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Date: Tue, 5 May 2026 10:48:38 +0200
From: Yael from Doofinder <yael.dekeijzer@doofinder.com>
Reply-To: marketing@doofinder.com
To: sales@hyperflight.co.uk
Message-ID: <1777970828764.a275fa96-a8ea-41c6-a8b5-f7b3989bc1e0@bf07x.hubspotemail.net>
Subject: The gap between good stores and great ones is widening
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Here's what the winning side looks like.

doofinder the newsletter-1 (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dzq3pyd0W7lCdLW6lZ3krW=
6FFbGS1lwSdtW7KZGLf8Tyct1W5r4jDP7YGkJ-MvyVpK1y21KW87kmcf7Bf6M_W6s1rvq9lP5wj=
W6-J1kS2tWMJzW59Vyrr5rX79gW1Why8S5857ZlW7Gk-DS3yWfD_W4JtzkY5t66rvW2P1_nz2yR=
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_SW3mWdmG1jzYSGW1MBBSQ1tV8nVW5Pkjy84sYmZXW16MhXQ4pD3qVW7ZwJJG5jMlssW8LWpmH4=
dZX7Qf3WfchY04 )

Hi there!

Retail is shifting fast, and for the stores paying attention, that's creati=
ng real opportunity. Yes, more stores are closing and consumers are more de=
liberate with every purchase. But the interesting part is what that's unloc=
king: a clearer gap between stores that are building something solid and th=
e ones that were just coasting on momentum.

This week, we're looking at what's actually driving that divide, how shifti=
ng consumer behavior changes the way you should sell, and what the stores g=
rowing right now have in common.

Let's dive in.

Expansion Is Slowing. Strategy Is Catching Up.

On both sides of the Atlantic, the retail market is sorting winners from th=
e rest fast, and the winners are worth paying attention to.

In the UK, John Lewis is growing. In the US, Aldi and Dollar General are ex=
panding aggressively while others pull back. Growth will be uneven, and ret=
ailers will work harder for every discretionary pound (https://d12PvP04.na1=
.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKs=
yN824DBj3pyd0W95jsWP6lZ3nXW1rYLdG2wZX4TVw7w888wdzDjW6kYJqq4588gqW4CRtWm4knd=
ZMW2VNBbB2dcd-zW36wGpV51c3ySW689CFD3XS1lXW70N5vK6dvR10W2hkKDX46z4b8W65rkMf6=
JGDktW49njNt7mn4RqW29bq8R6JtYJTW8vqn3S8cMSQmW3YVl8t1qltD7W4rGX_26VrdMKW64rr=
BJ1pC7vyW6476RY3hPbrGW2Cp8WQ10rS10W306C1K5lWkM2W4zfKFv5WRD12W2ShBlD1FytQVW5=
VMr_b4l2wVnN3pnq0grn-jTW7QxddJ1t7hLBW8YT3w31ksqJyVsw-2J3XFdF-W3Bkq028MjcDRW=
3XsJ9S6_HrcHW3m5Tx-4Kgt2QW4LYQbP1sMg8cf9cWDvj04 ) . However, the market isn=
't shrinking, it's polarising, and that's good news for stores that are wil=
ling to be intentional.

For ecommerce, the same opportunity exists. The stores pulling ahead aren't=
 necessarily getting more traffic. They're converting better and getting mo=
re from the visitors they already have.

How Economic Pressure Changes the Way People Buy

When money gets tight, people do not stop spending. They spend differently.=
 A recent eCommerceNews article (https://d12PvP04.na1.hubspotlinks.com/Ctc/=
5E+113/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824DBj3pyd0W95jsWP6l=
Z3pYW3x8CDt8r5hq6W5qCcLt6DCxXyW5dPrs01NXnKQW3w345f6llkGFW1ZKRJQ2S32drW4M4RS=
V795c36N7BL6jxXrH5LW3WvJyc5Mvn5SW55YCVz92zyS4W82YLjQ7VBGF0W64vKWy3690KVW9kh=
2vS5zL3bYVVps1p7PMMsDW3hy1Dq6htR06W50VR5w79jn9CW65kdbL3fv07KW8hs-DY5L2VyXW2=
WFHPl4bctqVVLJW-V1MHCvPW4S2mh16bl63TW32Hvlx7jBsq_W6-bBbc3HJr4MW6QzcY_7TR78n=
W88mrjg63kd2yW4kDlzf6qLKzBVRxFzj39DyCMW92ScRm2wKRwSN6cQZfT2mqnhN52jyBfTY80h=
W2-PYVw1D37m0f3VKkYW04 ) explored this with several marketing experts. Shop=
pers eat out less but invest in premium groceries. They delay holidays but =
upgrade their home setup. They switch brands in low-attachment categories w=
hile staying loyal where trust is high.

