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Date: Wed, 10 Oct 2018 12:17:06 +0100
From: media@expressmusic.co.uk
To: JC Silva <jcsilva@fender.com>
Subject: RE: Fender Giveaway
In-Reply-To: <2745522ECA73CD40AE75D35898CD768713C82635@ELOWEXCMBp1.inside.fender>
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 <2745522ECA73CD40AE75D35898CD768713C82635@ELOWEXCMBp1.inside.fender>
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Hi JC,

Thanks for the advice. I would say our main aim to simply to gain as 
many new followers as possible. In your experience is Facebook or 
Instagram the best place to spend the budget?

Very happy to use the original post and hopefully keep the momentum 
going on it.

Is this something we can invoice Fender for?

Many Thanks,

Harriet



On 2018-10-10 12:07, JC Silva wrote:
> Hi Harriet,
>
> I guess it would depend really on what your goal is with this
> campaign. I would say just boost the original post instead of making 
> a
> whole new ad. It's easier, allows you to set a daily budget, and pick
> your audience as well. Considering you still have about 3 weeks to go
> in the competition, probably space out your budget so the larger
> amount hits between the 24th and 28th. More people are active towards
> the end of the week and also they usually leave till the last minute
> to participate in a competition. That's why usually competitions on
> social media run for about 2 weeks, because more than that and people
> lose interest 😊
> So I would say probably a budget of £100 should be enough for this
> type of activity. Let me know your thoughts and we can carry on from
> there.
> Hope this helps!
> Thanks!
>
> JC
>
> -----Original Message-----
> From: media@expressmusic.co.uk <media@expressmusic.co.uk>
> Sent: 10 October 2018 09:47
> To: JC Silva <jcsilva@fender.com>
> Subject: RE: Fender Giveaway
>
> Morning JC,
>
> We haven't really done the sponsored ads before so happy to take any
> advice from you on the best way to do it.
>
> Our competition ends on the 31st October so maybe do a bit of a push
> between now and then.
>
> Any help much appreciated.
>
> Harriet
> : )
>
>
> On 2018-10-09 17:54, JC Silva wrote:
>> Hi Harriet,
>>
>>  Thanks for the update, glad to hear it!
>>  Yes, we can support the promoted posts. How were you thinking to
>> segment it and for how long?
>>
>>  JC
>>
>>  -----Original Message-----
>>  From: media@expressmusic.co.uk <media@expressmusic.co.uk>
>>  Sent: 09 October 2018 16:41
>>  To: JC Silva <jcsilva@fender.com>
>>  Cc: John Hodgson <jhodgson@fender.com>
>>  Subject: Fender Giveaway
>>
>>  Hi JC,
>>
>>  Hope your keeping well. Just checking in to update you on how our
>> competition is going.
>>
>>  We're really pleased with the attraction it has received and
>> particularly loved the twitter responses from Fender. Interest has
>> slowed a little and we were wondering if there was any budget from 
>> you
>> guys to help us 'boost' the posts on facebook and Instagram?
>>
>>  Our competition is running till the end of this month so any help
>> would be much appreciated to max our it's potential.
>>
>>  Look forward to hearing from you,
>>
>>  Kind Regards,
>>
>>  Harriet
>>
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