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Date: Tue, 01 Jun 2021 16:51:51 +0100
From: Express Music <coventry@expressmusic.co.uk>
To: John Hodgson <jhodgson@fender.com>
Subject: RE: VERY IMPORTANT - Forecast Request - Future Orders and Stock
 Priority
In-Reply-To: <DM6PR19MB225139194E1C67670C203E39B73E9@DM6PR19MB2251.namprd19.prod.outlook.com>
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 <ad24ae103fe91eb42bec8bcbecd5dcb0@expressmusic.co.uk>
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ok, cheers mate.

---
Regards

Express Music
196 - 204 Binley Road
Coventry
CV3 1HG

On 01/06/2021 16:44, John Hodgson wrote:
> It does indeed ! Thanks for sorting. I'll forward this on to the
> product team now and come back to you as soon as I hear back.
>
> Best regards
>
> John
>
> -----Original Message-----
> From: Express Music <coventry@expressmusic.co.uk>
> Sent: 01 June 2021 16:43
> To: John Hodgson <jhodgson@fender.com>
> Subject: RE: VERY IMPORTANT - Forecast Request - Future Orders and
> Stock Priority
>
> See if this works mate?
>
> ---
> Regards
>
> Express Music
> 196 - 204 Binley Road
> Coventry
> CV3 1HG
>
> On 01/06/2021 16:07, John Hodgson wrote:
>> Hi Tim,
>>
>> Thanks for this. However , I can't open the attachment as it's in a
>> format our IT Dept won't allow so I can see it. Is it on the 
>> original
>> spread sheet I sent you ?
>>
>> Let me know please and I'll see if there's another way of opening it 
>> ?
>>
>> Best regards
>>
>> John
>>
>> -----Original Message-----
>> From: Express Music <coventry@expressmusic.co.uk>
>> Sent: 01 June 2021 16:05
>> To: John Hodgson <jhodgson@fender.com>
>> Subject: Re: VERY IMPORTANT - Forecast Request - Future Orders and
>> Stock Priority
>> Importance: High
>>
>> Hi John,
>>
>> Here's the forward order form.
>>
>> Cheers.
>>
>> Tim.
>>
>> ---
>> Regards
>>
>> Express Music
>> 196 - 204 Binley Road
>> Coventry
>> CV3 1HG
>>
>> On 24/05/2021 16:36, John Hodgson wrote:
>>> Hi Phil , Harriet & Tim,
>>>
>>> I hope you are all well .
>>>
>>> As you know we have been struggling to fulfil orders for most of 
>>> this
>>> year across the board on our product lines. USA product in 
>>> particular
>>> has been a big issue and we are realistically quoting for next year
>>> delivery on new orders being placed for USA models.
>>>
>>> We're now in a similar position with regard to other product lines
>>> (Mexican Guitars, Squier, Acoustics, Amps). Demand is outstripping
>>> supply and we are approaching our key dealers to put future dated
>>> orders for these products into place covering the latter part of 
>>> the
>>> year (September - December 2021)
>>>
>>> There are a number of factors to consider with this process. What 
>>> is
>>> coming in and what we can promise. BACK ORDERED STOCK IS ALREADY IN
>>> THE SYSTEM AND WILL BE FULFILLED.
>>>
>>> STEP 1 is asking you for a forecast / wish list for September 
>>> through
>>> to December 2021. There is a spreadsheet attached for you to
>>> complete.
>>> This is for us to see what you would like to receive from us during
>>> this time frame.
>>>
>>> Once we have this information we can then move to STEP 2. This is
>>> where, once the team has received the information back from our key
>>> EMEA dealers and "crunched the numbers" with factory capacity etc; 
>>> We
>>> can come back to you with a suggested order that we can prioritise
>>> and will be forward dated but the stock will be ringfenced against
>>> this order. Once you have received our suggested scheduled order we
>>> would ask you for a PO and it will be entered onto our system.
>>>
>>> The key here is that if we don't get a forecast / wish list for the
>>> latter part of the year; You'll have no real chance of having good
>>> stock of Fender branded products at a pivotal point in the year.
>>>
>>> This may sound drastic, but we continue to see unprecedented levels
>>> of demand and there is now very high level of importance of 
>>> planning
>>> out further while we continue to see this demand.
>>>
>>> A priority for us will be providing the best possible consumer
>>> experience so those dealers forecasting in line with Display 
>>> Profiles
>>> and/or a wide mix of product categories will be given preference in
>>> the allocation of supply.
>>>
>>> IN SUMMARY……….
>>>
>>> STEP 1 PROCESS:
>>>
>>>  	* by FRIDAY 28TH MAY.
>>>
>>>  	* Only forecasts received in the attached format will be 
>>> processed.
>>> 	* ONLY PRODUCTS IN THE SHEET SHOULD BE FORECAST, PLEASE DO NOT ADD
>>> ANYTHING ELSE (_WE’RE FOCUSSING ON KEY PRODUCT LINES PREVIOUSLY
>>> MENTIONED_).
>>> 	* The forecast should represent orders you expect to place ON TOP 
>>> of
>>> any existing future dated / back orders already in place.
>>>
>>>  	* For the purposes of this exercise, assume BACK ORDER IS MOSTLY
>>> FILLED BY END OF AUGUST for existing lines _(We're not able to
>>> guarantee that 100%, but it makes things easier when looking at 
>>> Sept
>>> -
>>> Dec in isolation). _
>>> 	* After we have received the completed sheets we will work on what
>>> we can prioritise for you based on expected supply.
>>>
>>>  STEP 2 PROCESS:
>>>
>>>  	* The next step will be for us to go back to you with a confirmed
>>> order that we can prioritise for you dated September to December.
>>> This
>>> will be based on your forecast and will be an accurate 
>>> representation
>>> of what we can supply.
>>>
>>>  	* This means priority on incoming stock in those months and the
>>> best chance for you to fulfil consumer demand at the end of the 
>>> year.
>>> 	* If you approve the order and provide a PO we can go ahead and
>>> place it exactly as prescribed - SKU, quantity, dates, and 
>>> location.
>>>
>>>  KEY POINTS
>>>
>>>  	* This is a request for a forecast or an idea of what you would
>>> like to put on as a future dated order in an unconstrained supply /
>>> set of circumstances.
>>> 	* If you don't take this opportunity it's almost certain orders 
>>> will
>>> not be fulfilled and you will miss out on product in the final 
>>> three
>>> months of 2021.
>>> 	* Quantities submitted in Step 1 are not guarantee by us until we
>>> receive a firm PO for our suggested schedule provided to you in 
>>> Step
>>> 2.
>>> 	* We know this is a change of the way we have done things 
>>> previously
>>> but we are doing this to give our key dealers the best chance of
>>> stock and the best chance of a successful end to 2021.
>>>
>>> PLEASE SEND THIS BACK TO ME ONLY.  NOT GBISALES SO WE CAN DEAL WITH
>>> THIS AS A PRIORITY.
>>>
>>>  
>>>
>>> Thanks and best regards
>>>
>>> John
>>>
>>> DISCLAIMER
>>>
>>> The information contained in this communication from the sender is
>>> confidential. It is intended solely for use by the recipient and
>>> others authorized to receive it. If you are not the recipient, you
>>> are hereby notified that any disclosure, copying, distribution or
>>> taking action in relation of the contents of this information is
>>> strictly prohibited and may be unlawful.