The market is not smaller. It is more complex. Shoppers research more, comp=
are more rigorously, and take longer to decide. When people are actively we=
ighing trade-offs, the brands that make decisions simple and transparent wi=
n.

This is where Doofinder's AI assistant (https://d12PvP04.na1.hubspotlinks.c=
om/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824DB03pyd0W8=
wLKSR6lZ3pNW7kHDS17Qz4wCW6SW6V-3RLxsWW625Hvw38xxF5W6sQZ4s8stXsxW6XFD5R6rK20=
GW2lW7R71qq0xGN1BJNY1dThXNW6ktswZ6F9V_lVW6X5J6yVBR_V2dy3f3Wql33W5ClGGM8HBQD=
7N88qZbwKhSG2W2K51pD2cKk59W2fm41c67-R34W9dQQK53MxlmGW1qGfv454sz2XW5Dpy_286s=
ZCNW5cDpV15-fLd-W2h7wGj4MH0ymN904j1JWTrDPW1TM0Sz2y1NDXW4tNdRC2D63dJVSN6gT7C=
8vpZW2q50_T1t20BxW35C9Ly4TRQk5W8CkYLg8pWKVmW3BBHbg5T3vH1N1jtdhVww0CQf16NJVb=
04 ) adds genuine value. Not by pushing products, but by understanding inte=
nt, comparing options on what actually matters to that shopper, and removin=
g the last-mile hesitation that kills conversions. This article walks throu=
gh the key use cases (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12P=
vP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824DBj3pyd0W95jsWP6lZ3lQW45wC_J=
2bn4jTW8S61HH1g8k3BW7rdfss5j52rQN73254bp-dBXV528Wv8z5fYbMQKxKztm2T9W3x07wp5=
Rmvg5W859yys7smlBKW32bWp_51SJ8hMS_rc7xxw4zW5WK5vJ5_pb15W2tC30G53Y_MWW2nYWJt=
73MT4PW7fXzqP4bdl0XVtGnFf6PY8b5W7wNCcs3gLDSsW5ykBZJ2f26_3VgQ5QK5r4yXNN8FqLl=
mvrwlpW9bRBnM3wr_sCW1mgrzS3-dgRGW3456CJ5j9zcMN25SZ-WBP_wTW9gX3yj77Yv7_N24zp=
x622R-vW3-m0mB5VBB7WW88k_G-4DqccpW8sv0gg2TP7pKW38GTKh7vpXjFW7f-75C3mbPl6f3W=
xFPx04 ) .

Ultra-Fast Delivery Is Not What Most Shoppers Want

Amazon expanded one-hour shipping. JD.com launched in the UK with same-day =
delivery. It feels like speed is the ultimate advantage. But new research (=
https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-p=
p56zmjYfW89-nNw5NHKsyN824DBj3pyd0W95jsWP6lZ3mbW7ZRQVB60gzKPW6d6P6l7KSrfqN5L=
XZY6d9xRMW979g_g2BKk24W8qP1hn4KvFg_W1dPpWq83zSWYW5Y7gjQ6WHvqgW7SMlcg85yKl8W=
7PFxFy8Xjn9BW3WCv7F5lQ0W4W1H5tSg7lB8Q2W40XZDt706clvW6hWsLd7T2frhMMgB0qZ81M9=
V35C8X5VPhF8W68xH4055lJ8fVXRnsc5JZm-GW8-Jlr74RhjV3W5VPXy07Klh2SW5hh4KT4Bf5X=
-W4JxC036btrq5W6HXRXf2MNWcJW5khqPJ1b_jGbW4-M14L4n6FncN222M_JTyT21W7-H5J53ct=
y_wW9h7y9g4x3NJYW6JC8XX9d8VH8W9bD6ck75QbTCN3G-t-5TzNcZf6zgs5F04 )  says oth=
erwise.

