:none;font-size:1px;color:#fff=
fff;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:hidden;=
" lang=3D"en">More shoppers arrive from ChatGPT already knowing what they w=
ant. Can your product page close them?=E2=80=87=CD=8F =E2=80=87=CD=8F =E2=
=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=8F =E2=80=87=CD=
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=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
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=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=
=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =C2=AD =
=C2=AD =C2=AD &nbsp;
</div>
   =20
<!--[if gte mso 9]>
<v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t">
    <v:fill type=3D"tile" size=3D"100%,100%" color=3D"#ffffff"/>
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<![endif]-->
    <div class=3D"hse-body-background" lang=3D"en" style=3D"background-colo=
r:#ffffff" bgcolor=3D"#ffffff">
      <table role=3D"presentation" class=3D"hse-body-wrapper-table" cellpad=
ding=3D"0" cellspacing=3D"0" style=3D"margin:0; padding:0; width:100% !impo=
rtant; min-width:320px !important; height:100% !important" width=3D"100%" h=
eight=3D"100%">
        <tbody><tr>
          <td class=3D"hse-body-wrapper-td" valign=3D"top" style=3D"font-fa=
mily:Arial, sans-serif; font-size:15px; color:#000000; word-break:break-wor=
d; padding-top:20px; padding-bottom:20px">
            <div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper hs_cos_=
wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: inherit; font-=
size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d=
ata-hs-cos-type=3D"dnd_area">  <div id=3D"section-0" class=3D"hse-section h=
se-section-first" style=3D"padding-left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border hse-border-top hse-bord=
er-m hse-border-top-m" style=3D"min-width:280px; max-width:600px; margin:0 =
auto; border-left:2px solid #eeeeee; border-right:2px solid #eeeeee; box-si=
zing:border-box; border-top:2px solid #eeeeee; background-color:#ffffff" bg=
color=3D"#ffffff">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-left:2px solid #E=
EEEEE;border-right:2px solid #EEEEEE;border-top:2px solid #EEEEEE" cellpadd=
ing=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border hse-b=
order-top hse-border-m hse-border-top-m" width=3D"600" bgcolor=3D"#ffffff">
      <tr style=3D"background-color:#ffffff;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:596px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"596" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-0-0" class=3D"hse-column hse-size-12">
  <div id=3D"hs_cos_wrapper_module-0-0-0" class=3D"hs_cos_wrapper hs_cos_wr=
apper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"presentat=
ion" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:40px 20px 20px; font-size:0px">
        <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKM63qn9qW7Y8-PT6lZ3lTW1NZChR1pq=
B0gW4nrgMr1Y7FZQW8b1FBf7YBRTWN22FL6bZpx6mW7CQYHl2BF8B5VyZnbR3Z12fTW2JM6lD1n=
lvmpW3xdk1l34LB_6W8gBzWK5mb-HRW1FHMBG8wcFMqW3JJ7JL4nB-psW1pLnqx1fh4syW4q9xH=
M4pzZdTW8hRyQq1jCGN3W6LhqxX3prjzYW4GCWgm3mFnzzW4s5BK-2k6Vr2W1Tgn7V55W1q9Vd4=
XXZ7hJYdNW6c7qlD4PCyWsVJdchT30h0vKW286Y8n93ghphW1RgwmR1sFggkN8zxm5nNjCKVW3R=
bN4n1QwDjjW19r2JN3z_kRdf2lBb6d04" target=3D"_blank" style=3D"color:#00a4bd"=
 data-hs-link-id=3D"0" data-hs-link-id-v2=3D"+FO0QBPs">
        <img alt=3D"doofinder the newsletter-1" src=3D"https://hs-8941902.f=
.hubspotemail.net/hub/8941902/hubfs/doofinder%20the%20newsletter-1.png?widt=
h=3D1112&amp;upscale=3Dtrue&amp;name=3Ddoofinder%20the%20newsletter-1.png" =
style=3D"outline:none; text-decoration:none; border:none; max-width:100%; f=
ont-size:16px" width=3D"556" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
</div>
<!--[if gte mso 9]></table><![endif]-->
<!--[if (mso)|(IE)]></td><![endif]-->
    <!--[if (mso)|(IE)]></tr></table><![endif]-->
    </div>
  =20
  </div>
  <div id=3D"section-1" class=3D"hse-section hse-section-last" style=3D"pad=
ding-left:10px; padding-right:10px">
   =20
   =20
