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From:  <UK-PA-AIProductivity@ipsosresearch.com>
To: hello@expressmusic.co.uk
Reply-To: UK-PA-AIProductivity@ipsosresearch.com
Date: Thu, 7 May 2026 16:35:22 +0100
Subject: Final Reminder - Invitation to contribute to DBT research on the use of AI 
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Message-ID: <0.0.12.347.1DCDE371DE0335D.408D@mta25.ipsos-interactive.com>

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Your reference: 25-104565-01 / Q27J5V

Dear ,

We would like to invite you to take part in some important research into the use of artificial intelligence (AI) within your business. The research is being conducted by Ipsos on behalf of the Department for Business and Trade (DBT). We would still like to speak to you even if you do not currently use AI within your business.

Your participation will inform DBT=E2=80=99s knowledge and understanding of businesses=E2=80=99 use of AI within their business operations, the impact it might be having, and any barriers to using AI. The findings will help DBT to consider interventions and support to drive growth for businesses like your own.=20

How can I help?
We would like to invite you to take part in a 10 to 15 minute survey that you can complete over the telephone or online. An Ipsos interviewer may call you over the next few weeks to schedule a telephone interview at a date and time that is most convenient for you.=20

Alternatively, you can complete the survey online through the following link:

"https://mmweb.ipsosinteractive.com/mrIWeb/mrIWeb.dll?as=3D5&I.Project=3DS26010622&Id=3DQ27J5V"=20

Participation is voluntary and you can withdraw from the research at any point. All your answers will be kept completely confidential, the research findings will not identify you, and no personal information will be shared with DBT or any third parties without your consent.

Who would we like to speak to?
We are interested in speaking to a senior person within your business who has a clear understanding of your business=E2=80=99s processes and operations. This could be the Owner, Chief Executive Officer, Chief Operating Officer, Chief Technology Officer, Head of Digital Transformation, IT Manager or Technology Lead / Head of Technology and AI Specialist or Senior or Lead Data Scientist.

What if I need further information?
If you want to arrange an appointment or require further information, please email UK-PA-AIProductivity@ipsosresearch.com. Details of Ipsos=E2=80=99 privacy notice can be found here .

Thank you in advance for your participation.

Amila Badzic
Head of Central Research, DBT=09
Alice Stratton
Project Director, Ipsos


This email and all attachments it may contain are confidential and intended solely for the use of the individual to whom it is addressed. Any views or opinions presented are solely those of the author and do not necessarily represent those of Ipsos and its associated companies. If you are not the intended recipient, be advised that you have received this e-mail in error and that any use, dissemination, printing, forwarding or copying of this e-mail is strictly prohibited. Please contact the sender if you have received this e-mail in error.

If you do not want any further contact from Ipsos about this research project, please click here (https://mmweb.ipsosinteractive.com/mrIWeb/mrIWeb.dll?as=3D5&I.Project=3DS26010622&Id=3DQ27J5V&I.User9) .

Ipsos UK Limited (trading as =E2=80=9CIpsos=E2=80=9D) Registered in England and Wales No. 1640855, 3 Thomas More Square, London, E1W 1YW. (Reference Number: 25-104565-01; ID number: Q27J5V)


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<p><br /><strong>Your reference: 25-101565-01 / Q27J5V</strong></p>
<p>Dear Sir/Madam,</p>
<p>We are reaching out to remind you of our invitation to participate in an important research study on the application of artificial intelligence (AI) within business operations. We are still interested in speaking with you even if you do not currently use or do not plan to use AI within your business.</p>
<p>Participating in this 10-15 minute survey will support DBT&rsquo;s understanding of businesses&rsquo; use of AI within their operations, the impact it might be having, and any barriers to using AI.</p>
<p><b>How can I help?</b> An Ipsos interviewer may call you over the next few weeks to schedule a telephone interview at your convenience.</p>
<p>Alternatively, you can complete the survey online through the following link:</p>
</div>
<div style=3D"font-size: 18px; font-weight: bold;"><a href=3D"https://mmweb.ipsosinteractive.com/mrIWeb/mrIWeb.dll?as=3D5&I.Project=3DS26010622&Id=3DQ27J5V" target=3D"_blank">Click here to complete the survey</a></div>
<div>
<p>Participation is voluntary and you can withdraw from the research at any point. All your answers will be kept completely confidential, the research findings will not identify you, and no personal information will be shared with DBT or any third parties without your consent.</p>
<p><b>Who would we like to speak to?</b> We are interested in speaking to a senior person within your business who has a clear understanding of your business&rsquo;s processes and operations. This could be the Owner, Chief Executive Officer, Chief Operating Officer, Chief Technology Officer, Head of Digital Transformation, IT Manager or Technology Lead / Head of Technology and AI Specialist or Senior or Lead Data Scientist.</p>
<p><b>What if I need further information?</b> If you want to arrange an appointment or require further information, please email <a href=3D"mailto:UK-PA-AIProductivity@ipsosresearch.com" target=3D"_blank">UK-PA-AIProductivity@ipsosresearch.com</a>. Details of Ipsos&rsquo; privacy notice can be found <a href=3D"https://ipsos.uk/dbt_aisurvey" target=3D"_blank">here.</a></p>
<p>Thank you in advance for your participation.</p>
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<p>Amila Badzic,<br /> Head of Central Research,<br /> DBT</p>
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<p>Alice Stratton,<br /> Project Director,<br /> Ipsos</p>
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<p>This email and all attachments it may contain are confidential and intended solely for the use of the individual to whom it is addressed. Any views or opinions presented are solely those of the author and do not necessarily represent those of Ipsos and its associated companies. If you are not the intended recipient, be advised that you have received this e-mail in error and that any use, dissemination, printing, forwarding or copying of this e-mail is strictly prohibited. Please contact the sender if you have received this e-mail in error.</p>
<p>If you do not want any further contact from Ipsos about this research project, please click <a href=3D"https://mmweb.ipsosinteractive.com/mrIWeb/mrIWeb.dll?as=3D5&I.Project=3DS26010622&id=3DQ27J5V&i.user9=3DYes" target=3D"_blank">here</a></p>
<p>Ipsos UK Limited (trading as &ldquo;Ipsos&rdquo;) Registered in England and Wales No. 1640855, 3 Thomas More Square, London, E1W 1YW. (Reference Number: 25-101565-01; ID number: Q27J5V)</p>
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