Only 4% of shoppers expect same-day delivery. 83% are comfortable waiting t=
wo to four days. What shoppers actually care about is predictability: 94% c=
ited communication failures as their top frustration, not speed.

For most stores, the real friction is not delivery. It happens earlier: sho=
ppers who cannot find the right product, results that miss the mark, and "c=
lose but not perfect" moments that end in an exit instead of a sale.

We put together a conversion guide that covers four proven ways to fix this=
 through better search and discovery.

Read Full Conversion Guide
(https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-=
pp56zmjYfW89-nNw5NHKsyN824Dyd5n4LbW50kH_H6lZ3nBVdv3fz2jBc7VW6DnQTm3XYM7FW8b=
FxMz5XzQqdW8DBqQR390vKcN2vRpnCVG7qXW7ShHMG4NfjqzW3J4N2N6SqSfPW6GQX1x1VpvJtD=
4D0bKWtdYW3xgg-K7DdkQgW2ypz0x2dHM62VQWB2Y2xKtJ2W45lfvG4_f0BXW2QW4yt25h7B8W1=
YkGQN10ZwM9W6xq3PW9872VBW2yKxdJ8DmFPdW7QxMqx3JpQKCN827KxkSf9GvW4k-7lm2KZWp5=
W84VfrL8lQYB6W59y6P636Pz0NW7NV9Wt4twFdnW4Sf82h5P7txRW4-mtny7rVRJQW4304L3124=
3cYN5fdjHXwj73tW2kBwNc1NrTTFMg0vZPnhJBBW8GWvJF1scj5wW7yZjxx1DjlRCN4xPKMMb31=
Wcf2sFNMx04 )

ecommerce conversion guide (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+11=
3/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dyd5n4LbW50kH_H6lZ3nBV=
dv3fz2jBc7VW6DnQTm3XYM7FW8bFxMz5XzQqdW8DBqQR390vKcN2vRpnCVG7qXW7ShHMG4Nfjqz=
W3J4N2N6SqSfPW6GQX1x1VpvJtD4D0bKWtdYW3xgg-K7DdkQgW2ypz0x2dHM62VQWB2Y2xKtJ2W=
45lfvG4_f0BXW2QW4yt25h7B8W1YkGQN10ZwM9W6xq3PW9872VBW2yKxdJ8DmFPdW7QxMqx3JpQ=
KCN827KxkSf9GvW4k-7lm2KZWp5W84VfrL8lQYB6W59y6P636Pz0NW7NV9Wt4twFdnW4Sf82h5P=
7txRW4-mtny7rVRJQW4304L31243cYN5fdjHXwj73tW2kBwNc1NrTTFMg0vZPnhJBBW8GWvJF1s=
cj5wW7yZjxx1DjlRCN4xPKMMb31Wcf2sFNMx04 )

When growth slows, the stores that win get smarter, not bigger. See you nex=
t week!

Ya=C3=ABl de Keijzer

Doofinder Content Team

LinkedIn (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5=
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fDN648cY7MDmJdf5-R40W04 )

Website (https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5w=
gfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dzq3pyd0W7lCdLW6lZ3krW6FFbGS1lwSdtW7KZGLf=
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r5rX79gW1Why8S5857ZlW7Gk-DS3yWfD_W4JtzkY5t66rvW2P1_nz2yR63RW2Hhmpy5CXM10MHC=
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BSQ1tV8nVW5Pkjy84sYmZXW16MhXQ4pD3qVW7ZwJJG5jMlssW8LWpmH4dZX7Qf3WfchY04 )