      <div class=3D"hse-column-container hse-border-bottom hse-border hse-b=
order-bottom-m hse-border-m" style=3D"min-width:280px; max-width:600px; mar=
gin:0 auto; border-left:2px solid #eeeeee; border-right:2px solid #eeeeee; =
box-sizing:border-box; border-bottom:2px solid #eeeeee; background-color:#F=
FFFFF" bgcolor=3D"#FFFFFF">
   =20
    <!--[if (mso)|(IE)]>
      <table align=3D"center" style=3D"width:600px;border-bottom:2px solid =
#EEEEEE;border-left:2px solid #EEEEEE;border-right:2px solid #EEEEEE" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"presentation" class=3D"hse-border-bo=
ttom hse-border hse-border-bottom-m hse-border-m" width=3D"600" bgcolor=3D"=
#FFFFFF">
      <tr style=3D"background-color:#FFFFFF;">
    <![endif]-->
    <!--[if (mso)|(IE)]>
  <td valign=3D"top" style=3D"width:596px;">
<![endif]-->
<!--[if gte mso 9]>
  <table role=3D"presentation" width=3D"596" cellpadding=3D"0" cellspacing=
=3D"0" style=3D"width:596px">
<![endif]-->
<div id=3D"column-1-0" class=3D"hse-column hse-size-12">
    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:b=
reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17032381=
350289" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17032381350289_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi there!</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">These days, when someone's after a product, t=
hey ask ChatGPT, get an answer, and click straight through to your product =
page. No homepage, no browsing, no search bar. They land exactly where they=
 mean to buy.<br><br></p>
<p style=3D"line-height:175%">It's a small shift that quietly changes what =
your product page needs to do. And what makes it interesting is the timing:=
 it's happening right as shoppers are getting less willing to hand over the=
ir personal data, the very thing that used to help you guide them.<br><br><=
/p>
<p style=3D"line-height:175%">This week, we get into how AI is changing the=
 way people reach your store, why your product page might be your only shot=
 at the sale, and a customs shift that rewards stores with their data in or=
der.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Let's dive in.</p></div></div></td></tr></tbo=
dy></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649242892021"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639763857571"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639763857571_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>When Shoppers Show Up Already Decided</h2></div></div></td></tr></tbody></=
table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17619287280332"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17619287280332_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"f4fa970e-7cf3-4994-9769-383e80fb8af7" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"fd0be5c0-7872-4c0d-9356-a7623c88d3d4" data-message-model-slug=3D"gpt-5-2-t=
hinking" style=3D"line-height:175%">
<p style=3D"line-height:175%">Here's how a lot of people find products now.=
 A <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc=
0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKLd5nXHCW69t95C6lZ3lyV6sXww3cwpH4W35=
q_Ns2LSnRxW48tLCf6p9QtCW7PfRcj14tt0tW6C1Wp-5LN3jYW3lytxm1KSBlvVQvJTv8npsQGW=
7-KK628wk1TbW91XMzk1qLgLVW8C8kVs7GgCRnW58Cd7P9c34XFW4Sr3dm2TknvYN9d8NBZX1MN=
yW4sWRPh1F5-2WW2K3k-s4VS_rzW1B0vzt2MgrFYW82JRRs4XScJgW1QhgHb1kyYZQV-JFJ25JN=
Vd4W6HGF_661bS7wN67hHBnZwpc6W1gvPMB36jMvRW8Y2Y007gPdS9W4_BPqs1gpPyYW1pVVhd3=
Xypt0W36-9tZ91631ZW3pfLqp2PptqSW2TJP1h5nJ8N9N2FpNnZrbG8fW2LvZnf16L6cdW4Y_-b=
t8DMHKWW7rrjcc25SCk3W1dmfxv6JssM9W1PYDY_4358vBW8prfQY8H_ZSLW48H3dC7bxYPJf4x=
05Zb04" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D=
"mlfDEAa8" target=3D"_blank">report out this month</a> calls it the intent =
gap: shoppers skip your search bar and homepage entirely, ask ChatGPT a que=
stion, and click straight to one product page. By the time they land, they =
already know what they want, and all you see is what they do next.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">A shopper who arrives this way isn't browsing=
