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From: "The Trustpilot team" <info@marketing.trustpilotinfo.com>
To: <hello@expressmusic.co.uk>
Subject: 58% of consumers have changed how they find you
Date: Thu, 12 Feb 2026 09:08:30 -0600
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Hi Team,


Consumer behaviour has shifted faster than most businesses are prepared for.


In the last year, the number of consumers using Generative AI for recommendations instead of traditional search tools has jumped from 25% to 58%. We've moved from the era of search engines to the era of answer engines.


Our mission is to build trust between consumers and businesses by making Trustpilot visible wherever people go, and today they're going to AI tools. 


We've built a guide to help you navigate this transition, showing you how to turn your customer feedback into the fresh, structured data AI systems use to recommend your business.

https://click.marketing.trustpilotinfo.com/?qs=eyJkZWtJZCI6IjQ0NTUwNWFkLTA5YzgtNGUxOC1hYjYwLTgzODhlNjNjNDQxYiIsImRla1ZlcnNpb24iOjEsIml2IjoiWkd4T3U5VkRPWGdKLytaVW8zOXJIUT09IiwiY2lwaGVyVGV4dCI6IjN1aFRwdm1VMURNRkFIOFg1Uko0NnVWRE9zaHdiWEdDOUEyL3pjaXBUL1ZzeklIN0xLZ1I3clVOU21GSGQzRkJpZnRwcHYxVlV5bWhBcTJLZ0JwK3o1Z0ZHZjROZ0pka2JFNjcxVU01ZUFuLzVsU2pmMnNkIiwiYXV0aFRhZyI6IkthRUNyWXFBR243UG1BVVovZzJBbHc9PSJ9 
Download our AEO guide 

Ready to get started and speak with an expert? 
https://click.marketing.trustpilotinfo.com/?qs=eyJkZWtJZCI6ImIwZmVhZjAxLTU1ZWMtNGI1OS1hNWFiLTAzNTY3NjIxMjMyMiIsImRla1ZlcnNpb24iOjEsIml2IjoieFMrem0zenRrV0F1M1FGSi95RnBnUT09IiwiY2lwaGVyVGV4dCI6Ikc0QmdBYlcvdElUYWM0ZWJTTmI2QmM1ZVk5R1l2S3Uxd2hWRE9zMGM1NlRlU20wR1VsRXYzMU1yb2wwRUo3c0pqQ0RXRWxHcDRmbUpHV3llMFNraXhvRExpeHcvS1VYRkw3T2JmTzJSWUM3ZEFVbi9JV21CIiwiYXV0aFRhZyI6IitZa1piSjdSS1NMR2dNdUxIRDhwUlE9PSJ9 
Let's chat about your AI visibility & reviews. 





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<div class="preheader" style="font-size: 1px; display: none !important;">It's time to move beyond SEO</div>
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Hi&nbsp;Team,<br>
<br>
Consumer behaviour has shifted faster than most businesses are prepared for.<br>
<br>
In the last year, the number of consumers using Generative AI for recommendations instead of traditional search tools has jumped from&nbsp;<b>25% to 58%</b>. We've moved from the era of search engines to the <b>era of answer engines.</b><br>
<br>
Our mission is to&nbsp;<b>build trust&nbsp;</b>between consumers and businesses by making Trustpilot visible wherever people go, and today they're going to AI tools.&nbsp;<br>
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We've built a guide to help you navigate this transition, showing you how to <b>turn your customer feedback</b> into the <b>fresh, structured data</b> AI systems use to recommend your business.</td></tr></table><table cellpadding="0" cellspacing="0" width="100%" role="presentation" style="background-color: #FFFFFF; min-width: 100%; " class="stylingblock-content-wrapper"><tr><td style="padding: 5px; " class="stylingblock-content-wrapper camarker-inner"><table width="100%" border="0" cellspacing="0" cellpadding="0" role="presentation"><tr><td align="center"><table border="0" cellspacing="0" cellpadding="0" role="presentation"><tr><td class="innertd buttonblock" bgcolor="#00B67A" style=" border-radius: 25px; -moz-border-radius: 25px; -webkit-border-radius: 25px; background-color: #00B67A;">
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