Doofinder, C. Cronos, 63 , Madrid, Madrid, , Spain

+44 330 818 5130

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    <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D=
"font-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:b=
reak-word; padding:10px 20px 5px"><div id=3D"hs_cos_wrapper_module_17032381=
350289" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_m=
odule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" =
data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"=
hs_cos_wrapper_module_17032381350289_" class=3D"hs_cos_wrapper hs_cos_wrapp=
er_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size=
: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-=
hs-cos-type=3D"rich_text"><p style=3D"line-height:175%">Hi there!</p>
<p style=3D"line-height:175%"><br>Retail is shifting fast, and for the stor=
es paying attention, that's creating real opportunity. Yes, more stores are=
 closing and consumers are more deliberate with every purchase. But the int=
eresting part is what that's unlocking: a clearer gap between stores that a=
re building something solid and the ones that were just coasting on momentu=
m.</p>
<p style=3D"line-height:175%"><br>This week, we're looking at what's actual=
ly driving that divide, how shifting consumer behavior changes the way you =
should sell, and what the stores growing right now have in common.</p>
<p style=3D"line-height:175%"><br>Let's dive in.</p></div></div></td></tr><=
/tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649242892021"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639763857571"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639763857571_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Expansion Is Slowing. Strategy Is Catching Up.</h2></div></div></td></tr><=
/tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17619287280332"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17619287280332_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"f4fa970e-7cf3-4994-9769-383e80fb8af7" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"fd0be5c0-7872-4c0d-9356-a7623c88d3d4" data-message-model-slug=3D"gpt-5-2-t=
hinking" style=3D"line-height:175%">
<p style=3D"line-height:175%">On both sides of the Atlantic, the retail mar=
ket is sorting winners from the rest fast, and the winners are worth paying=
 attention to.</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">In the UK, John Lewis is growing. In the US, =
Aldi and Dollar General are expanding aggressively while others pull back. =
Growth will be uneven, and <a href=3D"https://d12PvP04.na1.hubspotlinks.com=
/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dyd5nXHCW50k=
H_H6lZ3lrV5FhlY2Jr3SzW57D7857mfD_bW3N_K_W4Xf6GSW7jM_VY6phpmsW7hFYxd3w8XxzW1=
bmmQc12DYmVN7vyH8W6QRTZW5rkjBY47WF8CW7Z8YXm8XpqQkW3c5D6l5k_VpkN2GjD9620RQ8W=
3TzZfX3nTLFfN5kCt6kJffj9W1DJWKx7j4zW6W7VtSZz1LGg1mW5QxNy76f21g5W1t-lV32JMKR=
gW83RWwV2-YBP0W66Grw63v3Y4FW5lTzTg1rwx47W6Fpf1n6QT7XWW5GLvcd1Q1jSlW65JTbj6W=
wb0HW3d5G4M4kkykVW2Jbbc434N8NrW2tWjP32lFrk7W2t2MBG16DD-4W1J8Cpw7yD9jNN2jTml=
6cQqsGW7dqWVf6QJ0v3W1CKqcz90t9wzW2W2mrt4gW5dYf4_n6-004" style=3D"color:#00a=
4bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"ONTSvEAb" target=3D"_blank=
">retailers will work harder for every discretionary pound</a>. However, th=
e market isn't shrinking, it's polarising, and that's good news for stores =
that are willing to be intentional.&nbsp;</p>
<p style=3D"line-height:175%">&nbsp;</p>
<p style=3D"line-height:175%">For ecommerce, the same opportunity exists. T=
he stores pulling ahead aren't necessarily getting more traffic. They're co=