. They're almost ready to buy, with one question left: will this fit, does =
it work with what I've got. If your product page can't answer on the spot, =
they don't explore your site. They just leave.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">Plenty of stores assume a chatbot handles thi=
s. It doesn't. A chatbot runs on a script, so it breaks the moment someone =
asks something it wasn't programmed for, which is precisely the kind of spe=
cific question these shoppers show up with. That's <a href=3D"https://d12Pv=
P04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc0-N2M2d0DW98CNnR5y6QhwW1vWp=
FD5S0TTnN4zFKMq3qn9qW8wLKSR6lZ3nlW4xyh7W4t_jkrW2zvbFs1m8693W14lxRZ468yg8Vtj=
0b82RqRy3W5bBSsL8bhGhpW8GP3Rw2wXpfcW69b9pD7jr8wWN45z_ctmxXGvW4cCqkz3D4L40W8=
_wXQ_87tRx_W6Ghrzt3qc_w0W6wvkb05k2k4zW54HhSB4fVRmzW4xRy-L3ZHntMW6tlbcr4LjLZ=
tN9fqdbZ_jty8W5Gy2qL35gMSVVm03br8rJ7XMW6bb_f02ZfSXKW5PbW8w1CL9q5W2988bG6KWl=
mVW3h-rJr8F4KMQW5zKRMX2b6D6dW5419KS3q9Wj6W6tbVqV8Q09bZW1ZDYVv1SpCQSW2_nwm86=
Kv6HFW4stqr13q5K16f75Hn8W04" style=3D"color:#00a4bd" data-hs-link-id=3D"0" =
data-hs-link-id-v2=3D"xRMvzoIj" target=3D"_blank">the real difference betwe=
en a scripted chatbot and an AI assistant</a>: a script can only repeat wha=
t it knows; an assistant can actually respond.</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17847972286572" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMq3qn9qW8wLKSR6lZ3nqW54b0fd5nN=
yrVW1pcKWN2vFvfvW4s1-Cw5g2RdnW8VCbSg570RXCW3bBF415V8XfCW1YMKm-7mf10PW7RKNml=
3VxxlQW8bp0gv11vYTHW8S_CP64jhxDvW52jqZM54-dz7W1mcPY_7KgbQmW8Xyj9H3FRb8FF5Z5=
7TBn9WLW1r8Nqp9cpktzW1Lt0xG7G_YrZW2XQgmb5jqjWPW6scYws3L-Qc0N3TZhGhYDHhwVslb=
778G32xqW8Twfv373_BfxW6DjzzM8LY_NrW5JKTqj33fv9hW4Z41LC3w0WGCVN2n5586nq4WW4W=
54TP6YSMmnW327-TC5bp5McN4CmKrJ41l9vW877c177Qxnc5f1CWsNv04" target=3D"_blank=
" style=3D"color:#00a4bd" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"2F9d8=
haH">
        <img alt=3D"Screenshot 2026-07-23 at 11.24.53" src=3D"https://hs-89=
41902.f.hubspotemail.net/hub/8941902/hubfs/Screenshot%202026-07-23%20at%201=
1.24.53.png?width=3D1112&amp;upscale=3Dtrue&amp;name=3DScreenshot%202026-07=
-23%20at%2011.24.53.png" style=3D"outline:none; text-decoration:none; borde=
r:none; max-width:100%; font-size:16px" width=3D"556" align=3D"middle">
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17847969555951"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17847969555951_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"line-height:175%">That's what Doofinder's <a=
 href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VXc0-N2M=
2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKM63qn9qW7Y8-PT6lZ3mhN9bqY0XZXpx0W7TF2N18=
yW-8XW4PcJPk4_X7gZW3BP-kS32CQWDN1HLyH3wk0z1W2PJKPN7_LZ0ZW1bM7np5mbvqkN7Bd_f=
4nvR9ZW4QBhcB7MbJY0W2HyQSL6xkNCNW3lNftS7BCxKdW2G8JQy927vzVVp8fbc4KnzlhW1sDW=
df4kMGz-W8LK5ML30qqc-N6czxcTMgr_5Mz4ChjxTMFKW9lYbH7536_GgW96-Wqb93qC5mW63xr=
jq8plHY5VmtssN7cNlk5N22j2YWCpBSnW30KD-B7Wm_tNW5t41vj3cfGdZVgzfx_3mt8_4W74dk=
Pr25Xdnvf945Wss04" style=3D"color:#00a4bd" data-hs-link-id=3D"0" data-hs-li=
nk-id-v2=3D"rHqw1sAR" target=3D"_blank">AI Assistant</a> is made for. It li=
ves on the product page and runs on your own product info and docs, so it a=
nswers those specific questions on the spot, even looking things up when yo=
ur data doesn't cover it. The shopper gets their answer without leaving the=
 page, and the sale you nearly lost goes through.</p></div></div></td></tr>=
</tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243093632"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787626392"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787626392_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Shoppers Want Help. They Just Won't Hand Over Their Data.</h2></div></div>=
</td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17836033625922"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17836033625922_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div style=3D"line-height:175%; width:100%">
<div style=3D"line-height:175%; height:auto" height=3D"auto">
<p style=3D"line-height:175%">Here's the catch that makes all of this harde=
