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Date: Wed, 22 Oct 2025 08:14:00 +0000 (GMT)
From: Rachel CLINTON <rachel@awesometechtraining.com>
To: "hello@expressmusic.co.uk" <hello@expressmusic.co.uk>
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Subject: =?ISO-8859-1?Q?Hands-On_Google_Analytics_dee?=
=?ISO-8859-1?Q?p_dive_training_=96_29th_October?=
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Dear Marketing Team
Google Analytics 4: Deep Dive Training Session
?29th October | 9:30am=961:00pm BST
? Live via Zoom
?/=80 =A3195 / =80195 per person
https://www.awesometechtraining.com/product/google-analytics-4-deep-dive/
If you're new to GA4 or still figuring out how to make it work for you=
r business, this hands-on deep dive is for you. In this live, practical tra=
ining session, you'll explore a real Google Analytics 4 account, work =
with real data, and build confidence using GA4's key features =97 with=
expert guidance throughout.
? What You=92ll Learn
1. Setting Up & Configuring Your GA4 Property
Ensuring accurate data collection
Managing user access
Linking to Google Ads and Search Console
Using real-time reports to test configuration
2. Understanding GA4 Reports
Navigating default reports
Understanding snapshots, cards, dimensions & metrics
Customising reports for your needs
3. Working with Events & Key Events
What events are and why they matter
Creating custom events to track key actions
Identifying and setting up =93key events=94 for your site
4. Exploring Advanced Features
Using GA4=92s =93Explore=94 tool for custom analysis
Building free-form explorations
5. Segmenting and Attribution
Creating custom audiences
Understanding traffic sources
Attribution models and user paths to conversion
? Who Should Attend?
This session is ideal for marketers, analysts, or business owners who want =
to better understand GA4 =97 whether you're starting fresh or trying t=
o make sense of an existing setup.
?? How It Works
Delivered live via Zoom with an experienced trainer
Includes demonstrations and interactive exercises using the official GA4 De=
mo Account
Ask questions live and get hands-on support
Tip: Using two screens will help =97 one for the training, one for exercise=
s
What You=92ll Receive:
A recording of the session for future reference
A copy of the presentation slides
Pre-session instructions to access the GA4 demo account
?? Book Your Place
=A3/=80195 per person
Numbers are limited to keep it interactive =97 secure your spot early!
? Book now
Have questions? Just reply to this email =97 we=92re happy to help.
Yours sincerely
Rachel Clinton
Business Development Director
rachel@awesometechtraining.com / 0207 416 6738
www.awesometechtraining.com
Awesome Tech Training Ltd is a company registered in the UK, company number=
11570316 and registered office 85 Great Portland street, First Floor, Lond=
on, W1W 7LT
If you=92d prefer not to hear from me again of course that=92s fine - just =
reply to this email and let me know. This email was sent to hello@expressmu=
sic.co.uk
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Content-Type: text/html; charset=ISO-8859-1
Content-Transfer-Encoding: 7bit
<html><p><span style="font-family: Calibri, sans-serif; font-size: 14px;">Dear Marketing Team</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong><a href="https://www.awesometechtraining.com/product/google-analytics-4-deep-dive/?utm_source=sfdata&utm_medium=email&utm_campaign=ga4%20deep%20dive%20sept%20205&utm_term=&utm_content=">Google Analytics 4: Deep Dive Training Session</a></strong><br> <strong>29th October | 9:30am–1:00pm BST</strong><br> <strong>Live via Zoom</strong><br>
<strong>£195 / €195 per person</strong></span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">If you're new to GA4 or still figuring out how to make it work for your business, this hands-on deep dive is for you.</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">In this live, practical training session, you'll explore a real Google Analytics 4 account, work with real data, and build confidence using GA4's key features — with expert guidance throughout.</span></p>
<h3><span style="font-family: Calibri, sans-serif; font-size: 14px;"> What You’ll Learn</span></h3>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>1. Setting Up & Configuring Your GA4 Property</strong></span></p>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Ensuring accurate data collection</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Managing user access</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Linking to Google Ads and Search Console</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Using real-time reports to test configuration</li>
</ul>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>2. Understanding GA4 Reports</strong></span></p>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Navigating default reports</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Understanding snapshots, cards, dimensions & metrics</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Customising reports for your needs</li>
</ul>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>3. Working with Events & Key Events</strong></span></p>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">What events are and why they matter</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Creating custom events to track key actions</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Identifying and setting up “key events” for your site</li>
</ul>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>4. Exploring Advanced Features</strong></span></p>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Using GA4’s “Explore” tool for custom analysis</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Building free-form explorations</li>
</ul>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>5. Segmenting and Attribution</strong></span></p>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Creating custom audiences</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Understanding traffic sources</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Attribution models and user paths to conversion</li>
</ul>
<h3><span style="font-family: Calibri, sans-serif; font-size: 14px;"> Who Should Attend?</span></h3>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">This session is ideal for marketers, analysts, or business owners who want to better understand GA4 — whether you're starting fresh or trying to make sense of an existing setup.</span></p>
<h3><span style="font-family: Calibri, sans-serif; font-size: 14px;">
How It Works</span></h3>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Delivered live via Zoom with an experienced trainer</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Includes demonstrations and interactive exercises using the official GA4 Demo Account</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Ask questions live and get hands-on support</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;"><strong data-start="2035" data-end="2043">Tip:</strong> Using two screens will help — one for the training, one for exercises</li>
</ul>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>What You’ll Receive:</strong></span></p>
<ul>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">A recording of the session for future reference</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">A copy of the presentation slides</li>
<li style="font-family: Calibri, sans-serif; font-size: 14px;">Pre-session instructions to access the GA4 demo account</li>
</ul>
<h3><span style="font-family: Calibri, sans-serif; font-size: 14px;"> Book Your Place</span></h3>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><strong>£/€195 per person</strong><br> Numbers are limited to keep it interactive — secure your spot early!</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"> <a href="https://www.awesometechtraining.com/product/google-analytics-4-deep-dive/?utm_source=sfdata&utm_medium=email&utm_campaign=ga4%20deep%20dive%20sept%20205&utm_term=&utm_content=">Book now</a></span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">Have questions? Just reply to this email — we’re happy to help.</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">Yours sincerely </span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">Rachel Clinton</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">Business Development Director</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><a href="mailto:rachel@awesometechtraining.com">rachel@awesometechtraining.com</a> / 0207 416 6738</span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"> <img src="https://myfiles.space/user_files/99687_0b488c2d8dcfd167/99687_custom_files/img1755508538.png" alt="image" style="width: 201px; height: 59.8214px;" width="201" height="59.8214"></span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;"><a href="https://www.awesometechtraining.com/?utm_source=sfdata&utm_medium=email&utm_campaign=ga4%20deep%20dive%20aug%202024&utm_term=&utm_content=">www.awesometechtraining.com</a></span></p>
<p><span style="font-family: Calibri, sans-serif; font-size: 14px;">Awesome Tech Training Ltd is a company registered in the UK, company number 11570316 and registered office 85 Great Portland street, First Floor, London, W1W 7LT</span></p>
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