nverting better and getting more from the visitors they already have.</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17778919275952" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"Winning stores conversion" src=3D"https://hs-8941902.f.=
hubspotemail.net/hub/8941902/hubfs/Winning%20stores%20conversion.png?width=
=3D1112&amp;upscale=3Dtrue&amp;name=3DWinning%20stores%20conversion.png" st=
yle=3D"outline:none; text-decoration:none; max-width:100%; font-size:16px" =
width=3D"556" align=3D"middle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243093632"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787626392"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787626392_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>How Economic Pressure Changes the Way People Buy</h2></div></div></td></tr=
></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639787828093"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639787828093_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"00eb3d09-9dc0-442a-8374-20726a7a60dc" data-message-model-slug=3D"gpt=
-5-1" style=3D"line-height:175%">
<div dir=3D"auto" data-message-author-role=3D"assistant" data-message-id=3D=
"a845f053-949b-4014-8bdb-7b6726cb0703" data-message-model-slug=3D"gpt-5-4-t=
hinking" data-turn-start-message=3D"true" style=3D"line-height:175%">
<p style=3D"line-height:175%">When money gets tight, people do not stop spe=
nding. They spend differently. <a  href=3D"https://d12PvP04.na1.hubspotlink=
s.com/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dyd5nXH=
CW50kH_H6lZ3kGN4q0Zh5VL_VjW8lKhhF51rCwKW1xw7K38JxvkDW3DlmVz1DSGfhW4qVsdM4Zv=
VGqW6hcG1L212B0ZW4pHhT87-gsQZW8y9DZY1fjZwmW98nJ_w6gRYCXW5Qn6Kx64zFWGN6_Zpxq=
2dCXyW3Dx1Kj3f5wbTW5D-XMB343NmWW242YQR3Zxz1FW1TrYtS60M0KzW5Gg1_q3lfF4LW1dxj=
zz864lKrW2gn0mG1j5p76W6cjvGF1jY3wTW1PwWRR1VQBjWW77MKMN7DZ1S0W8JrvCW585HQfW6=
lCTYG27WQQvW8lHSwT21_1k4W8ZlgKQ2FWCYhW2FjY7C9dpFDtW4_RvFS1Y0YMBV_kWqN1fztct=
W1QgL3V3zMg_5W5BFJ7M66Sz4RW95GRXn6sGFytV7JtHm5czy5DdrFFVT04" style=3D"color=
:#00a4bd" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"i9KEmCXM" target=3D"_=
blank">A recent eCommerceNews article</a> explored this with several market=
ing experts. Shoppers eat out less but invest in premium groceries. They de=
lay holidays but upgrade their home setup. They switch brands in low-attach=
ment categories while staying loyal where trust is high.</p>
</div>
</div></div></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17778907811711" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"shopper spending" src=3D"https://hs-8941902.f.hubspotem=
ail.net/hub/8941902/hubfs/shopper%20spending.png?width=3D1112&amp;upscale=
=3Dtrue&amp;name=3Dshopper%20spending.png" style=3D"outline:none; text-deco=
ration:none; max-width:100%; font-size:16px" width=3D"556" align=3D"middle"=
>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17778923209704"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17778923209704_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><p style=3D"line-height:175%">The market is not smaller.=
 It is more complex. Shoppers research more, compare more rigorously, and t=
ake longer to decide. When people are actively weighing trade-offs, the bra=
nds that make decisions simple and transparent win.<br><br></p>
<p style=3D"line-height:175%">This is where <a  href=3D"https://d12PvP04.na=
1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHK=
syN824DB03qn9qW8wLKSR6lZ3pPW8tdz4J6v2HhBVpgn1k8ckJf5N1mRwcGqdxxDW7zW7rx95qn=
2JW3ZK63M2td5-qN6JqKZhKzvMZN2hd_cBN5q0ZW27mXw42Ggt3SN3Fj0vqrHrtSW5V19Mw52R9=
7KW8jgJvD8zKTR2W65thS33ZkPplW5lnnZb4LHwfyW8YV0Tf8lnZ8lW59qLCC8k-1lvW98KChY5=
t-5mcW8dPdVr7TB0NSW7m7N2l248QVQW4Myx-79hS9ZsW3vppMZ45GMp7N1zXm7LCwfY4W3w_Qz=
B6MWkz2W1n7hKc5n4ZFpW4MbWk32M8g4CN8_VqxqpW8nMW93jNF56WNP7PW2cgX8H7SHLVQW43n=