r than it sounds. Shoppers happily take AI's help, but they're increasingly=
 unwilling to give it the personal data that used to power a tailored exper=
ience. A recent <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113=
/d12PvP04/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKKF5nXHCW50kH_H6lZ3kWW4=
g4-Kh7bcWgJW3w9h5t1fbps7T8bLr9j4QZzW7tSR2495bhlHN9g8lH_nvlx4W2zR_Gf6B5NhdVS=
KthD6NfcdqW95zns960MY5yW9hJZ0S7yKcgdW3zR6Xp5czcBgV6htDP2qsNhYW67ll7y7wkHrQV=
T90RH7tPGr3W4MCd4w95TK_NW76kQ564vdW1gW69drjZ7rp7WdW3xrw1m3zyDFgW2w7xRh3-HJd=
KW38kNhf4CS5dkVFwzSZ95zSH_W53X1M87Q9wB0W3DYW4K9jRnN1W6wly2Q6gF2tKW8MWRXd4Yq=
tPlW97BX0x4g1pdqN8Y8d7PHqXHnW8RyBNY122RyXW8D0LPS4WX6KWW5nnLHs48lhd2W2kT6Q16=
Lw_PHVpwhZt88PvswVnMqR-6Y4Fxdf5cyyLP04" style=3D"color:#00a4bd" data-hs-lin=
k-id=3D"0" data-hs-link-id-v2=3D"206kw8WX" target=3D"_blank">survey of 2,00=
0 UK shoppers</a> found that 70% want brands to understand what they like, =
but 43% won't share their browsing data or AI chat history to make it happe=
n, even if it gets them better deals.</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17836048400975" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"doofinder_trust_stat_callout" src=3D"https://hs-8941902=
.f.hubspotemail.net/hub/8941902/hubfs/doofinder_trust_stat_callout.jpg?widt=
h=3D1112&amp;upscale=3Dtrue&amp;name=3Ddoofinder_trust_stat_callout.jpg" st=
yle=3D"outline:none; text-decoration:none; max-width:100%; font-size:16px" =
width=3D"556" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17847972398603"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17847972398603_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div style=3D"line-height:175%; width:100%">
<div style=3D"line-height:175%; height:auto" height=3D"auto">
<div style=3D"line-height:175%; width:100%">
<div style=3D"line-height:175%; height:auto" height=3D"auto">
<p style=3D"line-height:175%">The takeaway for stores is a little counterin=
tuitive. As people close off their browsing and chat histories, <strong>the=
 data you gather on your own site becomes your most valuable asset.</strong=
> The wider web is telling you less than it used to, so what a shopper does=
 directly on your site, right in the moment, matters more than ever.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">And that's the quiet upside of running your o=
wn AI tools: every question a shopper asks and every product they compare o=
n your site is first-party data you own, insight into what people actually =
want that you don't have to buy, borrow, or coax out of anyone.</p>
</div>
</div>
<div style=3D"line-height:175%; height:0px" height=3D"0">&nbsp;</div>
</div>
</div></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17816190059402"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"pre=
sentation" width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=3D"0">
  <tbody><tr>
    <td bgcolor=3D"#3B2478" align=3D"center" style=3D"font-family:Arial, sa=
ns-serif; font-size:15px; color:#000000; word-break:break-word; border-radi=
us:4px">
      <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/=
VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMq3qn9qW8wLKSR6lZ3m7W6cDQZn5FMN0=
cW1lDxHG60c6FnW5Qy9v38BRzN5N5V8yvc-jhfrN1hGFRc3d_2jW6s_9CY78RL15W7GlPyG62Vx=
j4VH-Yg46SrBGDW7ZXSF48z8YSjW8SGm2v4bsw2QW4XgZ_52TTSb8W68w_0R67NZnFN4BpD_7hn=
gyVW7h2M5y6tnd0HN87Dw2nPZwZ5VTXDW08kHKWxW2gWT8m7vJZt9W24VQzc3cTpdbW43wvPD6_=
CwjqW38b1RB91jKfpW6gyhH12cvjW8W1C6ZQW7-6bs5W6GWXdF6YQDF_M7928jzSDBmVDts4Z6q=
DjJ9W69_BrP8JSmkcW59fVL17xVh9gV6VR1c2sQHq8f1BjqYd04" target=3D"_blank" styl=
e=3D"font-family:Arial, Helvetica, sans-serif; font-size:16px; font-weight:=
bold; color:#ffffff; text-decoration:none; padding:16px 24px; display:block=
; width:100%; box-sizing:border-box; text-align:center" align=3D"center" da=
ta-hs-link-id=3D"0" data-hs-link-id-v2=3D"k8jYTfyS">
        Explore the AI Assistant
      </a>
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243955503"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17690963020111"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17690963020111_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>That Same Product Data Now Helps at Customs Too</h2></div></div></td></tr>=
</tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17619288043=
844" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17619288043844_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><ol style=3D"font-size:15px; line-height:175%" start=
=3D"2" data-start=3D"722" data-end=3D"726"></ol>
<p style=3D"line-height:175%">Speaking of data being an asset, here's anoth=
er place it's paying off right now. The same detailed, well-organized produ=
ct data that answers a ready-to-buy shopper helps you sell across borders t=
oo. On July 1, the EU dropped its =E2=82=AC150 duty-free limit and replaced=
 it with a flat =E2=82=AC3 customs charge on low-value parcels. We're talki=
ng 4.6 billion parcels under that limit that came into the EU in 2024 alone=
. And the US hasn't sorted itself out either: its own duty-free exemption h=
as been on pause since August 2025, with the comment period on the current =
rules closing today.<br><br></p>
<p style=3D"line-height:175%">So really, customs wants the exact same thing=
 your shoppers do: clear, specific <a href=3D"https://d12PvP04.na1.hubspotl=
inks.com/Ctc/5E+113/d12PvP04/VXc0-N2M2d0DW98CNnR5y6QhwW1vWpFD5S0TTnN4zFKMK3=
qn9qW95jsWP6lZ3ngW3ZrSFh7SGx5VW6qqHsW5qq4gYW1kX4Zb6hDz6JW2rDlrk8dMnBVW92dTp=
q9gwt4tW38Bh7-3BQ1XQW5VHX2d5w6ql6VVV5NH95X6SFW1Z8zxw43LWy0N6PsF2MgzGXTW7zKz=
tP8hvldcW6xCkL5587S2LW7lf-Lg7Pjl4pW9fQqL71j-M-DW7xZ16K50v5k1W4tcY1L1vnPTnW4=
5cQtF2wkK7RW5-DXH36hGsfxW8QcBtv29Cfd7W1dQ-HQ8bDGZ6W7RzZH49gK8t9W2KMWl73kXzv=
kW7zv4fx5C7n8WW5XK2TK6KQH0cW8FfLht2PTf4CW5h3f2q7cKz2YVR6VKb8jQfx9VJBb9639_1=
82W6hYmj04pD6TrW5K6Wj579Fqw5f3wm4TH04" style=3D"color:#00a4bd" data-hs-link=
-id=3D"0" data-hs-link-id-v2=3D"y3PNkrTM" target=3D"_blank">product data</a=
> instead of vague listings. Sort it out once and you're closing more sales=
 <em>and</em> breezing through customs, all off the same work.</p></div></d=
iv></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px 25px"><div id=3D"hs_cos_wrapper_module_1773917080=
0333" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
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000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #1B1851;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
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"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639809191748"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639809191748_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"0a524984-92df-4215-a0fc-e04b729f0f7f" data-message-model-slug=3D"gpt=
-5-2-thinking" style=3D"line-height:175%">Trust is built in small moments, =
not big promises. See you next week!</div></div></div></td></tr></tbody></t=
able>
<div id=3D"hs_cos_wrapper_module_17023850845051" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
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:center; padding:10px 20px; font-size:0px">
        <img alt=3D"1732782328128" src=3D"https://hs-8941902.f.hubspotemail=
.net/hub/8941902/hubfs/1732782328128.jpeg?width=3D200&amp;upscale=3Dtrue&am=
p;name=3D1732782328128.jpeg" style=3D"outline:none; text-decoration:none; m=
ax-width:100%; font-size:16px; border-radius:50%" width=3D"100" align=3D"mi=
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"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1-0-4" class=3D=
"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"=
color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gene=
ral-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_m=
odule-1-0-4_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_=
type_rich_text" style=3D"color: inherit; font-size: inherit; line-height: i=
nherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"=
><p style=3D"line-height:175%; text-align:center; font-weight:bold" align=
=3D"center"><span style=3D"color: #000000;">Ya=C3=ABl de Keijzer</span></p>
<p style=3D"font-size:14px; line-height:125%; font-weight:normal; text-alig=
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