tY83w9VSFf6xLhR-04" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-i=
d=3D"0" data-hs-link-id-v2=3D"k8jYTfyS" target=3D"_blank">Doofinder's AI as=
sistant</a> adds genuine value. Not by pushing products, but by understandi=
ng intent, comparing options on what actually matters to that shopper, and =
removing the last-mile hesitation that kills conversions. <strong><a href=
=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP04/VWCLkM5wgfR5W=
7f-pp56zmjYfW89-nNw5NHKsyN824Dyd5nXHCW50kH_H6lZ3mSN1TVzNK1wMhkVhkKlh1MYPMJW=
8Hb3Hg47MlbVW7jrR0860M_gtN7VBbtyKlsTFW3TDNQr3fWX8DW4-nKs925LV4XW7DDY8L35Z6b=
GW26Q4B675gZn2W144nZj3jntKGW1k32pz15ygZKW3d3C4Q1Rm-pKW6zCcWr2BgyD7W3hfG131t=
14WKW5zbHh-69PV8cDN-FD9ZkPKVNp5qv5vMKq9W7TD8WD7J1gvZVZ42Ld45K-7_W8xHHd16ZZ3=
M8W35nm6C7skqkzW51MtXc91VSxDW4P5Hdk2s9Cb7W436N0C64Tf2lW2NRczN2cbRzDW6yTR0_6=
9MTGTW3WZPDs65sLcQW1n-jsy4vwC6NN4_RnNnzMPJ5W2MJM7q7bmjRfW3LSVbp75-_zLVtcVTZ=
6sRz19f86C_x404" rel=3D"noopener" style=3D"color:#00a4bd" data-hs-link-id=
=3D"0" data-hs-link-id-v2=3D"tX/nguVG" target=3D"_blank">This article walks=
 through the key use cases</a></strong>.</p></div></div></td></tr></tbody><=
/table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17649243955503"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"non=
e" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertical-align=
:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #000000;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #000000;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17690963020111"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17690963020111_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><h2 style=3D"margin:0; font-size:20px; line-height:175%"=
>Ultra-Fast Delivery Is Not What Most Shoppers Want</h2></div></div></td></=
tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_17619288043=
844" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_modu=
le" style=3D"color: inherit; font-size: inherit; line-height: inherit;" dat=
a-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_=
cos_wrapper_module_17619288043844_" class=3D"hs_cos_wrapper hs_cos_wrapper_=
widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: i=
nherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-=
cos-type=3D"rich_text"><ol style=3D"font-size:15px; line-height:175%" start=
=3D"2" data-start=3D"722" data-end=3D"726"></ol>
<p style=3D"line-height:175%">Amazon expanded one-hour shipping. JD.com lau=
nched in the UK with same-day delivery. It feels like speed is the ultimate=
 advantage. But <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113=
/d12PvP04/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dyd5nXHCW50kH_H6lZ3ljN8=
hlpYR11PbCW57F4Lk5wx4F2W4Dsl2Q6swpK9VHTNmQ8PgM3pW3D4kbC6ZnphHW22PGPs3FJg4MW=
5Q6nPk6xBxK3VKNCBb79kjjmW62Pph_3WwvJ5N1NXwr-ZK8DmW21f-GL1-NYndW7JhF7r8ycp66=
N8p2v7mB1dp-N3HHbSzx-F88W64tCdw7QJH9WN2VmCQYVWWTsW483kqS6kXtc9W69R3d45StrZG=
VWS7f83TW_j7W61g7Tk2WDTF0W625mRd5qHkPVN8mjd6Tq8bm0W2_3nml1L0mmyW3HT3-F1LVpl=
TV8tlhc8RnxdsW4DHjx17R8qttW1BCD2y3lqRmHW1q9vKX498k3NW6xz2VK87Tcl7N17mKtXmvY=
nwN8BvdKW4_mMCW5c_cd26cR4mzf8cz6W804" style=3D"color:#00a4bd" data-hs-link-=
id=3D"0" data-hs-link-id-v2=3D"vSeGVbPd" target=3D"_blank">new research</a>=
&nbsp;says otherwise.<br><br></p>
<p style=3D"line-height:175%">Only 4% of shoppers expect same-day delivery.=
 83% are comfortable waiting two to four days. What shoppers actually care =
about is predictability: 94% cited communication failures as their top frus=
tration, not speed.<br><br></p>
<p style=3D"line-height:175%">For most stores, the real friction is not del=
ivery. It happens earlier: shoppers who cannot find the right product, resu=
lts that miss the mark, and "close but not perfect" moments that end in an =
exit instead of a sale.<br><br></p>
<p style=3D"line-height:175%">We put together a conversion guide that cover=
s four proven ways to fix this through better search and discovery.</p></di=
v></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:13px 20px"><div id=3D"hs_cos_wrapper_module_17764156700821"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table align=3D"ce=
nter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation=
" style=3D"border-collapse:separate!important">
    <tbody><tr>
      <td align=3D"center" valign=3D"middle" bgcolor=3D"#1B1851" style=3D"f=
ont-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:bre=
ak-word; border-radius:25px; cursor:auto; background-color:#1B1851; mso-pad=
ding-alt:12px 18px">
        <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dyx5nXHCW5BWr2F6lZ3pcW6-XdJv9lx=
9w8W16yhYq8jqtGxW1p5Q8L4mLQvgN3PKNygzPK-NW571WNV8HFMc2W6_MrJP7mNz7qW4mNnwM3=
tkgV-W93j7Vx3-lyyHW8rNYX73L_Hm1W8d2TZr7DHF_8V1GfvV8Wc4m3W7Mr1Z65pvMLnN3CYBj=
xrFwRRN4ds-zqWmHrjW1R0bBz7lyS8kV2c3zQ3t1Hh4W83NHQW6LlDk_W3_s_JM2yXCc9W3kzNZ=
56ptx6dW826nmg1VVCF4W20Gmkf69B9zdW11syF77fC0SgW993QWd8TC2WWW8Td_zv3TwNpBW2N=
5gfv1W_C98W2pqYzx1YgXVSW8z2M1f6NK2FGW68RqRw8svkQqW673R6h6YZwTkW2RrrK217znqB=
W4w7Qr01rdGmtW6j4ybV8y7N42V73Sr81-T9yVW8gXqk56K2fDTf1NygwT04" target=3D"_bl=
ank" style=3D"color:#00a4bd; font-size:16px; font-family:Arial, sans-serif;=
 Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; di=
splay:block" data-hs-link-id=3D"0" data-hs-link-id-v2=3D"dpAnDyRz">
          <strong style=3D"color:#FFFFFF;font-weight:bold;text-decoration:n=
one;font-style:normal;">Read Full Conversion Guide</strong>
        </a>
      </td>
    </tr>
  </tbody></table></div></td></tr></tbody></table>
<div id=3D"hs_cos_wrapper_module_17778933034085" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <a href=3D"https://d12PvP04.na1.hubspotlinks.com/Ctc/5E+113/d12PvP0=
4/VWCLkM5wgfR5W7f-pp56zmjYfW89-nNw5NHKsyN824Dyx5nXHCW5BWr2F6lZ3n9W36M0ry7hk=
BQHVnkYt07jqSPnW97hDjN3kKBpvW7bty6G86Z5WBV6ZJhm34N8J3VDT-pq3NS-jPW4w6n4_48y=
w1MW5zlM0b1Stj2BW7VmFhw2NChVbW7Ppync19TxmYN6klf8lXR7VPN3rw0z2kWdHSW922qx421=
npnTW17979q1hCX0JW6DCYMc4kxMj9N20HD1swJHR_N6yRPmL96BTQW1cG2mH8dxCGrW17BQy13=
_6Q4jW2FTy7d8hxKd3W8-TnVh968rG3W3GLRtY6bJ4f1W4bK7X14rPQW1Vzt-MM45ndLGN8_c0Q=
Wj-crtVZl6z02f6N5JW3QTkl63HxHXQW76K-wk7R4wYbW20-m6s3bvSv_W6FtQCr6flCYfW1Q02=
5T7yXvzKW2Zb6G32Z-SLVW4ZYfXd64w67tW5cSZ9x6yQNsqf3DJGYC04" target=3D"_blank"=
 style=3D"color:#00a4bd" data-hs-link-id=3D"1" data-hs-link-id-v2=3D"fotRqs=
dI">
        <img alt=3D"ecommerce conversion guide" src=3D"https://hs-8941902.f=
.hubspotemail.net/hub/8941902/hubfs/Gemini_Generated_Image_p0a8xhp0a8xhp0a8=
%20(1).png?width=3D1112&amp;upscale=3Dtrue&amp;name=3DGemini_Generated_Imag=
e_p0a8xhp0a8xhp0a8%20(1).png" style=3D"outline:none; text-decoration:none; =
border:none; max-width:100%; font-size:16px" width=3D"556" align=3D"middle"=
>
        </a>
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px 25px"><div id=3D"hs_cos_wrapper_module_1773917080=
0333" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_mod=
ule" style=3D"color: inherit; font-size: inherit; line-height: inherit;" da=
ta-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=
=3D"none" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D"vertica=
l-align:top" width=3D"100%">
  <tbody><tr>
    <td align=3D"center" style=3D"font-family:Arial, sans-serif; color:#000=
000; font-size:0; word-break:break-word">
      <p style=3D"font-size:1px;border-top:1px solid #1B1851;width:100%;mar=
gin:0 auto;"></p>
      <!--[if mso]>
        <table role=3D"none" align=3D"center" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" style=3D"font-size:1px;border-top:1px solid #1B1851;wid=
th:556px;">
          <tr>
            <td style=3D"height:0;line-height:0">&nbsp;</td>
          </tr>
        </table>
      <![endif]-->
    </td>
  </tr>
</tbody></table></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17639809191748"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_=
wrapper_module_17639809191748_" class=3D"hs_cos_wrapper hs_cos_wrapper_widg=
et hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inher=
it; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-=
type=3D"rich_text"><div data-message-author-role=3D"assistant" data-message=
-id=3D"0a524984-92df-4215-a0fc-e04b729f0f7f" data-message-model-slug=3D"gpt=
-5-2-thinking" style=3D"line-height:175%">When growth slows, the stores tha=
t win get smarter, not bigger. See you next week!</div></div></div></td></t=
r></tbody></table>
<div id=3D"hs_cos_wrapper_module_17023850845051" class=3D"hs_cos_wrapper hs=
_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo=
nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget=
" data-hs-cos-type=3D"module"><table class=3D"hse-image-wrapper" role=3D"pr=
esentation" width=3D"100%" cellpadding=3D"0" cellspacing=3D"0">
  <tbody>
    <tr>
      <td class=3D"hs_padded" align=3D"center" valign=3D"top" style=3D"font=
-family:Arial, sans-serif; color:#000000; word-break:break-word; text-align=
:center; padding:10px 20px; font-size:0px">
        <img alt=3D"1732782328128" src=3D"https://hs-8941902.f.hubspotemail=
.net/hub/8941902/hubfs/1732782328128.jpeg?width=3D200&amp;upscale=3Dtrue&am=
p;name=3D1732782328128.jpeg" style=3D"outline:none; text-decoration:none; m=
ax-width:100%; font-size:16px; border-radius:50%" width=3D"100" align=3D"mi=
ddle">
      </td>
    </tr>
  </tbody>
</table></div>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module-1-0-4" class=3D=
"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"=
color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gene=
ral-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_m=
odule-1-0-4_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_=
type_rich_text" style=3D"color: inherit; font-size: inherit; line-height: i=
nherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"=
><p style=3D"line-height:175%; text-align:center; font-weight:bold" align=
=3D"center"><span style=3D"color: #000000;">Ya=C3=ABl de Keijzer</span></p>
<p style=3D"font-size:14px; line-height:125%; font-weight:normal; text-alig=
n:center" align=3D"center"><span style=3D"color: #000000;">Doofinder Conten=
t Team</span></p></div></div></td></tr></tbody></table>
  <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" class=3D"" style=3D""><tbody><tr><td class=3D"hs_padded" style=3D"fo=
nt-family:Arial, sans-serif; font-size:15px; color:#000000; word-break:brea=
k-word; padding:10px 20px"><div id=3D"hs_cos_wrapper_module_17012471875622"=
 class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" =
style=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs=
-cos-general-type=3D"widget" data-hs-cos-type=3D"module"><table role=3D"pre=
sentation" align=3D"center" style=3D"width: auto; text-align: center; margi=
n: 0 auto; " class=3D"hs_cos_wrapper_type_social_module">
  <tbody>
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      <td class=3D"social-network-cell" align=3D"center" style=3D"font-fami=
ly:Arial, sans-serif; font-size:15px; color:#000000; word-break:break-word"=
>
        <table role=3D"presentation" align=3D"center" style=3D"width: auto;=
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word">
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